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<![CDATA[PERAN PENAMBAHAN JUMLAH ENDORSER TERHADAP PERUBAHAN PERSEPSI RESPONDEN AKAN KEKUATAN IKLAN (suatu studi kasus pada media Audio) ]]>
<![CDATA[Setiadi Umar]]>;
<![CDATA[Agus Hasan Pura P.A]]>
<![CDATA[ Bina Ekonomi Vol. 13 No. 2 (2009) ]]>
Publisher : <![CDATA[Center for Economic Studies Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/be.v13i2.721.%p
<![CDATA[In the advertising, a certain style of executing messages can be encountered based on testimonial evidence. As regards testimonial evidence, the marketing party involved can employ several endorsers or make use of only one in advertisements to deliver the message. The focus of study is on the extent to which messages' strength in term of attractiveness, convincingness, believability and persuasiveness can be altered by an increase in the number of endorsers. The research will test both messages that are perceived of having low quality persuasion and those are perceived of having high quality. The messages of the commercials are presented in audio-based commercials, a type of commercial that can only be heard by the respondents who cannot see the actual speaker's face.]]>
<![CDATA[THE SALIENCY OF STAKEHOLDERS ]]>
<![CDATA[Agus Hasan Pura A]]>
<![CDATA[ Bina Ekonomi Vol. 13 No. 2 (2009) ]]>
Publisher : <![CDATA[Center for Economic Studies Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/be.v13i2.723.%p
<![CDATA[Stakeholder management is generally viewed as a partnering between the firm and the who the firm considers to its stakeholders and involves "communicating, negotiating, contracting and managing relationship" (freeman, 2004). Managers cannot attend to all of the actual and potential claims of all the stakeholders, the issue of the "Who and What" do managers pay attention and how they go about making this determination are depend on stakeholders saliency. Stakeholders salience explain the condition under which managers pay attention to certain classes of stakeholders and how they prioritize stakeholder relationship. They posit that stakeholders identification and salience is a function of managers' perceptions of stakeholders as possessing one or more relationships attributes : the stakeholders' power influence the organization, the legitimacy of stakeholders' relationship with the organization, and the urgency of stakeholders' claim on the organization.]]>
<![CDATA[PERSONAL IMAGE ]]>
<![CDATA[Agus Hasan Pura A]]>
<![CDATA[ Bina Ekonomi Vol. 14 No. 2 (2010) ]]>
Publisher : <![CDATA[Center for Economic Studies Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/be.v14i2.742.%p
<![CDATA[lndividuals develop their personal image through interaction with other people or groups which they have relationships for years. Personal image is how a person would others to see her/him, which generally believed that people will try to develop their persona! image white competition increases especially in public sectors such as campaign of city mayor, election of house representative member, promotion, and election of dean- People will evaluate personal image through to what extent their behavior consistent with their own personal image. If they behavior is not consistent with their personal image, they wilt loss their credibility thus it will be difficult to rebuild their own personal image.]]>
<![CDATA[IDULFITRI MARKETING ]]>
<![CDATA[Agus Hasan Pura A]]>
<![CDATA[ Bina Ekonomi Vol. 15 No. 1 (2011) ]]>
Publisher : <![CDATA[Center for Economic Studies Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/be.v15i1.748.%p
<![CDATA[Marketing of led fitr is a seasonal marketing. More than 200 million people in Indonesia are moslem and as a moslem they have an obligation to do fasting in ramadhan month before the led fitr. Unfortunately, moslems in lndonesia have mixed the value of lslam with their tradition such as "mudik” becomes an important part of people tradition in celebrating led fitr. During the period of ramadhan, demands of products are very high therefore it creates an opportunity for the marketer to reach higher sales and bigger profit particularly for those who understand consumer behavior. All variables in marketing mix should be changed based on changes of consumer behavior during ramadhan and ied fitr.]]>
<![CDATA[MARKETING MIX SEBAGAI ALAT PEMBEDA DALAM PERSAINGAN ]]>
<![CDATA[Agus Hasan Pura A]]>
<![CDATA[ Bina Ekonomi Vol. 16 No. 1 (2012) ]]>
Publisher : <![CDATA[Center for Economic Studies Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/be.v16i1.790.%p
<![CDATA[Marketers must not only formulate the broad strategies to achieve its marketing objectives but also plan marketing mix programs. Many good strategies fail when it comes to development of specific marketing - mix tactics. Decision must be made to transform marketing strategy to marketing mix and to provide competitive advantageous in the competitive market place and in the same time to provide what market needs.Key words : Integrated Marketing, Marketing Mix, Differentiation, Customer Value, Product, Place, Marketing Channel, dan Promotion.]]>
<![CDATA[MANFAAT DAN PENGORBANAN SUMBERDAYA SEBAGAI PEMBENTUKAN NILAI KONSUMEN ]]>
<![CDATA[Agus Hasan Pura A]]>
<![CDATA[ Bina Ekonomi Vol. 17 No. 2 (2013) ]]>
Publisher : <![CDATA[Center for Economic Studies Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/be.v17i2.814.%p
