Article Per Year (5 Year)
p-Index From 2020 - 2025
2.59
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Economics and Digital Business Review Journal Economic and Strategy (JES) JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service ARRUS Journal of Social Sciences and Humanities Journal of Computer Science and Information Systems (JCoInS) Journal of Innovative and Creativity
Broto, Bayu Eko
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Child Mental Health Education After The Covid-19 Pandemic Hati, Dita Kurnia; Broto, Bayu Eko; Harahap, Azidin
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.110

Abstract

The Covid-19 pandemic is a disease outbreak that has spread not only in Indonesia but throughout the world. This virus not only affects our physical health but also affects our mental health. Even though the government has now declared Indonesia to be free of masks, it cannot be denied that the coronavirus is still among us. For this reason, it is important to maintain good physical and mental health. During the pandemic, many people feel the consequences, especially children who still don't understand what is going on. In addition, the lack of awareness of us or our parents about mental health is a problem that must be faced. Mental health is a condition when our mind is peaceful and calm, so we can live a good life too, while children's mental health is related to how children face the challenges that exist in their lives. Community Service (PKM) "children's mental health education counseling after the covid-19 pandemic" which was held at the Miftahul Ilmi Kindergarten/RA school was carried out as a form of concern for how important mental health is to be maintained even after pandemic period has passed. The implementation of Community Service (PKM) is carried out on a scale through two stages, namely: the observation stage and the activity implementation stage. In the implementation stage, it is carried out through the lecture/discussion method of question and answer. The participants provided material on what mental health is, recognizing mental health problems in children, the effects of the COVID-19 pandemic on children's mental health, and the importance of maintaining mental health as well as tips for maintaining mental health in children. The result of this Community Service (PKM) activity is that previously there were still many parents who did not understand that not only physical health must be maintained but children's mental health also has a very large role in the body of children's development in the future to live their lives.
Pengaruh Iklan Media Sosial, Kualitas Pelayanan, Harga Dan Brand Image Terhadap Keputusan Pembelian Pada Toko Mr. D.I.Y Rantauprapat Ritonga, Rudi Ibrahim; broto, Bayu Eko
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2418

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana iklan media sosial, kualitas pelayanan, harga serta brand image memengaruhi keputusan konsumen di Toko MR. D.I.Y. Rantauprapat. Pendekatan kuantitatif yang dikombinasikan dengan teknik survei merupakan metodologi penelitian yang digunakan. Sampel penelitian berjumlah 96 responden yang ditentukan menggunakan rumus Cochran, sehingga dapat mewakili populasi dengan tingkat kepercayaan yang tinggi. Data dikumpulkan melalui penyebaran kuesioner dan Dampak dari setiap variabel terhadap keputusan pembelian diteliti menggunakan pendekatan regresi berganda. Temuan penelitian menunjukkan bahwa iklan di media sosial secara signifikan dan positif memengaruhi keputusan konsumen untuk membeli. Kualitas pelayanan juga terbukti meningkatkan keputusan pembelian melalui pengalaman belanja yang nyaman dan memuaskan. Selain itu, faktor harga berkontribusi besar dalam mendorong konsumen untuk membeli, terutama ketika harga produk dinilai sebanding dengan kualitas yang diterima. Brand image yang kuat turut memperkuat keyakinan konsumen untuk memilih produk dari Toko MR. D.I.Y Rantauprapat. Secara simultan, keempat variabel ini berpengaruh bersama-sama dalam membentuk keputusan pembelian konsumen. Berdasarkan temuan tersebut, disarankan kepada Toko MR. D.I.Y Rantauprapat untuk terus mengoptimalkan strategi promosi di media sosial, menjaga dan meningkatkan loyalitas pelanggan dan keputusan pembelian di masa mendatang dengan memperkuat citra merek, menetapkan harga yang kompetitif, dan meningkatkan kualitas layanan.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Smartphone (Studi Kasus Generasi Z di Rantauprapat) Syahputra, Aldy Pratama; Hanum, Fauziah; Broto, Bayu Eko
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian smartphone di Rantauprapat. Metode yang digunakan dalam penelitian ini adalah survei dengan pengambilan sampel secara acak terhadap konsumen smartphone di wilayah Rantauprapat. Hasil analisis menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, di mana konsumen cenderung memilih smartphone dengan kualitas yang lebih baik. Selain itu, harga juga berperan penting, di mana konsumen mempertimbangkan harga yang kompetitif dalam memilih produk. Promosi yang efektif, seperti diskon dan iklan, turut mempengaruhi keputusan pembelian dengan meningkatkan minat dan kesadaran konsumen terhadap produk. Secara keseluruhan, penelitian ini menyimpulkan bahwa kualitas produk, harga, dan promosi secara simultan berkontribusi terhadap keputusan pembelian smartphone di Rantauprapat.
The Influence Of Product Diversity, Availability, Promotion, And Service Quality On Customer Satisfaction At The Nova Shop In The Hamlet Of Kampung Jawa Bayu, Sartika; Broto, Bayu Eko
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 3 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum3899

