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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Sosial Humaniora Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Gema Wiralodra Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Terapan Jurnal Pariwisata Nusantara Jurnal Darmawisata Jurnal Abdimas Terapan E-Amal: Jurnal Pengabdian Kepada Masyarakat
Djunaid, Ika Suryono
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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HISTORICAL AND CULTURAL STUDIES ON MARTIAL ARTS TOURISM OF PENCA SILAT ALIRAN CIMANDE AT TARIKOLOT VILLAGE Djunaid, Ika Suryono
Journal of Business And Entrepreneurship Vol. 8 No. 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penca Silat Cimande is one form of martial arts that grows and develops traditionally in the village of Cimande, especially in the Tarikolot vilalge as it is handed down from generation to generation. This research focuses on studying the history and culture of martial arts from Cimande. This type of research is descriptive qualitative with interview guidelines and documentation as a primary data source as well as literature study as a secondary data source comprises advice of local experts and community leaders (Penca Silat organizers in Cimande, the government, and the head of Cimande village). The research concludes that, as one of the ancestral heritage objects and noble cultural values, the Penca Silat Aliran Cimande cultural arts deserves to receive better attention from the government to be able to grow and develop while maintaining the authenticity. This type of research is descriptive qualitative with interview guidelines and documentation as a primary data source and literature study as a secondary data source with 3 sources consisting of 3 parties namely organizers of the Penca Silat Cimande arts / environment organization, local government and Pokdarwis Cimande Village Keywords: tourist attraction, historical study, cultural study, martial arts, penca silat aliran cimande
Pengaruh Store Atmosphere terhadap Minat Beli Konsumen pada Rumah Makan Hawaii, Sanggau Kalimantan Barat   Fernando, Fernando; Djunaid, Ika Suryono
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.4786

Abstract

Store Atmosphere plays a highly persuasive role in attracting customers and creating a comfortable ambiance within restaurants. The store atmosphere encompasses various elements, including the exterior, general interior, store layout, and interior point of purchase display. The primary objective of this research is to explore the impact of store atmosphere on consumer purchasing interest at Hawaii restaurants, while also reinforcing existing theories. To conduct this study, a sample of 100 responses was collected, and data was gathered using questionnaires and the Likert scale. Several statistical tests, such as validity, reliability, normality, and heteroscedasticity, were employed for data analysis. The information verification approach involved utilizing the basic straight relapse check technique, followed by hypothesis testing using specific t-tests, f-tests, the coefficient of determination (R2) test, and correlation coefficient analysis. Based on the t-test results, it was found that the exterior, general interior, and store layout significantly influence consumer buying interest in Hawaii restaurants. However, the t-test indicated that the interior point of purchase display does not have a significant effect on consumer buying interest in Hawaii restaurants, specifically in Sanggau, West Kalimantan. Additionally, the f-test revealed that both store atmosphere variables and indicators collectively impact consumer buying interest. Furthermore, the coefficient of determination test demonstrated that the R square value is 92.5%. This implies a strong relationship between Store Atmosphere and buyers' purchasing interest, accounting for 92.5% of the variation in the dependent variable. The remaining 7.5% is influenced by various factors not explored in this study. Keywords: Store Atmosphere, Hawaii restaurants, Consumer Buying Interest.
Pengaruh Persepsi Harga terhadap Keputusan Menginap di Villa Gunung Geulis Camp Area Bogor Nurudin, Muhamad; Djunaid, Ika Suryono
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.4808

