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Siregar, Nurintan Asyiah
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Journal : Indonesian Journal of Contemporary Multidisciplinary Research

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Analysis of the Office Location Selection Strategy at PT. Bank Sumut Rambe, Ansari Abror; Siregar, Nurintan Asyiah
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i5.10941

Abstract

Bank Sumut is a regional government-owned enterprise (BUMD) of North Sumatra Province, operating in the financial services or banking industry. As a financial institution owned by the regional government, Bank Sumut must implement specific strategies to compete with other banking institutions. In determining its office location strategy, Bank Sumut takes several factors into account, including government centers, markets, public facilities, residential areas, and office locations. This approach enables Bank Sumut to better execute its competitive advantage, particularly in the regional financial sector, by targeting potential market segments more effectively. Additionally, Bank Sumut has a distinctive approach in determining the hierarchy of its office units, including the Head Office, Regional Branch Offices, Branch Offices, Sub-Branch Offices, and Cash Offices, ensuring easier access for the public to banking services and the products offered by Bank Sumut.
Co-Authors A Halim Abadi, Arzuna Ilham Aji, Agung Kesuma Batubara, Nova Rika Daulay, Jelita Hati Ervina, Gita Gulo, Nurainun Gulo, Nur’ainun Gulo, Nur’Ainun Gulo, Nur’aiun Hendry, Raja Saul Marto Kartikaningsih , Reni Kartikaningsih, Reni Lubis, Junita Malau, Ucok Erwinanto Mangungsong, Charles Marisya, Ana Muhammad Raja Siregar Nasution, M Rasyid Pitriyani Pitriyani Rambe, Ansari Abror Ritonga, Mulkan Safri, Hayanuddin Simanjorang, Elida Florentina Sinaga Simanjorang, Elida FS Siregar, Nurul Aida Siregar, Zulkifli Musannip Efendi Siti Hapsah, Siti Suyanti Suyanti Syafrizal, Andre Syahputra, Yuda