Claim Missing Document
Check
Articles

Found 40 Documents
Search

Pengaruh Celebrity Endorsment, Citra Merek dan Kepercayaan Merek Terhadap Niat Beli Produk Serum Somethinc di Instagram : indonesia lita; Mahardhika, Miranda; Fadli, Jul Aidil
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 3 No 2 (2023): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Agustus 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v3i2.98

Abstract

Currently in Indonesia, it has become a trend to use skincare, especially serum in carrying out treatments to have beautiful and beautiful skin to support appearance. To ensure the attractiveness and satisfaction of the online media for the beauty business, the researchers tried to find out in depth about the reviews of the use of celebrity endorsements. So in an effort to maintain the positive impact of celebrity endorsements on Instagram on customer behavior, researchers and business experts are encouraged to have a better understanding of this phenomenon. In this study, researchers examined the effect of celebrity endorsements on the purchase intention of beauty serum products on Instagram. In analyzing the data, the researcher used simple regression analysis to determine the effect partially, while multiple regression analysis was used to determine the effect simultaneously. Furthermore, this study uses primary data obtained from distributing questionnaires to 160 respondents ranging from 15 to 50 years of age who know the SomeThinc brand and celebrity Tasya Faraysa on Instagram. The results of this study prove that celebrity endorsement has a positive effect on brand image and brand trust and purchase intention, then brand trust and brand image also have a positive effect on purchase intention, this means that brand trust and brand image can strengthen the influence of celebrity endorsement on purchase intention.
Pengaruh Persepsi Harga, Sikap Pembelian dan Pemasaran Media Sosial Terhadap Niat Beli di Tiktok Shop Kusherawati, Septia; Fadli, Jul Aidil
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan utama dari penelitian ini adalah untuk melihat bagaimana pengaruh persepsi harga, sikap pembelian dan pemasaran media sosial terhadap niat beli produk di tiktok shop. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan metode non probability sampling. Jumlah responden yang digunakan dalam penelitian ini berjumlah 125 responden dengan kriteria yang sudah membeli produk di tiktok dan berdomisili di JABODETABEK. Metode analisis yang digunakan yaitu regresi linier berganda yang meliputi uji validitas, reliabilitas, uji t, uji f dan koefisien determinasi (R²). Hasil dan temuan dalam penelitian ini menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap niat beli, sikap pembelian berpengaruh positif dan signifikan terhadap niat beli, pemasaran media sosial berpengaruh positif dan signifikan terhadap niat beli. Temuan pada penelitian ini bahwa variabel sikap pembelian memiliki pengaruh paling besar yang dapat mempengaruhi niat beli di tiktok shop.
DIVERSITAS DEWAN DIREKSI DAN PENGARUHNYA TERHADAP KINERJA BANK: STUDI EMPIRIS PADA PERBANKAN DI INDONESIA Fadli, Jul Aidil; Carolina, Tyasa
Indonesian Journal of Accounting and Governance Vol. 5 No. 2 (2021): DECEMBER
Publisher : School of Accountancy, University of Agung Podomoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36766/x0ty9h72

Abstract

The importance of the role of banking for the economy of a country and even the world,demands the skills of the board of directors in the banking industry who are capable of managingcompanies and competing in changing economic situation. Gender diversity, education level andtenure in office will affect the ability of BoD to deal with situations and influence their strategicdecisions. The results show that gender diversity has a negative impact on bank performance, thentenure and education have a positive effect on bank performance. The results of this study provideconsideration for stakeholders in appointing the structure of the board of directors in bankingcompanies.
THE INFLUENCE OF LIFESTYLE, FINANCIAL LITERACY, AND SPIRITUAL INTELLIGENCE ON FINANCIAL MANAGEMENT BEHAVIOR WITH LOCUS OF CONTROL AS AN INTERVENING VARIABLE Siregar, Sarah Veronica; Fadli, Jul Aidil
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.746

