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Wibisono, Totok
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penggunaan Kemasan Snack Ramah Lingkungan pada UMKM Kue Moci “Najah” di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.81-85

Abstract

This community service stems from the discovery of Micro, Small and Medium Enterprises (MSMEs) "Najah" Moci Cakes which still use plastic packaging bags to wrap products purchased by consumers. Plastic packaging is not only dangerous for the sustainability of life for all creatures in the world, but also gives the impression of a less classy product. One way for MSMEs to reduce the negative impact of plastic is by switching to environmentally friendly packaging, namely bags made of paper (paperbags) as product packaging. Apart from being safer for the earth, using paper bags can also give a more elegant impression to a product. The use of attractive paper bags can also function as a promotional tool for a product. This community service aims to educate "Najah" moci cake MSMEs to use attractive and environmentally friendly packaging, thus making it a valuable product. The solution offered is to provide knowledge and assistance in implementing attractive and environmentally friendly product packaging for MSMEs. The method for implementing community service activities is the counseling and mentoring method. This community service has been proven to provide benefits to MSMEs. There has been an increase in partners' knowledge and understanding of the importance of using environmentally friendly packaging. Apart from that, partners have also started implementing environmentally friendly packaging for their products. Keywords: Moci Cake, Packaging, Environmentally Friendly, Promotion, MSMEs
Strategic Role Of Sales Promotion In Increasing The Number Of Vermox Drug Sales Kuswardani, Dyah Corry; Nurhidayati, Nurhidayati; Wibisono, Totok
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.327 KB) | DOI: 10.26623/ebsj.v2i2.1247

Abstract

This study aims to contribute   to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.
Market Orientation, Entrepreneurship Orientation, and Company Performance: Study on Small and Medium Industries (SMES) Furniture in Demak District Wibisono, Totok; Universari, Nuria; Budiati, Yuli
Economics and Business Solutions Journal Vol. 4 No. 1 (2020): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.713 KB) | DOI: 10.26623/ebsj.v4i1.2240

Abstract

The objectives of this research were to examine the effect of market orientation and entrepreneurial orientation toward firm performance. The populations of this study were small and medium enterprises (SMEs) in Demak regency. The sample were the furniture industry SMEs. This is a survey type of questionnaire based research. Sample size of the study is 86 and the data collection technique with purposive sampling. The data analysis used was PLS (Partial least Square). The research result showed that market orientation and entrepreneurial orientation have a positive effect on firm performance. It was evident that market orientation and entrepreneurial
PEMANFAATAN LIMBAH MINYAK JELANTAH MENJADI PRODUK YANG BERNILAI EKONOMIS DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya; Sujito, Sujito
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1721

Abstract

Used cooking oil is often thrown away rather than utilized. This will certainly endanger the environment. In fact, this used cooking oil can actually be turned into useful products. Therefore, it is very important to educate the public about the dangers of used cooking oil waste to the environment and how to utilize it. The target of this community service is mothers who are UMKM actors in Krobokan Village, West Semarang. The purpose of Community Service is to provide education about the dangers of used cooking oil to the environment and provide training on utilizing used cooking oil into products with economic value, namely aromatherapy candles. The method of implementing community service activities is the socialization and training method. After participating in this community service activity, there was an increase in public awareness of the dangers of used cooking oil waste and an increase in skills in utilizing used cooking oil into products with economic value. This activity is expected to contribute to waste management and can create profitable business opportunities.
PEMBERDAYAAN IBU-IBU RUMAH TANGGA MELALUI PENYULUHAN KEWIRAUSAHAAN DI KELURAHAN SAMBIREJO, KECAMATAN GAYAMSARI, KOTA SEMARANG Wibisono, Totok; Yani, Tri Endang
Jurnal Industri Kreatif dan Kewirausahaan Vol 4 No 1 (2021): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2021
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v4i1.619

