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All Journal Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services
Muhammad Hafiz Abd.Rashid
Universiti Teknologi Mara (UiTM) Malaysia
Education Languange, Linguistic, Communication & Media Social Sciences

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SYNERGY BETWEEN LEGISLATORS AND ACADEMICS FOR THE ECONOMIC SELF-RELIANCE OF PEMATANG JOHAR Edwin Sugesti Nasution; Brilian Moktar; Sipnarong Kanchanawongpaisan; Sartiyah Sartiyah; Loo Teck Khun; Muhammad Hafiz Abd.Rashid; Rendi Kurniawan
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5575

Abstract

Abstract: This community service activity aims to strengthen village economic self-reliance through synergy between legislators and academics in Pematang Johar Village, Deli Serdang Regency. The program was designed using a participatory and educational approach that integrates academic perspectives and public policy to enhance community capacity in entrepreneurship, economic awareness, and understanding of policy support for village economic development. The implementation methods included lectures and interactive discussions focusing on local potential-based business development, community participation in economic activities, and the role of legislators in supporting village economic empowerment. Evaluation was conducted using pre- and post-activity questionnaires to assess changes in participants’ understanding, attitudes, and motivation. The results indicate significant improvements across all evaluation indicators, including understanding of village economic self-reliance, awareness of community and legislative roles, entrepreneurial knowledge, self-confidence, and motivation to engage in sustainable economic activities. The findings demonstrate that synergy between academics and legislators provides added value in community empowerment by combining knowledge transfer with policy perspectives. Overall, this community service activity contributes to strengthening community capacity, collective awareness, and social capital as foundations for sustainable village economic self-reliance. Keywords: community service; village economic self-reliance; community empowerment; legislators; academics Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemandirian ekonomi desa melalui sinergi antara legislator dan akademisi di Desa Pematang Johar, Kabupaten Deli Serdang. Kegiatan dirancang menggunakan pendekatan edukatif dan partisipatif yang mengintegrasikan perspektif akademik dan kebijakan publik untuk meningkatkan kapasitas masyarakat dalam kewirausahaan, kesadaran ekonomi, serta pemahaman terhadap peran kebijakan dalam pengembangan ekonomi desa. Metode pelaksanaan meliputi ceramah dan diskusi interaktif yang berfokus pada pengembangan usaha berbasis potensi lokal, partisipasi masyarakat dalam kegiatan ekonomi, serta peran legislator dalam mendukung pemberdayaan ekonomi desa. Evaluasi kegiatan dilakukan melalui kuesioner sebelum dan sesudah kegiatan untuk mengukur perubahan pemahaman, sikap, dan motivasi peserta. Hasil evaluasi menunjukkan adanya peningkatan yang signifikan pada seluruh indikator, termasuk pemahaman tentang kemandirian ekonomi desa, peran masyarakat dan legislator, pengetahuan kewirausahaan, kepercayaan diri, serta motivasi untuk mengembangkan usaha secara berkelanjutan. Hasil kegiatan ini menunjukkan bahwa sinergi antara akademisi dan legislator memberikan nilai tambah dalam proses pemberdayaan masyarakat melalui penguatan kapasitas dan perspektif kebijakan. Secara keseluruhan, kegiatan pengabdian ini berkontribusi dalam membangun kapasitas masyarakat, kesadaran kolektif, dan modal sosial sebagai fondasi kemandirian ekonomi desa yang berkelanjutan. Kata kunci: pengabdian kepada masyarakat, kemandirian ekonomi desa, pemberdayaan masyarakat, legislator, akademisi
DARI DAUN KE PASAR GLOBAL: MBKM WUJUDKAN DUSUN ECOPRINT UNGGULAN EKSPOR MELALUI PEMBERDAYAAN PEREMPUAN DI DESA PEMATANG JOHAR Hommy Dorthy Ellyany Sinaga; Desma Erica Maryati Manik; Novica Irawati; Sipnarong Kanchawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Ayu Afiani
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 5 No. 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5576

