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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA PENGIRIMAN JNE DI MERAUKE Irfan Wildzan Muafa
Musamus Journal of Business & Management MJBM Volume 1, No.1, Oktober 2018
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v1i1.1257

This research was conducted to find out how far the influence of price and service quality on customer satisfaction in selecting and using JNE branch Merauke freight forwarding services. The sample used in this study was 88 respondents. This study uses multiple linear regression analysis techniques. The results of the data processing using the SPSS 22 program found the equation Y = 0.256 X1 + 0.228 X2 + e. From the results of the t test and F test, it can be seen that the price and service quality variables have a positive and significant effect on customer satisfaction in JNE shipping services. This is evidenced by the results of the tcount variable price (X1) 3,059 with t table 1.6623 with a significance of 0.003 <0.05. With the direction of the positive coefficient, it is thus obtained that the hypothesis which states that prices have a significant positive influence on customer satisfaction is acceptable. The results of tcount variable service quality (X2) 3.752 with ttable 1.6623 with a significance of 0,000 <0.05. With the direction of a positive coefficient, it is thus obtained that the hypothesis which states that service quality has a significant positive influence on customer satisfaction is acceptable. The regression calculation results can be seen that the coefficient of determination (adjusted R2) obtained is 0.406. This means that 40.6% of patient satisfaction can be influenced by price and service quality and 59.4% other satisfaction can be influenced by other variables. Keywords: Price, Service Quality, Customer Satisfaction

Analisis People, Process, Physical Evidence Terhadap Keputusan Konsumen Menggunakan Ekspedisi Lion Parcel Retno Ayu Siska Wardani; Tarsisius - Kana; Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.3692

RETNO AYU SISKA WARDANI (2020). The Influence of People, Process and Physical Evidence on Consumer Decisions to Use Lion Parcel Merauke Expeditionary Services. Supervised by Tarsisius Kana SE., M.Si. This study aims to determine whether people influence consumer decisions to use the Merauke lion parcel shipping service. To find out which process affects consumer decisions to use the Merauke lion parcel shipping service. To find out Physical Evidence affects consumer decisions to use the Merauke Lion Parcel Expedition Service. To find out the effect of people, process and physical evidence have an effect on consumer decisions to use the Merauke Lion Parcel Expedition Service. The population in this study were consumers of the Merauke lion parcel expedition service with a population of 6,940 people and a sample of 99 people. The calculation of the Slovin 10% formula and uses the incidental (coincidence) sampling technique. This study uses a quantitative approach and multiple linear regression analysis with the SPSS version 23 application. From the results of multiple linear regression analysis, the equation Y=8.313+0.708(X1)+0.797(X2) 0.725(X3) is obtained. The results of hypothesis testing, namely the t test and the F test, show that the people, process and physical evidence variables have a positive and significant effect partially and simultaneously on purchasing decisions on the Merauke lion parcel expedition service. Evidenced by the value of thitung people(X1) 2.995> ttable 1.290 with a significant level of 0.003<0.10 so that Ho is rejected and Ha is accepted. The value of process tcount (X2) 4.085> ttable 1.290 with a significant level of 0.000<0.10 so that Ho is rejected and Ha is accepted. The value of tcount physical evidence (X3) 3,216>ttable 1.290 with a significant level of 0.002 <0.10 so that Ho is rejected and Ha is accepted. The value of Fcount 38.643> Ftable of 3.94 with a significant level of 0.000 <0.10 so that Ho is rejected and Ha is accepted. The value of Adjusted R Square is 0.535, which means that all independent variables together have an effect on purchasing decisions on Lion Parcel Merauke's shipping services. amounted to 53.5% while the remaining 46.5% was influenced by other variables not examined in this study.

Pengaruh Promosi Yang Efektif Terhadap Peningkatan Penjualan Pada Ud. Martabe Merauke Nasip Siagian; Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3812

Penelitian ini bertujuan untuk mengetahui: pengaruh promosi yang efektif terhadap peningkatan penjualan pada UD. Martabe Merauke.Populasi dalam penelitian ini adalah pelanggan UD. Martabe Merauke pada bulan April 2020 yang berjumlah 2800 responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling dengan menggunakan rumus slovin, sehingga sampel pada penelitian ini berjumlah 97 responden. Pendekatan penelitian ini adalah pendekatan kuantitatif dengan teknik analisis regresi sederhana dengan menggunakan aplikasi SPSS versi 25.Hasil penelitian ini menunjukkan bahwa promosi yang efektif berpengaruh positif dan signifikan terhadap peningkatan penjualan pada UD. Martabe Merauke