Abstract

This study focuses on analyzing the impact of several factors, namely product diversity, product availability,promotion, and service quality, on consumer satisfaction at Toko Nova, Kampung Jawa. The research adopts a quantitative approach using a survey method to collect data from 100 respondents through questionnaires. Multiple linear regression analysis is applied to test the relationship between independent and dependent variables in this study. The findings show that, simultaneously, the four independent variables have a significant effect on consumer satisfaction, with a coefficient of determination (R²) of 72.7%. The study further reveals that, partially, product diversity and service quality significantly influence consumer satisfaction. Product diversity is the dominant factor in enhancing consumer satisfaction, followed by service quality. Meanwhile, promotion and product availability do not show a significant effect. These findings suggest that strategies aimed at increasing product variety and improving service quality are key to enhancing customer satisfaction in traditional retail stores.
Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Broto, Bayu Eko
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Pengaruh Keragaman Produk, E-Wom (Electronic Word Of Mouth) dan Perilaku Konsumen Terhadap Keputusan Pembelian di Kopi Satu Jiwa Kotapinang Lubis, Irfan Sah Hakiki; Broto, Bayu Eko; Hutagaol, Anita Sri Rejeki
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keragaman produk, electronic word of mouth (E-WOM), dan perilaku konsumen terhadap keputusan pembelian di Kopi Satu Jiwa Kotapinang. Latar belakang penelitian dilatarbelakangi oleh meningkatnya persaingan dalam industri coffee shop yang menuntut pelaku usaha untuk berinovasi, memanfaatkan media digital secara optimal, dan memahami preferensi konsumen. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan teknik regresi linear berganda. Hasil penelitian membuktikan bahwa keragaman produk, E-WOM, dan perilaku konsumen memiliki pengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan variasi produk, interaksi digital yang positif, dan pemahaman terhadap perilaku konsumen dapat mendorong tingginya minat beli. Penelitian ini memberikan implikasi praktis bagi pengelola Kopi Satu Jiwa Kotapinang untuk mengembangkan strategi pemasaran melalui inovasi produk, penguatan komunikasi digital, dan pendekatan yang berorientasi pada konsumen guna meningkatkan loyalitas dan daya saing bisnis
Co-Authors A Halim Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Artisih, Nehrisa Yenda Bayu, Sartika Hanum, Fauziah Harahap, Azidin Hati, Dita Kurnia Hendry, Raja Saul Marto Ihsan, Muhammad Ali Al Insani, Silvy Sutri Kanchanawongpaisan, Sipnarong Linda Linda Lubis, Irfan Sah Hakiki Melia, Yona Miftahul Jannah Nasution, Novrihan Leily Pitriyani Pitriyani Pristiyono, Pristiyono Rahman, Fazrur Rambe, Rossa haryaningsih Ritonga, Rudi Ibrahim Simanjuntak, Daslan Sukma, Melati Syahputra, Aldy Pratama Waruwu, Seti Nayanti