Abstract

Tourist accommodation is currently experiencing a growing demand from the public, leading to heightened competition among accommodation businesses. As a result, these businesses are required to continuously innovate by providing excellent services, facilities, and competitive pricing. Consequently, this study aimed to investigate how perceptions of price influenced decision-making at Villa Gunung Geulis Camp in the Bogor Area. The research examined four dimensions related to price perceptions: affordability, price compatibility with product quality, price compatibility with benefits, and price competitiveness. Quantitative methods were employed, and data were collected through questionnaires and interviews. The research sample was determined using Nonprobability Sampling with the Accidental Sampling technique. The validity of the data was assessed using the Pearson Product Moment formula, while the reliability was tested using the Alpha Cronbach technique. The analytical approach used in the study involved simple linear regression analysis, performed using the SPSS Version 25 application. The results of the data analysis demonstrated a significant and positive influence of Variable X Price Perception on the decision to stay at Villa Gunung Geulis Camp in the Bogor Area, both partially and simultaneously. This can be seen from the results of data processing carried out by researchers, namely that price affordability has a significance value of 0.0477 <0.05 and tcount <ttable where this dimension has no significant effect, then the suitability of price with product quality has a significance value of 0.051 <0.05 and tcount < ttable where this dimension has a significant effect, then price compatibility with benefits has a significance value of 0.042 <0.05 and tcount > ttable where this dimension has a significant effect, and price competitiveness has a significance value of 0.000 <0.05 and tcount> ttable where this dimension is significantly influential, then with an fcount value of 11.907 > ftable 3.94 with a significance value of f 0.000 <0.05 where this result shows that all Variable X Price Perceptions influence the Decision to Stay. Keywords: Perceived Price, Decision to Stay, Villa
PENGELOLAAN DESA WISATA UNTUK MENJADIKAN DESA KOLEANG KABUPATEN BOGOR SEBAGAI DESA WISATA UNGGUL Ardiansyah, Imam; Krisnadi, Antonius Rizki; Iskandar, Hari; Natalia, Dessy; Facrureza, Dewanta; Rosanto, Stephanie; Vishnuvardhana, Vishnuvardhana; Hema, Lamtiar; Djunaid, Ika Suryono; Susanto, Prayogo; Dewantara, Yudhiet Fajar
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3376

Abstract

This community service program was conducted in Koleang Tourism Village, Bogor Regency, with the aim of enhancing the management of the village as a tourist destination. The main objective of this activity was to improve the capacity and skills of local residents in harnessing tourism potential, enabling Koleang Village to develop into a leading tourist village. The methods used included training, mentoring, and workshops involving various stakeholders such as village authorities, local business operators, and the general community. The results of this program demonstrated an increase in residents' understanding and skills in marketing, service, facility management, and tourism product development. Additionally, the program successfully fostered better collaboration between the community and related parties in the development of the tourism village. Consequently, Koleang Village is expected to become a more attractive and competitive tourist destination, ultimately enhancing the local community's welfare
Analisis Faktor yang Mempengaruhi Keputusan Pembelian Papa Mama Pastries Fabrius Fabrius; Ika Suryono Djunaid
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10676

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari variasi menu dan store atmosphere terhadap keputusan pembelian di papa mama pastries. Metode penelitian menggunakan deskriptif kuantitatif. Populasi dalam penelitian ini adalah infinite populations. Sampel dalam penelitian ini sebanyak 105 responden dengan purposive sampling menggunakan rumus hair. Teknik pengumpulan data menggunakan kuisioner. Uji yang dilakukan ialah uji reabilitas, uji validitas, uji asumsi klasik, uji hipotesis, uji regresi linear ganda, dan uji koefisien determinasi. Berdasarkan hasil uji, bisa dikatakan bahwa variabel variasi menu dan store atmosphere berpengaruh pada keputusan pembelian karena masing- masing nilai signifikansi 0.002 dan <0.001 berada dibawah 0.05. Hasil coefficient determination r square menunjukkan 77.1%. Kesimpulannya adalah variasi menu dan store atmosphere 77.1% mempengaruhi keputusan pembelian yang berarti pada Papa Mama Pastries, konsumen membeli produk yang ada dengan pengaruh dari variasi menu dan store atmosphere yang ada. Sisa 22.9% lainnya dipengaruhi variabel diluar penelitian ini. Kata Kunci: Keputusan Pembelian, Papa Mama Pastries, Store Atmosphere, Variasi Menu.
Pengaruh Store Atmosphere dan Lokasi terhadap Minat Berkunjung di Roast Coffee Mita Agustiana; Ika Suryono Djunaid
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10678

