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All Journal JURNAL RELASI STIE MANDALA JEMBER J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Dynamic Management Journal Jurnal Penelitian Ilmu Sosial dan Eksakta Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat dan Lingkungan Relasi : Jurnal Ekonomi International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Feti Fatimah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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STRATEGI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KUANTITAS PESERTA DIDIK DI TK ABA III AMBULU Rahmadita Elsa Effendy; Feti Fatimah; Budi Santoso
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.61

Abstract

Manajemen Pemasaran Pendidikan memiliki peran penting dan strategis bagi kelangsungan sebuah lembaga. Manajemen pemasaran pendidikan harus sesuai kebutuhan dan keinginan masyarakat dengan memperkirakan sekaligus menentukan kebutuhan dan keinginan masyarakat serta penyerahan jasa yang memuaskan secara efektif dan efisien. Desa Andongsari memiliki sekolah taman kanak-kanak yang saling bersaing strategi pemasarannya. Hal ini TK ABA III Ambulu memiliki strategi yang dapat diterima oleh masyarakat sebagai pengguna jasa pendidikan. Strategi yang dilakukan lembaga sehingga dipercaya oleh masyarakat dalam mengembangkan pendidikan memiliki keseimbangan antara akademik, non akademik dan keagamaan. Adapun perumusan pemasalahannya yaitu bagaimana strategi manajemen pemasaran jasa pendidikan dalam meningkatkan kuantitas pada TK ABA III Ambulu. Dari perumusan permasalahan tersebut peneliti mempunyai tujuan untuk mengetahui strategi manajemen pemasaran jasa pendidikan dalam meningkatkan kuantitas pada TK ABA III Ambulu. Metode penelitian yang digunakan melalui pendekatan kualitatif dengan tekhnik pengumpulan data antara lain : observasi, wawancara dan dokumentasi. Hasil yang diperoleh oleh peneliti bahwa TK ABA III Ambulu dalam strategi manajemen pemasaran jasa pendidikan dinilai oleh masyarakat cukup baik dan sudah sesuai. Dengan hal ini peneliti dapat menyimpulkan bahwa TK ABA III Ambulu sudah baik dalam strategi pemasaran yang dilakukan yaitu dengan menggunakan 7 tahapan dan untuk pengimplementasiannya sudah sesuai dengan menggunakan marketing mix 7P.
Pendampingan Penyusunan Laporan Keuangan Fiskal SMKS Muhammadiyah Jatiroto Kab. Lumajang Probowulan, Diyah; Feti Fatimah; Achmad Syahfrudin
Jurnal Pengabdian Masyarakat dan Lingkungan (JPML) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Lingkungan (JPML)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpml.v4i1.9586

Abstract

Community service activities at SMKS Muhammadiyah Jatiroto Lumajang aim to improve the understanding and skills of school managers related to tax obligations and financial management. With the increasing number of Muhammadiyah schools and the challenges faced in school tax management, this program is carried out through financial literacy training, tax calculation simulations, and assistance in the preparation of tax reports. During the period of January 6 to 8, 2025, the training was successfully attended by school managers, who showed a 75% increase in understanding after the training. The simulation of tax calculation and assistance in the preparation of tax reports also showed positive results, with 95% of participants able to complete their tasks well. This activity not only improves tax literacy, but also contributes to transparency and accountability in school financial management. The next stage plan includes evaluation, follow-up training, the formation of a tax management team, and socialization to stakeholders. Thus, this activity is expected to have a long-term impact on financial and educational management at SMKS Muhammadiyah Jatiroto and other schools around it.
Pengaruh Pengetahuan Investasi, Persepsi Risiko dan Pengelolaan Keuangan terhadap Minat Investasi : (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Jember) Dwiki Auly Qaristey; Feti Fatimah; Ahmad Izzudin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4890

Abstract

This study aims to determine how much influence investment knowledge, risk perception, and financial management skills have on students' interest in investing at the University of Muhammadiyah Jember. In the midst of the development of the digital era, investment has become an important issue that needs to be understood by the younger generation, especially students as future investors. Therefore, this study is important to identify factors that can encourage their interest in investing. The method used in this study is quantitative with a survey approach. Data were obtained by distributing questionnaires to students who have an interest or initial understanding of investment. The research sample was 100 students majoring in management at the University of Muhammadiyah Jember using the purposive sampling method. Data analysis was carried out using multiple linear regression with the help of SPSS software. The research findings show that investment knowledge and financial management significantly and positively influence students' interest in investing. Meanwhile, risk perception has a negative but still significant effect on investment interest. This means that the better a person's understanding of investment and ability to manage finances, the higher the interest in investing. Conversely, if the risk is perceived as too high, the interest in investing will decrease. This research contributes to educational institutions and financial institutions to improve financial literacy and investment among students in order to create a younger generation that is more financially literate and ready to face future economic challenges.
THE EFFECT OF EXPERIENTIAL MARKETING, PRODUCT QUALITY, STORE ATMOSPHERE, AND SERVICE QUALITY ON CUSTOMER LOYALTY Zahruna, Ulfi; Feti Fatimah; Yohanes Gunawan Wibowo
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.179