Abstract

This study aims to examine the influence of lifestyle, financial literacy, and spiritual intelligence on financial management behavior, with locus of control as a mediating variable, among Micro, Small, and Medium Enterprises (MSME) owners in the Jakarta area. A quantitative approach was employed, with data collected through questionnaires distributed to 200 MSME owners between May and July 2025. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results indicate that lifestyle, financial literacy, and spiritual intelligence have a significant effect on financial management behavior, both directly and indirectly through locus of control. Locus of control was found to mediate the relationship between the independent variables and financial management behavior. These findings provide both theoretical and practical contributions, particularly in developing effective financial behavior strategies for MSME owners.
Pengaruh Pengalaman Merek, Autentisitas Merek, Ekuitas Merek, Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan Ika Widayani; Jul Aidil Fadli
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.9881

Abstract

With the rapid development of the market, the beauty industry in Indonesia is experiencing intense competition, requiring companies to devise effective strategies to build and maintain customer satisfaction. These efforts are carried out by improving the quality and benefits of the products offered, with the aim of creating long-term relationships between companies and customers. This study aims to analyze the influence of brand experience, brand authenticity, and brand equity in shaping brand loyalty mediated by customer satisfaction toward the Somethinc beauty product brand in Bekasi. The study employs a quantitative approach using purposive sampling techniques on 120 respondents who have used Somethinc products for 6 months. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study indicate that customer satisfaction positively contributes to brand loyalty and mediates the influence of brand experience provided by the Somethinc beauty product brand. However, this study did not find an influence of brand equity in increasing customer satisfaction.
Pengaruh Pengalaman Merek, Autentisitas Merek, Ekuitas Merek, Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan Widayani, Ika; Fadli, Jul Aidil
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.9881

Abstract

With the rapid development of the market, the beauty industry in Indonesia is experiencing intense competition, requiring companies to devise effective strategies to build and maintain customer satisfaction. These efforts are carried out by improving the quality and benefits of the products offered, with the aim of creating long-term relationships between companies and customers. This study aims to analyze the influence of brand experience, brand authenticity, and brand equity in shaping brand loyalty mediated by customer satisfaction toward the Somethinc beauty product brand in Bekasi. The study employs a quantitative approach using purposive sampling techniques on 120 respondents who have used Somethinc products for 6 months. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study indicate that customer satisfaction positively contributes to brand loyalty and mediates the influence of brand experience provided by the Somethinc beauty product brand. However, this study did not find an influence of brand equity in increasing customer satisfaction.
The Impact of Security, Digital Financial Literacy, and Trust on Cryptocurrency Investment Experiences Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3163

Abstract

This study examines the influence of security and digital financial literacy on cryptocurrency investment with trust as a mediating variable, especially among the younger generation as dominant investors. Quantitative methods were used through a survey of 297 active cryptocurrency investors in Indonesia, analyzed using the Structural Equation Model with the Partial Least Squares approach. The results showed that security has a positive effect on trust in cryptocurrency, which plays an important role in increasing investor confidence in this asset. Digital financial literacy and trust also have a positive effect on cryptocurrency investment experience, emphasizing the importance of understanding digital finance in the new financial era. In addition, trust mediates the effect of security on investment experience, serving as a bridge between security and a good investment experience. Thus, to improve investment experience, investors need to have a good understanding of digital finance and a high level of trust in cryptocurrency. Trust is a key factor in shaping a positive investment experience and driving further adoption of cryptocurrency.
Knowledge Management and Emotional Intelligence Toward Workforce Productivity: The Mediating Role of Employee Innovation Yudistria, Yuyus; Indradewa, Rhian; Fadli, Jul Aidil; Munjazi, Jazi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4488