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh dari Store Atmosphere (X1), dan lokasi (X2) terhadap minat berkunjung (Y) di Roast Coffee Ketapang Jakarta. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini merupakan konsumen yang berkunjung di Roast Coffee Ketapang Jakarta. Hasil penelitian dari uji t (parsial) dan uji f (simultan) menunjukkan bahwa Store Atmosphere dan lokasi memiliki pengaruh positif dan signifikan terhadap Minat Berkunjung. Store Atmosphere dan lokasi memberikan kontribusi sebesar 75,8% dalam terbentuknya minat berkunjung konsumen. Variabel Store Atmosphere menjadi variabel yang paling mempengaruhi minat berkunjung. Simpulan penelitian ini mengungkap bahwa suasana toko yang positif, lokasi yang sesuai, dan suasana toko yang baik dapat berdampak signifikan terhadap kepuasan pelanggan di Roast Coffee Ketapang Jakarta, yang menunjukkan bahwa lingkungan toko yang dirancang dengan baik juga dapat meningkatkan kepuasan pelanggan. Kata Kunci: Lokasi, Minat Berkunjung, Store Atmosphere.
Pengaruh Daya Tarik Wisata dan Fasilitas terhadap Kepuasan Berkunjung Wisatawan di Sea World Ancol Clarisa Lie Sudarmawan; Ika Suryono Djunaid
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10685

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui apakah daya tarik wisata (X1), dan fasilitas (X2) memberikan pengaruh terhadap kepuasan berkunjung wisatawan (Y) di Sea World Ancol. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian asosiatif (hubungan sebab akibat). Populasi dalam penelitian ini adalah wisatawan yang berkunjung di Sea World Ancol dengan jumlah populasi 1.335.028 pada tahun 2023 dan jumlah sampel yang diambil adalah 100 responden yang ditentukan dengan rumus slovin. Hasil penelitian dari uji t (parsial) dan uji f (simultan) menyatakan bahwa daya tarik wisata dan fasilitas memiliki pengaruh positif dan signifikan terhadap kepuasan berkunjung wisatawan. Simpulan penelitian ini melalui uji analisa deskriptif bahwa dimensi kesesuaian harapan dengan indikator atraksi sesuai harapan memiliki nilai terendah yaitu 3,92. Maka saran untuk pihak Sea World Ancol untuk membuat pemetaan rute yang jelas, membuat cara penggunaan fasilitas dengan gambar atau simbol tertentu, dan dapat menambah atraksi baru seperti membangun gedung bioskop 4D serta animatronik hewan laut yang bergerak Kata Kunci: Daya Tarik Wisata, Fasilitas, Kepuasan Berkunjung Wisatawan.
Analisis Pengaruh Daya Tarik Wisata Kuliner dan Fasilitas Publik terhadap Minat Beli Ulang Wisata Kuliner Marcella Agrifin; Ika Suryono Djunaid
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10688

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan antara daya tarik wisata dan ketersediaan fasilitas publik terhadap minat beli ulang di kawasan Wisata Kuliner Pasar Lama Tangerang. Penelitian ini menggunakan metode kuantitatif. Jumlah populasi tidak diketahui (populasi infinit) dan sampel berjumlah 130 responden dengan teknik sampling yaitu non-probability sampling dan metode purposive sampling. Berdasarkan hasil uji T diketahui bahwa terdapat pengaruh antara daya tarik wisata terhadap minat beli ulang di Kawasan Wisata Kuliner Pasar Lama Tangerang, namun variabel fasilitas publik tidak memiliki pengaruh yang signifikan terhadap minat beli ulang di kawasan tersebut. Kesimpulan bahwa secara bersama-sama terdapat pengaruh yang signifikan antara daya tarik wisata dan fasilitas publik terhadap minat beli ulang di Kawasan Wisata Kuliner Pasar Lama Tangerang. Dengan begitu, pengelola Wisata Kuliner Pasar Lama Tangerang diharapkan dapat terus meningkatkan daya tarik wisata serta ketersediaan fasilitas publik untuk mempengaruhi minat beli ulang masyarakat pada kawasan tersebut. Kata Kunci: Daya Tarik Wisata, Fasilitas Publik, Minat Beli Ulang, Pasar Lama Tangerang, Wisata Kuliner.
Pengaruh Personal Selling dan Fasilitas terhadap Keputusan Pembelian Wedding Package Angellyna Angellyna; Ika Suryono Djunaid
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.11620