Abstract

Kelurahan Sambirejo merupakan salah satu kelurahan yang terletak di wilayah kota Semarang. Di kelurahan Sambirejo terdapat destinasi wisata religi yang terkenal sangat dibanggakan, yaitu Masjid Agung Jawa Tengah (MAJT). Hal ini merupakan potensi pasar yang bagus untuk berkembangnya UMKM, karena banyak wisatawan lokal maupun dari luar daerah yang berdatanngan. Tujuan Pengabdian Kepada Masyarakat adalah memberikan pengetahuan tentang kewirausahaan bagi ibu-ibu rumah tangga agar mau berwirausaha. Target yang ingin dicapai adalah ibu-ibu rumah tangga memahami tentang kewirausahaan, mempunyai semangat untuk berwirausaha, mempunyai ide untuk berwirausaha. Sehingga diharapkan pendapatan keluarga meningkat dan menciptakan lapangan kerja bagi lingkungannya. Metode yang digunakan adalah metode ceramah dan diskusi serta pelatihan pembuatan produk. Evaluasi dilakukan pada akhir kegiatan melalui kuesioner yang diberikan kepada seluruh peserta. Hasil dari pengabdian masyarakat ini adalah terjadinya peningkatan pengetahuan dan pemahaman masyarakat tentang kewirausahaan, peningkatan semangat untuk berwirausaha dan kemampuan menciptakan ide-ide baru untuk menjalankan wirausaha.
PENERAPAN PROMOSI DENGAN MEDIA SOSIAL PADA UMKM KUE MOCI “NAJAH” DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.160-165

Abstract

The "Najah" moci cake business is one of the MSMEs affected by the Covid-19 pandemic, where its business has experienced a decline. After the Covid-19 pandemic subsides in 2022, these MSMEs are starting to try to get back on their feet. However, sales results were not as expected. The small amount of sales of this moci product could be due to the fact that this product is not well known by the public. So far, activities to introduce products to the public or promotions have not been carried out. Therefore, it is very important for MSMEs to carry out promotional activities so that they are known to the wider community. This Community Service aims to help MSMEs in promotional activities via sosial media so that they can support the success of their business. The method for implementing community service activities is the training and mentoring method. After carrying out community service, there has been a positive change in the "Najah" moci cake MSME actors, where MSME actors can carry out promotional activities through sosial media, especially Facebook and Instagram. Keywords: Covid-19, Moci Cake, Sosial Media, Promotion, MSMEs
Upaya Kebangkitan UMK Kue Moci Najah Pasca Pandemi Covid-19 Melalui Strategi Pemasaran Di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
JMM - Jurnal Masyarakat Merdeka Vol 6, No 1 (2023): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v6i1.127

Abstract

Sejak awal tahun 2020 di seluruh dunia terjadi pandemi covid-19. Hal tersebut sangat berdampak buruk bagi seluruh sendi kehidupan manusia, tidak hanya di bidang kesehatan, akan tetapi juga di bidang sosial, politik, teknologi, dan juga dibidang ekonomi. Salah satu UMKM yang terdampak akibat pendemi covid-19 adalah UMKM Kue Moci Najah. UMKM ini terpaksa berhenti produksi selama sekitar dua tahun akibat menurunnya jumlah pembeli. Pada awal tahun 2022, pandemi covid-19 mereda dan masyarakat diperbolehkan kembali untuk beraktivitas, UMKM ini mulai mencoba bangkit kembali. Akan tetapi penjualan yang diperoleh belum sesuai dengan yang diharapkan.Pengabdian Kepada Masyarakat ini bertujuan membantu UMKM dalam rangka meningkatkan penjualan pasca pandemi Covid-19. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode penyuluhan dan pelatihan. Target yang ingin dicapai adalah mitra dapat menerapkan strategi pemasaran yang tepat sehingga dapat meningkatkan penjualan.Setelah dilakukan pengabdian masyarakat, telah terjadi perubahan yang positif pada pelaku UMKM kue moci Najah terhadap pengetahuan dan pemahaman dalam strategi memasarkan produk UMKM. Disamping itu Pelatihan yang diberikan dapat menambah ketrampilan bagi pelaku UMKM dalam melakukan pemasaran secara online.
Co-Authors Kuswardani, Dyah Corry Nurhidayati Nurhidayati Nuria Universari, Nuria Roestanto, Anantya Sujito Sujito Yani, Tri Endang Yuli Budiati