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Precision Marketing Model using Decision Tree on e-Commerce Case Study Orebae.com Fadil Indra Sanjaya; Anna Dina Kalifia
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 7 No 5 (2023): October 2023
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v7i5.4531

Abstract

The development of the industrial world towards industry 4.0 has resulted in changes in the lifestyle of the wider community in carrying out their activities through digital media, one of which is shopping. This has an impact on the emergence of many business actors in the e-Commerce field, which brings its own challenges to stay alive and face the competition. The demands for innovation in competitive competition are also increasingly diverse with various approaches ranging from technology, social science, management science, and even artificial intelligence. One form of innovation that is widely carried out by e-Commerce today is looking for an ideal and effective form of marketing, where the form of marketing itself is considered less able to accommodate e-Commerce needs. One form of real innovation in finding the ideal and effective marketing is precision marketing. Precision marketing itself is marketing that is carried out by utilizing data where consumers are the center of preference for data collection. In fact, many of the e-commerce companies that were launched were unable to keep up with the competition because they were unable to develop marketing strategies and eventually went bankrupt. Therefore, we need a special way to bridge these problems so that e-Commerce can stay alive, especially for e-Commerce classified as Small and Medium Enterprises (SMEs). This research will focus on developing a precision marketing model in e-Commerce for small businesses, namely orebae.com which can be used as a tool in the development of marketing strategies. This research was carried out using a machine learning approach by adopting a decision tree algorithm. The results of this study showed that the precision marketing model for orebae.com based on customer preferences can be used to increase the number of sales of orebae.com and to reduce marketing costs.
Design of an Android-Based Motorcycle Service Booking Application Farizqi, Muhammad Ridwan; Kalifia, Anna Dina; Sejati, Rr.Hajar Puji
International Journal Software Engineering and Computer Science (IJSECS) Vol. 4 No. 1 (2024): APRIL 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v4i1.2334

Abstract

A motorbike is a two-wheeled vehicle powered by an engine. Motorbike users are required to service their cars because the components on the motorbike will experience a decrease in performance along with the length of time they use the motorbike. However, this can be overcome by servicing your motorbike regularly. However, sometimes motorbike users have to face queues at workshops that are long and quite time-consuming. Then, an Android-based online motorbike service booking system was created, which did not require customers to come to the seminar directly to make a booking. With this application, customers must book via Android by selecting the desired schedule. The application was created using Android Studio with the Kotlin programming language. The database section uses the Firebase Real-time Database to update the data in real-time. The service provider will also easily confirm orders via the website connected to Firebase. In short, it is hoped that this application can help motorbike users book services online so they don't have to spend time queuing.
IMPLEMENTASI AUGMENTED REALITY PEMBELAJARAN ORGAN TUBUH MANUSIA BERBASIS MOBILE Hardiansah, Gian; Ardiani, Farida; Kalifia, Anna Dina
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i1.1255

Abstract

The importance of organ learning for students at the primary and secondary education levels as a basic foundation is a crucial aspect in science and health education. However, in some schools in Indonesia, learning media still rely on conventional methods such as the use of books and anatomical models which are relatively expensive and require space. In addition, conventional media is often unable to provide an in-depth and engaging learning experience for students. This research aims to build an organ learning application utilizing augmented reality technology. The application can display human organs in 3D visual form equipped with explanations and quiz features. This research was conducted using the waterfall method starting from the problem identification stage to the testing stage. The results of the application are then tested using the blackbox testing method, where from 6 application functionalities tested show that the application runs according to the design stage.
Analisis Faktor-Faktor Psikologis Yang Mempengaruhi Keputusan Konsumen: Pendekatan Data Mining Menggunakan Rapidminer Uhti Lestar; Anna Dina Kalifia
Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Vol. 2 No. 2 (2024): April : Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/arjuna.v2i2.595

