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Asna, Asna
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Pengaruh kualitas pelayanan terhadap kepuasan pasien: Studi pada rumah sakit swasta di Kota Malang Wahyuni, Wahyuni; Asna, Asna; Hidayat, Candra Wahyu
MBR (Management and Business Review) Vol 8 No 2 (2024): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i2.10610

Abstract

This study aims to analyze the impact of service quality on patient satisfaction in private hospitals in Malang City. The concept of service quality is evaluated through five variables: physical evidence, reliability, responsiveness, assurance, and empathy. This study used quantitative methods through surveys to collect data from 150 inpatients. The results of the simultaneous analysis show that the dimensions of physical evidence, reliability, responsiveness, assurance and empathy have an influence on patient satisfaction. Meanwhile, partially the empathy dimension has no effect on patient satisfaction, while the dimensions of physical evidence, reliability, responsiveness, and guarantee each have an influence on patient satisfaction. These findings highlight the importance of improving service quality in an effort to increase patient satisfaction. Thus, research is expected to make a positive contribution to the development of hospital management strategies that are more effective and adaptive to patient needs.
THE STRATEGIC ROLES OF HUMAN RESOURCE MANAGER TO ACHIEVE COMPETITIVE ADVANTAGE IN HOSPITALITY INDUSTRY Suryaningtyas, Dianawati; Asna, Asna
Jurnal Aplikasi Manajemen Vol. 15 No. 1 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.508 KB) | DOI: 10.18202/jam23026332.15.1.20

Abstract

The global challenges in the economic sector has become more complex and turbulence. Many companies have executed management changes in order to survive and create strategies to compete with their competitors. More than two decades, human resource management has been developed into strategic to face the global challenges, and the roles concept of human resource professional created by Ulrich et. al. has been executed by many companies around the world. Many researchers have stated that a key to achieving competitive advantage is that of the strategic roles of human resource management. In the service industry, specifically in hospitality, in which human resource as the main resource to run the business, the strategic roles of the human resource manager is very important in creating competitive advantage. This research aims to identify and describe the strategic roles of human resource managers in a hospitality industry. This study conducted in three-star hotels in Malang and interviewed six human resource managers as participants. Qualitative method used in this research and positivist underlying philosophical assumption. Using semi-structured interview in data collection, this paper identifies three themes to be analyzed by coding using software NVivo International 10. The first is the strategic roles of human resource managers contribute to anticipating the competitive business challenges; the second, their strategic roles in creating competitive advantage; and lastly, a human resource as a key in creating the competitive advantage for the company. The first two themes are analyzed by a number of coding references, the finding mentioned that there are two human resource managers who conduct strategic roles as the strategic partner and change agent. While the third theme is analyzed by word tree and giving the result that the factor of achieving competitive advantage is that of human resource.
The Moderating Effect of female director on the relationship between CSR and company performance: Evidence in from Indonesian Transportation Sector asna, asna
Jurnal Riset Mahasiswa Akuntansi Vol. 12 No. 1 (2024): JURNAL RISET MAHASISWA AKUNTANSI VOLUME 12 NOMOR 1 TAHUN 2024
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

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Abstract

The current study investigates how female director moderates the relationship between CSR and company performance of transportation firms in Indonesia. Drawing on stakeholder theory and using data of Indonesian’s Transportation listed companies over the period 2019–2022, we examine the association between CSR, female director, and company performance. Particularly, we investigate whether CSR and female director contributes to improving company performance, and whether the relationship between CSR and company performance is moderated by female director. Our empirical findings suggest that firms with effective CSR exhibit company performance. The results also indicate that female director is positively associated with company performance. furthermore, the findings reveal that the positive relationship between CSR and company performance is negatively moderated by female director. Consequently, the study sheds light on female director, corporate social responsibility, and company performance from both a theoretical and empirical standpoint. The advantages of having female director and the possible impact of participating in CSR reporting should be known to regulators and stakeholders.
Analsis Kebijakan Dividen dan Kinerja Keuangan Terhadap Nilai Perusahan asna, asna; Jehoni, Yeremia Naigo; Irma Tyasari
Jurnal Riset Mahasiswa Akuntansi Vol. 13 No. 1 (2025): JURNAL RISET MAHASISWA AKUNTANSI VOLUME 13 NOMOR 1 TAHUN 2025
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrma.v13i1.11734

