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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Journal of Indonesian Management JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. The Es Economics and Entrepreneurship Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PEDAMAS (Pengabdian Kepada Masyarakat)
Herfianti, Meiffa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENINGKATAN PENGETAHUAN TENTANG WISATA DESA D6 BUKIT MAKMUR KECAMATAN PINANG RAYA BENGKULU UTARA Njoman Ari Pribowo, Muhammad Galy; Herfianti, Meiffa; Islamuddin, Islamuddin; Febriansyah, Erwin
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Perkembangan teknologi komputer telah merubah gaya hidup masyarakat, dimana masyarakat semakin dimudahkan dalam mendapatkan informasi dan melaksanakan aktifitasnya dengan berbagai aplikasi dan gadget. Hal ini menjadi peluang dalam pengelolaan desa wisata, sehingga pengelola desa wisata mampu secara interaktif terhubung dengan wisatawan dengan memanfaatkan media sosial. Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara merupakan salah satu desa yang memiliki potensi objek wisata yang bisa dikembangkan dan dipromosikan melalui multimedia.  Danau buatan / Embung merupakan potensi objek wisata yang menjanjikan dari Desa D6 Bukit Makmur, namun pengelolaannya masih belum optimal. Oleh karena itu tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kemampuan warga untuk memvb promosikan potensi desa wisata. Metode yang digunakan adalah penyuluhan dan pelatihan multi media kepada warga desa selain itu melakukan observasi, wawancara dan dokumentasi yang dilakukan kepada perwakilan pemerintah desa dan tokoh masyarakat. Kemudian disusun suatu strategi pengembangan dan promosi desa wisata menggunakan multimedia dan sosial media. Strategi tersebut antara lain pengotimalan website desa wisata dengan menggunakan search engine optimizer dan  pemanfaatan platform media sosial yang tepat. Hasil dari pengabdian masyarakat ini, peserta mampu memproduksi karya multi media yang dapat digunakan sebagai sarana promosi Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara. Kata Kunci: Desa Wisata, Media Sosia, Multimedia, Promosi.
PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU Siregar, Imelda Rahma; Herfianti, Meiffa; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze how Brand personality and Brand awareness affect the loyalty of iphone users among UMB management students. The research method used is quantitative with a multiple linear regression approach. Data was collected through a questionnaire that was distributed to respondents who were iphone users. The sample used was 120 respondents. The results of the study showed that there was a positive and significant influence of brand personality on user loyalty, with a t-value of 4.583 and a significance of 0.000. This shows that Brand Personality is in the good category. In addition, brand awareness also has a positive effect on user loyalty, with a t-value of 8.413 and a significance of 0.000 which shows that it is in the good category. Furthermore, the results of the simultaneous analysis (f-test) showed that Brand Personality (X1) and Brand Awareness (X2) together or simultaneously had a significant influence on User Loyalty, with a calculated f value of 130,288 and a significance of 0.000. This proves that these two variables complement each other in providing a better experience to users. Keywords: Brand Personality and Brand Awareness, and Loyalty User
PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ACER Putra, Heri Septiadi; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Purchase decisions can be influenced by various factors, including country of origin and perceived quality. This study aims to determine the influence of country of origin and perceived quality on the purchase decision of Acer laptops at the Muhammadiyah University of Bengkulu Students both partially and simultaneously. This study uses a quantitative research method with data collection techniques through questionnaires filled out by 75 respondents and analyzed using multiple linear analysis techniques.The results of the study showed that  the country of origin and perceived quality had a positive and significant influence partially or simultaneously on the purchase decision of Acer laptops with a t-value (2,922) < a table t-value (1,666) and a t-sig value (0.005) > α (0.05) on the county of origin variable, on  the perceived quality t-value variable ( 3,352 ) > the value of the t table (1.666) and the value of t sig (0.001) < α (0.05) with the value of f value of the Fcalculate value of 65,348 > F of the table (3.13) and the significance value of F sig (0.000) < α (0.05). This means that consumers consider the country of origin of the product and the perceived quality of the product before making a purchase decision. This research can contribute to the development of marketing strategies and product promotion on acer laptops The influence of country of origin and perceived quality on the purchase decision of acer laptops at the Muhammadiyah University of Bengkulu Students by 0.645 or 64.5% Key Words : Country Of Origin, Perceived Quality, Keputusan Pembelian
PENGARUH MEDIA SOSIAL DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN HP IPHONE SECOND DI MARKETPLACE FACEBOOK (STUDI KASUS MAHASISWA UMB) Prasetya, Onky Dwie; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of social media and brand trust on the purchasing decisions of second-hand mobile phones (HP)Iphone  on the Facebook marketplace. The sampling method used in this research was proportional area random sampling. The study was conducted using a descriptive quantitative approach and involved a total of 69 respondents. Data were collected through the distribution of questionnaires. Data analysis was carried out using instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing (t-test). The results of the t-test for the social media variable showed that t calculated > t table (4.252 > 1.667) and sig (0.00 < 0.05). For the brand trust variable, the t-test also showed a significant result, with t calculated > t table (3.679 > 1.667). The results of the F-test indicated that the F calculated = 47.508 > F table = 3.13, and the significance value was 0.00 < 0.05. From these findings, it can be concluded that social media and brand trust have a significant and simultaneous influence on the purchasing decisions of second-hand mobile phones on the Facebook marketplace.   Keywords: Social Media, Brand Trust, Purchase Decision
Co-Authors Andaresta, Alfina Melati Andusti, Desva Angraini, Ria Arliando, Yode Ayudho Selviani Eka Pertiwi, Dinal Ekowati, Sri Febriansyah, Erwin Ferina, Zahrah Indah Fransisco, Lee Hanila, Siti Indah Yuliani Irayani, Irayani Islamuddin Islamuddin, Islamuddin Kresnawati, Kresnawati Kurnia Nengsih, Mimi Kusuma, Merta Muhamad Galy Njoman Ari Pribowo Nengsih, Mimi Kurnia Njoman Ari Pribowo, Muhammad Galy Nopriadi Nopriadi Novianti, Rike Prasetya, Onky Dwie Pribowo, Muhamad Galy Njoman Ari Putra P, Roynaldi Putra, Heri Septiadi Ristiyanto, M. Ristiyanto Safutra, Effan Sari, Endah Permata Sartoni, Arius Siregar, Imelda Rahma Sri Wahyuni, Mirra Susena, Cahya vanesa, Dela Wahyuni, Mirra Sri Wati, Zelin Widia Wijaya, Ermy Yudi Partama Putra Yulinda, Ade Tiara