Pengaruh Strategi Pemasaran Terhadap Minat Beli Pada Optik Permata Rizky - Ardhiansyah; Irfan Wildzan Muafa; Sopia Betaubun
Musamus Journal of Business & Management Vol 4 No 2 (2022): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i2.4202

This study aims to find the influence of marketing strategy on buying interest at Optic Permata Merauke. The population in this study is people who have been or are visiting Optic Permata Merauke which is 211 people. The sample in this study amounted to 95 people with determination using Accidental Sampling method. The research approach used is a quantitative approach and uses simple linear regression analysis with SPSS version 26 tools. From the results of simple linear regression analysis that has been processed inobtain equation Y = 2,966 + 0,890 + e From the hypothetical test results, the t test shows that Marketing Strategy variables have a partial significant influence This is evidenced by the value t calculate Marketing Strategi (X) 16,579 > ttable 1,66140 with a significant rate of 0.000 < 0.05 so that Ha received H0 is rejected. R Square value is 0.747 which means that free variables affect consumer satisfaction Marketing Strategi of 74,7% while the remaining 25,3% is influenced by other variables that were not studied in this study.

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman JNE Di Merauke Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 1 No 1 (2018): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v1i1.1257

This research was conducted to find out how far the influence of price and service quality on customer satisfaction in selecting and using JNE branch Merauke freight forwarding services. The sample used in this study was 88 respondents. This study uses multiple linear regression analysis techniques. The results of the data processing using the SPSS 22 program found the equation Y = 0.256 X1 + 0.228 X2 + e. From the results of the t test and F test, it can be seen that the price and service quality variables have a positive and significant effect on customer satisfaction in JNE shipping services. This is evidenced by the results of the tcount variable price (X1) 3,059 with t table 1.6623 with a significance of 0.003 <0.05. With the direction of the positive coefficient, it is thus obtained that the hypothesis which states that prices have a significant positive influence on customer satisfaction is acceptable. The results of tcount variable service quality (X2) 3.752 with ttable 1.6623 with a significance of 0,000 <0.05. With the direction of a positive coefficient, it is thus obtained that the hypothesis which states that service quality has a significant positive influence on customer satisfaction is acceptable. The regression calculation results can be seen that the coefficient of determination (adjusted R2) obtained is 0.406. This means that 40.6% of patient satisfaction can be influenced by price and service quality and 59.4% other satisfaction can be influenced by other variables. Keywords: Price, Service Quality, Customer Satisfaction

Analisis People, Process, Physical Evidence Terhadap Keputusan Konsumen Menggunakan Ekspedisi Lion Parcel Retno Ayu Siska Wardani; Tarsisius Kana; Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 4 No 1 (2021): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.3692

RETNO AYU SISKA WARDANI (2020). The Influence of People, Process and Physical Evidence on Consumer Decisions to Use Lion Parcel Merauke Expeditionary Services. Supervised by Tarsisius Kana SE., M.Si. This study aims to determine whether people influence consumer decisions to use the Merauke lion parcel shipping service. To find out which process affects consumer decisions to use the Merauke lion parcel shipping service. To find out Physical Evidence affects consumer decisions to use the Merauke Lion Parcel Expedition Service. To find out the effect of people, process and physical evidence have an effect on consumer decisions to use the Merauke Lion Parcel Expedition Service. The population in this study were consumers of the Merauke lion parcel expedition service with a population of 6,940 people and a sample of 99 people. The calculation of the Slovin 10% formula and uses the incidental (coincidence) sampling technique. This study uses a quantitative approach and multiple linear regression analysis with the SPSS version 23 application. From the results of multiple linear regression analysis, the equation Y=8.313+0.708(X1)+0.797(X2) 0.725(X3) is obtained. The results of hypothesis testing, namely the t test and the F test, show that the people, process and physical evidence variables have a positive and significant effect partially and simultaneously on purchasing decisions on the Merauke lion parcel expedition service. Evidenced by the value of thitung people(X1) 2.995> ttable 1.290 with a significant level of 0.003<0.10 so that Ho is rejected and Ha is accepted. The value of process tcount (X2) 4.085> ttable 1.290 with a significant level of 0.000<0.10 so that Ho is rejected and Ha is accepted. The value of tcount physical evidence (X3) 3,216>ttable 1.290 with a significant level of 0.002 <0.10 so that Ho is rejected and Ha is accepted. The value of Fcount 38.643> Ftable of 3.94 with a significant level of 0.000 <0.10 so that Ho is rejected and Ha is accepted. The value of Adjusted R Square is 0.535, which means that all independent variables together have an effect on purchasing decisions on Lion Parcel Merauke's shipping services. amounted to 53.5% while the remaining 46.5% was influenced by other variables not examined in this study.

