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All Journal Jurnal Harpodon Borneo Jurnal Riset Mahasiswa Akuntansi (JRMA) Jurnal Riset Mahasiswa Manajemen (JRMM) JAM : Jurnal Aplikasi Manajemen MBR (Management and Business Review) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Akuntansi Neraca PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat Journal of Education Counseling Proceeding Of International Conference On Education, Society And Humanity
Asna, Asna
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh kualitas pelayanan terhadap kepuasan pasien: Studi pada rumah sakit swasta di Kota Malang Wahyuni, Wahyuni; Asna, Asna; Hidayat, Candra Wahyu
MBR (Management and Business Review) Vol 8 No 2 (2024): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i2.10610

Abstract

This study aims to analyze the impact of service quality on patient satisfaction in private hospitals in Malang City. The concept of service quality is evaluated through five variables: physical evidence, reliability, responsiveness, assurance, and empathy. This study used quantitative methods through surveys to collect data from 150 inpatients. The results of the simultaneous analysis show that the dimensions of physical evidence, reliability, responsiveness, assurance and empathy have an influence on patient satisfaction. Meanwhile, partially the empathy dimension has no effect on patient satisfaction, while the dimensions of physical evidence, reliability, responsiveness, and guarantee each have an influence on patient satisfaction. These findings highlight the importance of improving service quality in an effort to increase patient satisfaction. Thus, research is expected to make a positive contribution to the development of hospital management strategies that are more effective and adaptive to patient needs.
THE STRATEGIC ROLES OF HUMAN RESOURCE MANAGER TO ACHIEVE COMPETITIVE ADVANTAGE IN HOSPITALITY INDUSTRY Suryaningtyas, Dianawati; Asna, Asna
Jurnal Aplikasi Manajemen Vol. 15 No. 1 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.508 KB) | DOI: 10.18202/jam23026332.15.1.20

Abstract

The global challenges in the economic sector has become more complex and turbulence. Many companies have executed management changes in order to survive and create strategies to compete with their competitors. More than two decades, human resource management has been developed into strategic to face the global challenges, and the roles concept of human resource professional created by Ulrich et. al. has been executed by many companies around the world. Many researchers have stated that a key to achieving competitive advantage is that of the strategic roles of human resource management. In the service industry, specifically in hospitality, in which human resource as the main resource to run the business, the strategic roles of the human resource manager is very important in creating competitive advantage. This research aims to identify and describe the strategic roles of human resource managers in a hospitality industry. This study conducted in three-star hotels in Malang and interviewed six human resource managers as participants. Qualitative method used in this research and positivist underlying philosophical assumption. Using semi-structured interview in data collection, this paper identifies three themes to be analyzed by coding using software NVivo International 10. The first is the strategic roles of human resource managers contribute to anticipating the competitive business challenges; the second, their strategic roles in creating competitive advantage; and lastly, a human resource as a key in creating the competitive advantage for the company. The first two themes are analyzed by a number of coding references, the finding mentioned that there are two human resource managers who conduct strategic roles as the strategic partner and change agent. While the third theme is analyzed by word tree and giving the result that the factor of achieving competitive advantage is that of human resource.
PENGARUH DISKON, KUALITAS PRODUK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN LIVE STREAMING PRODUK FASHION Leifika, Susiana putri; Asna, Asna; Putra, Yoan Santosa
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6205

Abstract

Penelitian ini dimaksud untuk menelaah sejauh mana diskon, kualitias produk, dan trust berpengaruh terhadap keputusan pembelian produk fashion di live streaming TikTok Shop pada Universitas PGRI Kanjuruhan Malang. Penelitian ini difokuskan pada mahasiswa Universitas PGRI Kanjuruhan Malang yang aktif berbelanja platform TikTok Shop. Teknik sampling yang digunakan mengacu pada metode purposive sampling dengan total responden sebanyak 150 mahasiswa. Pendekatan penelitian ini bersifat kuantitatif dan proses analisis data dilakukan menggunakan perangkat lunak SPSS versi 22. Data primer diperoleh distribusi kuesioner kepada responden. Hasil analisis memperlihatkan bahwasanya diskon, kualitas produk, dan trust berpengaruh positif secara simultan terhadap keputusan pembelian, tetapi hasil analisis secara parsial divariabel trust tidak berpengaruh dan signifikan terhadap keputusan pembelian. Temuan penelitian ini mengindikasikan bahwa pelaku usaha dengan tingkat strategi pemasaran diskon dan kualitas produk yang tinggi cenderung memiliki kompetensi yang lebih kuat untuk mempengaruhi keputusan pembelian terhadap konsumen yang secara optimal. Memperlihatkan kemampuan yang lebih handal dalam meningkatkan keputusan pembelian.
ANALISIS LITERASI KEUANGAN, INKLUSI KEUANGAN DAN DIGITAL PAYMENT TERHADAP KINERJA KEUANGAN UMKM KULINER KABUPATEN MALANG Wahidiyah, Maulidya Wahyuni Rizki Nur; Asna, Asna; Mustikowati, Rita Indah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6209

