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Transformasi Digital Kampung: Pengembangan Blog Sebagai Media Informasi Bagi Masyarakat Rw 05 Maspati Bubutan Surabaya Trisjanti, Lucia Ina; Dewantoro, Albertus Daru; Widari, Nyoman Sri
Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Vol 8, No 2 (2025): Jurnal Abdimas Berdaya
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jab.v8i2.1196

Abstract

Transformasi digital menjadi langkah strategis dalam mendukung pengelolaan informasi komunitas di era modern. Kampung Maspati RW 05 Bubutan Surabaya, yang memiliki potensi budaya dan arsitektur lokal, menghadapi tantangan dalam menyebarluaskan informasi secara digital. Melalui program pengabdian masyarakat, dikembangkan sebuah blog berbasis platform Kompasiana sebagai media informasi yang dapat dikelola secara mandiri oleh warga. Kegiatan ini mencakup tahap sosialisasi, pelatihan teknis dan konten, implementasi blog, serta promosi dan evaluasi dampak. Pelaksanaan program menunjukkan bahwa meskipun jumlah peserta pelatihan tidak maksimal, warga yang terlibat mampu memproduksi dan mengelola lima artikel yang mendokumentasikan profil, budaya, dan kegiatan kampung. Blog tersebut mendapat respons positif, terbukti dari jumlah kunjungan yang mencapai lebih dari 1200 pembaca dalam dua bulan pertama. Blog juga menjadi sarana warga untuk mengekspresikan identitas kampung serta memperkuat literasi digital berbasis lokalitas. Keberhasilan program ini menjadi contoh praktik baik dalam pemberdayaan masyarakat melalui teknologi informasi. Untuk menjaga keberlanjutan, diperlukan dukungan tambahan dalam bentuk fasilitas digital bersama dan pendampingan lanjutan. Blog kampung ini diharapkan mampu terus berkembang sebagai media edukatif dan promosi budaya yang dikelola secara partisipatif dan berkelanjutan.
The Application of Value Engineering-Based Balanced Scorecard on Madura Small and Medium Enterprises: A Customer-Oriented and Cost- Efficiency Strategic Approach Fais, Moh. Ainul; Deviyanti, I Gusti Ayu Sri; Widari, Nyoman Sri; Tjandra, Suhatati
Jurnal Optimalisasi Vol 11, No 2 (2025): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Madura stalls, as part of informal micro-enterprises, play a vital role in meeting the needs of urban communities. However, most still operate without a structured strategic management system and performance measurement. This situation makes it difficult for business owners to monitor efficiency, understand customer satisfaction, and plan for long-term competitiveness. On the other hand, there is a research opportunity to adapt modern management methods, such as the Balanced Scorecard (BSC) and Value Engineering (VE), to suit the context of simple yet influential small businesses. This study aims to design a performance measurement system by integrating VE into the BSC framework at a Madura stall in Klampis, Surabaya. The method used is an exploratory case study with a mixed-methods approach, involving owners (n = 5), employees (n = 10), and customers (n = 30). Data were collected through interviews, observations, questionnaires, and document review. Data were then analyzed using the Function Analysis System Technique (FAST), KPI formulation, AHP weighting, and performance evaluation. The study results show that several key performance indicators exceeded targets, such as daily sales volume (226.7%), number of customers (200%), and net profit (120%). These achievements confirm that the integration of the BSC and VE can improve cost efficiency, strengthen customer orientation, and provide a clearer strategic direction for informal micro-enterprises. This study contributes by providing a contextually relevant performance measurement framework and opens up opportunities for further research on the application of the BSC and VE to other micro-enterprise units.