Abstract

Abstract The purpose of this study is to determine the effect of dividend policy, liquidity, leverage and profitability on company value in food and beverage companies listed on the Indonesia Stock Exchange simultaneously and partially. Research conducted based on quantitative methods. The determination of this research sample used the purposive sampling method so that research samples were obtained as many as 17 food and beverage companies listed on the Indonesia Stock Exchange. This research data uses the financial statements of manufacturing companies for the 2020-2022 period. The data analysis method used is multiple linear regression. The results proved that simultaneously dividend policy, liquidity, leverage and profitability had a significant effect on the value of the company. The partial results prove that dividend policy has a significant effect on the value of the company, liquidity has a significant effect on the value of the company, leverage has a significant effect on the value of the company and profitability has a significant effect on the value of the company. This result proves that good company value is supported by an increase in dividend policy value, liquidity, leverage and profitability. Keywords – Dividend Policy, Leverage, Liquidity, Profitability, Company Value
EVALUASI DAMPAK PELATIHAN PEMASARAN DIGITAL BAGI UMKM DI DESA SIDOMULYO: PENINGKATAN PENGETAHUAN, KETERAMPILAN, DAN PENJUALAN Masrukin, Akhmad Rudi; Khotami, Abdul Latif; Asna, Asna; Hakim, Faisol
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2024): Oktober
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v3i1.1897

Abstract

Pelatihan pemasaran digital untuk UMKM di Desa Sidomulyo bertujuan untuk meningkatkan pengetahuan, keterampilan, dan penjualan produk. Penelitian ini menggunakan pendekatan Asset Based Community Development (ABCD) untuk menilai dampak pelatihan terhadap UMKM. Sebelum pelatihan, pengetahuan pemasaran digital peserta memiliki skor rata-rata 45 dari 100. Setelah pelatihan, skor rata-rata meningkat menjadi 80 (p < 0,05), menunjukkan peningkatan signifikan. Selain itu, keterampilan dalam penggunaan media sosial dan e-commerce juga meningkat, dengan penggunaan media sosial untuk promosi naik dari 30% menjadi 75%, dan penggunaan e-commerce naik dari 20% menjadi 60%. Analisis data penjualan menunjukkan peningkatan rata-rata sebesar 35% dalam dua minggu setelah pelatihan. Pendekatan ABCD terbukti efektif dalam mengidentifikasi dan memanfaatkan aset lokal untuk mendukung pengembangan UMKM. Temuan ini menunjukkan bahwa pelatihan pemasaran digital dapat secara signifikan meningkatkan pengetahuan, keterampilan, dan penjualan UMKM, serta memberikan dampak positif bagi pertumbuhan ekonomi lokal. Oleh karena itu, pelatihan ini harus dilanjutkan dan diperluas untuk mendukung pengembangan UMKM di desa-desa lain.
DIGITAL GLOBALIZATION AND THE TRANSFORMATION OF ISLAMIC EDUCATION: CHALLENGES, OPPORTUNITIES, AND CHARACTER STRATEGIES Marita, Azzahra Iswi; Asna, Asna; Julaiha, Siti
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This study aims to identify strategic issues in Islamic education related to digital globalization and to analyze the challenges, opportunities, and character-strengthening strategies that can be implemented in the modern era. The method used is a literature review with a systematic approach following the PRISMA guidelines (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). The literature selection process was conducted using the Publish or Perish application with the keywords “Digital Globalization,” “Islamic Education,” and “Character Strengthening.” From 100 collected articles, 50 were screened, and finally, 10 main journals were identified as highly relevant for in-depth analysis. The findings indicate that digital globalization presents serious challenges to Islamic education, including a moral crisis among the younger generation, the overwhelming flow of information that may cause distortion in religious understanding, and the growing dependence on technology that could weaken the role of teachers and Islamic educational institutions as moral exemplars. However, digital globalization also provides significant opportunities such as the development of interactive learning models, technology-based da’wah access, and efficiency in Islamic education management. Character-strengthening strategies are crucial to address these dynamics. Integrating moral, spiritual, and digital literacy values into the curriculum, utilizing technology in a guided manner, and fostering synergy among families, schools, and communities are strategic steps in shaping a generation of Muslims who are adaptive, critical, and possess noble character. Thus, digital globalization can serve as a momentum for transforming Islamic education toward a more modern, relevant, and character-oriented system.
Peningkatan Pertumbuhan Bisnis Melalui Pelatihan dan Pendampingan Pembuatan Laporan Keuangan dan Pemasaran di Bimbingan Belajar Masterprima Setiyowati, Supami Wahyu; Asna, Asna; Fauzan, Fauzan; Mardiana, Mardiana; Zahro, Fatmawati
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.132

