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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Keuangan dan Perbankan Kinerja Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ilmu Manajemen (JIMMU) SULTANIST: Jurnal Manajemen dan Keuangan Indonesian Journal of Accounting and Governance Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Terapan Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Organisasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Journal of Ekonomics, Finance, and Management Studies Indonesian Journal of Accounting and Governance
Fadli, Jul Aidil
Faculty Of Economics And Business, University Of Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Celebrity Endorsment, Citra Merek dan Kepercayaan Merek Terhadap Niat Beli Produk Serum Somethinc di Instagram : indonesia lita; Mahardhika, Miranda; Fadli, Jul Aidil
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 3 No 2 (2023): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Agustus 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v3i2.98

Abstract

Currently in Indonesia, it has become a trend to use skincare, especially serum in carrying out treatments to have beautiful and beautiful skin to support appearance. To ensure the attractiveness and satisfaction of the online media for the beauty business, the researchers tried to find out in depth about the reviews of the use of celebrity endorsements. So in an effort to maintain the positive impact of celebrity endorsements on Instagram on customer behavior, researchers and business experts are encouraged to have a better understanding of this phenomenon. In this study, researchers examined the effect of celebrity endorsements on the purchase intention of beauty serum products on Instagram. In analyzing the data, the researcher used simple regression analysis to determine the effect partially, while multiple regression analysis was used to determine the effect simultaneously. Furthermore, this study uses primary data obtained from distributing questionnaires to 160 respondents ranging from 15 to 50 years of age who know the SomeThinc brand and celebrity Tasya Faraysa on Instagram. The results of this study prove that celebrity endorsement has a positive effect on brand image and brand trust and purchase intention, then brand trust and brand image also have a positive effect on purchase intention, this means that brand trust and brand image can strengthen the influence of celebrity endorsement on purchase intention.
Pengaruh Persepsi Harga, Sikap Pembelian dan Pemasaran Media Sosial Terhadap Niat Beli di Tiktok Shop Kusherawati, Septia; Fadli, Jul Aidil
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan utama dari penelitian ini adalah untuk melihat bagaimana pengaruh persepsi harga, sikap pembelian dan pemasaran media sosial terhadap niat beli produk di tiktok shop. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan metode non probability sampling. Jumlah responden yang digunakan dalam penelitian ini berjumlah 125 responden dengan kriteria yang sudah membeli produk di tiktok dan berdomisili di JABODETABEK. Metode analisis yang digunakan yaitu regresi linier berganda yang meliputi uji validitas, reliabilitas, uji t, uji f dan koefisien determinasi (R²). Hasil dan temuan dalam penelitian ini menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap niat beli, sikap pembelian berpengaruh positif dan signifikan terhadap niat beli, pemasaran media sosial berpengaruh positif dan signifikan terhadap niat beli. Temuan pada penelitian ini bahwa variabel sikap pembelian memiliki pengaruh paling besar yang dapat mempengaruhi niat beli di tiktok shop.
DIVERSITAS DEWAN DIREKSI DAN PENGARUHNYA TERHADAP KINERJA BANK: STUDI EMPIRIS PADA PERBANKAN DI INDONESIA Fadli, Jul Aidil; Carolina, Tyasa
Indonesian Journal of Accounting and Governance Vol. 5 No. 2 (2021): DECEMBER
Publisher : School of Accountancy, University of Agung Podomoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36766/x0ty9h72

Abstract

The importance of the role of banking for the economy of a country and even the world,demands the skills of the board of directors in the banking industry who are capable of managingcompanies and competing in changing economic situation. Gender diversity, education level andtenure in office will affect the ability of BoD to deal with situations and influence their strategicdecisions. The results show that gender diversity has a negative impact on bank performance, thentenure and education have a positive effect on bank performance. The results of this study provideconsideration for stakeholders in appointing the structure of the board of directors in bankingcompanies.
THE INFLUENCE OF LIFESTYLE, FINANCIAL LITERACY, AND SPIRITUAL INTELLIGENCE ON FINANCIAL MANAGEMENT BEHAVIOR WITH LOCUS OF CONTROL AS AN INTERVENING VARIABLE Siregar, Sarah Veronica; Fadli, Jul Aidil
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.746

Abstract

This study aims to examine the influence of lifestyle, financial literacy, and spiritual intelligence on financial management behavior, with locus of control as a mediating variable, among Micro, Small, and Medium Enterprises (MSME) owners in the Jakarta area. A quantitative approach was employed, with data collected through questionnaires distributed to 200 MSME owners between May and July 2025. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results indicate that lifestyle, financial literacy, and spiritual intelligence have a significant effect on financial management behavior, both directly and indirectly through locus of control. Locus of control was found to mediate the relationship between the independent variables and financial management behavior. These findings provide both theoretical and practical contributions, particularly in developing effective financial behavior strategies for MSME owners.
The Impact of Security, Digital Financial Literacy, and Trust on Cryptocurrency Investment Experiences Jul Aidil Fadli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3163

Abstract

This study examines the influence of security and digital financial literacy on cryptocurrency investment with trust as a mediating variable, especially among the younger generation as dominant investors. Quantitative methods were used through a survey of 297 active cryptocurrency investors in Indonesia, analyzed using the Structural Equation Model with the Partial Least Squares approach. The results showed that security has a positive effect on trust in cryptocurrency, which plays an important role in increasing investor confidence in this asset. Digital financial literacy and trust also have a positive effect on cryptocurrency investment experience, emphasizing the importance of understanding digital finance in the new financial era. In addition, trust mediates the effect of security on investment experience, serving as a bridge between security and a good investment experience. Thus, to improve investment experience, investors need to have a good understanding of digital finance and a high level of trust in cryptocurrency. Trust is a key factor in shaping a positive investment experience and driving further adoption of cryptocurrency.
Pengaruh Pengalaman Merek, Autentisitas Merek, Ekuitas Merek, Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan Ika Widayani; Jul Aidil Fadli
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.9881

Abstract

With the rapid development of the market, the beauty industry in Indonesia is experiencing intense competition, requiring companies to devise effective strategies to build and maintain customer satisfaction. These efforts are carried out by improving the quality and benefits of the products offered, with the aim of creating long-term relationships between companies and customers. This study aims to analyze the influence of brand experience, brand authenticity, and brand equity in shaping brand loyalty mediated by customer satisfaction toward the Somethinc beauty product brand in Bekasi. The study employs a quantitative approach using purposive sampling techniques on 120 respondents who have used Somethinc products for 6 months. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study indicate that customer satisfaction positively contributes to brand loyalty and mediates the influence of brand experience provided by the Somethinc beauty product brand. However, this study did not find an influence of brand equity in increasing customer satisfaction.
Co-Authors Afilia Filaili Wahyuni Alfiani, Dewi Fortuna Ayuningtyas, Ari Hartanti Baskara, Ika Carolina, Tyasa Diana Fajarwati Hafifah Rahmanisah Ika Widayani Imanuel Madea Sakti Kusherawati, Septia Kusuma, Jessy Wijaya Liana, Eva Lita Mahardhika, Miranda Mahrita, Ani Mitha Goshita Purwaningsih Pradila, Adhi Tyas Pratama, Achmad Difa Puji Astuti Purnamasari, Dita Satriana Purwaningsih, Mitha Goshita Purwoko, Agus Ray Farandy Suhardi Ray Farandy Suhardi Suhardi Rizky Sihaloho Sapto Jumono Siregar, Sarah Veronica Sumarni, Iseu Susilowati, Nofi Tyasa Carolina