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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Pariwisata International Journal of Entrepreneurship and Tourism
Juliastari, Komang Trigita
Institut Pariwisata Dan Bisnis Internasional
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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[RETRACTED] Strategi Pengelolaan Desa Wisata: Pemberdayaan Usaha Kecil Melalui Pelatihan Pemasaran Digital [RETRACTED] Juliastari, Komang Trigita; Arida, I Nyoman Sukma; Kristianto, Yohanes
Jurnal Abdi Masyarakat Vol. 5 No. 1 (2025): Jurnal Abdi Masyarakat Februari 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v5i1.69

Abstract

Tujuan Penelitian ini mengidentifikasi Strategi Pengelolaan Desa Wisata Selumbung, Kecamatan Manggis, Kabupaten Karangasem. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode pengumpulan data wawancara, observasi, kuesioner dan studi dokumentasi. Analisis data menggunakan analisis SWOT. Hasil penelitian Pada aspek peran stakeholder setiap stakeholder telah menjalankan perannya dalam pengembangan desa wisata, namun belum ada upaya yang terkoordinir yang dilakukan oleh sebuah tim yang terdiri atas seluruh stakeholder. Strategi pengelolaan Desa Wisata Selumbung berdasarkan analisis SWOT yaitu: Strategi SO (Strength-opportunities) yaitu meningkatkan brand image anugerah Desa Wisata Award, meingkatkan kualitas produk, memanfaatkan Pokdarwis dan kemajuan teknologi untuk mendukung layanan kepariwisataan Desa. Selanjutnya strategi ST (Strength-Threats) yaitu memaksimalkan produk wisata budaya yang dimiliki serta menjaga kearifan lokal masyarakat. Strategi WO (Weakness Opportunities) yakni meningkatkan kualitas SDM Desa, kerjasama dengan pihak swasta dan melakukan pemasaran yang konsisten. Lalu Strategi WT (Weakness Threats) yakni meningkatkan sistem pengelolaan pariwisata Desa, memberikan pelatihan kepada Pokdarwis dan Masyarakat Desa.   The aim of this research is to identify the Management Strategy for Selumbung Tourism Village, Manggis District, Karangasem Regency. This research uses a qualitative descriptive approach with data collection methods of interviews, observations, questionnaires and documentation studies. Data analysis uses SWOT analysis. Research results: In the aspect of stakeholder roles, each stakeholder has carried out its role in developing tourist villages, but there has been no coordinated effort carried out by a team consisting of all stakeholders. The Selumbung Tourism Village management strategy is based on SWOT analysis, namely: SO (Strength-opportunities) strategy, namely increasing the brand image of the Tourism Village Award, improving product quality, utilizing Pokdarwis and technological advances to support the Village's tourism services. Furthermore, the ST (Strength- Threats) strategy is to maximize the cultural tourism products we have and maintain the local wisdom of the community. The WO (Weakness Opportunities) strategy is to improve the quality of village human resources, collaborate with the private sector and carry out consistent marketing. Then the WT (Weakness Threats) Strategy, namely improving the village tourism management system, providing training to Pokdarwis and village communities.
Analysis of the Influence of Instagram Social Media @pelagaecopark on Tourists’ Visiting Interest at Pelaga Eco Park Bali Komang Trigita Juliastari
International Journal of Entrepreneurship and Tourism Vol. 2 No. 2 (2025): IJENT sesion 4th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i2.2025.17-23