Abstract

Pengabdian ini bertujuan untuk membantu mitra UMKM Bimbingan belajar Masterprima dalam menyelesaikan permasalahan lemahnya pemasaran dan pembuatan laporan keuangan. Solusi yang ditawarkan adalah dengan memberikan workshop, pelatihan dan pendampingan untuk mengoptimalkan sistem informasi manajemen (SIM) dan menerapkan digital marketing. Pengabdian ini ini menggunakan metode survei dan wawancara langsung dengan mitra UMKM Bimbingan belajar Masterprima. Workshop dan pelatihan digital marketing juga dilakukan untuk meningkatkan wawasan dan pemahaman pimpinan dan karyawan Masterprima digital marketing dan pentingnya laporan keuangan yang berkualitas Hasil akhir  dari kegiatan ini adalah adanya peningkatan sumberdaya manusia dan peningkatan omzet. Laporan keuangan bisa dibuat berdasarkan kebutuhan manajemen. Omzet penjualan meningkat 50% setelah adanya pelatihan dan pendampingan dibuktikan dengan adanya kerjasama dengan sekolah dan pencapaian target bulanan.
PELATIHAN KEWIRAUSAHAAN PENDEKATAN BUSINESS MODEL CANVAS BAGI SISWA SISWI SMK PGRI TUREN KABUPATEN MALANG Puspitosari Suharso, Arien Anjar; Asna, Asna; Wiwin K., Jacobus; Graha, Andi Nu
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Survei Angkatan Kerja Nasional (Sakernas) tahun 2022 menunjukkan dari latar belakang pendidikan lulusan SMK adalah penyumbang pengangguran tertinggi yaitu sebanyak 9,42%. Perlu usaha semua pihak untuk mengembangkan lulusan SMK agar lebih produktif dan tidak menjadi pengangguran. Menanggapi fenomena di atas tersebut kami tim pengabdi melalukan survey awal pada SMK PGRI Turen Kabupaten Malang. Hasil survey tersebut tim pengabdi memandang perlu untuk memberikan Pelatihan Kewirausahaan kepada siswa siswi SMK PGRI Turen Kabupaten Malang. Tujuan Pelatihan Kewirausahaan bagi siswa – siswi Sekolah Menengah Kejuruhan tersebut membantu siswa siswi SMK PGRI Turen Kabupaten Malang memiliki pemahaman pengetahuan, ketrampilan, sikap menjadi seorang wirausaha Target khusus yang diharapkan tim pengabdi adalah mendorong siswa siswi SMK PGRI Turen Kabupaten Malang mempersiapkan diri untuk karir sebagai wirausaha sukses setelah lulus dari sekolah menengah kejuruan yang nantinya memberikan manfaat bagi diri sendiri dan masyarakat sekitar. Metode pelatihan yang akan diberikan tim pengabdi berbentuk bimbingan terpadu dimulai dengan pemberian informasi, diskusi, demonstrasi dan latihan terbimbing. Melalui pelatihan ini siswa akan dibimbing dan dilatih untuk menuangkan berbagai ide bisnis yang mereka miliki kedalam perencanaan bisnis yang komprehensif namun praktis yaitu penyusunan Business Model Canvas (BMC ). Kata kunci: Pelatihan Kewirausahaan, Business Model Canvas (BMC)
PELATIHAN PEMBUATAN SABUN CUCI PIRING SEBAGAI UPAYA PEMBERDAYAAN PEREMPUAN DI DESA PUTUK REJO KABUPATEN MALANG. Puspitosari Suharso, Arien Anjar; Wilujeng, Sri; Asna, Asna; Graha, Andi Nu
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Pemberdayaan perempuan sebagai anggota masyarakat dan tergolong tenaga kerja produktif masih sangat penting dilakukan. Hal ini bertujuan untuk menumbuhkan kesadaran dan kemandirian dalam berusaha, sekaligus memperluas lapangan kerja guna meningkatkan perekonomian keluarga untuk mencapai keluarga yang bahagia dan sejahtera. Peningkatan kesejahteraan sosial dapat dilakukan dengan berbagai pendekatan salah satunya adalah melakukan pelatihan. Berkaitan hal tersebut di atas kami tim pengabdi melakukan pengabdian kali ini kepada kaum perempuan di Desa Putuk Rejo Kabupaten Malang. Pelatihan yang kami lakukan adalah pembuatan sabun cuci piring dalam bentuk cairan . Dalam kehidupan sehari-hari, sabun cuci piring merupakan salah satu kebutuhan dalam rumah tangga dimana keberadaannya berfungsi sebagai penghilang kotoran dan lemak pada peralatan makan dan masak . Tingkat kebutuhan sabun cuci piring sangat tinggi. Tingginya minat masyarakat terhadap sabun cuci piring tersebut membuka peluang usaha untuk diproduksi. Oleh karena itu pemberdayaan perempuan dalam pelatihan pembuatan sabun cuci piring merupakan langkah awal yang tepat karena proses produksinya relative mudah untuk dipelajari. Tujuan Pengabdian ini memberikan pemahaman tentang potensi usaha rumahan dan keterampilan pembuatan sabun cuci piring kepada kaum Perempuan di Desa Putukrejo Kabupaten Malang . Diharapkan, kegiatan ini dapat meningkatkan kesejahteraan ekonomi masyarakat serta mengembangkan kesadaran dan kemandirian berwirausaha. Metode yang digunakan dalam pengabdian meliputi koordinasi dengan mitra yaitu Desa Putukrejo Kabupaten Malang (khusunya kaum Perempuan ) , melaksanakan penyuluhan serta pelatihan pembuatan sabun cair, evaluasi. Hasil dari kegiatan ini berupa produk sabun cuci piring yang sudah dikemas dan dibagikan kepada warga setempat, serta terbentuknya kaum perempuan yang memiliki keterampilan dalam pembuatan sabun cuci piring. Kata kunci: Pelatihan, Produksi ,Sabun Cuci Piring ,Pemberdayaan Perempuan
KONSELING KELUARGA DALAM MEREDUKSI ANAK ADIKSI GAME ONLINE Asna, Asna
Journal of Education Counseling Vol 3 No 1 (2023): Desember
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/jec.v3i1.1586

