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Sekolah Tinggi Ilmu Ekonomi Makassar Maju
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PERAN KARYAWAN FRONT OFFICE TERHADAP CUSTOMER ENGAGEMENT NASABAH BANK MUAMALAT KOTA MAKASSAR Nidar, Hasnidar Asni; Jusri, Jusri Jusri
Patria Artha Management Journal Vol 3, No 1 (2019): Patria Artha Manajemen Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.612 KB) | DOI: 10.33857/pamj.v3i1.212

Abstract

The high level of banking competition is no longer focused on consumer transactional behavior (repurchasing and cross-selling) but incorporates non-transactional behavior (word of mouth, blogging, co-creation). This study aims to determine the importance of the role of attitude of the employee on customer engagement. The location of this study was at Bank Muamalat Makassar with 70 customer samples, using the Smart PLS3 method. The results of this study indicate that attitude of the employee has a significant effect on customer satisfaction and customer engagement. Customer satisfaction has a significant effect on customer engagement. The contribution of this research is the presence of front office employee roles towards customer engagement.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pasien Rawat Inap pada Masa Social Distancing di RSUD Batara Guru Kabupaten Luwu. Hasnidar Hasnidar; Selviana Sarti; Sundari Rahman
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1586

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien rawat inap di RSUD Batara Guru Kabupaten Luwu. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik propotional random sampling. Analisis kuantitatif dalam penelitian ini akan digunakan uji validitas dan reliabilitas dengan Cronbach’s Alpha. Uji asumsi klasik meliputi uji heteroskedastisitas dan uji normalitas. Untuk uji hipotesis menggunakan program komputer SPSS. Hasilnya bahwa kualitas pelayanan yang terdiri dari wujud nyata, keandalan, daya tanggap, jaminan, dan empati berpengaruh terhadap kepuasan pasien pada masa social distancing di RSUD Batara Guru Kabupaten Luwu. Kata kunci : Kualitas Pelayanan dan Kepuasan Pasien. Abstract The study aims to determine the effect of service quality on Patient Satisfaction at Batara Guru Hospital. The sampling technique in this study uses the proportional random sampling quantitative analysis in this study will used validity and reliability tests with cronbachs’s alpha. Assumption test classic includes heteroscedasticity and normality test. The hypothesis using the SPSS computer program. The result is that the quality of service such us of tangibles, reliability, responsiveness, assurance and emphaty effect patient satisfaction during the social distancing period at the Batara Guru Hospital. Keywords : Service Quality and Patient Satisfaction
AKUNTANSI SYARIAH: PENDEKATAN SEJARAH Hasnidar Hasnidar
JURNAL AKUNTANSI BARELANG Vol 2 No 1 (2017): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.402 KB)

Abstract

The birth of shariah accounting paradigm can not be separated from the factors of development of Islamic economic discourse and sharia financial system that began to emerge since the mid-1990s. For some, shari'ah accounting is something that is "forced". This assumption is neither misleading nor true, since shari'a accounting has a strong historical roots in Islamic civilization long before Western civilization reached its golden peak until today. The existence of Islamic civilization that lasted for 600-1300 AD, where the progress of Islamic science reached its peak of the year 900-1200 M. Recording procedure has begun to be practiced since the Caliph Umar Bin Khattab, ie in the period 14-24 H (636-645 M). At this time Baitul Mal requires formal recording of funds obtained by institutions from various sources.
Can Employee Competency Engage Islamic Banking Customers ? Ria Mardiana Yusuf; Nurdjanah Hamid; Andi Ratna Sari Dewi; Hasnidar
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.429

Abstract

Islamic banking is demanded to continue improving in providing the best service to customers. It is not enough to understand how to keep customers doing transactions, companies must know that there are other ways consumers contribute to the company and stay engaged in itThe level of customer engagement can be shown in how involved they are with the company's offerings. The research team wanted to see how employee skills affected customer satisfaction. Makassar's Sharia Commercial Bank served as the study's sample institution. 200 questionnaires. The results of the study were processed using smartPLS 3. The results showed that employee competency has a significant effect on customer satisfaction, employee competency has no significant effect on customer engagement, and customer satisfaction has a significant effect on customer engagement.
Analisis Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Bedak Dingin di Kabupaten Wajo Sri Eka Wahyuni; Hasnidar Hasnidar; Andi Muhammad Irwan
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.2853

