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All Journal JURNAL RELASI STIE MANDALA JEMBER J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Mahasiswa Entrepreneur Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Lingkungan Relasi : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity

Feti Fatimah

Unknown Affiliation

Author-ID : 1054332

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH PERSEPSI KEMUDAHAN, KEMANFAATAN, DAN KENYAMANAN TERHADAP KEPUTUSAN PENGGUNAAN GO-FOOD Imam Syaiqoni; Feti Fatimah; Jekti Rahayu
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7582

Kemajuan teknologi telah memberikan dampak yang baik bagi masyarakat, misalnya mempermudah interaksi, berbagi informasi dan membuat orang semakin mudah untuk memenuhi berbagai kebutuhan dalam hidupnya. Perusahaan yang memanfaatkan peluang ini adalah Gojek, melalui fitur layanan Go-Food yang ada dalam aplikasinya pengguna dapat memesan makanan yang mana nanti akan diantar oleh kurir. Peneliti bermaksud untuk mengukur pengaruh dari persepsi mudah, manfaat, dan nyaman terhadap keputusan penggunaan. Data yang didapat melalui penyebaran kuisioner melalui Google Form. Teknik pengampilan sampel menggunakan rumus Slovin dan didapat hasil 95 responden dengan kriteria mempunyai aplikasi Gojek dan pernah menggunakan Go-Food. Metode pendekatan bersifat kuantitatif dengan uji regresi linear berganda. Hasil menyatakan keputusan penggunaan Go-Food dipengaruhi oleh persepsi kemudahan, kemanfaatan dan kenyamanan.

Pengaruh Word of Mouth, E-Word of Mouth dan E-Servqual terhadap Purchase Intention Jasa Ojek Online (GOJEK) di Kabupaten Jember Kanta Dimas Prayogi; Feti Fatimah; Nursaidah Nursaidah
BUDGETING : Journal of Business, Management and Accounting Vol 4 No 1 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v4i1.3724

The purpose of this study was to see how word of mouth, e-word of mouth, and e-servqual affect buying interest in online motorcycle taxi services (GOJEK) in Jember Regency. Participants in this study were consumers of online motorcycle taxi transportation GOJEK, Jember Regency. People in Sumbersari Sub-district who have downloaded the Gojek application and used it at least twice were included in the sample. Respondents are those who are at least 17 years old. Participants in this study were 100 users of GOJEK online motorcycle taxi services in Jember Regency. The information in this study is based on primary sources. Multiple linear regression analysis is an analytical tool used to determine the effect of independent variables on the dependent variable. The results showed that word of mouth, e-word of mouth and e-servqual had an effect on purchase intention of online motorcycle taxi services (GOJEK) in Jember Regency. It can be concluded that a good word of mouth will increase the purchase intention of GOJEK consumers, a high-quality electronic word of mouth will increase the purchase intention of GOJEK consumers, and GOJEK's consumer purchase intention will increase if e-service quality increases. Keywords: E-Servqual, E- Word of Mouth, Purchase Intention and Word of Mouth

Analisis Kualitas Pelayanan Berbasis Sustainable Marketing Pada UMKM Feti Fatimah; Wenny Murtalining Tyas
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.660

MSMEs must continue to maintain customer loyalty even though these MSMEs are located in rural areas. MSMEs in rural areas affect the rate of economic growth in rural areas as well as in Balung Lor Village. MSMEs in this village must immediately get up so that the economy in Balung Lor Village will recover after suspended animation due to the Covid 19 pandemic. The purpose of this study is to analyze the quality of services based on sustainable marketing at MSME Restaurants so that MSMEs are able to continue to grow. The Restaurant MSME was chosen because this MSME was very affected by the Covid 19 pandemic. The type of research was quantitative. The population in this study is the consumer of MSME Restaurants in Balung Lor Village. Using Importance Performance Analysis. The average service gap is -0.438, which describes the service that is not as expected by consumers, so it is necessary to improve the quality of services based on sustainable marketing at MSME Restaurants so that consumer loyalty continues to increase.

