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All Journal JOURNAL AGRIBUSINESS Jurnal Pengabdian UntukMu NegeRI Triadik Jambura Journal of English Teaching and Literature Journal of English Education and Teaching (JEET) Jurnal Penelitian Agrisamudra Wacana : Jurnal Penelitian Bahasa, Sastra dan Pengajaran Andromeda: Jurnal Pengabdian Masyarakat Rafflesia
Puspita, Hilda
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : JOURNAL AGRIBUSINESS

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MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY Puspita, Hilda; Gustiana, Cut; Basriwijaya, Kiagus Muhammad Zain
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39339

Abstract

This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.
MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY Puspita, Hilda; Gustiana, Cut; Basriwijaya, Kiagus Muhammad Zain
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39339

Abstract

This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.
Co-Authors Agustina, Desy Azhar Aziz Lubis Azwar, Taufik Akbar Basriwijaya, K.M.Z. Basriwijaya, Kiagus Muhammad Zain Cucu Hidayat Gita Mutiara Hati, Gita Mutiara Gultom, Lia Christina gustiana, cut Lorenza, Oktazsya Marjelina Marpaung, Tiara Azzahra Muhammad Andri Zuliansyah Muhammad Fadhli Muhammad Ikhsan MULYADI Mulyadi Mulyadi Mulyadi, Ahmad Iman Parel, M. Ewaldo Purbaya, Chrisna Putri, Intan Ristiyanti, Surya Hazar Ronel, Dido Sasmita, Ruwaiza Syukerti, Nanda