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Juli Meliza
Sekolah Tinggi Ilmu Manajemen Sukma
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Journal : Jurnal Edueco

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PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM PENGAJUAN KREDIT KEPEMILIKAN RUMAH (KPR) DI BANK TABUNGAN NEGARA (BTN) KC PEMANTANG SIANTAR saragih, elima; Fania, Bona; Sekali, Karolus Karo; Marpaung, Fenny Krisna; Meliza, Juli
Jurnal Edueco Vol. 7 No. 1 (2024): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v7i1.227

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menilai sejauh mana minat masyarakat dalam memperoleh kredit pemilikan rumah (KPR) di Bank Tabungan Negara (BTN) KC Pematang Siantar, melalui penerapan bauran pemasaran yang terdiri dari empat komponen: produk, harga, tempat, promosi. Penelitian ini menggunakan metodologi deskriptif kuantitatif untuk mengetahui pengaruh minat masyarakat terhadap bauran pemasaran ketika mengajukan kredit kepemilikan rumah di BTN KC Pematang Siantar. Data dikumpulkan melalui wawancara ekstensif yang dilakukan dengan perwakilan dan nasabah bank BTN. Kata Kunci: produk,harga,tempat,promosi ABSTRACT The aim of this study is to assess the extent of public interest in acquiring home Ownership credit (KPR) at Bank Tabungan Negara (BTN) KC Pematang Siantar, Via the implementation of a marketing mix consisting of four components: product, price, location, and promotion.This study utilises a quantitative descriptive Methodology to determine the influence of public interest on the marketingmix When applying for home ownership credit at BTN KC Pematang Siantar.The data Was collected via extensive interviews performed with representatives and Customers of BTN bank. Keywords:product,price,place,promotion
Co-Authors Abda Abda Aldi Neri Silitonga Almusahwir, M. Agung Andini Alfin Angel Monica Firma Uli Hutagaol Angela, Veren Angelia, Kalina Angelina, Xaviera Anjani Alfin Apriansyah Ramadani Aprisanty Aprisanty Ariesa, Yeni Arnita Shintia Sari Sirait Asri Sanusi Astri Yholand Br Pasaribu Aswin Akbar Clara Miranda Cut Diah Paramita Cyndi Adeline Br. Purba Cynthia Eileen David Pang Dessy Mirawati Sitohang Devi, Syahrani Dheybie Zelina Situmorang Dhiva Azzriel Dhinda Shavitry Diana Suksesiwaty Lubis Dina Hastalona Dinda Tiara Arini Hutasuhut Edi Winata Ella Fiana Engli Saragi Enjellina Br. Simanjuntak Fahmi Sulaiman Fania, Bona Faniza Sari Febria Sabarina Marbun Felicia Austin Holando Fenny Krisna Marpaung Ferry Ferry Flora Silalahi Freddin Hutasoit Gilbert Adryan Leonardo Gita Afrillia Hafizah Handy Octavianus Hasugian, Chandiny Husni Mubarak Indra, Kelvin Handika Isfenti Sadalia Isfenti Sadalia Jayawarsa, A.A. Ketut Jonatan Priji Tambunan Kelvin Kendy, Kendy Kevin Wijaya Khaira Amalia Khaira Amalia Fachrudin Khaira Amalia Fachrudin Khairani, Syahrida Khomathy Khomathy Lenta Friska Purba Lidia Juliyanti Lili Marliani Lili Nova Natalia Br Perangin Angin Lina Lina Lina Lina Lindawati Lindawati lubis, kartika sari Marcella Chandra Marpaung, Fenny Krisna Mega Dilla Michael Halim Natalia Natalia Angkasa Nawawi Ahmad Nazmah Nazmah, Nazmah Nurhalimah Nurhalimah Nurhayati Nurhayati Nurhidayah, Adillah Nyimpado, Gregori Datiar Oktariani, Shanty Pandiangan, Lady Avilla Pansing, Marcelina Helen Poppy Harly S Prabowo, Vincent Priji Tambunan, Jonatan Pua Merari Br Lubis Putri Amelia Puspita Putri Sekar Indah Qori Fadhillah Rabiah Anggraini Rahmadani Rani Wahyuni Ratu Valana Dewi Reni Hamzah Ria Rezeki Ambarita Riandani Rezki Prana Riky Setiawan Rizky Darmawan Roni Marpaung Sabarina Marbun, Febria Safitri, Tiara saragih, elima Sehat Maruli Sekali, Karolus Karo Shalvira Siregar, Annisa Shapira Evani Sihaloho, Ezra Amanda Sindi Oktapia Sitopu, Juwita Dearni Stiven, Stiven Supriyanto Syahputri, Nia Syawitri, Faramila Tania, Felisha Taslim Taslim Tiara Safitri Valencia Gozali Vidya Fathimah Vidya Fathimah Violetta Nathalia Yan, Vania Yeni Ariesa Yeni Ariesa Yeni Rafita Sihombing Yuli Elena Zega, Thea Putri Amabel Zuhri Zuhri, Zuhri