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All Journal Income: Innovation Of Economics And Management Jurnal Bisnis Kompetitif Tanmiyah Impact: Islamic Economics & Business Service Journal
Ilham Illahi
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Economics, Econometrics & Finance Social Sciences

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Strategi Pelatihan Komersialisasi Pengolahan Produk Pisang Di Jorong Mudiak Palupuah Pretty Zinta; Ilham Illahi
Tanmiyah Impact: Islamic Economics & Business Service Journal Vol. 1 No. 1 (2025): Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pendapatan dan kesejahteraan masyarakat melalui pelatihan komersialisasi produk olahan pisang di Jorong Mudiak Palupuah. Program ini dilaksanakan dengan mengidentifikasi potensi lokal pisang serta peluang pasar guna menghasilkan produk olahan bernilai tambah. Metode pelaksanaan menggunakan pendekatan partisipatif melalui pelatihan praktik pengolahan pisang, peningkatan kualitas produk, pengembangan merek dan kemasan, serta strategi pemasaran secara luring dan daring. Tahapan kegiatan meliputi pemetaan potensi awal, pelaksanaan pelatihan, pendampingan pengembangan produk dan pemasaran, serta evaluasi hasil kegiatan. Hasil pengabdian menunjukkan adanya peningkatan keterampilan masyarakat dalam mengolah dan memasarkan produk berbasis pisang, yang ditandai dengan meningkatnya kualitas produk, terbentuknya merek yang menarik, serta meluasnya jangkauan pemasaran. Selain itu, kerja sama dengan distributor dan pengembangan inovasi produk turut mendorong peningkatan penjualan dan pendapatan. Program ini juga meningkatkan kesadaran masyarakat terhadap pentingnya produk pangan yang aman dan berkualitas, sehingga berkontribusi pada penguatan ekonomi lokal dan peningkatan kesejahteraan masyarakat. This community service program aims to increase community income and welfare through commercialization training for processed banana products in Jorong Mudiak Palupuah. The program was implemented by identifying local banana potential and market opportunities to develop value-added processed products. A participatory training approach was applied, including hands-on practice in banana processing, improvement of product quality, branding and packaging development, and marketing strategies through offline and online platforms. The implementation stages consisted of initial potential mapping, training activities, mentoring in product development and marketing, and evaluation of outcomes. The results show an improvement in participants’ skills in processing and marketing banana-based products, indicated by better product quality, the creation of attractive product brands, and wider market reach. In addition, collaboration with distributors and the development of innovative product variants contributed to increased sales and income. The program also raised community awareness of the importance of producing safe and high-quality food products, thereby strengthening the local economy and improving community welfare.
Edukasi Literasi Layanan Perbankan Syariah Bagi Masyarakat Perkebunan Tebu Dan Ubi Kayu Jorong Sungai Taleh Engjellina Seroja; Ilham Illahi
Tanmiyah Impact: Islamic Economics & Business Service Journal Vol. 1 No. 1 (2025): Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

Rendahnya literasi masyarakat terhadap layanan perbankan syariah masih menjadi permasalahan di wilayah pedesaan, khususnya di sentra perkebunan tebu dan ubi kayu Jorong Sungai Taleh, Nagari Baringin, Kecamatan Palembayan, Kabupaten Agam. Kondisi ini ditandai dengan keterbatasan pemahaman petani mengenai prinsip, produk, dan manfaat perbankan syariah serta kecenderungan menggunakan sumber pembiayaan informal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi dan kesadaran masyarakat terhadap layanan perbankan syariah melalui pendekatan edukasi kontekstual. Metode pelaksanaan dilakukan melalui kegiatan sosialisasi dan penyuluhan. Sosialisasi berfokus pada pengenalan konsep dasar ekonomi dan perbankan syariah, sedangkan penyuluhan diarahkan pada pemahaman produk yang relevan dengan kebutuhan petani, seperti pembiayaan modal usaha dan tabungan syariah, menggunakan bahasa sederhana dan contoh kontekstual. Evaluasi dilakukan melalui observasi sebelum dan sesudah kegiatan. Hasil menunjukkan peningkatan pemahaman masyarakat terhadap konsep bagi hasil serta meningkatnya minat mengakses layanan perbankan syariah. Edukasi langsung terbukti efektif dalam membangun pemahaman dan kepercayaan masyarakat. Low community literacy regarding Islamic banking services remains a challenge in rural areas, particularly in sugarcane and cassava plantation centers in Jorong Sungai Taleh, Nagari Baringin, Palembayan District, Agam Regency. Farmers generally have limited understanding of Islamic banking principles, products, and benefits and tend to rely on informal financing sources. This community service program aimed to improve public literacy and awareness of Islamic banking services through a contextual educational approach. The program was implemented through socialization and counseling activities. Socialization introduced basic concepts of Islamic economics and banking, while counseling focused on products relevant to farmers’ needs, such as business capital financing and Islamic savings, using simple language and contextual examples. Evaluation was conducted through observations before and after the activities. The results show an improvement in community understanding of profit-sharing concepts and increased interest in accessing Islamic banking services. Direct and context-based education proved effective in changing perceptions and building trust. This program recommends expanding Islamic banking education in rural areas and strengthening cross-sector collaboration to support sustainable Islamic financial inclusion.
STRATEGI MENINGKATKAN KUNJUNGAN WISATAWAN DI HOTEL PUSAKO BUKITTINGGI Tiara Rahmadhani Sanjaya; Ilham Illahi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2773

