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Penggunaan Kemasan Snack Ramah Lingkungan pada UMKM Kue Moci “Najah” di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.81-85

This community service stems from the discovery of Micro, Small and Medium Enterprises (MSMEs) "Najah" Moci Cakes which still use plastic packaging bags to wrap products purchased by consumers. Plastic packaging is not only dangerous for the sustainability of life for all creatures in the world, but also gives the impression of a less classy product. One way for MSMEs to reduce the negative impact of plastic is by switching to environmentally friendly packaging, namely bags made of paper (paperbags) as product packaging. Apart from being safer for the earth, using paper bags can also give a more elegant impression to a product. The use of attractive paper bags can also function as a promotional tool for a product. This community service aims to educate "Najah" moci cake MSMEs to use attractive and environmentally friendly packaging, thus making it a valuable product. The solution offered is to provide knowledge and assistance in implementing attractive and environmentally friendly product packaging for MSMEs. The method for implementing community service activities is the counseling and mentoring method. This community service has been proven to provide benefits to MSMEs. There has been an increase in partners' knowledge and understanding of the importance of using environmentally friendly packaging. Apart from that, partners have also started implementing environmentally friendly packaging for their products. Keywords: Moci Cake, Packaging, Environmentally Friendly, Promotion, MSMEs

PEMANFAATAN LIMBAH MINYAK JELANTAH MENJADI PRODUK YANG BERNILAI EKONOMIS DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya; Sujito, Sujito
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1721

Used cooking oil is often thrown away rather than utilized. This will certainly endanger the environment. In fact, this used cooking oil can actually be turned into useful products. Therefore, it is very important to educate the public about the dangers of used cooking oil waste to the environment and how to utilize it. The target of this community service is mothers who are UMKM actors in Krobokan Village, West Semarang. The purpose of Community Service is to provide education about the dangers of used cooking oil to the environment and provide training on utilizing used cooking oil into products with economic value, namely aromatherapy candles. The method of implementing community service activities is the socialization and training method. After participating in this community service activity, there was an increase in public awareness of the dangers of used cooking oil waste and an increase in skills in utilizing used cooking oil into products with economic value. This activity is expected to contribute to waste management and can create profitable business opportunities.

PEMBERDAYAAN IBU-IBU RUMAH TANGGA MELALUI PENYULUHAN KEWIRAUSAHAAN DI KELURAHAN SAMBIREJO, KECAMATAN GAYAMSARI, KOTA SEMARANG Wibisono, Totok; Yani, Tri Endang
Jurnal Industri Kreatif dan Kewirausahaan Vol 4 No 1 (2021): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2021
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v4i1.619

Kelurahan Sambirejo merupakan salah satu kelurahan yang terletak di wilayah kota Semarang. Di kelurahan Sambirejo terdapat destinasi wisata religi yang terkenal sangat dibanggakan, yaitu Masjid Agung Jawa Tengah (MAJT). Hal ini merupakan potensi pasar yang bagus untuk berkembangnya UMKM, karena banyak wisatawan lokal maupun dari luar daerah yang berdatanngan. Tujuan Pengabdian Kepada Masyarakat adalah memberikan pengetahuan tentang kewirausahaan bagi ibu-ibu rumah tangga agar mau berwirausaha. Target yang ingin dicapai adalah ibu-ibu rumah tangga memahami tentang kewirausahaan, mempunyai semangat untuk berwirausaha, mempunyai ide untuk berwirausaha. Sehingga diharapkan pendapatan keluarga meningkat dan menciptakan lapangan kerja bagi lingkungannya. Metode yang digunakan adalah metode ceramah dan diskusi serta pelatihan pembuatan produk. Evaluasi dilakukan pada akhir kegiatan melalui kuesioner yang diberikan kepada seluruh peserta. Hasil dari pengabdian masyarakat ini adalah terjadinya peningkatan pengetahuan dan pemahaman masyarakat tentang kewirausahaan, peningkatan semangat untuk berwirausaha dan kemampuan menciptakan ide-ide baru untuk menjalankan wirausaha.