Abstract

Abstrak Tujuan Penelitian adalah untuk mengetahui strategi bauran pemasaran dalam meningkatkan volume penjualan bedak dingin pada CV. Nur Filza Mamming di Kabupaten Wajo. Populasi penelitian ini adalah karyawan 15 orang dan reseller 30 orang. Teknik analisis data penelitian ini menggunakan metode deskriptif kualitatif dengan analisis SWOT untuk memanfaatkan peluang dan memaksimalkan kekuatan, mengurangi kelemahan dan menghindari ancaman. Hasil penelitian menemukan bahwa perlunya perusahaan menggunakan kekuatan dan peluang yang dimiliki untuk menjalankan usahanya. Perusahaan sebaiknya berkonsentrasi dalam mempertahankan bahkan meningkatkan kualitas produk untuk mendapatkan pelanggan setia dengan menggunakan perkembangan teknologi yang semakin canggih ini dengan baik. Kata Kunci: Bauran Pemasaran, Analisis SWOT, Volume Penjualan
Navigating Employee Performance: The Synergy of Ethical Leadership, Communication Proficiency and Trust Hasnidar, Hasnidar; Jusri, Jusri; Bakri, Asri Ady
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.9

Abstract

This study aims to investigate the factors influencing Employee Performance within the South Sulawesi Provincial Secretariat, with a focus on Ethical Leadership, Communication, and Trust. The primary objective is to understand the individual and combined impacts of these factors on performance outcomes. A quantitative approach was employed, involving a sample of 56 employees from the South Sulawesi Provincial Secretariat. Data was collected through structured surveys, and statistical analysis, including regression analysis using SPSS, was conducted to examine the relationships between Ethical Leadership, Communication, Trust, and Employee Performance. The findings revealed compelling insights into the factors affecting Employee Performance. Ethical Leadership was identified as a significant positive influencer, emphasizing the importance of leaders upholding ethical principles. Effective Communication emerged as a crucial factor, highlighting the need for clear and transparent communication channels to improve performance. Trust also played a vital role, underlining the significance of trust-building initiatives within the organization. Additionally, when these factors were considered together, they collectively and significantly impacted Employee Performance, highlighting the value of an integrated approach.
Pendampingan Pemasaran Digital pada UMKM di Desa Tritiro Kecamatan Bontotiro Kabupaten Bulukumba Hasnidar, Hasnidar; Jusri, Jusri; Sultan, Sultan; Adi, Adi; Rahman, Sundari; Febriyanti, Ekea Multi
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

UMKM di Desa Tritiro memproduksi produk olahan makanan dan produk kerajinan tangan. Olahan makanan yang diproduksi dan dihasilkan 5 (Lima) UMKM ini adalah Kacang Tumbuk roll, Kacang Disko, Tenteng, Kacang Kentucky, Abon Telur dan Ikan Asap serta produk anyaman yang berbahan baku daun lontar. Permasalahan yang dihadapi oleh para pelaku UMKM adalah kurangnya pengetahuan mengenai teknologi pemasaran digital. Metode yang digunakan dalam mengidentifikasi permasalahan adalah (1) survey para pelaku UMKM, (2) penyampaian materi dan diskusi, (3) pendampingan yang diisi dengan praktik pembuatan akun istagram dan facebook dan cara beriklan di akun media sosial dengan memanfaatkan feeds, story, maupun reels. Hasil dari identifikasi menunjukkan bahwa banyak UMKM di Desa Tritiro masih menggunakan metode pemasaran konvensional dari mulut ke mulut, pelaku UMKM belum tahu cara memanfaatkan media sosial untuk pemasaran produknya. Hasil dari kegiatan pendampingan pemasaran digital mendapatkan tanggapan yang positif dari pelaku UMKM dan masyarakat Desa Tritiro, Kecamatan Bontotiro, Kabupaten Bulukumba karna dinilai dapat memberikan pengalaman dan ilmu serta memberikan inspirasi kepada para pelaku UMKM dalam memasarkan produknya dan mengembangkan usahanya.
Digital Disruption: Exploring the Dynamics of Marketing in the Digital Age Masliardi, Adi; Effendi, Marwan; Ningrum, Prissiani Andi; Hasnidar, Hasnidar; Mala, Iva Khoiril
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4960

