Article Per Year (5 Year)
p-Index From 2020 - 2025
2.03
P-Index
This Author published in this journals
All Journal Media Wisata Nurani: Jurnal Kajian Syariah dan Masyarakat Briliant: Jurnal Riset dan Konseptual Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Pelayanan Hotel Journal of Management - Small and Medium Enterprises (SME's) Yayasan Cita Cendikiawan Al Khwarizmi Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Sihombing, Dame Afrina
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Revitalisasi : Jurnal Ilmu Manajemen

 1 
Perilaku Penggunaan Aplikasi Online Travel Agent (OTA) Oleh Konsumen Generasi Z Untuk Berwisata Fahlevi, Renza; Steffani, Steffani; Sihombing, Dame Afrina
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6265

Abstract

Developments in technology have contributed to the progress of the tourism industry, including in the online travel agent (OTA) business. OTA business competition in Indonesia is quite high, especially targeting Z generation (gen Z) consumers. This research aims to conduct a study of the intention of gen Z consumers in using OTA. This research consists of three independent variables, namely perceived ease of use, perceived usefulness and trust. The number of respondents in the research was 248 and the research data was collected using a questionnaire. The data was processed using linear regression techniques using the SPSS application. The results are explain that the three variables have an influence on the intention of gen z consumers to use OTA. The results of the study will contribute to OTA providers to understand the behavior of using OTA applications by gen Z consumers for traveling.
Co-Authors Agustianto Agustianto, Agustianto Aliandrina, Dessy Ariyanto, Hepy Hefri Besar Hariyanto, Oda Ignatius Disemadi, Hari Sutra Efendri, Abel Fadigra Ellysabeth, Ellysabeth Eryc, Eryc Fahlevi, Renza Hariyant, Oda I.B Kristina, Theresia Dwi Kwok, Sherly Lily Purwianti Meliawati Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Palguna, Arya Irawan Putra Pertiwi, Intan Bahtera Piandi Purba, Hilarius Raditya Priambada Putri, Desyanti Ratih Anggraini, Ratih Sarfilianty Anggiani, Sarfilianty Septianti, Khainur Nisa Steffani, Steffani Tjung, Kevin Yoshiki