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Mandjusri, Alma
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : CommLine

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Opini Publik Tentang Nuansa Islam dalam Praktik Periklanan di Indonesia Mandjusri, Alma
CommLine Vol 8, No 1 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i1.1811

Abstract

The emergence of Islamic lifestyle trends in Indonesian Muslim society, gave rise to advertising strategies with religious nuances. Various product advertisements include halal logos, use religious attributes, and even use religious figures as brand ambassadors. Religious nuances in advertising practices in various media, both print, electronic and digital in Indonesia have raised opinions on the pros and cons among advertising industry players. This research uses a case study method with a descriptive qualitative approach to analyze the opinions of advertising industry players regarding the use of religious nuances, symbols and religious attributes in advertising practice, an issue that occurs in people's lives that continues to develop. After analyzing data from the interview results regarding the use of Islamic nuances in advertising practices in Indonesia based on the grouping of seven perspectives by Glynn, Ostman, and McDonald (2018), the opinions of informants, can be mapped into three groups, namely opinion groups with a Looking-glass perception perspective; Pluralistic ignorance and The third-person effect.
Co-Authors Arief Pambudi Arindita , Ruvira Armelia, Adela Arniaty, Andi Choirunnisa, Nadiyah Isna Fachmi Ibrahim Farhan, Raihan Muhammad Imsar Gunawan Lantang, Zakaria Liana Mailani Manik Sunuantari Moenawar, M Ghozali Nita Noriko Novani, Elya Shambodo, Yoedo Wijihastuti, Risa Swandari Yunus Effendi Zalfa, Dinda