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The Influence of Green Tourism Practice, Green Communication and Tourist Green Lifestyle on the Pro-Environmental Behaviour of Tourists at the PIK Mangrove Nature Park Lusiana Tanuwijaya; Ika Suryono Djunaid
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10960

Abstract

Urban nature-based tourism destinations face increasing environmental pressures, particularly Taman Wisata Alam Mangrove PIK in North Jakarta, which serves conservation, educational, and recreational functions. In mangrove ecosystem tourism, green tourism practices, effective environmental communication, and tourists’ green lifestyles are essential for fostering consistent pro-environmental behaviour. This study aims to analyze the partial and simultaneous effects of Green Tourism Practice, Green Communication, and Green Lifestyle on tourists’ Pro-Environmental Behaviour. A quantitative approach with a descriptive design was employed. Primary data were collected through a four-point Likert-scale questionnaire distributed to 100 domestic tourists aged at least 17 years who had visited Taman Wisata Alam Mangrove PIK within the previous 12 months. Respondents were selected using purposive sampling. Data were analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression, t-tests, F-tests, correlation coefficient analysis, and coefficient of determination analysis with SPSS 25. The findings show that Green Tourism Practice has a positive and significant effect on Pro-Environmental Behaviour, with t = 6.068, Sig. = 0.000, and β = 0.400. Green Communication also has a positive and significant effect, with t = 6.909, Sig. = 0.000, and β = 0.454, making it the most dominant variable in the model. Green Lifestyle has a positive and significant effect, with t = 6.403, Sig. = 0.000, and β = 0.422. Simultaneously, the three independent variables significantly influence Pro-Environmental Behaviour, with F = 45.341, Sig. = 0.000, and R² = 0.586. These findings demonstrate that strengthening green tourism practices, environmental communication, and tourists’ green lifestyles can enhance pro-environmental behaviour in urban mangrove tourism destinations. This study contributes to sustainable tourism literature by providing empirical evidence on behavioural determinants in an urban conservation-based tourism context and offers practical implications for destination managers in designing more effective environmental education, communication, and visitor-engagement strategies.
Examining the Effects of Customer Experience and Price Perception on Repurchase Intention: Evidence from Scarlett’s House Restaurant, Blok M Silvy Geovanny Karjadi; Ika Suryono Djunaid
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10979

Abstract

The increasingly competitive culinary industry in the Blok M area of South Jakarta requires restaurant managers to understand the factors that encourage customers not only to make initial visits but also to develop repurchase intentions. This study aims to examine the effect of customer experience and price perception on repurchase intention among customers of Scarlett’s House Blok M Restaurant. This study employed a quantitative approach using a non-probability sampling method with purposive sampling. The respondents comprised 100 customers who had previously visited Scarlett’s House Blok M. Data were collected through questionnaires and analyzed using PSPP. The findings indicate that customer experience has a significant effect on repurchase intention, as shown by a t-value of 2.09. Price perception also has a significant effect on repurchase intention, with a t-value of 4.59, indicating that customers’ assessment of price suitability plays an important role in shaping their intention to repurchase. The simultaneous test further demonstrates that customer experience and price perception collectively influence repurchase intention, with an F-value of 35.11. The multiple linear regression results show that both variables explain 41% of the variation in repurchase intention, while the remaining 59% is influenced by factors outside this study. This study concludes that improving customer experience and ensuring that prices are aligned with the perceived value received by customers can enhance repurchase intention at Scarlett’s House Blok M. The findings contribute to consumer behavior and restaurant marketing literature by confirming the importance of experiential and price-related factors in strengthening customer retention. Practically, the study provides recommendations for restaurant management to improve service quality, create memorable dining experiences, and maintain pricing strategies that are consistent with customer expectations.
The Influence of Digital Interactive Media and Immersive Experiences on Visitors' Educational Experiences at the Jakarta Maritime Museum Dicky Juansyah Herwanto; Ika Suryono Djunaid
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11099

Abstract

Advances in digital technology have transformed museums from institutions primarily devoted to collection preservation into increasingly interactive and immersive learning environments. Nevertheless, empirical evidence concerning the effects of digital interactive media and immersive experiences on visitors’ educational experiences remains limited, particularly in the context of the Jakarta Maritime Museum. This study aims to analyze the partial and simultaneous effects of digital interactive media and immersive experiences on visitors’ educational experiences at the Jakarta Maritime Museum. A quantitative survey design was employed, involving 100 museum visitors selected using the Slovin formula. Data were collected through questionnaires and analyzed using SPSS version 25 through validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, an F-test, and coefficient of determination analysis. The findings indicate that digital interactive media have a positive and significant effect on visitors’ educational experiences (t = 8.061, p < .001), while immersive experiences also exert a positive and significant effect (t = 7.903, p < .001). Simultaneously, both variables significantly predict visitors’ educational experiences (F = 67.933, p < .001), with a coefficient of determination of R² = .583, indicating that they explain 58.3% of the variance in visitors’ educational experiences. The study concludes that optimizing digital interactive media and immersive experiences can strengthen the educational value of museum visits. These findings contribute to research on technology-enhanced museum learning and imply that the Jakarta Maritime Museum should develop more interactive, engaging, and immersive collection-presentation strategies to reinforce its educational function.
Waste Management Strategies, Facility Enhancement, and Accident and Disaster Mitigation at Angke Kapuk Nature Tourism Park in Promoting the Achievement of the Sustainable Development Goals (SDGs) Garry Jordanius; Ika Suryono Djunaid
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11343

Abstract

Mangrove ecotourism destinations require integrated management strategies to address environmental degradation, deteriorating facilities, visitor safety, and climate-related coastal risks while contributing to the Sustainable Development Goals (SDGs). Taman Wisata Alam (TWA) Angke Kapuk, a 99.82-hectare mangrove ecotourism area in North Jakarta, faces persistent challenges involving marine debris, facility deterioration, limited risk-mitigation systems, and a decline in domestic tourist visits from 88,516 in 2022 to 43,734 in 2025. This study aims to analyze waste management, tourism facility improvement, and accident and coastal environmental risk-mitigation strategies at TWA Angke Kapuk in support of the SDGs. Grounded in Sustainable Tourism Development, Destination Management, and Ecotourism theories, the study employed a descriptive qualitative case study design. Data were collected through semi-structured interviews with government representatives, site managers, tour guides, and visitors, supplemented by field observations and documentation. Internal and external strategic factors were examined using SWOT analysis supported by IFAS and EFAS matrices. The findings indicate that waste management incorporates segregated bins, internal waste sorting, collaboration with a waste bank, and debris nets, but remains constrained by limited personnel, low visitor awareness, inactive composting, and uncontrolled marine debris. Although tourism facilities are relatively complete, boardwalks, gazebos, bird observation towers, and toilets have deteriorated, while accessibility for persons with disabilities remains inadequate. Accident mitigation is still basic, whereas tidal flooding, extreme weather, and humidity-related infrastructure damage require adaptive coastal-risk management rather than exclusively disaster-oriented responses. IFAS and EFAS scores of 2.95 and 2.98, respectively, indicate a moderately strong internal position and a reasonable capacity to exploit external opportunities despite continuing threats. The study concludes that sustainable management at TWA Angke Kapuk is most directly associated with SDGs 11, 12, 13, 15, and 17, while SDG 14 constitutes a supporting linkage. These findings contribute an integrated strategic framework for mangrove ecotourism management and imply the need to strengthen visitor education, prioritize facility maintenance, implement adaptive coastal-risk mitigation, and expand multi-stakeholder collaboration.