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All Journal MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi J-Shelves of Indragiri (JSI)
Ahmad Azhari
Universitas Negeri Makassar
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MEMBONGKAR MAKNA SIMBOLIK DALAM FILM BARBIE (2023): SEBUAH ANALISIS SEMIOTIKA Ahmad Azhari; Seny Luhriyani Sunusi; Fatimah Hidayahni Amin; Muhammad Fahri Jaya Sudding; Surya Anantatama Sembiring
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 10, No 1 (2025): MITZAL, VOLUME 10, NOMOR 1, MEI 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v10i1.6112

Abstract

Penelitian ini bertujuan untuk mengungkap representasi budaya dan gender dalam film Barbie (2023) melalui pendekatan analisis semiotika. Dengan berfokus pada tanda-tanda visual, naratif, dan simbol-simbol yang muncul sepanjang film, penelitian ini mengkaji bagaimana konstruksi identitas perempuan, relasi kekuasaan patriarkal, serta wacana feminisme dikomunikasikan secara simbolik. Analisis dilakukan menggunakan pendekatan semiotika Roland Barthes, yang membedakan antara makna denotatif dan konotatif dari tanda. Studi ini menggunakan metode literature review untuk mengkaji artikel, jurnal, dan teori-teori pendukung tentang semiotika film dan representasi gender. Hasil kajian menunjukkan bahwa Barbie tidak hanya menampilkan ulang citra boneka ikonik tersebut, tetapi juga menyampaikan kritik budaya melalui estetika sinematik, dialog, dan setting yang sarat simbol. Dengan demikian, film ini menjadi media yang efektif dalam menyampaikan isu-isu sosial terkait peran gender dalam masyarakat kontemporer.Kata Kunci: Representasi Budaya, Gender, Film Barbie, Semiotika Roland Barthes, Feminisme, Patriarki, Analisis Visual
MENGAPA VAINGLORY GAGAL? ANALISIS PERUBAHAN EKOLOGI MEDIA DAN HILANGNYA IDENTITAS TAP CONTROL DALAM GAME DIGITAL Ahmad Azhari; Seny Luhriyani Sunusi; Fatimah Hidayahni; Muhammad Fahri Jaya Sudding; Surya Anantatama
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 10, No 2 (2025): Vol 10, No 2 (2025): MITZAL, VOLUME 10, NOMOR 2, NOVEMBER 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v10i2.6820

Abstract

Penelitian ini bertujuan menganalisis kegagalan game Vainglory melalui perspektif teori Ekologi Media Marshall McLuhan dengan menyoroti perubahan medium dan dampaknya terhadap komunikasi digital serta partisipasi komunitas pemain. Vainglory, yang awalnya dikenal sebagai pelopor Multiplayer Online Battle Arena (MOBA) berbasis kontrol sentuhan (tap control), mengalami penurunan drastis setelah beralih ke sistem joystick dan mode 5v5. Perubahan ini tidak hanya menggeser karakteristik teknologinya, tetapi juga mengubah ekologi komunikasi dan budaya partisipatif yang telah menjadi fondasi komunitasnya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan analisis wacana digital terhadap forum Reddit, grup Facebook, kanal Discord, dan dokumen resmi pengembang untuk menelusuri persepsi pemain terhadap transformasi medium. Hasil penelitian menunjukkan bahwa inovasi yang dilakukan tanpa adaptasi sosial menciptakan disonansi dalam ekologi media: sistem joystick meningkatkan kompleksitas teknis (enhance), tetapi menghapus identitas orisinal game (obsolesce), mencoba menghidupkan kembali gaya MOBA klasik (retrieve), dan akhirnya menimbulkan efek balik berupa kehilangan komunitas dan kepercayaan pemain (reverse). Dengan demikian, kegagalan Vainglory merepresentasikan disfungsi ekologi media, di mana medium baru tidak lagi memperluas pengalaman manusia, melainkan memutus hubungan komunikasi antara pengembang dan pengguna. Temuan ini menegaskan pentingnya keseimbangan antara inovasi teknologi dan adaptasi sosial dalam menjaga keberlanjutan ekosistem digital.
KOMUNIKASI VISUAL DAN BRANDING DESTINASI: TINJAUAN LITERATUR TERHADAP PENGGUNAAN INSTAGRAM DALAM PROMOSI WISATA KULINER Surya Anantatama Sembiring; Ahmad Azhari; Muhammad Fahri Jaya Sudding; Seny Luhriyani Sunusi; Fatimah Hidayahni Amin
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 10, No 1 (2025): MITZAL, VOLUME 10, NOMOR 1, MEI 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v10i1.6111