Pengaruh Promosi Yang Efektif Terhadap Peningkatan Penjualan Pada Ud. Martabe Merauke Nasip Siagian; Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3812

Penelitian ini bertujuan untuk mengetahui: pengaruh promosi yang efektif terhadap peningkatan penjualan pada UD. Martabe Merauke.Populasi dalam penelitian ini adalah pelanggan UD. Martabe Merauke pada bulan April 2020 yang berjumlah 2800 responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling dengan menggunakan rumus slovin, sehingga sampel pada penelitian ini berjumlah 97 responden. Pendekatan penelitian ini adalah pendekatan kuantitatif dengan teknik analisis regresi sederhana dengan menggunakan aplikasi SPSS versi 25.Hasil penelitian ini menunjukkan bahwa promosi yang efektif berpengaruh positif dan signifikan terhadap peningkatan penjualan pada UD. Martabe Merauke

Pengaruh Strategi Pemasaran Terhadap Minat Beli Pada Optik Permata Rizky Ardhiansyah; Irfan Wildzan Muafa; Sopia Betaubun
Musamus Journal of Business & Management Vol 4 No 2 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i2.4202

This study aims to find the influence of marketing strategy on buying interest at Optic Permata Merauke. The population in this study is people who have been or are visiting Optic Permata Merauke which is 211 people. The sample in this study amounted to 95 people with determination using Accidental Sampling method. The research approach used is a quantitative approach and uses simple linear regression analysis with SPSS version 26 tools. From the results of simple linear regression analysis that has been processed inobtain equation Y = 2,966 + 0,890 + e From the hypothetical test results, the t test shows that Marketing Strategy variables have a partial significant influence This is evidenced by the value t calculate Marketing Strategi (X) 16,579 > ttable 1,66140 with a significant rate of 0.000 < 0.05 so that Ha received H0 is rejected. R Square value is 0.747 which means that free variables affect consumer satisfaction Marketing Strategi of 74,7% while the remaining 25,3% is influenced by other variables that were not studied in this study.

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Merauke Petshop Mariza, Nova; Muafa, Irfan Wildzan; Ipijei, Irene
Musamus Journal of Business & Management Vol 7 No 1 (2024): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v7i1.6409

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Merauke Petshop. Populasi dalam penelitian ini adalah pelanggan Merauke Petshop, yang jumlahnya tidak diketahui karena setiap harinya jumlah pelanggan yang datang dan membeli berbeda. Sampel pada penelitian ini berjumlah 96 responden dengan menggunakan Nonprobability Sampling dengan teknik Accidental sampling dimana penelitian ini dilakukan dengan cara kebetulan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linear berganda. Sumber data yang digunakan ialah data primer dan data sekunder, sedangkan teknik pengumpulan data menggunakan observasi, wawancara, dan kuesioner. Variabel dalam penelitian ini di ukur menggunakan program SPSS versi 25. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan secara parsial terdapat pengaruh positif dan signifikan pada kepuasan pelanggan dengan perolehan nilai thitung = 3,392 > ttabel = 1,661 dengan nilai signifikansi 0,001 < 0,05, maka Ho ditolak dan Ha diterima. Sedangkan untuk harga di peroleh nilai thitung = 3,552 > ttabel = 1,661 dengan nilai signifikansi 0,001 < 0,005, maka dapat di simpulkan Ho ditolak dan Ha diterima. Artinya, penelitian ini menunjukkan bahwa Harga secara parsial memiliki pengaruh positif dan signifikan terhadap kepuasan Pelanggan. Pada hasil uji F berdasarkan analisis diperoleh nilai Fhitung = 25,413 > Ftabel = 3,10 dan nilai signifikansinya 0,001 < 0,05. Artinya, kualitas pelayanan dan harga secara simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan.

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