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All Journal KOMUNIKA Jurnal Abdidas Formosa Journal of Applied Sciences (FJAS) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era SWARNA Journal of Computer-based Instructional Media
Sandra Alfiani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN POLITICAL DIGITAL MARKETING STRATEGIES Sandra Alfiani; Sri Hastjarjo; Sudarmo Sudarmo
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore the latest developments in the use of Artificial Intelligence in political digital marketing strategies. The current advancement in AI technology offers digital solutions for effective and efficient marketing. Furthermore, the use of AI in political marketing needs to consider factors such as public trust and transparency. The research method employed in this study is a Literature Review, involving data collection through sourcing and reconstruction from various sources, such as books, journals, and existing research. The findings indicate that in the context of digital political marketing, AI is utilized to analyze voter behavior, create emotional connections between candidates/parties and the public, identify potential trends, develop effective campaign strategies, and target specific campaign messages. Some effective AI assistants in supporting political marketing include Cambridge Analytica, Chat GPT, GPT-3, Generative Adversarial Networks (GANs), Brandwatch, and MidJourney. However, challenges in implementing AI in digital political marketing include privacy concerns. Therefore, transparency, ethics, and data security should be prioritized to maintain public trust and protect the integrity of democracy when implementing Artificial Intelligence in political marketing.
Self Branding Mobilephone Photographer in Improving Professional Image on Instagram Sandra Alfiani; Sri Hastjarjo; Sudarmo, Sudarmo
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7255

Abstract

This research delves into the profound impact of technological advancements in photography, particularly with the widespread use of smartphones. Focusing on the convergence of mobile phone technology and photography, the study explores the self-branding strategy employed by mobile photographers to cultivate a professional image on Instagram. Utilizing a descriptive phenomenological method, the research highlights key strategies such as showcasing skills, improving profile quality, individualizing the brand, expanding online presence, and fostering client relationships. The findings emphasize the significance of Instagram as a platform and unveil a comprehensive process involving content conceptualization, target selection, and consistent content delivery for successful self-branding in the mobile photography realm.
Communication as an Organization Shaper: Multi-Stakeholder Practices in an Indonesian MSME Empowerment Program Alfiani, Sandra
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/xasneq22

Abstract

Government-facilitated MSME empowerment initiatives rely on multi-stakeholdercollaboration; however, the communication practices that underpin these collaborativeorganizations remain insufficiently examined. This study elucidates how stakeholdercommunication practices form and sustain the East Java Super Corridor Bojonegorocollaborative organization within the 2023 empowerment program. A qualitative single-casestudy was conducted, with data gathered through in-depth interviews with ten informants fromfive stakeholder categories and documentary analysis of program archives. The data wereanalyzed using pattern matching within the framework of the Communicative Constitution ofOrganizations. The findings indicate that communication actively shaped the organizationthrough four mechanisms: official texts with institutional authority, recruitment practicesestablishing stakeholder membership, WhatsApp-based coordination maintaining activityflows, and evaluation and market facilitation enhancing legitimacy. Moreover, this studyidentifies reconstitution flow as a temporal mechanism that sustains organizational continuitybetween program cycles. Communication also transformed products into more visible,credible, and market-ready branded objects. Finally, the study extends the theory of theCommunicative Constitution of Organizations to project-based public sector governance andrecommends considering communication infrastructure as a fundamental component inMSME empowerment programs.
KAVRA as a UX-based digital fashion learning platform: Integrating creative self-expression and brand identity communication Sandra Alfiani; Dewi Istikhomah; Muhammad Fadhil Shidqi
Journal of Computer-based Instructional Media Vol. 4 No. 1 (2026): Regular Issue
Publisher : Researcher and Lecturer Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58712/jcim.v4i1.160

Abstract

This study examined the development and evaluation of KAVRA as a UX-based digital fashion learning platform that integrates creative self-expression and brand identity communication. The research addressed the limitations of existing fashion design tools, which often present high technical barriers and lack support for identity expression and communicative interaction. A design thinking methodology was employed, involving iterative stages of empathize, define, ideate, prototype, and test, with participants consisting of undergraduate fashion design students and industry practitioners. The findings showed that KAVRA achieved high usability performance across key dimensions, including navigation ease (88%), visual accessibility (85%), time efficiency (90%), information clarity (82%), intuitive design (82%), and overall user satisfaction (82%). These results indicated that the platform effectively supports digital fashion learning by reducing cognitive load and enabling efficient task completion. Beyond functional usability, the platform also facilitated user interaction and engagement through intuitive visual design and communicative interface structures. Importantly, the study demonstrated that UX functions as a strategic communication interface that enables users to express creative identity and construct personal brand meaning through digital fashion design activities. Features such as 3D visualization, design customization, and collaborative interaction support reflective design processes and social engagement. The study concludes that UX-based platforms can serve not only as instructional media but also as communicative environments that integrate learning, interaction, and identity construction. These findings provide theoretical and practical implications for the development of future digital learning systems in creative domains.
Penguatan Komunikasi Visual Branding Berbasis Teori Warna bagi Siswa Smk Negeri 2 Kota Kediri Sandra Alfiani; Arni Ernawati; Azkha Zhaela Nariezhwari; Titaniar Jane Aulia Farisa Alkatiri
Jurnal Abdidas Vol. 7 No. 4 (2026): Agustus
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v7i4.1396

