Garuda - Garba Rujukan Digital

PENGUATAN LITERASI BISNIS DAN KESIAPAN KEWIRAUSAHAAN SISWA PESISIR MELALUI DIGITAL MARKETING Muhammad Fathoni; Muhammad Farisan Kasyfi; Devi Rusvitawati; Ni'mah Ni'mah
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Bakti Banua: Jurnal Pengabdian kepada Masyarakat
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/5z4gwy42

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh masih terbatasnya pemahaman siswa di wilayah pesisir mengenai pemanfaatan pemasaran digital untuk mendukung promosi produk lokal. Permasalahan utama yang dihadapi adalah rendahnya kesadaran dan pengetahuan generasi muda dalam memanfaatkan media digital secara produktif, khususnya untuk kegiatan ekonomi berbasis potensi daerah. Tujuan kegiatan ini adalah meningkatkan pengetahuan dan pemahaman siswa mengenai pemasaran digital produk lokal. Kegiatan pengabdian dilaksanakan di Sekolah Menengah Atas Negeri 1 Kotabaru dengan melibatkan sekitar lima puluh siswa kelas dua belas sebagai peserta. Metode yang digunakan adalah pendekatan edukatif dan partisipatif melalui sosialisasi, penyampaian materi interaktif, diskusi, dan refleksi peserta. Pengukuran hasil kegiatan dilakukan secara deskriptif dan kualitatif melalui evaluasi pemahaman, observasi partisipasi siswa, serta refleksi lisan untuk menilai perubahan sikap dan persepsi peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan kesadaran siswa mengenai konsep dasar pemasaran digital, manfaatnya bagi promosi produk lokal, serta potensi media sosial sebagai sarana pendukung kegiatan ekonomi. Selain itu, siswa menunjukkan perubahan cara pandang terhadap media digital yang tidak hanya digunakan untuk hiburan, tetapi juga sebagai sarana produktif. Kegiatan ini disimpulkan mampu memberikan nilai tambah pada aspek pengetahuan dan sikap siswa, serta berpotensi mendukung kesiapan kewirausahaan generasi muda pesisir dalam jangka panjang.

Transformasi Digital dan Keberlanjutan Usaha Pedagang Pasar Grosir di Kota Banjarmasin Novia Nour Halisa; Devi Rusvitawati; Irwansyah Irwansyah
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 2 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/1130031

Pasar tradisional di Indonesia menghadapi tekanan signifikan akibat perubahan perilaku konsumen dan pesatnya perkembangan teknologi digital, termasuk meningkatnya preferensi masyarakat terhadap platform belanja daring. Penelitian ini bertujuan untuk menganalisis keberlanjutan usaha pedagang di Pasar Grosir Sudimampir, Kota Banjarmasin, dalam konteks transformasi digital. Fokus kajian mencakup tingkat adopsi teknologi, hambatan utama yang dihadapi, dampak digitalisasi terhadap kelangsungan usaha, serta strategi peningkatan daya saing. Pendekatan kualitatif dengan desain studi kasus digunakan untuk mengeksplorasi realitas sosial para pedagang melalui wawancara mendalam, observasi langsung, dan studi dokumentasi, yang dianalisis secara deskriptif dengan teknik analisis interaktif. Hasil penelitian menunjukkan bahwa meskipun sebagian pedagang telah mulai memanfaatkan teknologi digital, seperti media sosial untuk promosi, transformasi digital secara menyeluruh belum tercapai. Kendala utama meliputi keterbatasan infrastruktur, rendahnya literasi digital, tingginya biaya, dan minimnya dukungan eksternal. Meskipun demikian, adopsi digital terbukti berdampak positif terhadap perluasan pasar dan efisiensi operasional usaha. Penelitian ini berkontribusi pada pengembangan teori adopsi teknologi dan kerangka TOE dalam konteks UMKM sektor informal, serta menghasilkan rekomendasi strategis bagi pemangku kepentingan dalam mendorong digitalisasi pasar tradisional secara berkelanjutan. Artikel ini juga menekankan pentingnya kebijakan yang kontekstual dan berbasis kebutuhan lokal untuk mendukung transformasi digital yang inklusif dan adaptif di kalangan pedagang pasar.