Abstract

Abstract: This Community Service Program aims to broaden the knowledge and awareness of women from PKK groups and the local community of Pematang Johar Village regarding ecoprint as an environmentally friendly creative product based on local resources with economic potential. Pematang Johar Village is an agrarian area with 18 existing flagship products from various hamlets, yet ecoprint has never been introduced or developed. The activity was conducted through several stages, including preparation, socialization, and educational sessions using video presentations to demonstrate the ecoprint production process and digital marketplace platforms for product marketing. This program was implemented as an international community service activity involving collaboration between STIE Eka Prasetya and partner universities from Thailand, Malaysia, and Vietnam. Approximately 30 participants consisting of PKK members and village residents attended the activity. The results indicate that participants gained new cognitive skills, developed a new perspective on utilizing local leaves as creative resources, and showed strong interest in further developing ecoprint as a village-based economic activity. The evaluation results show a participant satisfaction rate of 98 percent. This program represents an initial step toward women empowerment and the development of ecoprint as a potential new flagship product oriented toward the global market.                Keywords: ecoprint; community service; global marketing; village creative economy; women empowerment Abstrak: Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk membuka wawasan dan meningkatkan pengetahuan ibu ibu PKK serta masyarakat Desa Pematang Johar mengenai ecoprint sebagai produk kreatif berbasis potensi lokal yang ramah lingkungan dan bernilai ekonomi. Desa Pematang Johar merupakan desa agraris dengan 18 produk unggulan dari berbagai dusun, namun ecoprint belum pernah diperkenalkan maupun dikembangkan sebelumnya. Metode kegiatan dilaksanakan secara bertahap, dimulai dari persiapan, sosialisasi, dan edukasi melalui pemutaran video proses pembuatan ecoprint serta pengenalan pemasaran produk melalui marketplace digital. Kegiatan ini merupakan PKM internasional yang melibatkan kolaborasi antara STIE Eka Prasetya dengan mitra perguruan tinggi luar negeri dari Thailand, Malaysia, dan Vietnam. Kegiatan diikuti oleh sekitar 30 peserta yang terdiri dari ibu ibu PKK dan masyarakat desa. Hasil kegiatan menunjukkan bahwa peserta memperoleh keterampilan baru secara kognitif, perubahan cara pandang terhadap pemanfaatan dedaunan lokal, serta meningkatnya minat untuk mengembangkan ecoprint sebagai potensi ekonomi desa. Hasil evaluasi menunjukkan tingkat kepuasan peserta sebesar 98 persen. Kegiatan ini menjadi tahap awal dalam upaya pemberdayaan perempuan dan pengembangan ecoprint sebagai produk unggulan baru yang berorientasi pada pasar global. Kata kunci: ecoprint; ekonomi kreatif desa; pemasaran global; pemberdayaan perempuan; pengabdian kepada masyarakat
Improving Community Financial Literacy to Prevent Illegal Online Lending and Investment Fraud Afrizal Afrizal; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Syahriyal Syahriyal; Eka Nurlina; Stiven Jerry Immanuel Hutabarat
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.500

Abstract

The International Community Service program was implemented in Pematang Johar Village, Deli Serdang Regency, North Sumatra—an emerging semi-periurban area characterized by socioeconomic vulnerabilities that heighten residents’ exposure to illegal online lending and fraudulent investment schemes. Utilizing the Participatory Action Learning and Action Research (PALAR) approach, the program integrated experiential learning, critical reflection, group discussions, and locally relevant case studies to strengthen financial literacy. Evaluation results indicate substantial improvements across key indicators, including knowledge of licensed financial institutions, the ability to identify illegal financial practices, and overall financial prudence. These findings demonstrate that contextualized, community-based financial education effectively enhances risk awareness and encourages safer financial behaviour. The program further provides practical insights for designing scalable and replicable community financial literacy models applicable to similar semi-periurban contexts.
Digitalization of Tourism Villages: Digital Marketing Strategies for the Development of Pematang Johar Tourism Hana Salsabila Lubis; Putri Mentari; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Nurul Ilyana Binti Muhd Adnan; Chyntia Agustin
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.507

Abstract

Digital transformation is increasingly crucial for tourism villages in Indonesia as tourist behavior shifts toward digital technology for travel decisions. However, many villages remain behind in digital literacy and online marketing skills. Pematang Johar Tourism Village in Deli Serdang Regency, North Sumatra, exemplifies this challenge. Despite its strong agricultural and cultural potential, it struggles to promote itself effectively due to limited human resources, inadequate infrastructure, and minimal understanding of digital marketing strategies. To address these gaps, a community service program emphasizing digitalization training and mentoring was implemented. The program focused on improving digital literacy, developing creative promotional content, and utilizing social media as a marketing tool. Through participatory and hands-on learning, participants enhanced their ability to create engaging digital content, manage social media platforms, and highlight local cultural values in promotions. The #ExplorePematangJohar campaign further boosted the village’s online visibility and digital identity.
Community Empowerment Through Transparency and Accountability of Village Funds as an Effort to Increase Resource Potential and Independence in Pematang Johar Village Linda Wahyu Marpaung; Jefri Jefri; Yannuke Patricia Siahaan; Muhammad Hafiz Abd.Rashid; Sipnarong Kanchawongpaisan; Pan Bao Giang; Thierry Charlson Lohart
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.510