Abstract

This research was conducted at Pelaga Eco Park Bali regarding the influence of the Instagram social network on visiting intentions. Social networks play an important role in connecting the world between one person and another, Instagram is a social network based on sharing photos and videos, many companies use Instagram as an advertising tool to share photos or videos about the beauty of destinations and tourist attractions. activities in these places. The aim according to Effendi in (Hassan, 2022) is that messages conveyed through content can influence the communicator or recipient of the message, so that it can cause changes in behavior. Therefore, researchers want to test whether social media, in this case Instagram, influences tourists' interest in visiting. The results of this research aim to test and explain the influence of the Instagram social network on the interest in visiting followers of the @pelagaecopark account. This research was conducted at the Pelaga Ecological Park tourist location with a research sample of 100 followers using saturated sampling techniques. All answer results obtained by distributing questionnaires are used and processed using a simple linear regression analysis system which also uses hypothesis testing. This research shows that (1) Testing hypothesis 1 shows the results that the social network Instagram (X1) has a significant influence on intention to visit (Y.). These results are based on the Instagram social media regression coefficient (bX) of 0.662 and TStat = 8.544 at a significance level of 0.00 (p < 0.05), which shows positive results so that the hypothesis can be accepted. The implication and conclusion of this test is that the better the Pelaga Eco Park Instagram social media, the more interest in visiting it will be. The influence of the social network Instagram is 39.3%. This can be seen from the FIT model above.
Agro-Wellness Tourism As A Sustainable Rural Tourism Strategy: Opportunities And Challenges Komang Trigita Juliastari; Ni Nyoman Deni Ariyaningsih; I Gusti Ayu Melistyari Dewi; Komang Shanty Muni Parwati; Firlie Lanovia Amir
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.405

Abstract

Agro-wellness tourism has emerged as an innovative approach in sustainable rural tourism that integrates agricultural activities, wellness experiences, and local cultural values. This study aims to explore the potential and challenges of agro-wellness tourism development in rural Bali through a systematic literature review approach. Data were collected from reputable academic databases, including Google Scholar, Scopus, ScienceDirect, and Garuda, using keywords related to agro-wellness tourism, rural tourism, and sustainable tourism development. A total of selected literature was analyzed using qualitative content analysis with thematic synthesis to identify key patterns and insights. The findings indicate that Bali has significant potential for developing agro-wellness tourism due to its unique agricultural landscape, particularly the Subak system, as well as its strong cultural and spiritual traditions. Agro-wellness tourism contributes to rural economic diversification, job creation, and the strengthening of local micro-enterprises, while also supporting environmental conservation and cultural preservation. However, several challenges remain, including limited infrastructure, inadequate human resource capacity, weak digital promotion, and insufficient stakeholder collaboration. In addition, there are potential risks related to cultural commodification and environmental degradation if development is not properly managed. This study contributes to the literature by positioning agro-wellness tourism as an integrated rural tourism model that connects agriculture, wellness, and cultural experiences within a sustainable development framework. The findings provide implications for policymakers and tourism stakeholders in designing more inclusive, innovative, and sustainable rural tourism strategies in Bali.
Potential And Challenges Of Organic Agrotourism In Sambangan Tourism Village Firman Sinaga; Komang Shanty Muni Parwati; Komang Trigita Juliastari
Jurnal Ilmiah Hospitality Management Vol. 16 No. 2 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i2.325

Abstract

This study aims to identify the potential and challenges of developing organic farming-based agrotourism in Sambangan Tourism Village, Buleleng, Bali. This village has abundant natural resources, fertile agricultural land, and high local community support for sustainable agricultural practices. The main potential includes the existence of organic commodities such as rice, vegetables, and tropical fruits which can become educational tourist attractions while also supporting the local economy. However, this study also identified a number of challenges, including limited infrastructure, farmers' low knowledge of digital marketing, and the need for synergy between the government, communities, and the private sector. Through SWOT analysis, this study confirms that Sambangan Village is in a strategic position to develop organic agrotourism with a stable growth strategy. The results of this research are expected to be the basis for planning policies and programs for developing sustainable tourism villages.
Utilizing Digital Storytelling and Social Media to Expand The Reach of Tourism Village Promotion: Pengabdian Firlie Lanovia Amir; Firman Sinaga; Febianti; Komang Trigita Juliastari; Komang Shanty Muni Parwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7268