Abstract

Objective: This research aims to analyze the influence of Experiential Marketing, Product Quality, Store Atmosphere, and Service Quality on customer loyalty at Kopixel Jember. The background to this research is the importance of maintaining customer loyalty in the increasingly competitive coffee shop industry. Method: This research uses a quantitative approach with a survey method through questionnaires distributed to 220 respondents who are Kopixel customers. Data were analyzed using multiple linear regression to test the influence of each independent variable on customer loyalty. Results: The research results show that the four variables have a positive and significant influence on customer loyalty. Experiential Marketing has a regression coefficient of 0.321, Product Quality of 0.284, Store Atmosphere of 0.295, and Service Quality of 0.312. The Product Quality variable has a dominant influence, showing the importance of product quality in creating customer satisfaction and loyalty. Novelty: This research provides practical contributions for Kopixel managers and can be a reference for similar research in the future. Kopixel is advised to focus on product innovation, facility improvements, and employee training to create a better customer experience.
The Role Of Human Capital Development And Sustainable Leadership In Building Adaptive Organizations In The Sustainability Era Vina Riza Nurillah; Toni Herlambang; Feti Fatimah
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1167

Abstract

In the sustainability era marked by environmental uncertainty, technological disruption, and global socio-economic transformation, organizations are increasingly required to build adaptive capacities that ensure long-term resilience. The research aims to analyze how human-centered capability development and value-based leadership interact to create organizational adaptability that integrates economic, social, and ecological priorities. This study employs a qualitative descriptive method, collecting data through semi-structured interviews, document analysis, and observation within sustainability-oriented institutions. Data were analyzed using Miles and Huberman’s interactive model, encompassing data reduction, display, and conclusion drawing to interpret the interrelation between leadership, learning culture, and adaptive behavior. The findings reveal that Human Capital Development serves as the structural foundation that enhances innovation, learning agility, and employee empowerment, while Sustainable Leadership functions as the ethical compass that guides these human capacities toward responsible and forward-looking transformation. The integration of both elements generates a resilient, learning-oriented, and value-driven organizational ecosystem that continuously adapts to environmental, social, and technological shifts. In conclusion, the research emphasizes that adaptability in the sustainability era is a human-driven process grounded in continuous learning, ethical leadership, and systemic alignment. Organizations that invest in human capital and adopt sustainability-based leadership models demonstrate stronger resilience and competitiveness. These results contribute theoretically by integrating Dynamic Capability Theory and Sustainability Leadership Framework, and practically by offering a conceptual roadmap for organizations aiming to embed sustainability into their adaptive management systems.
Pengaruh Kompetensi Wirausaha, Motivasi Berwirausaha dan Dukungan Sosial Mahasiswa terhadap Minat Berwirausaha pada Mahasiswa Wirausaha Merdeka Qurotul Aini; Feti Fatimah; Yohanes Gunawan Wibowo
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.938

Abstract

Student entrepreneurial interest is an important factor in creating a young generation that is economically independent and able to create new jobs. The Independent Entrepreneurship Program (WMK) is one of the government's efforts to form an entrepreneurial ecosystem in the university environment. However, the level of student interest in actually entering the business world still varies. This study aims to analyze the effect of entrepreneurial competence, entrepreneurial motivation, and social support on entrepreneurial interest in students participating in the WMK Program. This study uses a quantitative method with an explanatory approach and saturated sampling technique, with a total of 371 respondents participating in the 2024 Pandalungan WMK Program. Data were collected through a questionnaire using a Likert scale and analyzed using validity, reliability, multiple linear regression, and partial (t-test) and simultaneous (F-test) tests. The results of the study indicate that entrepreneurial competence, entrepreneurial motivation and social support have a positive and significant effect on entrepreneurial interest. Simultaneously, these three variables have a significant effect on students' interest in entrepreneurship. Based on these results, it is recommended that the organizers of the WMK Program place more emphasis on improving practical competence and strengthening student motivation, as well as creating a social environment that is more supportive of the development of students' entrepreneurial spirit.
Analisis Pengaruh Daya Tarik, Aksesbilitas, Harga, dan Fasilitas Terhadap Kepuasan Wisatawan Pada Pulau Merah Kabupaten Banyuwangi Sevi Tasari; Feti Fatimah; Jekti Rahayu
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2480