Pengaruh Leverage terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening di Masa Pandemi COVID-19 pada Sektor Transportasi di BEI Muhammad Fathoni; Devi Rusvitawati
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 10 No. 1 (2026): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/m9wn2c72

This study investigates the effect of leverage on firm value with profitability as an intervening variable during the COVID-19 pandemic, focusing on transportation sector companies listed on the Indonesia Stock Exchange (IDX). The research adopts an associative quantitative approach using Smartpls software for path analysis. Leverage is measured by Debt to Equity Ratio (DER), firm value by Price to Book Value (PBV), and profitability by Return on Equity (ROE). A total of 10 transportation companies were selected through purposive sampling, covering the period from 2019 to 2023. The results reveal that leverage has a positive and significant effect on both firm value and profitability. However, profitability does not significantly affect firm value and fails to mediate the relationship between leverage and firm value. These findings suggest that during crisis periods, particularly under government-imposed social restrictions (PSBB), investors prioritize financial structure over short-term earnings. This implies a strategic shift in managerial and investor focus from profitability to capital resilience. The study recommends that transportation firms adopt adaptive leverage strategies, and that policymakers provide fiscal support—such as credit relaxation and tax incentives—to help the sector manage financial risks and sustain firm value in times of economic uncertainty.

PEMASARAN DIGITAL DAN ATMOSFER VISUAL INSTAGRAM: ANALISIS PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KULINER Fitriyadi; Muhammad Akmal; Setio Utomo; Irwansyah; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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In the increasingly competitive digital landscape, social media has emerged as a strategic platform for shaping consumer purchasing decisions, particularly within the local culinary sector. This study aims to examine the influence of Instagram-based social media marketing and digital visual atmosphere on consumer purchase decisions at Younki’s Pizza & Mocktails in Banjarmasin. Employing a concurrent triangulation mixed methods design, quantitative data were obtained through structured questionnaires distributed to selected consumers, while qualitative data were collected via in-depth interviews and content analysis of the business’s Instagram presence. The findings indicate that both social media marketing and the visual atmosphere exert a significant influence on consumer purchasing decisions, both individually and collectively. Notably, the digital visual atmosphere emerged as the more dominant factor in shaping consumer perceptions and experiences. The qualitative insights further support this, highlighting that visual elements—such as food presentation, interior design as depicted on social media, content authenticity, and the overall digital ambiance—play a crucial role in fostering emotional engagement and purchase intent. This study contributes theoretically by integrating digital marketing strategies and atmospheric perception into the broader framework of consumer behavior. From a practical perspective, it offers valuable implications for local culinary entrepreneurs in crafting more effective, experience-driven digital marketing approaches. The integrative application of both quantitative and qualitative methodologies facilitates a more holistic understanding of the complex dynamics that underlie consumer decision-making in the contemporary social media marketing environment.

PENGARUH WORK LIFE BALANCE DAN PENGEMBANGAN KARIR TERHADAP LOYALITAS PEGAWAI PADA POLITEKNIK BATULICIN Salsabila Rihhadatul 'Aisy; Taharuddin; Setio utomo; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Salsabila Rihhadatul ‘Aisy. 2210412320007. (2026). The Effect of Work Life Balance and Career Development on Employee Loyalty at Politeknik Batulicin. Under the guidance of: Taharuddin. This research aims to determine the effect of Work Life Balance and career development on employee loyalty. The sample in this study consists of all employees at Politeknik Batulicin, The sampling technique used is saturated sampling (census sampling), in which all members of the population are included as respondents. The data collection method employed was a questionnaire, and the data analysis technique used was multiple linear regression. The results indicate that Work Life Balance and career development simultaneously have a significant effect on employee loyalty. Partially, Work Life Balance does not have a significant effect on employee loyalty, while career development has a significant effect on employee loyalty

Pengaruh electronic word of mouth (e-wom) dan customer engagement terhadap keputusan pembelian pada urban & co di banjarmasin Juwita Wardani; Devi Rusvitawati; Muhammad Fathoni; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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This study seeks to analyze the effect of Electronic Word of Mouth and Customer Engagement, both individually and simultaneously, on purchasing decisions at Urban & Co in Banjarmasin. A quantitative research approach was applied with a total of 105 respondents. The sample was selected using purposive sampling based on the Cochran formula. Data were collected through questionnaires and then examined using multiple linear regression analysis with the assistance of SPSS version 22 software. The findings indicate that Electronic Word of Mouth and Customer Engagement significantly influence purchasing decisions, both partially and simultaneously, at Urban & Co in Banjarmasin..