Abstract

Sektor pariwisata berbasis desa (desa wisata) di Bali memiliki potensi budaya dan alam yang luar biasa, namun serin The village-based tourism sector (tourist villages) in Bali has extraordinary cultural and natural potential, but often faces obstacles in the effectiveness of promotion and market reach. This Community Service (PkM) aims to increase the capacity of tourism village managers in expanding promotional reach through the use of Digital Storytelling and social media. The use of digital narrative methods is considered to provide a stronger emotional value for potential tourists compared to conventional promotions. Partners in this activity are tourism awareness groups (Pokdarwis) and tourism village managers in Bali. The implementation method of the activity includes three main stages: (1) training in creating storytelling-based content, (2) technical assistance in optimizing social media (such as Instagram, TikTok, and YouTube), and (3) evaluation and monitoring of content sustainability. The results of this PkM activity show an 85% increase in partners' understanding in creating engaging digital narratives, as well as an increase in interaction (engagement rate) on tourism village social media after the program implementation. Through this activity, partner tourism villages are now able to independently produce authentic and creative promotional content, which in turn contributes to expanding market reach and increasing tourist visits. gkali menghadapi kendala dalam efektivitas promosi dan jangkauan pasar. Kegiatan Pengabdian Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas pengelola desa wisata dalam memperluas jangkauan promosi melalui penggunaan Digital Storytelling dan media sosial. Penggunaan metode narasi digital dianggap memberikan nilai emosional yang lebih kuat bagi calon wisatawan dibandingkan dengan promosi konvensional. Mitra dalam kegiatan ini adalah kelompok penyadar pariwisata (Pokdarwis) dan pengelola desa wisata di Bali. Metode pelaksanaan kegiatan ini meliputi tiga tahap utama: (1) pelatihan dalam membuat konten berbasis storytelling, (2) bantuan teknis dalam mengoptimalkan media sosial (seperti Instagram, TikTok, dan YouTube), dan (3) evaluasi dan pemantauan keberlanjutan konten. Hasil kegiatan PkM ini menunjukkan peningkatan pemahaman mitra sebesar 85% dalam menciptakan narasi digital yang menarik, serta peningkatan interaksi (tingkat keterlibatan) di media sosial desa wisata setelah pelaksanaan program. Melalui kegiatan ini, desa-desa wisata mitra kini mampu secara mandiri memproduksi konten promosi yang autentik dan kreatif, yang pada gilirannya berkontribusi pada perluasan jangkauan pasar dan peningkatan kunjungan wisatawan.
Green Tourism: A Strategy for Realizing an Environmentally-Based Wonderful Indonesia Firman Sinaga; Komang Shanty Muni Parwati; Febianti; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1518

Abstract

The tourism sector is a fundamental pillar of Indonesia's national economy, contributing crucially to Gross Domestic Product (GDP) growth and job creation. However, amidst the acceleration of tourist arrivals, a serious threat emerges in the form of ecosystem degradation that could erode the identity of "Wonderful Indonesia." This study aims to analyze the implementation strategy of Green Tourism as a vital instrument in realizing sustainable, environmentally-based tourism in Indonesia. Using descriptive qualitative methods and policy analysis, this study explores the synergy between government regulations, the readiness of environmentally friendly infrastructure, and local community involvement in preserving natural assets. The study results indicate that the transition to green tourism is no longer merely an ethical option but a strategic necessity to maintain Indonesia's global competitiveness in the eyes of international tourists who are now highly aware of sustainability issues. Green tourism strategies have proven effective in mitigating the destructive impacts of mass tourism while creating long-term economic value through biodiversity preservation and strengthening local culture. This study recommends stricter integration of green certification policies at the regional level and the use of digital technology to monitor environmental carrying capacity in priority destinations.
Cultural Tourism: A Strategy to Improve the Tourism Industry and Preserve Indonesian Culture Agus Sunatha Putra; Gusti Made Riko Hendrajana; Komang Shanty Muni Parwati; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1616

