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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Komunikasi Psikostudia : Jurnal Psikologi Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Ilmiah Psyche Provitae: Jurnal Psikologi Pendidikan Jurnal Bakti Masyarakat Indonesia ASPIRATION Journal Innovative: Journal Of Social Science Research Jurnal Serina Abdimas
Saraswati, Kiky Dwi Hapsari
Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF POST-PANDEMIC TOURISM DEVELOPMENT BASED ON RESOURCE MANAGEMENT OF INDONESIAN CREATIVE BUSINESS Winduwati, Septia; Saraswati, Kiky D.H.; Putri, Cahaya R.
ASPIRATION Journal Vol. 6 No. 1 (2025): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v6i1.100

Abstract

The COVID-19 pandemic has significantly impacted tourism in Indonesia, causing a sharp decline in both foreign and domestic visitors and leading to decreased income for tourism businesses such as hotels, restaurants, and tour guides. Although the vaccination program and government stimulus policies, including tax reductions, have supported gradual recovery, the sector still faces serious challenges such as low tourist arrivals, difficulty in maintaining health protocols, limited capital, dependency on foreign tourists, and inadequate infrastructure. In this context, communication science and industrial psychology play a crucial role in shaping effective communication strategies, human resource management, service innovation, performance measurement, and reputation management to strengthen resilience in post-pandemic tourism. This study contributes to theory development by integrating concepts of Customer Relationship Management (CRM), service innovation behavior, and creative economy theory into the framework of tourism recovery. By doing so, it enriches theoretical discussions on how communication and resource management can drive competitiveness and sustainable value creation in the tourism sector. Practically, the findings highlight that effective CRM implementation through meaningful communication, personalization techniques, and lifecycle management that enhances trust, customer satisfaction, loyalty, and positive word-of-mouth. These insights provide actionable strategies for tourism practitioners to rebuild relationships with customers, maintain long-term engagement, and adapt to post-crisis market dynamics. This qualitative descriptive research involved purposive sampling of tour guides and tourism entrepreneurs in Bali—one of the destinations most affected by the pandemic. Data were collected through in-depth interviews, field observations, and document studies, then analyzed using thematic analysis. To ensure validity and reliability, the study employed triangulation of data sources and member checking. The results demonstrate that CRM is not only an operational tool but also a strategic approach that links theory with practice, offering both academic contributions and practical pathways for strengthening the competitiveness of Indonesian tourism in the post-pandemic era.
MEMPERSIAPKAN MAHASISWA UNTUK MAGANG DI PERUSAHAAN DENGAN BUKU PANDUAN MENINGKATKAN PERSON-ENVIRONMENT FIT Anderson, Nicholas Anderson; Andynna, Kiara Jane; Saraswati, Kiky D. H.
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.25184

Abstract

ABSTRACT Students who have taken part in internships are believed to be easier to adapt to the work environment when they graduate because they have hands-on experience about working. Based on the data collection that the author has done with the author's apprentice partner, the author decided to made a guide book in the form of an electronic book (e-book) as a form of PKM for PT X. The purpose of this manual is to prepare interns for PT X to make it easier and faster to adapt to their work environment. This manual consists of five parts, namely (1) introduction, (2) pre-internship preparation, (3) experience during internship, (4) obstacles during internship, and (5) tips and tricks during internship. The process of making the manual includes the process of exploring problem phenomena by interviewing intern in the previous batch, as well as looking for a theoretical basis that fits the phenomenon, namely person-environment fit. The response received from the company and readers regarding this manual is very positive or very good. Suggestions and inputs received by the author regarding this guidebook, either from the company or the reader, are regarding the small number of sources and the need for more concrete examples based on the theory used. ABSTRAK Mahasiswa yang telah mengikuti kegiatan magang dipercaya akan lebih mudah beradaptasi dengan lingkungan kerja ketika sudah lulus karena telah mendapatkan pengalaman langsung tentang bekerja. Berdasarkan pengumpulan data yang telah penulis lakukan bersama pihak mitra magang penulis, penulis memutuskan untuk membuat buku panduan dalam bentuk electronic book (e-book) sebagai bentuk PKM untuk PT X. Tujuan dari buku panduan ini yaitu untuk mempersiapkan mahasiswa magang di PT X supaya lebih mudah dan cepat dalam beradaptasi dengan lingkungan kerja. Buku panduan ini terdiri dari lima bagian yaitu (1) pendahuluan, (2) persiapan pra-magang, (3) pengalaman saat magang, (4) kendala saat magang, dan (5) tips and trick selama magang. Proses pembuatan buku panduan tersebut meliputi proses penggalian fenomena masalah dengan mewawancarai peserta magang pada batch sebelumnya, serta mencari dasar teori yang sesuai dengan fenomena tersebut yaitu person-environment fit. Respons yang diterima dari pihak perusahaan dan pembaca mengenai buku panduan ini yaitu sangat positif atau sangat baik. Saran dan masukan yang diterima oleh penulis mengenai buku panduan ini baik dari pihak perusahaan atau pembaca yaitu mengenai jumlah narasumber yang sedikit serta perlu adanya contoh-contoh yang lebih nyata berdasarkan teori yang digunakan.
Co-Authors Anastasia Bernessa Christianto Anderson, Nicholas Anderson Andynna, Kiara Jane Basaria1, Debora Charles, Steven Christie Naomi Rotua Angelica Colin, Stephanie Olga Daniel Lie Daniel Lie Farah Fauziyah Fitri Fransisca I. R. Dewi Ghisanie Azahra Alfyoni Hartono, Agnes Yolanda Helen Helen Jessica Chandhika Kyantina Alifah Annissatya Laurens Violi Lie, Daniel Lie, David Sugianto Mafaza, Frisia Mirda Sari Ningtyas Dara Pertiwi Nabilah Khansa Giartriweni Nadhira Tita Azaria Putri Oktavia, Stephanie Olivia Rahadita Sumantri Paramitha Mudita Sumantri Prabandari, Amelia Kania Putri, Cahaya R. Rachmayanti, Adella Trisna Rima Mudhiah Putri Aiman Risa Ivanka Rizka Nafi Thalia Roland B Pribadi Rostiana Saputri, Marselina Sebastian, Bobby Sharon Jess Tanadi, Clarissa Amellia Teja, Jeannyver Triananda, Tizty Annur Triwana, Marthiyo Tulis, Laura Supalawati Vanessa Anastasia Winduwati, Septia Yudhistira Victoria Zamralita Zamralita Zamralita, Zamralita