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All Journal International Journal of Artificial Intelligence Research EBSJ Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan Jurnal Abdimas Bina Bangsa Fokus Abdimas
Wibisono, Totok
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Fokus Abdimas

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Penggunaan Kemasan Snack Ramah Lingkungan pada UMKM Kue Moci “Najah” di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.81-85

Abstract

This community service stems from the discovery of Micro, Small and Medium Enterprises (MSMEs) "Najah" Moci Cakes which still use plastic packaging bags to wrap products purchased by consumers. Plastic packaging is not only dangerous for the sustainability of life for all creatures in the world, but also gives the impression of a less classy product. One way for MSMEs to reduce the negative impact of plastic is by switching to environmentally friendly packaging, namely bags made of paper (paperbags) as product packaging. Apart from being safer for the earth, using paper bags can also give a more elegant impression to a product. The use of attractive paper bags can also function as a promotional tool for a product. This community service aims to educate "Najah" moci cake MSMEs to use attractive and environmentally friendly packaging, thus making it a valuable product. The solution offered is to provide knowledge and assistance in implementing attractive and environmentally friendly product packaging for MSMEs. The method for implementing community service activities is the counseling and mentoring method. This community service has been proven to provide benefits to MSMEs. There has been an increase in partners' knowledge and understanding of the importance of using environmentally friendly packaging. Apart from that, partners have also started implementing environmentally friendly packaging for their products. Keywords: Moci Cake, Packaging, Environmentally Friendly, Promotion, MSMEs
PENERAPAN PROMOSI DENGAN MEDIA SOSIAL PADA UMKM KUE MOCI “NAJAH” DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.160-165

Abstract

The "Najah" moci cake business is one of the MSMEs affected by the Covid-19 pandemic, where its business has experienced a decline. After the Covid-19 pandemic subsides in 2022, these MSMEs are starting to try to get back on their feet. However, sales results were not as expected. The small amount of sales of this moci product could be due to the fact that this product is not well known by the public. So far, activities to introduce products to the public or promotions have not been carried out. Therefore, it is very important for MSMEs to carry out promotional activities so that they are known to the wider community. This Community Service aims to help MSMEs in promotional activities via sosial media so that they can support the success of their business. The method for implementing community service activities is the training and mentoring method. After carrying out community service, there has been a positive change in the "Najah" moci cake MSME actors, where MSME actors can carry out promotional activities through sosial media, especially Facebook and Instagram. Keywords: Covid-19, Moci Cake, Sosial Media, Promotion, MSMEs
Co-Authors Aprih Santoso Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Kuswardani, Dyah Corry Nurhidayati Nurhidayati Nuria Universari, Nuria Prasetyani, Elisa Teguh Roestanto, Anantya Sujito Sujito Wawan Setiawan Yani, Tri Endang Yuli Budiati