Abstract

In an increasingly competitive organizational environment, firms must leverage knowledge resources and employees’ emotional capabilities to stimulate innovative actions that enhance productivity. This study examines the effects of knowledge management and emotional intelligence on workforce productivity through innovative work behavior in the clothing industry in West Java. A quantitative survey approach was applied by distributing questionnaires to employees over a three-month period from November 2023 to January 2024. Data were analyzed using Structural Equation Modeling (SEM) with AMOS software. The findings demonstrate that knowledge management and emotional intelligence significantly promote innovative work behavior. Furthermore, innovative work behavior has a significant positive effect on workforce productivity and acts as a mediating mechanism linking the antecedent variables to productivity outcomes. These results indicate that productivity improvement is more effectively achieved when organizations convert knowledge assets and emotional competencies into innovative work practices. The study emphasizes the strategic role of innovative work behavior in translating organizational resources into measurable productivity gains within the clothing industry context.
Pengaruh Literasi Keuangan, Toleransi Risiko Keuangan, dan Perilaku Menabung Terhadap Perencanaan Pensiun Dengan Moderasi Perilaku Herding di Yayasan Jakarta Hidayanti, Linna; Fadli, Jul Aidil
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10481

Abstract

Guru yayasan swasta menghadapi risiko rendahnya kesejahteraan finansial di masa tua akibat ketiadaan skema pensiun formal, sehingga diperlukan retirement planning yang terarah. Penelitian ini bertujuan menganalisis pengaruh financial literacy, financial risk tolerance, dan saving behavior terhadap perencanaan pensiun guru serta peran moderasi herding behavior. Penelitian kuantitatif ini menggunakan survei terhadap 160 guru dari tiga yayasan di Jakarta Selatan dan dianalisis dengan Partial Least Squares Structural Equation Modeling menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa financial literacy memberikan kontribusi fundamental dalam meningkatkan kesiapan pensiun guru, baik secara langsung maupun melalui peningkatan toleransi risiko keuangan dan pembentukan perilaku menabung. Di antara seluruh variabel, saving behavior merupakan prediktor terkuat terhadap perencanaan pensiun, sementara toleransi risiko keuangan juga berpengaruh positif signifikan. Herding behavior terbukti memperkuat pengaruh perilaku menabung terhadap perencanaan pensiun, namun tidak memoderasi hubungan literasi keuangan dan toleransi risiko keuangan dengan perencanaan pensiun. Penelitian ini merekomendasikan pengembangan program tabungan pensiun otomatis, edukasi literasi keuangan terstruktur, dan pembentukan komunitas tabungan guru berbasis pengaruh sosial positif sebagai upaya meningkatkan kesiapan pensiun berkelanjutan, serta berkontribusi memperkuat kajian pengelolaan keuangan personal pada sektor pendidikan swasta.
The Role of Investment Opportunity Set Between Profitability and Debt Policy Mahrita, Ani; Fadli, Jul Aidil
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 6 No. 1 (2026): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v6i1.21123

Abstract

This study aims to examine the effect of profitability on debt policy with the Investment Opportunity Set (IOS) as a moderating variable in mining sector companies listed on the Indonesia Stock Exchange during the 2021–2023 period. The mining sector was selected due to its capital-intensive characteristics and high investment requirements, which make financing decisions particularly crucial. This research employs a quantitative approach using secondary data derived from companies’ financial statements. The sampling technique used is purposive sampling, resulting in 34 companies that meet the specified criteria. Data analysis is conducted using multiple regression and Moderated Regression Analysis (MRA) with the assistance of IBM SPSS version 27. The findings indicate that profitability has a significant negative effect on debt policy, suggesting that companies with higher profitability tend to rely more on internal financing rather than external debt. This result is consistent with the Pecking Order Theory, which posits that firms prioritize internal funds over external financing sources. Furthermore, the analysis reveals that the Investment Opportunity Set is unable to moderate the relationship between profitability and debt policy. This implies that the availability of investment opportunities does not strengthen or weaken the influence of profitability on corporate debt decisions. These findings highlight that, despite the large investment potential in the mining sector, companies prefer to utilize retained earnings when profitability is high, thereby reducing dependence on debt financing. The inability of IOS to act as a moderating variable suggests that other factors, such as firm size, growth opportunities, or dividend policy, may play a more significant role in influencing debt policy. This study contributes to the financial management literature by providing empirical evidence on capital structure decisions in emerging markets, particularly in Indonesia’s mining industry..