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian nasional. Namun, UMKM masih menghadapi berbagai hambatan seperti rendahnya literasi keuangan, keterbatasan akses terhadap layanan keuangan (inklusi keuangan), dan minimnya pemanfaatan sistem pembayaran digital. Studi ini dilakukan untuk menganalisis pengaruh literasi keuangan, inklusi keuangan, dan digital payment terhadap kinerja keuangan UMKM kuliner di Kabupaten Malang. Studi ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner kepada 156 UMKM kuliner di Kabupaten Malang bagian Selatan, yang ditentukan menggunakan metode propotional random sampling. Berdasarkan hasil analisis data, literasi keuangan, inklusi keuangan, dan digital payment memiliki pengaruh positif dan signifikan terhadap kinerja keuangan UMKM Kuliner Kabupaten Malang. Penelitian ini menunjukkan bahwa kemampuan yang baik dalam literasi keuangan, mudahnya akses ke layanan inklusi keuangan, dan beradaptasi dengan system pembayaran digital adalah faktor penting yang mendorong peningkatan kinerja keuangan UMKM.
The Moderating Effect of female director on the relationship between CSR and company performance: Evidence in from Indonesian Transportation Sector asna, asna
Jurnal Riset Mahasiswa Akuntansi Vol. 12 No. 1 (2024): JURNAL RISET MAHASISWA AKUNTANSI VOLUME 12 NOMOR 1 TAHUN 2024
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

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Abstract

The current study investigates how female director moderates the relationship between CSR and company performance of transportation firms in Indonesia. Drawing on stakeholder theory and using data of Indonesian’s Transportation listed companies over the period 2019–2022, we examine the association between CSR, female director, and company performance. Particularly, we investigate whether CSR and female director contributes to improving company performance, and whether the relationship between CSR and company performance is moderated by female director. Our empirical findings suggest that firms with effective CSR exhibit company performance. The results also indicate that female director is positively associated with company performance. furthermore, the findings reveal that the positive relationship between CSR and company performance is negatively moderated by female director. Consequently, the study sheds light on female director, corporate social responsibility, and company performance from both a theoretical and empirical standpoint. The advantages of having female director and the possible impact of participating in CSR reporting should be known to regulators and stakeholders.
Analsis Kebijakan Dividen dan Kinerja Keuangan Terhadap Nilai Perusahan asna, asna; Jehoni, Yeremia Naigo; Irma Tyasari
Jurnal Riset Mahasiswa Akuntansi Vol. 13 No. 1 (2025): JURNAL RISET MAHASISWA AKUNTANSI VOLUME 13 NOMOR 1 TAHUN 2025
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrma.v13i1.11734

Abstract

Abstract The purpose of this study is to determine the effect of dividend policy, liquidity, leverage and profitability on company value in food and beverage companies listed on the Indonesia Stock Exchange simultaneously and partially. Research conducted based on quantitative methods. The determination of this research sample used the purposive sampling method so that research samples were obtained as many as 17 food and beverage companies listed on the Indonesia Stock Exchange. This research data uses the financial statements of manufacturing companies for the 2020-2022 period. The data analysis method used is multiple linear regression. The results proved that simultaneously dividend policy, liquidity, leverage and profitability had a significant effect on the value of the company. The partial results prove that dividend policy has a significant effect on the value of the company, liquidity has a significant effect on the value of the company, leverage has a significant effect on the value of the company and profitability has a significant effect on the value of the company. This result proves that good company value is supported by an increase in dividend policy value, liquidity, leverage and profitability. Keywords – Dividend Policy, Leverage, Liquidity, Profitability, Company Value
EVALUASI DAMPAK PELATIHAN PEMASARAN DIGITAL BAGI UMKM DI DESA SIDOMULYO: PENINGKATAN PENGETAHUAN, KETERAMPILAN, DAN PENJUALAN Masrukin, Akhmad Rudi; Khotami, Abdul Latif; Asna, Asna; Hakim, Faisol
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2024): Oktober
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v3i1.1897