Abstract

Cultural tourism has become a strategic pillar in national economic development and a vital instrument in preserving Indonesia's cultural heritage. This study aims to analyze the effectiveness of cultural tourism as a dual strategy to strengthen the competitiveness of the tourism industry and ensure the sustainability of cultural heritage amidst globalization. Using a descriptive qualitative approach, this article examines the synergy between local wisdom-based destination promotion and traditional value conservation efforts. The analysis shows that cultural integration in the tourism industry not only increases the volume of international and domestic tourist visits but also creates a collective awareness of local communities' cultural identity. However, challenges such as cultural commodification and the destruction of physical artifacts require tourism management policies based on sustainability principles. This article concludes that synchronization between stakeholders, digital innovation, and local community involvement is key to achieving a balance between industry profitability and the protection of Indonesian culture.
Eco-Healing Tourism dan Kontribusinya Terhadap Keberlanjutan Destinasi Wellness di Tabanan, Bali Putu Eka Wirawan; Komang Trigita Juliastari
Jurnal Ilmiah Pariwisata Vol 31 No 2 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i2.2016

Abstract

The development of global tourism has shifted toward experience-based, health-oriented, and sustainable tourism, leading to the emergence of eco-healing tourism as an integration of wellness activities and interaction with natural environments. Tabanan Regency, Bali, possesses significant natural landscape potential to support this type of tourism; however, its utilization remains fragmented and not yet integrated into a sustainable destination framework. This study aims to analyze the contribution of eco-healing tourism to the sustainability of wellness destinations in Tabanan, Bali. The research employs an interpretive qualitative approach using field observations, in-depth interviews, and documentation, with thematic analysis applied to the data. The findings reveal that eco-healing experiences are constructed through sensory, emotional, and reflective dimensions that provide restorative benefits to tourists while implicitly encouraging digital detox practices. From a sustainability perspective, eco-healing tourism has the potential to support environmental conservation, enhance tourist awareness, and create economic opportunities for local communities. However, these contributions remain suboptimal due to the lack of integrated destination management. This study highlights the strategic role of eco-healing tourism in developing sustainable wellness destinations and offers practical implications for stakeholders in designing adaptive, inclusive, and sustainable tourism models. Keywords: eco-healing tourism, wellness destination, sustainability, tourist experience
Digital-Based Local Tourism Creativity Development Training to Increase Tourist Attraction: Pengabdian Febrianti; I Wayan Suadnyana; Komang Trigita Juliastari; Komang Shanty Muni Parwati; Firlie Lanovia Amir
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4494

Abstract

Bali, a global tourism icon, faces significant challenges in distributing tourist visits to local destinations at the rural level due to the digital divide. This community service article aims to describe the implementation of digital-based tourism creativity development training for local destination managers in Bali to increase their attractiveness and competitiveness. The main problems identified among partners (Pokdarwis in Bali) were reliance on traditional marketing and the low quality of digital content capable of representing the uniqueness of local culture and nature. The community service method was carried out using an Asset-Based Community Development (ABCD) approach, which included visual content creation workshops, cultural narrative-based copywriting training ( storytelling ), and social media algorithm optimization. The community service results showed a significant increase in participants' creative capacity in producing aesthetic and informative content, as well as increased interaction on partner destinations' social media channels. The conclusion of this activity emphasizes that the digitalization of local tourism in Bali must be rooted in the creative packaging of local wisdom, so as to attract quality tourist segments and support the sustainable recovery of the creative economy post-pandemic.
Co-Authors Agus Sunatha Putra Febianti Febianti Febrianti Firman Sinaga Gusti Made Riko Hendrajana I Gusti Ayu Melistyari Dewi I Nyoman Sukma Arida Komang Shanty Muni Parwati Lanovia Amir, Firlie Ni Nyoman Deni Ariyaningsih Parwati, Komang Shanty Muni Putu Eka Wirawan Suadnyana, I Wayan Yohanes Kristianto