PENERAPAN PROMOSI DENGAN MEDIA SOSIAL PADA UMKM KUE MOCI “NAJAH” DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.160-165

The "Najah" moci cake business is one of the MSMEs affected by the Covid-19 pandemic, where its business has experienced a decline. After the Covid-19 pandemic subsides in 2022, these MSMEs are starting to try to get back on their feet. However, sales results were not as expected. The small amount of sales of this moci product could be due to the fact that this product is not well known by the public. So far, activities to introduce products to the public or promotions have not been carried out. Therefore, it is very important for MSMEs to carry out promotional activities so that they are known to the wider community. This Community Service aims to help MSMEs in promotional activities via sosial media so that they can support the success of their business. The method for implementing community service activities is the training and mentoring method. After carrying out community service, there has been a positive change in the "Najah" moci cake MSME actors, where MSME actors can carry out promotional activities through sosial media, especially Facebook and Instagram. Keywords: Covid-19, Moci Cake, Sosial Media, Promotion, MSMEs

Upaya Kebangkitan UMK Kue Moci Najah Pasca Pandemi Covid-19 Melalui Strategi Pemasaran Di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
JMM - Jurnal Masyarakat Merdeka Vol 6, No 1 (2023): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v6i1.127

Sejak awal tahun 2020 di seluruh dunia terjadi pandemi covid-19. Hal tersebut sangat berdampak buruk bagi seluruh sendi kehidupan manusia, tidak hanya di bidang kesehatan, akan tetapi juga di bidang sosial, politik, teknologi, dan juga dibidang ekonomi. Salah satu UMKM yang terdampak akibat pendemi covid-19 adalah UMKM Kue Moci Najah. UMKM ini terpaksa berhenti produksi selama sekitar dua tahun akibat menurunnya jumlah pembeli. Pada awal tahun 2022, pandemi covid-19 mereda dan masyarakat diperbolehkan kembali untuk beraktivitas, UMKM ini mulai mencoba bangkit kembali. Akan tetapi penjualan yang diperoleh belum sesuai dengan yang diharapkan.Pengabdian Kepada Masyarakat ini bertujuan membantu UMKM dalam rangka meningkatkan penjualan pasca pandemi Covid-19. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode penyuluhan dan pelatihan. Target yang ingin dicapai adalah mitra dapat menerapkan strategi pemasaran yang tepat sehingga dapat meningkatkan penjualan.Setelah dilakukan pengabdian masyarakat, telah terjadi perubahan yang positif pada pelaku UMKM kue moci Najah terhadap pengetahuan dan pemahaman dalam strategi memasarkan produk UMKM. Disamping itu Pelatihan yang diberikan dapat menambah ketrampilan bagi pelaku UMKM dalam melakukan pemasaran secara online.

Effective Digital Marketing Strategies In Deciding To Buy Halal Products (Empirical Study On New Students Of The Faculty Of Economics, Semarang University) Kuswardani, DC.; Wibisono, Totok; Setiawan, Wawan; Yani, Tri Endang; Kusnilawati, Nunik
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1317

The research was conducted to produce a formulation of the concept ofDecision to Buy Halal Products in Generation Z with Digital Marketingas a new paradigm of business success perspective, in New Students ofthe Faculty of Economics, University of Semarang The Decision to BuyHalal Products in Generation Z was built through efforts to identify theUse of Social Media, Marketing Influencers and Lifestyle with theUnderstanding of Halal Products as a moderation of the relationshipbetween the Use of Social Media and Lifestyle with the Decision to BuyHalal Products in Generation Z represented by New Students of theFaculty of Economics, University of Semarang. New students of theUniversity of Semarang became the population, while a sample of 175was calculated using the Lemeshow formula. Medelling StructuralEquation (SEM) analysis with the application of the Partial LeastSquare (PLS) program, namely smartPLS.4.0 is used to prove thehypothesis. The results of hypothesis testing show that the Decision toBuy Halal Products is actualized through the Use of Social Media,Influencer Marketing and Lifestyle. The Use of Social Media,Marketing Influencers and Lifestyle directly has a significant effect onthe positive direction of the Decision to Buy Halal Products,Understanding Halal Products is not able to moderate the relationshipbetween the Use of Social Media and Lifestyle in the Decision to BuyHalal Products. The decision to buy Halal products in Generation Z isinfluenced by the Use of Social Media, Marketing Influencer andLifestyle by 53.00%. The research model has a QSquare of 0.2809(>0), which means that the model has strong predictive relevance.Understanding Halal Products in Deciding to Buy Halal Products inGeneration Z.

Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, DC
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1080

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO

Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, Diah Cori
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1079

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO

IMPLEMENTASI KEWIRAUSAHAAN BERBASIS LINGKUNGAN: PEMBUATAN LILIN AROMA TERAPI DARI LIMBAH MINYAK JELANTAH Endang Yani, Tri; Wibisono, Totok; Sujito, Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.8842

ABSTRAK Kewirausahaan berbasis lingkungan adalah konsep bisnis yang menekankan penggunaan inovasi dan kreativitas untuk mengatasi masalah lingkungan dan keberlanjutan. Pendekatan ini bertujuan tidak hanya bisnis yang menghasilkan keuntungan finansial, tetapi juga berdampak positif pada lingkungan. Peluang bisnis yang berbasis lingkungan diantaranya adalah daur ulang dan pengelolaan limbah. Minyak jelantah merupakan salah satu limbah yang dapat didaur ulang dan dimanfaatkan sebagai bahan baku suatu produk. Tujuan dari pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat tentang kewirausahaan berbasis lingkungan dan memberikan pelatihan tentang pemanfaatan minyak jelantah menjadi lilin aromaterapi sebagai suatu peluang bisnis. Sasaran dari pengabdian kepada masyarakat ini adalah para pelaku UMKM di Kelurahan Rejosari Semarang Timur. Target yang ingin dicapai adalah masyarakat dapat memahami tentang kewirausahaan berbasis lingkungan, dan dapat menerapkannya sebagai suatu usaha yang menghasilkan keuntungan finansial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode sosialisasi, edukasi dan pelatihan. Hasil dari pengabdian kepada masyarakat ini adalah adanya peningkatan pengetahuan dan pemahaman tentang Kewirausahaan barbasis lingkungan, peningkatan semangat berwirausaha berbasis lingkungan, kesadaran terhadap lingkungan yang aman dari pencemaran dan peningkatan kemampuan mengelola limbah minyak jelantah menjadi produk yang bernilai ekonomis. Kegiatan ini diharapkan bisa membangkitkan ide-ide kreatif bagi para peserta pengabdian untuk berwirausaha berbasis lingkungan. ABSTRACT Environmentally based entrepreneurship is a business concept that emphasizes the use of innovation and creativity to address environmental and sustainability issues. This approach aims not only for businesses to generate financial profits, but also to have a positive impact on the environment. Environmentally based business opportunities include recycling and waste management. Used cooking oil is a type of waste that can be recycled and used as a raw material for a product. The purpose of this community service program is to educate the public about environmentally based entrepreneurship and provide training on utilizing used cooking oil into aromatherapy candles as a business opportunity. The target of this community service program is MSMEs in Rejosari Village, East Semarang. The target to be achieved is for the community to understand environmental-based entrepreneurship and be able to apply it as a business that generates financial profits. The methods of implementing community service program activities are socialization, education, and training. The results of this community service program are increased knowledge and understanding of environmental-based entrepreneurship, increased enthusiasm for environmental-based entrepreneurship, awareness of a safe environment from pollution, and increased ability to manage used cooking oil waste into products with economic value. This activity is expected to generate creative ideas for community service participants to become environmentally based entrepreneurs.

value Study Of Import Fruit Value Chain From Importers To Wholesale Traders At PT. Segar Makmur Lestari: value chain Panggabean, Laura Ester; Wibisono, Totok
International Journal of Social and Management Studies Vol. 3 No. 1 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Fruit is not currently a food to be consumed by many people. One of the companies engaged in fruit procurement is PT. Segar Makmur Lestari as an importer of fruit in Semarang City. Currently, sales of PT. Segar Makmur Lestari are fluctuating and tend to decline which implies a decline in competitive competence, so that researchers are interested in studying the Value Chain Study of Imported Fruits from Importers to Wholesalers at PT. Segar Makmur Lestari. The research was carried out using qualitative methods. The informants in this study were employees of PT. Segar Makmur Lestari and their customers (Wholesale Traders). Collecting data through in-depth interviews, reviews literature and documentation and analysis using data reduction, triangulation and pulled conclusions The results of the research are the stages of the value chain at the company, there are seven supply activities, namely: orders to foreign importers, arrival information, goods receipt, goods storage and stock taking, providing information to customers, receiving orders from customers, and shipping goods to customers. Value Chain at PT. Segar Makmur shows good condition, through cost reduction in each supply chain process so as to obtain a cost advantage that is intended to achieve the company's competitive advantage.

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