Pengaruh Harga, Kualitas Produk, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mobil Suzuki Ertiga Di Deller Suzuki Jember Duta Pamungkas; Feti Fatimah; Yohanes Gunawan Wibowo
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.662

Business competition in the automotive world is getting tougher, especially in the competition for car production. The fact that car sales continue to increase. This condition makes the company increasingly increase innovation by launching new products to increase market share. The purpose of this study was to determine (1) the effect of price on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember, (2) the effect of product quality on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember, (3) the effect of brand image on purchasing decisions for the Suzuki Ertiga. at Deller Suzuki Jember, (4) Quality of service on purchasing decisions for the Suzuki Ertiga at Deller Suzuki Jember. The sample in this study was 165 respondents. The sampling technique used non-probability sampling using purposive sampling. From the results of this study it is stated that the price has a positive and significant influence on the purchasing decision of the Suzuki Ertiga Car at Deller Suzuki Jember, Product quality has a positive and significant influence on the purchasing decision of the Suzuki Ertiga Car at Deller Suzuki Jember, Brand image has a positive and significant influence on the decision. the purchase of a Suzuki Ertiga Car at the Deller Suzuki Jember, the quality of service has a positive and significant influence on the decision to purchase a Suzuki Ertiga at the Deller Suzuki Jember.

Determination of Product Life Cycle (PLC) for Formulation of Marketing Strategy UD. Matt Coffee Bondowoso Sonnia Pritantiwi; Feti Fatimah; Haris Hermawan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 1 (2023): February | International Journal of Business, Technology and Organizational Beh
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i1.255

UD Matt Coffee is an agroindustry that produces various processed coffees, including green beans, roasted coffee, and ground coffee. Owner of UD. Matt Coffee took the initiative to establish this agro-industry to improve the welfare of smallholder coffee farmers in Sumberwringin District because the trading process for green bean is considered unprofitable and does not yet have added value. This study aims to determine and analyze the position of UD. Matt Coffee Arabica Coffee products uses a Product Life Cycle (PLC) approach based on the Polli and Cook method and to determine and analyze marketing strategies in developing its business based on the Product Life Cycle (PLC) for UD. Matt Coffee Arabica Coffee products. The analytical method used in this study is the Polli and Cook method to determine the position of UD. Matt Coffee Arabica Coffee products based on the product life cycle. The data collection technique used interview techniques with resource persons, namely the owner of UD. Matt Coffee. The results showed that at the growth stage through the Product Life Cycle approach at UD. Matt Coffee Bondowoso. The growth stage is characterized by rapid market acceptance and a substantial increase in UD. Matt Coffee Bondowoso’s profits and research results also show that the strategy adopted by UD. Matt Coffee Bondowoso in accordance with its position in the product life cycle, namely UD. Matt Coffee Bondowoso is looking for innovative strategies to maintain and even increase sales growth which includes market, product and marketing mix modifications. Keywords: Marketing, Product Life Cycle (PLC), Strategy.

PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI O’OCONG PANCING AMBULU Andhika Putra Andryan Maharani; Feti Fatimah; Ahmad Izzudin
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

A high level of purchase of a product is proof that a business is growing well. So a company is required to always be innovative in marketing products at affordable costs that are attractive to consumers. Similarly, because of the rise of similar businesses, O'ocong Pancing, which is engaged in trade, must plan an appropriate strategy. Therefore, this research was conducted to examine the appropriate strategy for the company. The purpose of this research is to examine the influence of the marketing mix and service quality on purchasing decisions. There are five dimensions used for the marketing mix, namely: (X1) product, (X2) price, (X3) place, (X4) promotion, and (X5) service. The research uses quantitative methods, and 130 samples are involved with the criteria of consumers of O'ocong Pancing. After the data is collected, it is tested using multiple linear regression with the T test as a hypothesis test. The results showed that there was a significant positive effect of service on purchasing decisions. Promotion, place, price, and product dimensions do not significantly affect the partial decision.

