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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan SINTA Journal (Science, Technology, and Agricultural) PUCUK : Jurnal Ilmu Tanaman Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Agribis Jurnal Multidisiplin Dehasen (MUDE) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Wiratani : Jurnal Ilmiah Agribisnis VISA: Journal of Vision and Ideas Jurnal Multidisiplin Journal of Multidisciplinary Research Rashid
Ana Nurmalia
Universitas Dehasen Bengkulu
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Analisis Sikap dan Perilaku Konsumen terhadap Minuman Kopral(kopi pakai gula aren) di Coffe Shop Gading Cempaka Kota Bengkulu Muhammad Imam Zuhdi; Herri Fariadi; Ana Nurmalia; Ririn Afriani
Rashid : Journal of Economic Vol. 1 No. 1 (2025): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/jzbv0s61

Abstract

The purpose of this study was to determine consumer attitudes towards Kopral Coffee Drink (Coffee with Gula Aren) and to determine consumer behavior towards Kopral Coffee Drink (Coffee with Gula Aren) at Coffe Shop Gading Cempaka, Bengkulu City. The research method used is quantitative and qualitative methods with the Fishbein model to determine consumer attitudes towards all product attributes including: taste, price, aroma, color, packaging and location. The results showed that consumer attitudes towards Kopral Coffee at Gading Cempaka Coffee Shop, Bengkulu City were positive with a total attitude value of 7.68, which means that the value of consumer attitudes is at a positive value for each attribute
The Strategies For Increasing Palm Oil Productivity In Community Plantations In Tumbuk Village, Pagar Jati Sub-District, Central Bengkulu Regency Shelli Ulandari; Ana Nurmalia; Evi Andriani
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10111

Abstract

The province of Bengkulu has significant potential for the development of oil palm plantations. Tumbuk Village in Central Bengkulu Regency is an area with many community-owned oil palm plantations. Oil palm productivity in this village is still relatively low, so further research is needed. With a favourable climate and fertile soil, this area has the potential to increase oil palm productivity. The research aims to identify the internal and external factors that affect oil palm productivity in community plantations in Tumbuk Village and to determine the appropriate strategies for increasing oil palm productivity in community plantations in Tumbuk Village. The research method used was qualitative with a descriptive research type using SWOT (Strength, Weakness, Opportunity, Threat) analysis as well as IFAS and EFAS analysis methods. The results of the study on strategies to increase oil palm productivity in community plantations in Tumbuk Village, Pagar Jati Sub-District, Central Bengkulu Regency, revealed that the main strength factor was the high quality of seedlings (score of 0.53), the main weakness factor was the dense planting distance (score of 0.39), and the total weight score of the Internal Factor Evaluation Matrix was 2.87. The main opportunity factor is supportive government policies (score of 0.59), the main threat factor is the impact of pests and diseases (score of 0.27), and the total weight score of the External Factor Evaluation Matrix is 2.39. There are five (5) alternative strategies for increasing oil palm productivity in community plantations in Tumbuk Village, Pagar Jati Sub-District, Central Bengkulu Regency, namely: 1) Applying balanced and timely fertilization according to plant needs and soil conditions, 2) Using sufficient labor for routine maintenance and comprehensive land sanitation, 3) Performing intensive care of old plants with balanced fertilization and proper disease control, 4) Strengthening seed quality by selecting superior seeds and providing optimal care such as fertilization and routine pest control, 5) Performing balanced fertilization in a timely manner according to the plant's growth phase to optimize nutrient absorption.
Analysis of Socio-Economic Factors Affecting the Success of Catfish Farming in Tarpaulin Pools in Selebar District, Bengkulu City Andika Nurohim; Herri Fariadi; Ana Nurmalia
Jurnal Multidisiplin Vol. 2 No. 4 (2026): Juni
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i4.728