Abstract

Penelitian ini bertujuan untuk membuktikan apakah personal selling dan fasilitas hotel memiliki pengaruh pada keputusan pembelian wedding package di Hotel Raffles. Penelitian ini menggunakan metode kuantitatif dan pengambilan sampel menggunakan non-probability dan purposive-sampling. Sampel penelitian ini adalah 68 responden. Pengambilan data pada penelitian ini menggunakan koesioner. Hasil penelitiani dari Dimensi personal selling dan fasilitas melalui uji t memiliki pengaruh parsial sedangkan melalui uji f memiliki pengaruh secara bersama maupun simultan terhadap variabel keputusan untuk membeli wedding package di Hotel Raffles dan hasil dari koefisien determinasinya adalah 84,9%. Simpulan penelitian ini bahwa variabel Personal selling dan Fasilitas yang dimiliki Hotel Raffles menunjukan hasil yang baik. Kata Kunci: Fasilitas, Keputusan Pembelian Wedding Package, Personal Selling.
The effect of green marketing on purchase decisions in ecaps Putra, Rezky Pujangga; Djunaid, Ika Suryono
Gema Wiralodra Vol. 14 No. 2 (2023): gema wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i2.490

Abstract

This study aims to examine the influence of green marketing on purchasing decisions at Ecaps. The research sample consists of 100 randomly selected Ecaps customers. The data used in this study includes both primary and secondary data, with the primary data collected through a validated and reliable questionnaire. The data analysis methods include simple regression, F-test, T-test, determination coefficient (R2), and correlation coefficient. The findings of this study indicate that the green product dimension does not have a significant positive impact on purchasing decisions at Ecaps. However, the green advertising and green brand dimensions have a significant favorable influence on purchasing decisions at Ecaps. The determination coefficient (R2) indicates that the variables in the research model explain approximately 44,1% of the variation in purchasing decisions. At the same time, the remaining variation is influenced by other unexplored factors. The data analysis was conducted using SPSS version 29 software. The main finding of this research highlights the importance of green marketing in influencing purchasing decisions at Ecaps. This study provides valuable insights for Ecaps in developing marketing strategies focusing on environmental aspects to enhance consumer purchasing decisions. As recommendations, the company must prioritize the development of environmentally friendly and sustainable products to create added value for consumers. Additionally, implementing advertising strategies aligned with sustainability values and building a strong brand image as an environmentally conscious company is essential. The company may also consider developing environmental-focused corporate social responsibility programs and promoting them to enhance purchasing decisions.
Co-Authors Angellyna Angellyna Antonius Rizki Krisnadi Clarisa Lie Sudarmawan Dessy Natalia DESSY NATALIA Dewantara Fachrureza Dewantara, Yudhiet Fajar Fabrius Fabrius Facrureza, Dewanta Fernando Fernando, Fernando Hema, Lamtiar Imam Ardiansyah Iskandar, Hari Liliana Dewi Marcella Agrifin Meylin Stevani Lumiwu Mikhael Mikhael Mikhael Mikhael Mita Agustiana Nurudin, Muhamad Paulina Paulina Putra, Rezky Pujangga Rosanto, Stephanie Sofiani, Sofiani Susanto, Prayogo Vishnuvardhana S Soeprapto Vishnuvardhana Soeprapto Vishnuvardhana, Vishnuvardhana