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All Journal International Journal of Artificial Intelligence Research EBSJ Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan International Journal of Social and Management Studies (IJOSMAS) Jurnal Abdimas Bina Bangsa COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Fokus Abdimas
Wibisono, Totok
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK UNILEVER DENGAN KUALITAS PRODUK, CITRA MEREK, DAN HARGA Prasetyani, Elisa Teguh; Wibisono, Totok
Solusi Vol. 22 No. 1 (2024): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i1.8115

Abstract

Tujuan dilakukannya penelitian yakni menguji kualitas produk, citra merek, dan harga terhadap meningkatkan keputusan suatu pembelian produk PT Unilever Indonesia Tbk di Kota Semarang. Penelitian ini memiliki hipotesis yaitu harga, kemudian citra merek, serta kualitas produk bepengaruh terhadap keputusan pembelian produk PT Unilever Indonesia Tbk Kota Semarang. Penelitian dibantu dengan kuesioner guna melakukan pengumpulan data, dan analisis yang dilakukan dengan SPSS22, dimana mencakup pengujian validitas, realibilitas, normalitas, asumsi klasik, dilanjut analisis linier berganda, uji t atau pengujian hipotesis dan yang terakhir uji R2 atau pengujian koefisien determinasi. Penggunaan sampel sebanyak 96 responden yang diperoleh berdasarkan metode purposing random sampling. Berdasarkan uji yang dilakukan kualitas produk dan citra merek memiliki pengaruh positif signifikan, dan yang terakhir harga mempengaruhi namun dampaknya kecil terhadap keputusan pembelian produk PT Unilever Indonesia Kota Semarang.
IMPLEMENTASI KEWIRAUSAHAAN BERBASIS LINGKUNGAN: PEMBUATAN LILIN AROMA TERAPI DARI LIMBAH MINYAK JELANTAH Endang Yani, Tri; Wibisono, Totok; Sujito, Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.8842

Abstract

  ABSTRAK Kewirausahaan berbasis lingkungan adalah konsep bisnis yang menekankan penggunaan inovasi dan kreativitas untuk mengatasi masalah lingkungan dan keberlanjutan. Pendekatan ini bertujuan tidak hanya bisnis yang menghasilkan keuntungan finansial, tetapi juga berdampak positif pada lingkungan. Peluang bisnis yang berbasis lingkungan diantaranya adalah daur ulang dan pengelolaan limbah. Minyak jelantah merupakan salah satu limbah yang dapat didaur ulang dan dimanfaatkan sebagai bahan baku suatu produk. Tujuan dari pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat tentang kewirausahaan berbasis lingkungan dan memberikan pelatihan tentang pemanfaatan minyak jelantah menjadi lilin aromaterapi sebagai suatu peluang bisnis. Sasaran dari pengabdian kepada masyarakat ini adalah para pelaku UMKM di Kelurahan Rejosari Semarang Timur. Target yang ingin dicapai adalah masyarakat dapat memahami tentang kewirausahaan berbasis lingkungan, dan dapat menerapkannya sebagai suatu usaha yang menghasilkan keuntungan finansial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat  adalah metode sosialisasi, edukasi dan pelatihan. Hasil dari pengabdian kepada masyarakat ini adalah adanya peningkatan  pengetahuan dan pemahaman tentang Kewirausahaan barbasis lingkungan, peningkatan semangat berwirausaha berbasis lingkungan, kesadaran terhadap lingkungan yang aman dari pencemaran dan peningkatan kemampuan mengelola limbah minyak jelantah menjadi produk yang bernilai ekonomis. Kegiatan ini diharapkan bisa membangkitkan ide-ide kreatif bagi para peserta pengabdian untuk berwirausaha berbasis lingkungan. ABSTRACT Environmentally based entrepreneurship is a business concept that emphasizes the use of innovation and creativity to address environmental and sustainability issues. This approach aims not only for businesses to generate financial profits, but also to have a positive impact on the environment. Environmentally based business opportunities include recycling and waste management. Used cooking oil is a type of waste that can be recycled and used as a raw material for a product. The purpose of this community service program is to educate the public about environmentally based entrepreneurship and provide training on utilizing used cooking oil into aromatherapy candles as a business opportunity. The target of this community service program is MSMEs in Rejosari Village, East Semarang. The target to be achieved is for the community to understand environmental-based entrepreneurship and be able to apply it as a business that generates financial profits. The methods of implementing community service program activities are socialization, education, and training. The results of this community service program are increased knowledge and understanding of environmental-based entrepreneurship, increased enthusiasm for environmental-based entrepreneurship, awareness of a safe environment from pollution, and increased ability to manage used cooking oil waste into products with economic value. This activity is expected to generate creative ideas for community service participants to become environmentally based entrepreneurs.
value Study Of Import Fruit Value Chain From Importers To Wholesale Traders At PT. Segar Makmur Lestari: value chain Panggabean, Laura Ester; Wibisono, Totok
International Journal of Social and Management Studies Vol. 3 No. 1 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (636.128 KB) | DOI: 10.5555/ijosmas.v3i1.156

Abstract

Fruit is not currently a food to be consumed by many people. One of the companies engaged in fruit procurement is PT. Segar Makmur Lestari as an importer of fruit in Semarang City. Currently, sales of PT. Segar Makmur Lestari are fluctuating and tend to decline which implies a decline in competitive competence, so that researchers are interested in studying the Value Chain Study of Imported Fruits from Importers to Wholesalers at PT. Segar Makmur Lestari. The research was carried out using qualitative methods. The informants in this study were employees of PT. Segar Makmur Lestari and their customers (Wholesale Traders). Collecting data through in-depth interviews, reviews literature and documentation and analysis using data reduction, triangulation and pulled conclusions The results of the research are the stages of the value chain at the company, there are seven supply activities, namely: orders to foreign importers, arrival information, goods receipt, goods storage and stock taking, providing information to customers, receiving orders from customers, and shipping goods to customers. Value Chain at PT. Segar Makmur shows good condition, through cost reduction in each supply chain process so as to obtain a cost advantage that is intended to achieve the company's competitive advantage.
Co-Authors Aprih Santoso Endang Yani, Tri Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Kuswardani, Dyah Corry Nurhidayati Nurhidayati Nuria Universari, Nuria Panggabean, Laura Ester Prasetyani, Elisa Teguh Roestanto, Anantya Sujito Sujito Wawan Setiawan Yani, Tri Endang Yuli Budiati