<![CDATA[The difference between total perceived benefits and cost provides a measure of perceived customer value. The larger the customer value, the greater is the potential to attract, satisfy and retain customers. Customer analysis and value creation are important inputs in developing marketing strategies designed to yield high levels of customer satisfaction.]]>
<![CDATA[A STUDY OF INTENTION TO REDUCE INDONESIA'S FOOD WASTE ]]>
<![CDATA[Teresia Debby]]>;
<![CDATA[Atik Aprianingsih]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>;
<![CDATA[Wisnu Wardhono]]>;
<![CDATA[Ivan Prasetya]]>;
<![CDATA[Chris Petra Agung]]>;
<![CDATA[Avadhut Patwardhan]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p04
<![CDATA[Food waste has become a big problem in Indonesia. According to the data in May 2023, Indonesia was placed in the third sport in the rank of the world’s largest food waste producer in the world. Food waste makes up to 40.98% of the total waste, this data is taken from the Ministry of Environment and Forestry in 2023. This phenomenon contradicts with the reality of many of its citizen are still struggling to find food to eat. Moral norms hold a high place in Indonesia, and this can be used as one driver to reduce the food waste. This study has goal to see how moral norms for food waste reduction and self-efficacy towards food waste reduction impact the intention to reduce food waste in Indonesia. This study uses technique, structural equation model-partial least squares (SEM-PLS). In total, there are 157 respondents who have participated in this study. The results clearly shown that there is a positive correlation between 2 variables (moral norms for food waste reduction and self-efficacy toward food waste) with food waste reduction intention. To close, Indonesia with its moral norms towards food waste has helped with the intention to reduce food waste. However, the intention alone is not enough. There must be a strong incentive to change the intention into real action.]]>
<![CDATA[PENGARUH KUALITAS PRODUK TERHADAP NIAT MEMBELI ULANG PRODUK WHITELAB SKINCARE ]]>
<![CDATA[Aulia Putri Ramalah]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>
<![CDATA[ Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review ]]>
Publisher : <![CDATA[Universitas Katolik Parahyangan ]]>
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<![CDATA[The growth of the beauty business sector has driven the emergence of various new companies, one of which is Whitelab, established in 2020 and producing a range of skincare products. This study aims to examine the effect of product quality on consumers repurchase intention of Whitelab skincare products. The research employed a quantitative method with data collected through questionnaires and literature review. The study involved 100 respondents who had purchased and used Whitelab products within the past six months, using purposive sampling techniques. The results indicate that product quality has a significant influence on consumers repurchase intention, contributing 72.9%. These findings highlight that product quality is a crucial factor for companies to consider in order to enhance customer loyalty and maintain competitiveness amid the intense rivalry in the skincare industry.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP NIAT KUNJUNG ULANG KONSUMEN PADA X CARWASH DI KOTA BANDUNG ]]>
<![CDATA[Meilita Fifarezqina]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>
<![CDATA[ Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review ]]>
Publisher : <![CDATA[Universitas Katolik Parahyangan ]]>
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<![CDATA[In Bandung, the number of private vehicles increases by 11% yearly. With the increases in private vehicle ownership, the need for vehicle maintenance and cleanliness has also increased significantly. Modern people who are increasingly busy tend to look for practical solutions to maintain the cleanliness and appearance of their vehicles. Competition between vehicle washing businesses will also increase rapidly, resulting in different service quality from each vehicle washing business visited. The purpose of this study is to learn more about service quality’s effect on the repeat visit intention of X carwash consumer in Bandung City. This research is an explanatory study with a quantitative approach to determine the effect of service quality on the intention to revisit X carwash Bandung City. Respondent in this study amounted to 100 people selected true and purposive sampling technique with the criteria of individual who have visited and wash their vehicles at X carwash in Bandung City. The questionnaire was use to collect data, which was then analyze using simple linear regression with IBM SPSS version 29. The descriptive analysis found that most respondent did not intended to return to X carwash because the service quality was poor. Based on the coefficient of determination, the service quality of carwash X contributed 40.6% to the intention to revisit. Based on the simple linear regression equation, the service quality of carwash X significantly influences consumer revisit intention at carwash X Bandung City with a coefficient value of 0.175.]]>
<![CDATA[Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia ]]>
<![CDATA[Teresia Debby]]>;
<![CDATA[Atik Aprianingsih]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>;
<![CDATA[VJ Wisnu Wardhono]]>;
<![CDATA[Kaustubh Virkar]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4502
<![CDATA[This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.]]>
