Article Per Year (5 Year)
p-Index From 2020 - 2025
2.383
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Bahasa Rupa POLYGLOT Jurnal Sinergitas PkM & CSR Jurnal Strategi Desain dan Inovasi Sosial de-lite Imatype: Journal of Graphic Design Studies Jurnal Dimensi DKV Seni Rupa dan Desain
Hananto, Brian Alvin
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
Pengaruh Customer Satisfaction, e-service Quality, dan Trust terhadap e-wom Tokopedia di Indonesia Hananto, Brian Alvin; Indrawan, Indrawan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 1 (2023): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i1.73-86

Abstract

This study aims to see the effect of customer satisfaction, e-service quality, and trust towards e-wom using Tokopedia as the research’s object. For this research, data is collected using an online questionnaire. The number of respondents for this research is 133. For data analysis, the author uses PLS-SEM using SmartPLS. This research results show that customer satisfaction and trust positively affect E-Wom, while E-service quality does not positively affect E-Wom.
Co-Authors Alfiansyah Zulkarnain Anita, Michelle Aurellia, Medelyn Calista, Helena Calvin, Lorentius Chen, Carren Miquella Ferdinand Indrajaya, Ferdinand Hardjono, Sharon Heryanto, Naldo Yanuar Indrawan Indrawan Katoppo, Martin Luqman Liman, Sheena Y. Melini, Ellis Nugroho, Bambang T. A. Onelim, Onieque Pramono, Rudy Soenarjo, Hady Suripto, Chyntia A. Suwandi, Chelsey Tumilisar, Yolanda Ruth Theophanie Taruli Wibowo, Klarissa N. Wijaya, Ade Maradhona Shantio