Abstract

Catfish farming not only reflects the economic activities of the community but also represents the dynamics of interactions between social, economic, and environmental aspects. The purpose of this rsearch is to analyze the success rate of catfish farming in tarpaulin ponds and to analyze the socio-economic factors that influence the success of catfish farming in tarpaulin ponds. The method used is quantitative research, data collected from primary and secondary data. With a sample of 23 catfish entrepreneurs in Selebar District, Bengkulu City using census techniques. Data were analyzed descriptively to determine the level of success and used multiple linear regression analysis to test the effect of independent variables on the dependent variable. The results of this study indicate that the success rate of catfish farming in tarpaulin ponds in Selebar Sub-District, Bengkulu City is in the "very high" category with an average score of 29.8. Socioeconomic factors influencing the success of catfish cultivation in tarpaulin ponds in Selebar District, Bengkulu City are business capital (X1), farmer education and knowledge (X2), institutional support (X3), and community social conditions (X6). While variables that do not influence this are access to information and cultivation technology (X4), marketing (X5), and selling price (X7).
An Analysis Of Income And Efficiency Of Robusta Coffee Farming In Lubuk Saung Village, Sebrang Musi Sub-District Kepahiang Regency Meilinda Dwi Anjarwati; Ana Nurmalia; Herri Fariadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.6870

Abstract

Purpose: This study aims to analyze the income and efficiency of robusta coffee farming conducted by farmers in Lubuk Saung Village, Seberang Musi District, Kepahiang Regency. Methodology: The research was conducted in May 2024 using a quantitative descriptive method. The sample size was determined using the Slovin formula from a total population of 69 robusta coffee farmers. Results: The average robusta coffee production per hectare per year is 463 kg, generating a total revenue of IDR 27,786,086 annually. Average production costs are IDR 2,379,405.80, resulting in a net income of IDR 25,406,682 per hectare per year. Findings: The R/C ratio of 1.18 indicates that every IDR 1 spent generates IDR 1.18 in revenue. Originality: This research highlights the economic feasibility of robusta coffee farming. Novelty: It provides detailed financial analysis for local farming practices. Conclusion: Robusta coffee farming in Lubuk Saung is profitable and efficient. Type of Paper: Empirical research.
Procurement And Supply of Raw Ingredients For Pelus Fish (Anguilla Marmorata) at The Aik Nelengau Typical Eating Point In South Bengkulu District Gion Gioneri Nurram; Herri Fariadi; Ana Nurmalia
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7340

Abstract

Purpose: This study aims to analyze procurement, inventory levels, economic order quantity (EOQ), and factors influencing the stock of pelus fish (Anguilla marmorata) at Pondok Makan Khas Aik Nelengau, Seginim District, South Bengkulu Regency. Methodology: The research employs a quantitative descriptive method with multiple linear regression analysis. Results: Procurement is sourced from markets and subscriptions, with a volume of 20–30 kg/month and a price range of IDR 80,000–100,000/kg. The average inventory level scored 27.58 (high category). EOQ was 34.8 kg/month. Influencing factors include price (X1), raw material availability (X2), consumer preference (X3), demand for gulai (X4), and weather (X5), while distance (X6) was insignificant. Finding and Novelty: The study identifies EOQ and specific factors affecting pelus fish inventory. Originality: Offers insights into inventory management based on local raw materials. Conclusions: Optimizing pelus fish inventory management requires focusing on price, availability, and market demand. Type of Paper: Empirical Research Paper
Analysis The Behavior of Oil Palm Farmers Towards People’S Business Credit at Bank Mandiri In Central Bengkulu Ruficha Sagala; Ana Nurmalia; Herri Fariadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.8060

Abstract

Oil palm farmers in Central Bengkulu Regency in their farming activities require capital. The capital used is credit from Bank Mandiri. Purpose: The purpose of this study is (1) to determine the attitude of oil palm farmers toward the People's Business Credit (KUR) and (2) to determine the behavior of oil palm farmers toward the People's Business Credit (KUR) in Pagar Dewa Village, Central Bengkulu Regency. Methodology: The research method used is a descriptive quantitative method and the Fishbein model to determine the attitude of farmers toward the overall product attributes including: quality, features, and services. Results: The results show that the attitude of farmers toward the People's Business Credit at Bank Mandiri in Pagar Dewa Village, Central Bengkulu Regency, is positive. Findings: The total attitude score is 4.5, which means (Ao > 0), indicating that the farmers' attitude is positive for each attribute (quality, features, and services). Farmers' behavior (B) is influenced by two factors, namely the attitude of the farmer (Ao) and subjective norm (SN) with a value of 5.73. The result obtained for farmers' behavior toward the People's Business Credit at Bank Mandiri in Pagar Dewa Village, Central Bengkulu Regency, is 5.24 (B > 0). Novelty: The study shows that the behavior of farmers is good. Conclusion: This means that farmers may repeat their KUR borrowing at Bank Mandiri in the future. Type of Paper: Research Paper.
Catfish Business Development Strategy (Clarias Batrachus) On Fairy Catfish In Bengkulu City Giri Asvian Putra; Ana Nurmalia; Herri Fariadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 13 No 1 (2026)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v13i1.10084

