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Ilmi, Ulul
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Religion Aerospace Engineering Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Sistem Kontrol Kompor Gas Pintar Berbasis Internet Of Things (IoT) Fahrul Hidayat, Faruq Dwi; Abidin, Zainal; Ilmi, Ulul
Jurnal FORTECH Vol. 6 No. 2 (2025): Jurnal FORTECH
Publisher : FORTEI (Forum Pendidikan Tinggi Teknik Elektro Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56795/fortech.v6i2.6106

Abstract

Penggunaan kompor gas dalam rumah tangga memiliki risiko seperti kebocoran gas, kelalaian mematikan api, dan penggunaan gas berlebih yang dapat menyebabkan kebakaran. Penelitian ini bertujuan untuk merancang sistem kontrol kompor gas pintar berbasis Internet of Things (IoT) yang mampu meningkatkan keselamatan dan efisiensi penggunaan. Sistem ini dirancang menggunakan mikrokontroler ESP32, sensor suhu LM35, sensor gas MQ-2, sensor berat Load Cell, valve solenoid, dan modul pemantik otomatis, serta aplikasi Blynk sebagai antarmuka monitoring jarak jauh. Sensor akan mendeteksi suhu, berat tabung, dan keberadaan gas. Jika terjadi kebocoran gas atau suhu melebihi ambang batas, sistem secara otomatis akan mematikan aliran gas dan memberikan notifikasi melalui aplikasi. Berdasarkan hasil pengujian, sistem dapat mendeteksi gas pada konsentrasi 600 ppm, memutus aliran gas dengan waktu respon kurang dari 1 detik, serta dapat dikontrol dengan akurasi tinggi melalui aplikasi Blynk. Sistem ini terbukti efektif dalam meningkatkan keamanan dan memberikan kontrol otomatis terhadap penggunaan kompor gas
Dari Direct Selling ke Digital Branding: Strategi Pemasaran UMKM “ Bakpia Oma Dian” di Era Digital Dewi, Liana; Susanti, Liana Dewi; Ilmi, Ulul; Yusuf, M Fajar Baharudin; Kurniawati, Mutiara; Asih, Murni
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 13 No 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/3mee3s15

Abstract

Marketing plays a crucial role in ensuring business sustainability amid increasingly intense competition. This study aims to analyze the marketing strategy transformation from direct selling to digital branding at the MSME Bakpia Oma Dian located in Tanggulangin Village, Punggur District. The research employs a Participatory Action Research (PAR) approach, which integrates the research process with social transformation through three main strategies: collective commitment with the community, the involvement of local leaders, and the establishment of community-based institutions. The findings reveal that the digital branding strategies implemented include improving product quality, innovating flavors and packaging, setting affordable prices, choosing strategic business locations, and promoting products through social media platforms such as WhatsApp, Facebook, and Instagram. This transformation has successfully enhanced competitiveness and strengthened the brand image of Bakpia Oma Dian in the digital era. Keywords: Direct Selling, Digital Branding, Marketing Strategy, MSME, Digital Era.
Dari Direct Selling ke Digital Branding: Strategi Pemasaran UMKM “ Bakpia Oma Dian” di Era Digital Dewi, Liana; Susanti, Liana Dewi; Ilmi, Ulul; Yusuf, M Fajar Baharudin; Kurniawati, Mutiara; Asih, Murni
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 13 No 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/3mee3s15

Abstract

Marketing plays a crucial role in ensuring business sustainability amid increasingly intense competition. This study aims to analyze the marketing strategy transformation from direct selling to digital branding at the MSME Bakpia Oma Dian located in Tanggulangin Village, Punggur District. The research employs a Participatory Action Research (PAR) approach, which integrates the research process with social transformation through three main strategies: collective commitment with the community, the involvement of local leaders, and the establishment of community-based institutions. The findings reveal that the digital branding strategies implemented include improving product quality, innovating flavors and packaging, setting affordable prices, choosing strategic business locations, and promoting products through social media platforms such as WhatsApp, Facebook, and Instagram. This transformation has successfully enhanced competitiveness and strengthened the brand image of Bakpia Oma Dian in the digital era. Keywords: Direct Selling, Digital Branding, Marketing Strategy, MSME, Digital Era.
Co-Authors Afandi, Faizal Qurnia Ansania, Anggi Aprilia, Nada Ar Rizqi, Ahmad Bustanul Ali Ayu Ismi Hanifah Bachri, Affan Dewi Susanti, Liana Fahrul Hidayat, Faruq Dwi Fajar Baharudin Yusuf, Muhammad Feri Bani Ashari, M. Herawati, Novita Hikmah, Sofiatul Khoiriyah, Miftahul Kurniawati, Mutiara Liana Dewi Muiz Pratama, Abdul Mukhoyyaroh, Indah Murni asih Purnawan, Heri Resmi, Fitroh Rifky Aisyatul Faroh Salsabila Azzahra, Nazwa Sholikhin, Mochammad Susanti, Liana Dewi Tia Larasati, Erika Triliyani, Indah Wahid, Abdur Rohman Yusuf, M Fajar Baharudin Zainal Abidin