Abstract

Warna merupakan salah satu elemen penting dalam komunikasi visual branding karena mampu membentuk suasana, memperkuat pesan, dan membangun identitas visual sebuah karya, termasuk pada produksi audio-visual film. Namun, siswa Jurusan Perfilman SMK Negeri 2 Kota Kediri masih memiliki pemahaman yang terbatas mengenai teori warna serta keterampilan praktik pencampuran warna, sehingga karya visual yang dihasilkan cenderung tidak seimbang dan kurang mampu menyampaikan pesan secara efektif. Berdasarkan permasalahan tersebut, Program Studi Desain Komunikasi Visual Universitas Dian Nuswantoro Kediri melaksanakan kegiatan pengabdian masyarakat berupa pelatihan teori warna dan praktik pencampuran warna metode monokrom bagi 25 siswa kelas XI Perfilman 2 di SMK Negeri 2 Kota Kediri. Kegiatan dilaksanakan melalui empat tahap, yaitu koordinasi dan perizinan, persiapan, pelaksanaan pelatihan, dan evaluasi, dengan memadukan penyampaian materi mengenai hue, saturation, value, suhu warna, dan harmoni warna bersama praktik pencampuran warna secara langsung. Hasil kegiatan menunjukkan bahwa seluruh peserta mengikuti pelatihan hingga selesai, menunjukkan pemahaman konseptual yang baik melalui keaktifan pada sesi diskusi dan kuis, serta berhasil menghasilkan karya roda warna monokrom dengan gradasi yang seimbang. Kegiatan ini membuktikan bahwa penguatan teori warna yang dipadukan dengan praktik langsung mampu meningkatkan kompetensi siswa dalam komunikasi visual branding sekaligus mempersiapkan mereka menghadapi tuntutan industri kreatif.
Digital Branding Madrasah: Pemberdayaan Siswa MAN 5 Kediri dalam Produksi Konten Video Edukatif dan Promosional Iqlima Zahari; Khamadi Khamadi; Sandra Alfiani; Karmila Karmila
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 8 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Agustus, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i8.3991

Abstract

Pengelolaan identitas madrasah di ruang digital memerlukan konten yang terencana, konsisten, dan mampu merepresentasikan karakter institusi. Program pengabdian ini bertujuan meningkatkan kapasitas siswa MAN 5 Kediri dalam digital branding serta produksi video edukatif dan promosional. Kegiatan dilaksanakan melalui koordinasi dan identifikasi kebutuhan, sosialisasi dan pre-test, pelatihan digital branding dan content planning, praktik videografi smartphone, editing menggunakan CapCut, produksi kelompok, pendampingan, screening karya, post-test, dan penyusunan tindak lanjut. Sebanyak 36 siswa mengikuti pre-test dan 32 siswa mengisi post-test; karena jumlah responden berbeda, hasil dianalisis secara deskriptif pada tingkat kelompok. Rata-rata lima aspek meningkat dari 71,21 menjadi 85,91. Peningkatan terbesar terjadi pada produksi video menggunakan smartphone, dari 53,57 menjadi 85,94, dan perencanaan konten dari 56,43 menjadi 83,20. Pemahaman digital branding mencapai 100,00 pada post-test, sedangkan kemampuan editing hanya meningkat 0,23 poin sehingga masih memerlukan pendampingan lanjutan. Program menunjukkan bahwa pemberdayaan berbasis praktik dapat memperkuat peran siswa sebagai produsen konten sekaligus representasi digital madrasah.
Co-Authors Arni Ernawati Azkha Zhaela Nariezhwari Dewi Istikhomah Iqlima Zahari Karmila Karmila Khamadi Khamadi Khamadi Muhammad Fadhil Shidqi Sri Hastjarjo sudarmo sudarmo Sudarmo Sudarmo Titaniar Jane Aulia Farisa Alkatiri