Abstract

Pelatihan pemasaran digital untuk UMKM di Desa Sidomulyo bertujuan untuk meningkatkan pengetahuan, keterampilan, dan penjualan produk. Penelitian ini menggunakan pendekatan Asset Based Community Development (ABCD) untuk menilai dampak pelatihan terhadap UMKM. Sebelum pelatihan, pengetahuan pemasaran digital peserta memiliki skor rata-rata 45 dari 100. Setelah pelatihan, skor rata-rata meningkat menjadi 80 (p < 0,05), menunjukkan peningkatan signifikan. Selain itu, keterampilan dalam penggunaan media sosial dan e-commerce juga meningkat, dengan penggunaan media sosial untuk promosi naik dari 30% menjadi 75%, dan penggunaan e-commerce naik dari 20% menjadi 60%. Analisis data penjualan menunjukkan peningkatan rata-rata sebesar 35% dalam dua minggu setelah pelatihan. Pendekatan ABCD terbukti efektif dalam mengidentifikasi dan memanfaatkan aset lokal untuk mendukung pengembangan UMKM. Temuan ini menunjukkan bahwa pelatihan pemasaran digital dapat secara signifikan meningkatkan pengetahuan, keterampilan, dan penjualan UMKM, serta memberikan dampak positif bagi pertumbuhan ekonomi lokal. Oleh karena itu, pelatihan ini harus dilanjutkan dan diperluas untuk mendukung pengembangan UMKM di desa-desa lain.
DIGITAL GLOBALIZATION AND THE TRANSFORMATION OF ISLAMIC EDUCATION: CHALLENGES, OPPORTUNITIES, AND CHARACTER STRATEGIES Marita, Azzahra Iswi; Asna, Asna; Julaiha, Siti
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify strategic issues in Islamic education related to digital globalization and to analyze the challenges, opportunities, and character-strengthening strategies that can be implemented in the modern era. The method used is a literature review with a systematic approach following the PRISMA guidelines (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). The literature selection process was conducted using the Publish or Perish application with the keywords “Digital Globalization,” “Islamic Education,” and “Character Strengthening.” From 100 collected articles, 50 were screened, and finally, 10 main journals were identified as highly relevant for in-depth analysis. The findings indicate that digital globalization presents serious challenges to Islamic education, including a moral crisis among the younger generation, the overwhelming flow of information that may cause distortion in religious understanding, and the growing dependence on technology that could weaken the role of teachers and Islamic educational institutions as moral exemplars. However, digital globalization also provides significant opportunities such as the development of interactive learning models, technology-based da’wah access, and efficiency in Islamic education management. Character-strengthening strategies are crucial to address these dynamics. Integrating moral, spiritual, and digital literacy values into the curriculum, utilizing technology in a guided manner, and fostering synergy among families, schools, and communities are strategic steps in shaping a generation of Muslims who are adaptive, critical, and possess noble character. Thus, digital globalization can serve as a momentum for transforming Islamic education toward a more modern, relevant, and character-oriented system.
Peningkatan Pertumbuhan Bisnis Melalui Pelatihan dan Pendampingan Pembuatan Laporan Keuangan dan Pemasaran di Bimbingan Belajar Masterprima Setiyowati, Supami Wahyu; Asna, Asna; Fauzan, Fauzan; Mardiana, Mardiana; Zahro, Fatmawati
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.132

