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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Ilmiah Hospitality Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Komang Trigita Juliastari
Institut Pariwisata dan Bisnis Internasional
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Agro-Wellness Tourism As A Sustainable Rural Tourism Strategy: Opportunities And Challenges Komang Trigita Juliastari; Ni Nyoman Deni Ariyaningsih; I Gusti Ayu Melistyari Dewi; Komang Shanty Muni Parwati; Firlie Lanovia Amir
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/a5bswe90

Abstract

Agro-wellness tourism has emerged as an innovative approach in sustainable rural tourism that integrates agricultural activities, wellness experiences, and local cultural values. This study aims to explore the potential and challenges of agro-wellness tourism development in rural Bali through a systematic literature review approach. Data were collected from reputable academic databases, including Google Scholar, Scopus, ScienceDirect, and Garuda, using keywords related to agro-wellness tourism, rural tourism, and sustainable tourism development. A total of selected literature was analyzed using qualitative content analysis with thematic synthesis to identify key patterns and insights. The findings indicate that Bali has significant potential for developing agro-wellness tourism due to its unique agricultural landscape, particularly the Subak system, as well as its strong cultural and spiritual traditions. Agro-wellness tourism contributes to rural economic diversification, job creation, and the strengthening of local micro-enterprises, while also supporting environmental conservation and cultural preservation. However, several challenges remain, including limited infrastructure, inadequate human resource capacity, weak digital promotion, and insufficient stakeholder collaboration. In addition, there are potential risks related to cultural commodification and environmental degradation if development is not properly managed. This study contributes to the literature by positioning agro-wellness tourism as an integrated rural tourism model that connects agriculture, wellness, and cultural experiences within a sustainable development framework. The findings provide implications for policymakers and tourism stakeholders in designing more inclusive, innovative, and sustainable rural tourism strategies in Bali.
Potential And Challenges Of Organic Agrotourism In Sambangan Tourism Village Firman Sinaga; Komang Shanty Muni Parwati; Komang Trigita Juliastari
Jurnal Ilmiah Hospitality Management Vol. 16 No. 2 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i2.325

Abstract

This study aims to identify the potential and challenges of developing organic farming-based agrotourism in Sambangan Tourism Village, Buleleng, Bali. This village has abundant natural resources, fertile agricultural land, and high local community support for sustainable agricultural practices. The main potential includes the existence of organic commodities such as rice, vegetables, and tropical fruits which can become educational tourist attractions while also supporting the local economy. However, this study also identified a number of challenges, including limited infrastructure, farmers' low knowledge of digital marketing, and the need for synergy between the government, communities, and the private sector. Through SWOT analysis, this study confirms that Sambangan Village is in a strategic position to develop organic agrotourism with a stable growth strategy. The results of this research are expected to be the basis for planning policies and programs for developing sustainable tourism villages.
Utilizing Digital Storytelling and Social Media to Expand The Reach of Tourism Village Promotion: Pengabdian Firlie Lanovia Amir; Firman Sinaga; Febianti; Komang Trigita Juliastari; Komang Shanty Muni Parwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7268

Abstract

Sektor pariwisata berbasis desa (desa wisata) di Bali memiliki potensi budaya dan alam yang luar biasa, namun serin The village-based tourism sector (tourist villages) in Bali has extraordinary cultural and natural potential, but often faces obstacles in the effectiveness of promotion and market reach. This Community Service (PkM) aims to increase the capacity of tourism village managers in expanding promotional reach through the use of Digital Storytelling and social media. The use of digital narrative methods is considered to provide a stronger emotional value for potential tourists compared to conventional promotions. Partners in this activity are tourism awareness groups (Pokdarwis) and tourism village managers in Bali. The implementation method of the activity includes three main stages: (1) training in creating storytelling-based content, (2) technical assistance in optimizing social media (such as Instagram, TikTok, and YouTube), and (3) evaluation and monitoring of content sustainability. The results of this PkM activity show an 85% increase in partners' understanding in creating engaging digital narratives, as well as an increase in interaction (engagement rate) on tourism village social media after the program implementation. Through this activity, partner tourism villages are now able to independently produce authentic and creative promotional content, which in turn contributes to expanding market reach and increasing tourist visits. gkali menghadapi kendala dalam efektivitas promosi dan jangkauan pasar. Kegiatan Pengabdian Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas pengelola desa wisata dalam memperluas jangkauan promosi melalui penggunaan Digital Storytelling dan media sosial. Penggunaan metode narasi digital dianggap memberikan nilai emosional yang lebih kuat bagi calon wisatawan dibandingkan dengan promosi konvensional. Mitra dalam kegiatan ini adalah kelompok penyadar pariwisata (Pokdarwis) dan pengelola desa wisata di Bali. Metode pelaksanaan kegiatan ini meliputi tiga tahap utama: (1) pelatihan dalam membuat konten berbasis storytelling, (2) bantuan teknis dalam mengoptimalkan media sosial (seperti Instagram, TikTok, dan YouTube), dan (3) evaluasi dan pemantauan keberlanjutan konten. Hasil kegiatan PkM ini menunjukkan peningkatan pemahaman mitra sebesar 85% dalam menciptakan narasi digital yang menarik, serta peningkatan interaksi (tingkat keterlibatan) di media sosial desa wisata setelah pelaksanaan program. Melalui kegiatan ini, desa-desa wisata mitra kini mampu secara mandiri memproduksi konten promosi yang autentik dan kreatif, yang pada gilirannya berkontribusi pada perluasan jangkauan pasar dan peningkatan kunjungan wisatawan.
Co-Authors Amir, Firlie Lanovia Febianti Firman Sinaga I Gusti Ayu Melistyari Dewi Ni Nyoman Deni Ariyaningsih Parwati, Komang Shanty Muni