Abstract

Literary psychology is a branch of psychology that studies the interaction between psychology and literature. It involves analyzing and understanding how psychological elements, such as emotion, motivation, perception, and personality, can be understood through literary works. Literary psychology tries to explain and understand human experiences expressed in literary works, as well as how literary works can influence and affect readers emotionally and psychologically. "Analysis of Psychological Factors that Influence Consumer Decisions in Choosing the Modern Market: Data Mining Approach using RapidMiner" - Research This aims to find out which psychological factors influence consumer decisions in choosing modern markets. The type of research carried out is explanatory research which explains the causal relationship between variables through hypothesis testing. In this research, analysis of the coefficient of determination is carried out to determine consumer psychological factors. which contributed 62.1% in influencing purchasing decisions, while the remaining 37.9% was influenced by other factors in analysis using the Decision Tree method: This method is used to build prediction models based on decision trees. Decision trees can help identify the psychological factors that are most influential in making consumer decisions.
APLIKASI PENCARIAN TEMPAT WISATA PROVINSI SULAWESI UTARA MENGGUNAKAN METODE LOCATION BASED SERVICE BERBASIS MOBILE Pidu, Rasta Gymnastiar; Kalifia, Anna Dina
JOISIE (Journal Of Information Systems And Informatics Engineering) Vol 7 No 2 (2023)
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/joisie.v7i2.3874

Abstract

Penelitian ini memperkenalkan sebuah aplikasi pencarian pariwisata berbasis Android yang memanfaatkan layanan berbasis lokasi (LBS) melalui Google Maps API. Sulawesi Utara, dikenal sebagai tujuan wisata yang sangat diminati, menarik sejumlah besar pengunjung baik dari dalam maupun luar negeri. Tujuan utama dari aplikasi ini adalah untuk memberikan informasi yang akurat dan dapat diandalkan mengenai beragam destinasi dan acara di Provinsi Sulawesi Utara. Pembangunan aplikasi untuk mengakses informasi objek wisata dan event di Provinsi Sulawesi Utara dilakukan dengan menggunakan bahasa pemrograman Android berbasis Java dan menggunakan metode Location based service (LBS). Para wisatawan yang berkunjung ke Sulawesi Utara kesulitan dalam mengakses informasi yang tersebar di berbagai platform. Aplikasi ini menyediakan koleksi hotel, kuliner, tempat ibadah, tempat wisata, event wisata, dan informasi mengenai destinasi tersebut dan event-event yang berkaitan dengan pariwisata, serta rencana perjalanan wisata yang terintegrasi dengan baik dengan Google Maps. Hasil dari penelitian berupa aplikasi pencarian tempat wisata di Sulawesi Utara dengan kesimpulan akhir yang diperoleh yaitu Aplikasi ini dapat membantu pengguna menemukan informasi yang lebih detail terkait tempat wisata Sulawesi Utara. Seperti menemukan deskripsi tempat dibutuhkan, letak wisata, fasilitas yang ada pada wisata tersebut dan juga dapat menentukan dan merencenakan biaya yang dibutuhkan saat akan mengunjungi wisata.
Aspek Perkembangan Kognitif Pada Masa Remaja Debby Irola; Anna Dina Kalifia
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 3 No. 1 (2024): Maret: Dewantara: Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v3i1.2111

Abstract

The purpose of this research is to understand the Cognitive Development Aspects in Adolescence. The method employed is a Literature Review, gathering information from books, scientific works, etc. Cognitive Development Aspects in Adolescence are elucidated using Adolescent Cognition: (1) Piaget's Theory, (2) Adolescent Egocentrism, (3) Information Processing. The conclusion drawn is the interconnectedness of Adolescent Cognition in life development.
Analisis Manfaat Dan Tantangan Dalam Implementasi Keamanan Web HTTP Dan HTTPS Sholah Islamey, Daffa; Muwafi , Muhammad; Anggoro, Musthafa; Fathan Ramadhan, Muhammad; Wijaya, Hasan; Dina Kalifia, Anna
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 4 : Juni (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of internet technology has led to an increased need for data security in web communications. HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure) protocols are the two main protocols used to access information on the web. This article comprehensively discusses the benefits and challenges in implementing HTTPS compared to HTTP, focusing on the aspects of security, performance, and user trust. HTTPS provides significant data encryption to protect sensitive information from cyber threats such as man-in-the-middle attacks and data interception. In addition, the use of HTTPS can improve SEO (Search Engine Optimization) rankings and build user trust through security indications such as the padlock icon in the browser. However, HTTPS implementation also faces challenges, including the need for SSL/TLS certificates, increased server computing load, and potential compatibility issues with legacy systems. Through literature analysis and case studies, this research found that despite the barriers to HTTPS adoption, the benefits gained in terms of security and user trust far outweigh the cost and effort required.
SISTEM INOVATIF PENCARIAN WISATA YOGYAKARTA DENGAN PELAYANAN LOKASI BERBASIS MOBILE Risna tri prasetiyo; Anna Dina Khalifia
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v6i2.1033