Pengaruh Kelas Sosial dan Gaya Hidup terhadap Keputusan Pembelian Hijab Buttonscarves di Kota Banjarmasin Emilia; Novia Nour Halisa; Nurul Wahyuni; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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This study aims to determine and examine the partial significant effect of social class on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, to determine and examine the partial significant effect of lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, and determine and examine the simultaneous significant effect of social class and lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. The research employed a quantitative approach with an Explanatory Research design. The study was conducted in Banjarmasin City. The population consisted of consumers who had purchased and used Buttonscarves Hijab more than once within the last year. The sample size comprised 100 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 23 software. The results showed that social class has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Lifestyle also has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Furthermore, social class and lifestyle simultaneously have a significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Keywords: Social Class, Lifestyle, Purchasing Decision

Pengaruh Key Opinion Leader dan Electronic Word of Mouth Terhadap Keputusan Pembelian Smartphone Samsung Galaxy Seri A di Kota Banjarmasin Noor Endah Saputri; Taharuddin; Rizki Muslim Hidayat; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.94

Key Opinion Leaders and electronic Word of Mouth among smartphone users in Banjarmasin City serve as supporting factors that influence purchasing decisions for Samsung Galaxy A Series smartphones. The purpose of this research is to analyze and determine both the partial and simultaneous effects of Key Opinion Leaders and electronic Word of Mouth on purchasing decisions for Samsung Galaxy A Series smartphones in Banjarmasin City. This research is conducted using a quantitative method and was conducted in Banjarmasin City. This study involved 100 respondents selected through purposive sampling who had purchased a Samsung Galaxy A Series smartphone and previously watched technology review content from a Key Opinion Leader. Primary data were collected through questionnaires, and hypothesis testing was conducted using Multiple Linear Regression Analysis with SPSS version 31 as the analytical tool. The findings showed that Key Opinion Leaders and Electronic Word of Mouth was found to have a positive and significant partial effect as well as a simultaneous influence on purchasing decisions for Samsung Galaxy A Series smartphones in Banjarmasin City. These results suggest that leveraging credible technology reviewers and managing digital consumer reviews can effectively strengthen consumers’ purchasing decisions toward Samsung Galaxy A Series smartphones.

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BANK KALSEL KANTOR CABANG UTAMA BANJARMASIN Raissa Shiba Ramadhan; Nurul Wahyuni; Fitriyadi; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.108

Raissa Shiba Ramadhan. 2210412320002. (2026). The Influence of Occupational Drive and Institutional Climate on the Performance Outcomes of Staff Members at the Main Office of Bank Kalsel Located in Banjarmasin. Supervisor: Nurul Wahyuni. This research is constructed with the primary objective of examining the magnitude to which occupational motivation alongside the workplace setting contributes to and Exerts a determinative effect on the magnitude of personnel performance. The participants involved in this investigation are staff members stationed at the Central Branch Office of Bank Kalsel located in Banjarmasin. Respondent selection was executed by employing a saturated sampling technique, in which the totality of the population was encompassed as the research sample. Data collection procedures were undertaken via the distribution of systematically constructed questionnaires, whereas the analytical method implemented involved multiple linear regression modeling. The results demonstrate that, in a concurrent manner, both vocational impetus and the organizational milieu exert a statistically meaningful influence on the performance of employees. When assessed individually, work-related motivation exhibits a positive influence on employee performance. Likewise, the workplace environment also presents a favorable and positive contribution toward employee performance.

PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA KONSUMEN OH!SOME DI DUTAMALL BANJARMASIN Nur Asiyah; Nurul Wahyuni; Devi Rusvitawati; Humaidi
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.109

ABSTRACT This research is undertaken to examine the partial as well as concurrent influences of visual merchandising and store atmosphere on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin. A quantitative methodological design was implemented, encompassing 100 participants determined through an accidental sampling method. Data acquisition was conducted by means of a systematically arranged questionnaire and subsequently processed using multiple linear regression analysis with IBM SPSS Statistics version 25. The results reveal that both visual merchandising and store atmosphere independently demonstrate a statistically significant positive impact on impulse buying. Moreover, these two variables collectively exhibit a significant effect on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin.

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