PENGARUH GAYA HIDUP, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BARBERSHOP DEN BAGOES TANGGUL JEMBER Bagus Yurico; Feti Fatimah; Jekti Rahayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Haircut is a necessity for people every month, men are no exception. To fulfill these needs, haircut services have sprung up that offer haircuts to special men's hair care. The form of business for men's haircut services is a barbershop. This study aims to analyze and test the role of lifestyle, brand image and service quality on customer satisfaction at Den Bagoes Barbershop Tanggul. The type of data in this study uses quantitative data in the form of online questionnaires. The sample population used in this study was 140 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. Data collection techniques using a Likert scale. The analytical tool in this study uses multiple linear regression analysis supported by instrument testing, classical assumption testing and hypothesis testing. The results of this study prove that lifestyle has a significant effect on customer satisfaction. Brand image has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. The coefficient of determination in the variable model is 0.631. From these values it can be concluded that lifestyle, brand image and service quality have a contribution of 63.1% to the formation of variations in customer satisfaction values, while the remaining 36.9% is explained by other factors outside the model.

Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah Feti Fatimah; Mega Wahyu Rhamadanita; Mohammad Sofianto
RELASI : JURNAL EKONOMI Vol 15 No 2 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i2.316

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA PENGIRIMAN BARANG JNE DI BESUKI Kurnia Firmanda Jayanti; Feti Fatimah; Ahmad Izudin
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.530

This research was conducted to see the effect of service quality, promotion and price on customer satisfaction. This research was conducted at the Besuki branch of JNE. Sampling was done by random sampling technique where all the population was taken at random to be the research sample. This is done to increase customer satisfaction at JNE Besuki branch through service quality, promotion and price. The analytical tool used is multiple linear regression to determine service quality, promotion and price on customer satisfaction. The results show that service quality affects customer satisfaction, promotion affects customer satisfaction, price affects customer satisfaction. Keyword : service quality, promotion, price, customer satisfaction

Pengaruh Marketing Mix Dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Minimarket Siti Nurjanah; Feti Fatimah; Akhmad Fahrur Rozi
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.581

This study aims to determine and analyze the influence of marketing mix and consumer behavior on decisions partially. The theories used in this research are marketing management theory, marketing mix theory, and consumer behavior. This research was conducted on consumers. This type of research is quantitative using purposive sampling method using a sample of 120 respondents. This study uses non-probability sampling as a sampling technique. by using a multiple linear regression test tool, which uses the SPSS software version. Based on the results of the partial test, it can be concluded that the marketing mix variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket and the consumer behavior variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket. Keywords: Marketing Mix, Consumer Behavior, Purchase Decision

Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi Achmad Syahfrudin Ahmad Izudin Ahmad Izzudin Ahmad Izzudin Akhmad Fahrur Rozi Andhika Putra Andryan Maharani Arini Isfahila bachtiar apriyanto Bagus Yurico Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Oktavia Nirmalasari Dwiki Auly Qaristey Fadhol Ibrahim Fira Dinan Haris Hermawan Imam Syaiqoni Isfahila, Arini Jayawarsa, A.A. Ketut Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Nina Martiana Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Ogik Fajar Satrio Probowulan, Diyah Rahmadita Elsa Effendy Resa Yova Ferdiansa Rihadatul Aisylia Nuri S, Wahyu Eko Siti Nurjanah Sonnia Pritantiwi Vina Lutfillah Wahyu Eko S Wenny Murtalining Tyas Yohanes Gunawan Yohanes Gunawan Wibowo Yohanes Gunawan Wibowo Yohanes Gunawan Wibowo Yusron Rozzaid Zahruna, Ulfi Zulfahmi Zulfahmi

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