Abstract

The issues facing the Pusako Bukittinggi Hotel, which is seeing a decline in the number of tourists wishing to stay overnight or stay because of the hotel's inability to control internal and external factors that may result in fewer visits from both domestic and foreign visitors, are the driving force behind this study. This study's goal is to outline the analysis of strategies for boosting Pusako Bukittinggi Hotel visits. The purpose of this study is to examine the tactics used by the Pusako Bukittinggi Hotel to boost tourism. Effective strategic measures are required to draw and keep tourists in the face of the hotel industry's fiercely competitive environment. This study employs a qualitative research methodology, gathering data via observations, interviews, and documentation. According to the study's findings, the Pusako Bukittinggi Hotel employs a number of key tactics, such as enhancing the quality of its services, collaborating with travel agencies to promote its brand online, and creating amenities that enhance visitor comfort. There are still issues, like a lack of creative promotions and price competition from other hotels, even though a number of tactics have improved the number of visits. Consequently, it is advised that the Pusako Bukittinggi's management Oral and written information about the subject of the research being studied describing a situation about the Analysis of Strategies to Increase Tourist Visits at Bukittinggi Hotels to Increase Tourist Visits is produced by the hotel, which continues to assess and innovate strategies to maintain and increase the level of visits
Business Development Strategy for Revenue Growth at Square Coffee Mulyani Mulyani; Ilham Illahi; Khadijah Nurani; Yenti Astarie Dewi
INCOME: Innovation of Economics and Management Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v6i1.7282

Abstract

Purpose – This study aims to analyze the business development strategy of Square Coffee Payakumbuh to improve business income by identifying the internal and external strategic factors influencing its competitiveness. As a Micro, Small, and Medium Enterprise (MSME) in the coffee shop industry, Square Coffee Payakumbuh faces challenges related to fluctuating income, customer loyalty, and increasing market competition despite implementing various promotional activities. Design/methodology/approach – A qualitative descriptive approach was employed using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Data were collected through observations and semi-structured interviews with the business owner, employees, and customers. Internal and external strategic factors were evaluated using the IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) matrices before being integrated into the SWOT matrix to formulate business development strategies. Finding/Results – The IFAS score of 2.65 indicates that Square Coffee Payakumbuh possesses relatively strong internal capabilities that outweigh its weaknesses, while the EFAS score of 2.75 suggests that external opportunities are more dominant than potential threats. The SWOT matrix places the business in the Strength–Opportunity (SO) quadrant with the highest strategic score (4.05), indicating an aggressive growth position. The recommended strategy emphasizes leveraging product diversity, café ambience, competitive pricing, and service quality to capitalize on expanding coffee consumption trends, digital marketing channels, and strategic collaborations. Originality/Value – This study provides a context-specific SWOT strategy based on IFAS–EFAS analysis for a local coffee shop. The findings offer practical strategic guidance for similar MSMEs operating in competitive local markets.
Co-Authors Engjellina Seroja Khadijah Nurani Mulyani Mulyani Pretty Zinta Tiara Rahmadhani Sanjaya Yenti Astarie Dewi