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Ilmi, Ulul
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Dari Direct Selling ke Digital Branding: Strategi Pemasaran UMKM “ Bakpia Oma Dian” di Era Digital Dewi, Liana; Susanti, Liana Dewi; Ilmi, Ulul; Yusuf, M Fajar Baharudin; Kurniawati, Mutiara; Asih, Murni
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 13 No 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/3mee3s15

Abstract

Marketing plays a crucial role in ensuring business sustainability amid increasingly intense competition. This study aims to analyze the marketing strategy transformation from direct selling to digital branding at the MSME Bakpia Oma Dian located in Tanggulangin Village, Punggur District. The research employs a Participatory Action Research (PAR) approach, which integrates the research process with social transformation through three main strategies: collective commitment with the community, the involvement of local leaders, and the establishment of community-based institutions. The findings reveal that the digital branding strategies implemented include improving product quality, innovating flavors and packaging, setting affordable prices, choosing strategic business locations, and promoting products through social media platforms such as WhatsApp, Facebook, and Instagram. This transformation has successfully enhanced competitiveness and strengthened the brand image of Bakpia Oma Dian in the digital era. Keywords: Direct Selling, Digital Branding, Marketing Strategy, MSME, Digital Era.
Dari Direct Selling ke Digital Branding: Strategi Pemasaran UMKM “ Bakpia Oma Dian” di Era Digital Dewi, Liana; Susanti, Liana Dewi; Ilmi, Ulul; Yusuf, M Fajar Baharudin; Kurniawati, Mutiara; Asih, Murni
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 13 No 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/3mee3s15

Abstract

Marketing plays a crucial role in ensuring business sustainability amid increasingly intense competition. This study aims to analyze the marketing strategy transformation from direct selling to digital branding at the MSME Bakpia Oma Dian located in Tanggulangin Village, Punggur District. The research employs a Participatory Action Research (PAR) approach, which integrates the research process with social transformation through three main strategies: collective commitment with the community, the involvement of local leaders, and the establishment of community-based institutions. The findings reveal that the digital branding strategies implemented include improving product quality, innovating flavors and packaging, setting affordable prices, choosing strategic business locations, and promoting products through social media platforms such as WhatsApp, Facebook, and Instagram. This transformation has successfully enhanced competitiveness and strengthened the brand image of Bakpia Oma Dian in the digital era. Keywords: Direct Selling, Digital Branding, Marketing Strategy, MSME, Digital Era.
Sistem Kontrol Buka Tutup Atap Stadion Menggunakan Sensor LDR dan Hujan Berbasis IOT Aditya Pradana, Rio; Abidin, Zainal; Ilmi, Ulul
Jurnal FORTECH Vol. 7 No. 1 (2026): In Progress
Publisher : FORTEI (Forum Pendidikan Tinggi Teknik Elektro Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56795/fortech.v7i1.7103

Abstract

The advancement of modern stadiums encourages the integration of technologies that enhance comfort and protection for both spectators and players, particularly in response to changing weather conditions. This study aims to design and implement an automatic stadium roof control system based on the Internet of Things (IoT) using an ESP32 microcontroller. The system employs an LDR sensor to detect light intensity and a raindrop sensor to detect rainfall. Sensor data are processed by the ESP32, which controls a gearbox motor via an L298N motor driver. The system is integrated with the Blynk application, enabling real-time remote monitoring and control via smartphone. Experimental results show that the LDR sensor produced ADC values of 3763 (dark), 1040 (bright), and 638 (very bright), while the rain sensor responded within one second when exposed to water. The ESP32 pins functioned correctly with 3.3V outputs, the gearbox motor responded well to driver commands, and the Blynk application displayed data in real time without delay. This prototype demonstrates potential application in small- to medium-scale stadiums and can serve as a reference for the development of IoT-based smart sports facility management.
Sistem Kontrol Buka Tutup Atap Stadion Menggunakan Sensor LDR dan Hujan Berbasis IOT Aditya Pradana, Rio; Abidin, Zainal; Ilmi, Ulul
Jurnal FORTECH Vol. 7 No. 1 (2026): In Progress
Publisher : FORTEI (Forum Pendidikan Tinggi Teknik Elektro Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56795/fortech.v7i1.7103

Abstract

The advancement of modern stadiums encourages the integration of technologies that enhance comfort and protection for both spectators and players, particularly in response to changing weather conditions. This study aims to design and implement an automatic stadium roof control system based on the Internet of Things (IoT) using an ESP32 microcontroller. The system employs an LDR sensor to detect light intensity and a raindrop sensor to detect rainfall. Sensor data are processed by the ESP32, which controls a gearbox motor via an L298N motor driver. The system is integrated with the Blynk application, enabling real-time remote monitoring and control via smartphone. Experimental results show that the LDR sensor produced ADC values of 3763 (dark), 1040 (bright), and 638 (very bright), while the rain sensor responded within one second when exposed to water. The ESP32 pins functioned correctly with 3.3V outputs, the gearbox motor responded well to driver commands, and the Blynk application displayed data in real time without delay. This prototype demonstrates potential application in small- to medium-scale stadiums and can serve as a reference for the development of IoT-based smart sports facility management.
Co-Authors Aditya Pradana, Rio Afandi, Faizal Qurnia Ansania, Anggi Aprilia, Nada Ar Rizqi, Ahmad Bustanul Ali Ayu Ismi Hanifah Bachri, Affan Dewi Susanti, Liana Fahrul Hidayat, Faruq Dwi Fajar Baharudin Yusuf, Muhammad Feri Bani Ashari, M. Herawati, Novita Hikmah, Sofiatul Khoiriyah, Miftahul Kurniawati, Mutiara Liana Dewi Muiz Pratama, Abdul Mukhoyyaroh, Indah Murni asih Purnawan, Heri Resmi, Fitroh Rifky Aisyatul Faroh Salsabila Azzahra, Nazwa Sholikhin, Mochammad Susanti, Liana Dewi Tia Larasati, Erika Triliyani, Indah Wahid, Abdur Rohman Yusuf, M Fajar Baharudin Zainal Abidin