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All Journal Jurnal Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmu Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat MOTIVASI Jurnal Manajemen dan Bisnis ARSY : Jurnal Aplikasi Riset kepada Masyarakat Integritas Jurnal Manajemen Profesional (IJMPRO) Jurnal Manajemen Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kompeten
Mindari, Ellisyah
Sekolah Tinggi Ilmu Ekonomi Rahmaniyah
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Brand Equity Dan Kualitas Produk Terhadap Keputusan Pembelian Wafer Tango Di Kelurahan Kayuara Kecamatan Sekayu Ellisyah Mindari
Jurnal Manajemen Kompeten Vol 5 No 1 (2022): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v5i1.237

Abstract

Pengambilan keputusan pembelian dan konsumsi suatu produk membutuhkan informasi mengenai brand equity dan kualitas produk. Kajian pengaruh brand equity (x1) dan kualitas produk (x2) terhadap keputusan pembelian (y) secara simultan maupun parsial dilaksanakan dalam penelitian ini. Penelitian kuantitatif metode survei ini, rumusan masalahnya asosiatif berbentuk hubungan kausal/sebab akibat. Populasi penelitian infinit jumlahnya. Sampel mempedomani saran Roscoe dalam analisis multivariate, sehingga sampelnya sebanyak 105 responden dengan teknik pengambilan sampel insidental. Data diuji validitas, reliabilitas, analisis regresi ganda, koefisien determinasi, uji serentak dan parsial dengan bantuan IBM SPSS Statistic 24. Didapat persamaan regresi ganda Y=38,651+0,332x1-0,159x2. Nilai koefisien determinan 0,273 artinya y dijelaskan oleh x1 dan x2 sebesar 27,3%, sisanya 72,7% dijelaskan faktor yang lain. Diperoleh Fhitung 19,119 > Ftabel 3,085 maknanya x1 dan x2 secara simultan berpengaruh pada y dengan taraf signifikan 0,000 < α (0,05), sehingga ada pengaruh signifikan. Hasil kajian menunjukkan secara parsial ada pengaruh dan signifikan brand equity dan kualitas produk terhadap keputusan pembelian. Kata kunci: Brand Equity, Kualitas Produk, Keputusan Pembelian
DISIPLIN KERJA MEMPENGARUHI KINERJA Ellisyah Mindari
Jurnal Manajemen Kompeten Vol 5 No 2 (2022): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v5i2.270

Abstract

The organization’s goals will be difficult to achieve without work discipline. Studies of the influence of work discipline (preventive discipline, corrective discipline and progressive discipline) on performance together or partially were carried out in this research. This quantitative research survey method, the formulation of the problem is associative in the form of a causa/causal relationship. The population and sample were 50 respondents with census sampling techniques. Data tested for validity, reliability, multiple regression analysis, coefficient of determination, F test and t test used of IBM SPSS Statistic 24. Multiple regression equation is Y=32,266+0,419x1-0,507x2-0,111x3. The coefficient determinant 0,455 means that y is described by x1, x2 and x3 by 45,5%, the remaining 54,5% is explained by other factors. Obtained Fcount 12,816 > Ftable 2,807 meaning x1, x2 and x3 together affect y with a significant degree of 0,000 < α (0,05), so there is a significant effect. The results of the analysis explain that there is a significant effect of preventive discipline and corrective discipline on performance. However, a partial progressive discipline has no significant effect on performance. Preventive discipline has the most dominant effect on performance
Co-Authors Asoka, Rano Calista, Avissa emelda, emelda Hendry Wijaya Marsih, Yeni Nia Suryani, Ade Septariani , Jumania Septariani, Jumania Sri Gustina Suryani, Ade Nia