Abstract

Purpose:”Identification of internal and external factors in the Peri business and catfish development strategies in Bengkulu City aims to increase business income. Methodology: This research is qualitative with a descriptive approach, which applies SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) analysis, as well as IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) analytical methods. Results:The research on the catfish business development strategy in Bengkulu City revealed that the main strength factors are the high nutritional content and the high production volume (score 0.57).” The main weakness factor is the low quality of the ponds (score 0.20), and the total weighted score for the Internal Factor Evaluation (IFE) Matrix is 2.78. Findings: The main opportunity factor is the high market demand (score 0.58), the main threat factor is the market distance (score 0.26), and the total weighted score for the External Factor Evaluation (EFE) Matrix is 2.72. Novelty: This research presents a comprehensive approach by integrating SWOT analysis with the IFAS and EFAS matrices within the context of the catfish farming business in Bengkulu City, which has rarely been applied before. This approach simultaneously combines the quantitative and qualitative evaluation of internal and external factors, while formulating strategies based on concrete field data. Originality: The development of the catfish business as a local commodity, considering nutritional, production, and digital marketing aspects (which are still minimally implemented), and the use of IFAS and EFAS analysis in processing SWOT data, provides a new perspective for relevant and applicable development strategies for catfish farming entrepreneurs. Conclusion: The catfish farming business development strategy resulted in six (6) alternative strategies, namely:1) Increasing market demand and production. 2) Socializing the high nutritional content to attract consumers. 3) Expanding the distribution network. 4) Enhancing consumer appeal by prioritizing catfish size. 5) Utilizing digital marketing technology such as social media to promote catfish in the sales market. 6) Developing derivative processed products based on catfish. Type of Paper: A research article with a descriptive qualitative approach focusing on business development strategy analysis.
ANALISIS SIKAP DAN PREFERENSI KONSUMEN TERHADAP SAYURAN HIDROPONIK PADA CV IHSAN FARM Ana Anjely; Eko Sumartono; Ana Nurmalia
WIRATANI Vol 9, No 1 (2026): Juni 2026
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/wiratani.v9i1.606