Abstract

Online games are games that are connected to the network and the internet, there are many features in online games that are increasingly interesting. Online games have grown rapidly and not only among children, but also adults and even parents. This is a special concern for parents who have children who often play online games, resulting in online game addiction in these children, the importance of family counseling to reduce online game addiction to children to solve problems that occur because the negative impact of online games on children is very worrying about the future of the child and must be done immediately on how to provide assistance and solutions. This study takes the subject of a family who has a child with an online game addiction condition and what are the impacts of the child. The purpose of this study is to find out about online games and what kinds of online games are.
Co-Authors Akhmad Zaeni Andi Nu Graha Anjar Puspitosari Suharso, Arien Arifudin, Moch. azizah, berta Cahyania, Lely Dwi Dianawati Suryaningtyas Fauzan . Firdaus, Riril Mardiana Fitriani, Richma Gloria Ika Satriani Hakim, Faisol Hidayat, Candra Wahyu Ilmi, Lita Nafilatul Iman, Khoiril Irma Irma Tyasari Jehoni, Yeremia Naigo Kartina Kartina Khotami, Abdul Latif Lubis, Ahmad Hafidz Mardiana Mardiana Marita, Azzahra Iswi Masrukin, Akhmad Rudi Maulana, Puji Mollu, Katrina Baba Munfaridah, Fitriyatul Nur Afita Khoirun Nisa, Sefta Pangesti, Eka Ningtyas Puspitosari Suharso, Arien Anjar Puspitosari, Arien Anjar Renda, Nikodemus Giovanny Rita Indah Mustikowati Romadhoni, Risnawati Sedyastuti, Kristina Setiyowati, Supami Wahyu Siti Julaiha Sri Wilujeng wahyuni wahyuni Wiwin K., Jacobus Yoan Santosa Putra Zahro, Fatmawati