Abstract

Studi ini bertujuan untuk mengeksplorasi strategi yang dapat meningkatkan kinerja pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dalam menghadapi tantangan dan peluang di era digital. Dalam studi ini, fokus diberikan pada pemasaran yang terarah, kehadiran online, keterlibatan media sosial, pemasaran konten, strategi mobile, kolaborasi dengan influencer, dan pemantauan kinerja. Dengan menggali riset pasar, mengembangkan kehadiran online yang kuat, memanfaatkan platform media sosial, menghasilkan konten yang bernilai, menerapkan strategi pemasaran berbasis mobile, berkolaborasi dengan influencer, dan melakukan pemantauan kinerja secara berkala, UMKM dapat meningkatkan efektivitas pemasaran, meningkatkan visibilitas merek, dan mendorong pertumbuhan bisnis mereka di tengah persaingan yang ketat di ranah digital Indonesia. Studi ini memberikan panduan praktis bagi UMKM dalam memanfaatkan potensi pemasaran di era digital. Kata Kunci: Digital Disruption, Marketing Dynamics, Digital Age Abstract This study aims to explore strategies for improving marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia amidst the challenges and opportunities of the digital era. The study focuses on targeted marketing, online presence, social media engagement, content marketing, mobile strategies, influencer collaborations, and performance monitoring. By conducting market research, developing a strong online presence, leveraging social media platforms, creating valuable content, implementing mobile marketing strategies, collaborating with influencers, and regularly monitoring performance, MSMEs can enhance marketing effectiveness, increase brand visibility, and drive business growth in the competitive digital landscape of Indonesia. This study provides practical guidance for MSMEs to harness marketing potential in the digital era. Keywords: Disrupsi Digital, Dinamika Pemasaran, Era Digital
Digital Marketing Assistance on Used Car Buying and Selling Community in Makassar City Hasnidar; Jusri; Achmad Ridha; Azlan Azhari
Masterpiece Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

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Abstract

The rapid growth of the used car trading sector in Makassar City has not been matched by sufficient digital marketing competencies among its business actors. This community service activity aims to strengthen the digital capacity of the Turbo Car Community through structured training and mentoring in social media-based marketing strategies. Conducted over two days in Malino City, the program included digital marketing workshops and hands-on practice in utilizing Facebook Marketplace and Instagram. A preliminary survey was undertaken to assess participants’ initial digital literacy and identify promotional barriers. The training sessions introduced participants to key concepts of digital marketing, digital consumer behavior, and content strategy, followed by guided mentoring to create and manage online promotional content. Direct assistance was provided to six selected showrooms in optimizing their online presence. The results demonstrated a marked improvement in participants’ understanding, confidence, and ability to independently implement digital marketing strategies. Furthermore, the use of digital platforms proved effective in expanding market reach, increasing sales potential, and enhancing customer engagement. This initiative represents a strategic step in accelerating digital transformation among micro and small enterprises (MSEs) in the automotive sector and can serve as a replicable model for similar business communities across Indonesia. The long-term expectation is to foster continuous innovation and sustainability in digital marketing practices within local economies.
An Analysis of Consumer Purchase Decisions Influenced by Product Quality, Live Shopping, and Product Information Azhari, Azlan; Ridha, Achmad; Hasnidar, Hasnidar
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i2.511

Abstract

Purpose: This study investigates the impact of product quality, live shopping, and product information on consumer purchasing decisions, with a specific focus on Nanotech Protection automotive care products sold through TikTok Shop. The research investigates whether each factor, individually and collectively, significantly influences the shaping of consumer behavior in a digital commerce setting. Research Method: This study adopted a quantitative research approach, the study collected data from 85 consumers in Makassar City who had previously purchased Nanotech Protection products via TikTok Shop. This analysis was supported by validity and reliability testing, as well as t-tests, F-tests, and R-square analysis, all processed using SPSS version 27 to ensure statistical accuracy and robustness. Results and Discussion: The results show that product quality, live shopping, and product information have a statistically significant and positive effect on consumer purchase decisions, with product quality being the most influential factor. Implications: The study offers valuable insights for marketers, particularly in digital commerce, on how to strategically integrate high product standards with engaging live content and accurate product information. Future research is suggested to expand the geographical scope and adopt longitudinal approaches.
Co-Authors Achmad Ridha Adi Adi Adi Masliardi Andi Muhammad Irwan Azlan Azhari Bakri, Asri Ady Dewi, Andi Ratna Sari Effendi, Marwan Febriyanti, Ekea Multi Irmayansari, Irmayansari Iva Khoiril Mala Jusri Jusri, Jusri Jusri, Jusri Jusri Ningrum, Prissiani Andi Nurdjanah Hamid Rahman, Sundari Ria Mardiana Yusuf Selviana Sarti Sri Eka Wahyuni Sultan Sultan Sundari Rahman