Abstract

This research introduces an innovative Android-based tourism search application that utilizes location-based services (LBS) through the Google Maps API. Yogyakarta, as a popular tourist destination, often faces challenges in accessing attractions outside the city center. The primary objective of this application is to provide comprehensive information about tourist attractions, assisting travelers in discovering attractions based on their preferences and categorizing them by type and the number of visitors. The research adopts a structured development approach using the Waterfall model and various Android-based programming algorithms. Despite a significant increase in the number of foreign tourists visiting Indonesia, there has been a decline in the number of domestic tourists exploring Yogyakarta, primarily due to difficulties in accessing information scattered across various platforms. The main goal of this research is to develop a mobile application that helps tourists find tourist attractions in Yogyakarta, especially those located outside the city center. The application offers a user-friendly interface, enabling users to access in-depth information about tourism categories, directions, and other essential details. Although some issues need to be addressed after the trials, this mobile tourism search application has substantial potential to support the tourism industry by providing comprehensive information to users, simplifying travel planning, and promoting lesser-known attractions.
PEMANFAATAN API (APPLICATION PROGRAMMING INTERFACE) UNTUK PENGEMBANGAN SISTEM PELAYANAN DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL Yesi Nurhana Dalimonthe; Anna Dina Kalifia; Saucha Diwandari
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v6i2.1053

Abstract

DUKCAPIL services often face obstacles in receiving services manually, which results in a lack of efficiency in community services. The development of an integrated service system based on websites and mobile applications using API technology is a solution in improving efficiency in population and civil registration document services. Development is carried out using API technology as a link between the system and the application. Tests conducted using the System Usability Scale (SUS) by 56 respondents, resulted in a score of 70.08. The score indicates that the system can facilitate online document services as expected. User satisfaction testing can show that the application of service technology through website systems and mobile applications with API technology can provide significant technological support to DUKCAPIL so that it is expected to increase effectiveness and efficiency in community services.
Integrasi Gamifikasi Pada Sistem Pemesanan UMKM Dalam Upaya Meningkatkan Loyalitas Pelanggan Kartasasmita, Ivan Bhagaskara; Kalifia, Anna Dina
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 13, No 3: Desember 2024
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v13i3.2316

Abstract

This research discusses the challenges faced by MSMEs, particularly Bakmi Jawa Pak Surat, which have not utilised digital technology to its full potential. The absence of a digital-based ordering and payment system hinders competitiveness, reduces operational efficiency, and hinders the achievement of customer loyalty. The purpose of this research is to develop an online ordering system by integrating gamification elements, which aims to increase customer engagement and retention. The methodology used in this research is the waterfall method, which includes the stages of needs analysis, system design, implementation, and testing using blackbox techniques. The test results show that this system can significantly improve operational efficiency, strengthen customer loyalty through interactive gamification features, and facilitate order and transaction management. The implementation of this system makes a meaningful contribution to the competitiveness of MSMEs in the digital era and can be a solution applied by other MSMEs in facing technological challenges.Keywords: Android; Customer; Gamification; MSME; Ordering System AbstrakPenelitian ini membahas tantangan yang dihadapi oleh UMKM, khususnya Bakmi Jawa Pak Surat, yang belum memanfaatkan teknologi digital secara maksimal. Tidak adanya sistem pemesanan dan pembayaran berbasis digital menghambat daya saing, mengurangi efisiensi operasional, dan menghalangi pencapaian loyalitas pelanggan. Tujuan penelitian ini adalah untuk mengembangkan sistem pemesanan online dengan mengintegrasikan elemen gamifikasi, yang bertujuan meningkatkan keterlibatan dan retensi pelanggan. Metodologi yang digunakan dalam penelitian ini adalah metode waterfall, yang mencakup tahapan analisis kebutuhan, perancangan sistem, implementasi, serta pengujian menggunakan teknik blackbox. Hasil pengujian menunjukkan bahwa sistem ini secara signifikan mampu meningkatkan efisiensi operasional, memperkuat loyalitas pelanggan melalui fitur gamifikasi yang interaktif, serta memudahkan pengelolaan pesanan dan transaksi. Implementasi sistem ini memberikan kontribusi yang berarti bagi daya saing UMKM di era digital serta dapat menjadi solusi yang diterapkan oleh UMKM lain dalam menghadapi tantangan teknologi.Â