Abstract

Pengabdian ini bertujuan untuk membantu mitra UMKM Bimbingan belajar Masterprima dalam menyelesaikan permasalahan lemahnya pemasaran dan pembuatan laporan keuangan. Solusi yang ditawarkan adalah dengan memberikan workshop, pelatihan dan pendampingan untuk mengoptimalkan sistem informasi manajemen (SIM) dan menerapkan digital marketing. Pengabdian ini ini menggunakan metode survei dan wawancara langsung dengan mitra UMKM Bimbingan belajar Masterprima. Workshop dan pelatihan digital marketing juga dilakukan untuk meningkatkan wawasan dan pemahaman pimpinan dan karyawan Masterprima digital marketing dan pentingnya laporan keuangan yang berkualitas Hasil akhir  dari kegiatan ini adalah adanya peningkatan sumberdaya manusia dan peningkatan omzet. Laporan keuangan bisa dibuat berdasarkan kebutuhan manajemen. Omzet penjualan meningkat 50% setelah adanya pelatihan dan pendampingan dibuktikan dengan adanya kerjasama dengan sekolah dan pencapaian target bulanan.
PELATIHAN KEWIRAUSAHAAN PENDEKATAN BUSINESS MODEL CANVAS BAGI SISWA SISWI SMK PGRI TUREN KABUPATEN MALANG Puspitosari Suharso, Arien Anjar; Asna, Asna; Wiwin K., Jacobus; Graha, Andi Nu
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Survei Angkatan Kerja Nasional (Sakernas) tahun 2022 menunjukkan dari latar belakang pendidikan lulusan SMK adalah penyumbang pengangguran tertinggi yaitu sebanyak 9,42%. Perlu usaha semua pihak untuk mengembangkan lulusan SMK agar lebih produktif dan tidak menjadi pengangguran. Menanggapi fenomena di atas tersebut kami tim pengabdi melalukan survey awal pada SMK PGRI Turen Kabupaten Malang. Hasil survey tersebut tim pengabdi memandang perlu untuk memberikan Pelatihan Kewirausahaan kepada siswa siswi SMK PGRI Turen Kabupaten Malang. Tujuan Pelatihan Kewirausahaan bagi siswa – siswi Sekolah Menengah Kejuruhan tersebut membantu siswa siswi SMK PGRI Turen Kabupaten Malang memiliki pemahaman pengetahuan, ketrampilan, sikap menjadi seorang wirausaha Target khusus yang diharapkan tim pengabdi adalah mendorong siswa siswi SMK PGRI Turen Kabupaten Malang mempersiapkan diri untuk karir sebagai wirausaha sukses setelah lulus dari sekolah menengah kejuruan yang nantinya memberikan manfaat bagi diri sendiri dan masyarakat sekitar. Metode pelatihan yang akan diberikan tim pengabdi berbentuk bimbingan terpadu dimulai dengan pemberian informasi, diskusi, demonstrasi dan latihan terbimbing. Melalui pelatihan ini siswa akan dibimbing dan dilatih untuk menuangkan berbagai ide bisnis yang mereka miliki kedalam perencanaan bisnis yang komprehensif namun praktis yaitu penyusunan Business Model Canvas (BMC ). Kata kunci: Pelatihan Kewirausahaan, Business Model Canvas (BMC)
Co-Authors Akhmad Zaeni Andi Nu Graha azizah, berta Cahyania, Lely Dwi Dianawati Suryaningtyas Fauzan . Firdaus, Riril Mardiana Fitriani, Richma Gloria Ika Satriani Hakim, Faisol Hari Lugis Purwanto Hidayat, Candra Wahyu Ilmi, Lita Nafilatul Iman, Khoiril Irma Irma Tyasari Jehoni, Yeremia Naigo Kartina Kartina Khotami, Abdul Latif Leifika, Susiana putri Lubis, Ahmad Hafidz Mardiana Mardiana Marita, Azzahra Iswi Masrukin, Akhmad Rudi Maulana, Puji Mollu, Katrina Baba Munfaridah, Fitriyatul Pangesti, Eka Ningtyas Puspitosari Suharso, Arien Anjar Puspitosari, Arien Anjar Putra, Yoan Santosa Renda, Nikodemus Giovanny Rita Indah Mustikowati Romadhoni, Risnawati Sedyastuti, Kristina Setiyowati, Supami Wahyu Siti Julaiha Sri Wilujeng Wahidiyah, Maulidya Wahyuni Rizki Nur wahyuni wahyuni Wiwin K., Jacobus Zahro, Fatmawati