Abstract

Perkembangan pertanian hidroponik di wilayah perkotaan mendorong peningkatan konsumsi pangan yang sehat, higienis, dan berkelanjutan. Sayuran hidroponik, khususnya selada dan pakcoy, memiliki keunggulan berupa kualitas fisik yang baik, tingkat kebersihan dan kesegaran yang tinggi, serta penggunaan pestisida yang relatif minim. Namun, penelitian terdahulu umumnya mengkaji sikap dan preferensi konsumen secara terpisah serta mengasumsikan bahwa sikap positif terhadap atribut keberlanjutan akan sejalan dengan preferensi pembelian. Penelitian ini bertujuan menganalisis sikap dan preferensi konsumen terhadap sayuran hidroponik selada dan pakcoy di CV Ihsan Farm Kota Bengkulu serta mengidentifikasi kesenjangan antara keduanya dalam perspektif konsumsi berkelanjutan. Penelitian menggunakan metode survei kuantitatif dengan teknik accidental sampling terhadap 96 responden. Analisis sikap dilakukan menggunakan model multiatribut Fishbein, sedangkan preferensi konsumen diukur menggunakan skala Likert berdasarkan atribut harga, fisik daun, kebersihan, kesegaran, dan minim pestisida. Hasil penelitian menunjukkan bahwa sikap konsumen terhadap selada (Ao = 9,93) dan pakcoy (Ao = 10,01) berada pada kategori positif. Preferensi konsumen terhadap selada tergolong tinggi dengan nilai 62,9, sedangkan pakcoy tergolong sedang dengan nilai 60,1. Atribut kesegaran dan kebersihan menjadi faktor dominan dalam pembentukan sikap dan preferensi konsumen. Penelitian ini menemukan adanya attitude–preference gap, yaitu konsumen memberikan penilaian positif terhadap atribut keberlanjutan, tetapi dalam keputusan pembelian lebih mengutamakan manfaat fungsional produk. Temuan ini menegaskan bahwa nilai keberlanjutan belum sepenuhnya terinternalisasi dalam preferensi pembelian konsumen sayuran hidroponik.
Analisis Finansial dan Kelayakan Usaha Industri Rumah Tangga Ikan Asin Bapak Aris di Kelurahan Sumber Jaya Kecamatan Kampung Melayu Kota Bengkulu Vivie Wijayanti; Ana Nurmalia; Yossie Yumiati
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salted fish is a food product made from fish meat preserved by adding salt. Through this preservation method, fish meat, which would normally spoil within a short time, can be stored at room temperature for several months, although it usually needs to be tightly sealed. The purpose of this study is to determine the financial analysis and business feasibility of Mr. Aris’s household-scale salted fish industry located in Sumber Jaya Village, Kampung Melayu District, Bengkulu City. The research method used is a descriptive qualitative and quantitative approach by applying financial and business feasibility analysis. The results show that Mr. Aris’s household salted fish industry is feasible to be continued. The financial analysis of the salted fish processing business in Sumber Jaya Village, Kampung Melayu District, Bengkulu City indicates that the business generated total revenues in 2021, 2022, and 2023 of Rp 187,300,000; Rp 250,900,000; and Rp 409,750,000, respectively, while the total costs in 2021, 2022, and 2023 amounted to Rp 145,728,000; Rp 192,156,000; and Rp 302,510,710, respectively. The feasibility levels differ each year, with a Benefit–Cost Ratio (B/C) of 1.28 in 2021, 1.30 in 2022, and 1.35 in 2023. Since the Benefit–Cost Ratio is greater than one (B/C > 1), the project is considered feasible to implement in each of these years. The business feasibility analysis of the salted fish industry in Sumber Jaya Village, Kampung Melayu District, Bengkulu City also shows positive Net Present Value (NPV) results each year, namely Rp 45,728,742.71 in 2021, Rp 71,084,220.716 in 2022, and Rp 142,738,306.934 in 2023. Since the NPV values are greater than zero (NPV > 0), the project is considered feasible to be implemented. The Internal Rate of Return (IRR) value is 62.71%, indicating that the annual rate of return on the total invested capital in the project is 62.71%. This value is higher than the established discount rate of 10%; therefore, based on the IRR criterion, the project is declared feasible to be implemented.
An Analysis Of Customer Satisfaction At Mie Gacoan Tengah Padang, Bengkulu City Irem Saputra; Rika Dwi Yulihartika; Ana Nurmalia
Journal of Multidisciplinary Research Vol. 2 No. 2 (2026): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i2.495

Abstract

Mie Gacoan is one of the fast food businesses that is currently growing and gaining widespread attention in Bengkulu City. This study aims to analyze the factors that influence customer satisfaction at Mie Gacoan Tengah Padang in Bengkulu City, with the variables studied including product quality, service, restaurant environment, and price. The study used a quantitative method with data collection techniques through the distribution of questionnaires to 98 respondents and data analysis was performed using multiple linear regression with the help of the SPSS program. The results showed that simultaneously, all four variables had a significant effect on customer satisfaction, while partially, the variables of product quality, service, and price had a positive and significant effect, while the restaurant environment had a negative effect. Overall, the level of customer satisfaction was in the “satisfied” category with a percentage of 15.72%. These results indicate that customers are satisfied with the products and services provided, so Mie Gacoan needs to continue to improve product quality, service, and restaurant comfort to maintain customer satisfaction and loyalty.
Co-Authors Ahmad Aji Wibowo Ahmad Akbar Ana Anjely Andika Nurohim Andwini Prasetya Dika Juniarti Diyan Rapika Dolly Madya Parton Manullang Eko Sumartono, Eko Erika Nanda Sasmita Evi Andriani Faisal Husni Asidiq Galih Basuki Nugroho Gion Gioneri Nurram Giri Asvian Putra Herri Fariadi Hesti Nur’aini Hilda Meisya Arif Irem Saputra Lelyta Sirait M, Mujiono Meilinda Dwi Anjarwati Muhammad Imam Zuhdi Nuzula Nuzula Randi Yuda Putra Rika Dwi Yulihartika Ririn Afriani Ruficha Sagala Sentri Anggraini Shelli Ulandari Vivie Wijayanti Wahyu Handono Wahyudi Wahyudi Yossie Yumiarti Yossie Yumiati Yulista Yulista