Abstract

This community service activity aims to strengthen transparency and accountability in the management of Village Funds as an effort to increase the potential of resources and independence of Pematang Johar Village, Deli Serdang Regency. The program is implemented through observation, socialization, implementation, and evaluation stages, which are designed to identify village needs, increase the capacity of officials, and strengthen technology-based village governance. The results of the activities show that Pematang Johar Village has a strong commitment to realizing good governance through the use of the Siskeudes application, the implementation of digital village services, and the capacity building of village officials in administrative and financial management. In addition, the potential for rice field ecotourism that is developing in the village contributes greatly to strengthening the local economy and empowering the community. Through strengthening transparency, accountability, and community participation, this program contributes to promoting village independence and supporting sustainable development.
Karang Taruna Human Resource Competency Development Through Soft Skills and Digital Literacy Training in Pematang Johar Village Lisa Elianti Nasution; Phan Bao Giang; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Hendra Halim; Khoirul Amri; Dedi Irawan
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.512

Abstract

This community service program was carried out to answer the issue of lack of soft skills and digital literacy competencies among members of the Pematang Johar Village Youth Organization, which has an impact on the suboptimal role of youth in social activities and village development. The focus of this service is to increase communication capacity, leadership, teamwork, and the ability to utilize digital technology. The activity aims to empower youth through strengthening personal and organizational competencies. The methods used are participatory action research (PAR) and practice-based participatory training, which are carried out through soft skills sessions, basic digital literacy, advanced digital literacy, and technical assistance. The results of the activity showed a significant increase in the communication skills, leadership, and digital skills of the participants, the formation of a digital creative team, and the improvement of the organizational culture of Karang Taruna. This program has succeeded in encouraging youth as agents of social change in the village.
Creation of Attractive Digital Marketing to Improve the Branding of Pematang Johor Community Businesses Rahmad Dianta Purba; Linda Wahyu Marpaung; Muhammad Hafiz Abd.Rashid; ⁠Hendra Halim; Sipnarong Kanchawongpaisan; Phan Bao Giang; Nabila Dwi Puspita Sari
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.516

Abstract

This community service and research project aims to enhance the digital capabilities of the Pematang Johar Rice Field Tourism Village community through strengthened branding and digital marketing. The activity was motivated by the significant decline in tourist visits during the COVID-19 pandemic, which highlighted the need for more adaptive promotional strategies. The study employed a descriptive-participatory approach consisting of observation, socialization, training, and mentoring activities. A total of 60 participants were involved in training sessions covering visual content production, social media management, Google Maps optimization, and village website development. Pre-test results indicated low levels of digital literacy (40/100), while post-test scores increased sharply to 90/100 after the mentoring sessions. Beyond technical improvements, the program also led to social transformation, including the formation of a village digital team, increased collaboration among MSMEs, and the establishment of a new branding identity: “Pematang Johar – Rice Field Tourism on the Outskirts of Medan City.” The outcomes demonstrate that digital marketing is an effective strategy for promoting tourist villages and supporting sustainable local economic growth.
Co-Authors Afrizal Afrizal Ayu Afiani Brilian Moktar Chyntia Agustin Dedi Irawan Desma Erica Maryati Manik Edwin Sugesti Nasution Eka Nurlina Hana Salsabila Lubis Hendra Halim Hommy Dorthy Ellyany Sinaga Jefri Jefri Khoirul Amri Linda Wahyu Marpaung Lisa Elianti Nasution Loo Teck Khun Nabila Dwi Puspita Sari Novica Irawati Nurul Ilyana Binti Muhd Adnan Pan Bao Giang Phan Bao Giang Phan Bao Giang Putri Mentari Rahmad Dianta Purba Rendi Kurniawan Sartiyah Sartiyah Sipnarong Kanchanawongpaisan Sipnarong Kanchawongpaisan Stiven Jerry Immanuel Hutabarat Syahriyal Syahriyal Thierry Charlson Lohart Yannuke Patricia Siahaan ⁠Hendra Halim