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik, aksesbilitas, harga , dan fasilitas terhadap kepuasan wisatawan pada pulau merah kabupaten Banyuwangi. Pulau Merah dikenal sebagai salah satu destinasi wisata yang menarik di Jawa Timur, namun belum banyak oenelitian yang menkaji faktor-faktor yang mempengaruhi kepuasan pengunjung. Metode yang digunakan dalam penelitian ini adalah survei dengan pendekatan kuantitatif. Data dikumpulkan melalui kuosioner yang disebarkan kepada 100 responden yang merupakan wisatawan yang mengunjungi Pulau Merah dalam periode teretentu. Analisis data dilakukan menggunakan regresi linear berganda untuk mengidentifikasi pengaruh masing-masing variabel terhadap kepuasan wisatawan. Hasil penelitian menunjukan bahwa semua variabel independen. Yaitu daya tarik, aksesbilitas, harga, dan fasilitas memiolki pengaruh positif dan signifikan terhadap kepuasan wisatawan. Daya tarik wisata yang tinggi, kemudahan akses, harga yang kompetitif serta fasilitas yang memadai berkontribusi secara signifikan dalam meningkatkan kepuasan pengunjung. Di antara keempat variabel tersebut daya tarik wisata memilki pengaruh paling besar terhadap kepuasan wisatawa diikuti oleh fasilitas dan aksebilitas serta harga. Simpulan dari penelitian ini adalah bahawa untuk meningkatkan kepuasan wisatawan di Pulau Merah pihak peneglola perlu memperhatikan dan meningkatkan daya tarik wisata memastikan aksesbilitas yang baik, menetapkan harga yang wajar serta menyediakan fasilitas yang memadai. Penelitian selanjutnya dalam bidang yang sama. Selain itu hasil penelitian ini digunakan oleh pengelola destinasi wisata untuk strategi pemasaran yang lebih efisien dan meningkatkan pengalaman wisatawan. Untuk peneliti selanjutya bisa digunakan refrensi yang menjadi acuan selanjutnya dalam mengekspolarasi faktor-faktor lain yang mempengaruhi kepuasan wisatawan di destinasi
Pengaruh Citra Merk, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian pada UD. Al Barokah Puger Jember Ely Setyowati; Feti Fatimah; Wenny Murtaliningtyas
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.2943

Abstract

Penelitian ini dilaksanakan untuk menguji serta menganalisis pengaruh citra merek, promosi, dan kualitas produk terhadap keputusan pembelian pada UD. Al-Barokah Puger Jember. Latar belakang penelitian berangkat dari adanya tren penurunan penjualan terasi dalam beberapa tahun terakhir, yang diperkirakan berkaitan dengan strategi pemasaran dan kualitas produk yang ditawarkan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Responden penelitian adalah konsumen UD. Al-Barokah Puger Jember, dengan jumlah sampel sebanyak 100 orang yang dipilih melalui teknik purposive sampling. Data diperoleh melalui penyebaran kuesioner, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil analisis menunjukkan bahwa citra merek memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Faktor promosi juga terbukti berpengaruh positif dan signifikan. Begitu pula dengan kualitas produk, yang memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengisyaratkan bahwa penguatan citra merek, penerapan strategi promosi yang tepat sasaran, serta konsistensi dalam menjaga kualitas produk, berperan penting dalam meningkatkan keputusan pembelian konsumen
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi Achmad Syahfrudin Ahmad Izudin Ahmad Izzudin Akhmad Fahrur Rozi Arini Isfahila bachtiar apriyanto Budi Santoso Duta Pamungkas Dwi Oktavia Nirmalasari Dwiki Auly Qaristey Ely Setyowati Fadhol Ibrahim Fira Dinan Haris Hermawan Imam Syaiqoni Isfahila, Arini Jayawarsa, A.A. Ketut Jekti Rahayu Jekti Rahayu Kanta Dimas Prayogi Kosjoko Kosjoko Kosjoko Kurnia Firmanda Jayanti Lutfillah, Vina M. Naely Azhad Mega Anjar Widyabakti Mega Wahyu Ramadhanita Mega Wahyu Rhamadanita Mohammad Faesal Sodikin Mohammad Faisal Azroi Mohammad Sofianto Mohammad Ubait Hisni Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Ma’rifah Probowulan, Diyah Qurotul Aini Rahmadita Elsa Effendy Resa Yova Ferdiansa Rihadatul Aisylia Nuri S, Wahyu Eko Sevi Tasari Siti Nurjanah Sonnia Pritantiwi Toni Herlambang Vina Lutfillah Vina Riza Nurillah Wahyu Eko S Wenny Murtalining Tyas Yohanes Gunawan Yohanes Gunawan Wibowo Yusron Rozzaid Zahruna, Ulfi Zulfahmi Zulfahmi