Abstract

ABSTRACTThis research aims to analyze the role of Instagram in culinary tourism promotion. Employing a literature review approach, this study examines various effective visual communication strategies, the utilization of user-generated content (UGC), the importance of brand consistency, and the effectiveness of food vloggers and endorsements. The results indicate that Instagram is a significant platform for culinary promotion. Appealing content visualization, strong narratives, audience interaction, and UGC are proven to enhance brand awareness and visit intention. Visual consistency and the selection of appropriate vloggers also play a crucial role. This research concludes that a deep understanding of Instagram strategies can help culinary tourism destinations maximize their promotional potential.Keywords: Instagram, Visual Communication, Culinary Tourism, Branding, PromotionABSTRAKPenelitian ini bertujuan untuk menganalisis peran Instagram dalam promosi wisata kuliner. Dengan pendekatan studi literatur, penelitian ini mengkaji berbagai strategi komunikasi visual yang efektif, pemanfaatan user-generated content (UGC), pentingnya konsistensi brand, serta efektivitas food vlogger dan endorsement. Hasil penelitian menunjukkan bahwa Instagram adalah platform yang signifikan untuk promosi kuliner. Visualisasi konten yang menarik, narasi yang kuat, interaksi audiens, dan UGC terbukti meningkatkan brand awareness dan minat kunjungan. Konsistensi visual dan pemilihan vlogger yang tepat juga berperan penting. Penelitian ini menyimpulkan bahwa pemahaman mendalam tentang strategi Instagram dapat membantu destinasi wisata kuliner memaksimalkan potensi promosi mereka.Kata Kunci: Instagram, Komunikasi Visual, Wisata Kuliner, Branding, Promosi.
SPEECH ACTS IN PUBLIC CONTROVERSY: A PRAGMATIC STUDY OF GUS EL’S CLARIFICATION ON VIRAL MISCONDUCT ACCUSATIONS Muhammad Fahri Jaya Sudding; Fauzan Hari Sudding; Ashabul Kahfi Susanto; Ahmad Azhari; Andi Kamariah
J-Shelves of Indragiri (JSI) Vol 7 No 2 (2025): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v7i2.3356

Abstract

  Public clarification statements from religious figures play a significant role in shaping public perception during moral controversies, yet little is known about how such speakers use linguistic strategies to address accusations. This study examines how Gus El, an Indonesian religious leader, constructed his clarification in response to viral allegations of misconduct. Using a qualitative descriptive approach, the study analyzes a verbatim transcript of his YouTube clarification. The analysis focuses on the use of speech acts, politeness strategies, and selected apology elements. The findings show that expressive and commissive acts dominate the statement, particularly through explicit apologies, acknowledgement of personal fault, and commitments to self-improvement. Representative acts serve to contextualize and soften the perceived severity of the event. Politeness strategies, including humility, mitigation, and appeals to shared religious values, help the speaker manage face threats and maintain rapport with the audience. Overall, the clarification reflects a strategic use of language to express remorse, reduce negative judgment, and preserve credibility as a religious authority.
LANGUAGE, IDEOLOGY, AND POLICY: A CRITICAL DISCOURSE ANALYSIS OF MEDIA REPRESENTATIONS OF THE MERDEKA CURRICULUM IN INDONESIA Muhammad Fahri Jaya Sudding; Ahmad Azhari; Citra Dwi Safitri
J-Shelves of Indragiri (JSI) Vol 8 No 1 (2026): J-Shelves of Indragiri (JSI)
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/jsi.v8i1.3504

Abstract

Educational reform is frequently shaped and contested through media discourse, where language plays a significant role in constructing public understanding, ideology, and policy narratives. This study investigates how Indonesian media construct and negotiate discourse on the Merdeka Curriculum through the interplay of language, ideology, and policy. Drawing on Critical Discourse Analysis based on Norman Fairclough’s three-dimensional framework, this research examines ten online news articles published between 2023 and 2025 across diverse media platforms, including Detik.com, Kompas.id, Kompasiana, CNN Indonesia, and Tempo.co. The study adopts a qualitative approach using document analysis to explore linguistic features, discursive practices, and socio-cultural contexts embedded in media texts. The findings reveal that media representations of the Merdeka Curriculum are constructed through three dominant discursive patterns: critical discourse, optimistic discourse, and institutional discourse. At the textual level, these patterns are reflected in the use of evaluative language, modality, and lexical choices that position the policy as problematic, transformative, or managerial. At the level of discursive practice, differences in framing strategies across media platforms demonstrate how narratives are shaped by institutional roles and communicative purposes. At the level of social practice, the coexistence of these discourses reflects ongoing ideological negotiation related to educational reform, governance, and social equity in Indonesia. This study argues that media discourse does not merely represent educational policy but actively contributes to its construction and legitimation. By integrating language, ideology, and policy within a unified analytical framework, this research contributes to the field of Applied Linguistics and discourse studies, particularly in the context of the Global South. The findings also highlight the importance of critically engaging with media narratives in understanding the dynamics of educational reform.
Co-Authors Andi Kamariah Ashabul Kahfi Susanto Citra Dwi Safitri Fatimah Hidayahni Fatimah Hidayahni Amin Fatimah Hidayahni Amin Fauzan Hari Sudding Muhammad Fahri Jaya Sudding Seny Luhriyani Sunusi Seny Luhriyani Sunusi Surya Anantatama Surya Anantatama Sembiring