Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal ABM Mengabdi

Diversivikasi Produk dan Pemasaran Berbasis IT untuk Meningkatkan Nilai Tambah Omzet Penjualan UMKM Tempe Bagong Rusno, Rusno; Putra, Dwi Fauzia; Susanto, Gaguk; Kusufa, Roni Alim Ba’diya; Firdaus, Riril Mardiana; Fakih, Abdul; Ningrum, Putri Setyo
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1488

Abstract

Tempe Bagong UMKM is a business engaged in processing soybeans into traditional tempeh. The problems that occur in Tempe Bagong UMKM Partners include not having other tempeh product variations, tempeh bagong product packaging is still absent, and the marketing process is still being sold in small stalls around the village. The community service approach method used to help partner problems is Participatory Learning and Action (PLA). The steps of the Participatory Learning and Action (PLA) approach are characterized by socialization, discussion, and direct training practices. The stages of this community service activity are pre-training, education stage, practice stage, mentoring stage, and evaluation stage. Through this community service, diversification is produced in the form of tempeh bungkil which is a mixture of soybeans, soybean skin, copra, and peanuts. This product is packaged more attractively to increase its selling value. In addition, digital marketing is also carried out through digital marketing
Digitalisasi Produksi Olahan Kunyit Asam: Meningkatkan Nilai Tambah Dan Kualitas Produk Di Era Industri 4.0 Kusufa, Roni Alim Ba'diya; Firdaus, Riril Mardiana; Dwanoko, Yoyok Seby; Meviana, Ika; Saputra, Rizal Dwi
Jurnal ABM Mengabdi Vol 12 No 1 (2025): Juni
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v12i1.1582

Abstract

The processing of tamarind turmeric as a traditional herbal drink has great potential for development in Indonesia. However, MSME actors still face various challenges, such as limited technology, low production efficiency, and restricted market access. This research aims to analyze the role of digitalization in enhancing the added value and quality of processed turmeric products in the era of Industry 4.0. Digitalization not only accelerates the production process through automation but also ensures better quality standards, including in terms of cleanliness, food safety, and product consistency. The purpose of this activity is to help resolve the issues faced by the MSME Tirtha Shanum, specifically regarding the production of turmeric and tamarind products. The approach offered to assist partners with their issues is Participatory Learning and Action (PLA). The steps of the Participatory Learning and Action (PLA) approach are characterized by socialization, discussion, and hands-on training practices. The research location was determined purposefully, namely the Tirtha Shanum MSME. Based on the results of this study, digitalization has proven to be an effective solution in enhancing efficiency, quality, and market access for processed tamarind products. Thus, digitalization becomes an important step in the development of tradition-based products that can compete in the modern era.
Peningkatan Value Added dan Product Quality Produk Olahan Lidah Buaya melalui Metode PLA pada UMKM Tirtha Shanum Kusufa, Roni Alim Ba'diya; Firdaus, Riril Mardiana; Dwanoko, Yoyok Seby; Meviana, Ika; Andiyansya, Moch Farid
Jurnal ABM Mengabdi Vol 10 No 2 (2023): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v10i2.1333

Abstract

The UMKM actors will get value added to the results of their business when the management of the output of production is done in a proper and correct way. Good added value can be seen in good production outputs, attractive packaging, healthy, hygienic, safe, and have a lot of flavor variations and are acceptable to the wider market. In addition to value added, product quality also has a very important role for every entrepreneur in running their business. Product quality is among the relatively most influential aspects of product purchase decisions. The objective of this activity is to help solve the problem of UMKM Tirtha Shanum, which is the production of crocodile processing. The approach offered to help partner issues is Participatory Learning and Action (PLA). Participatory Learning and Action (PLA) approaches are characterized by socialization, discussion, and practical training in person. Product processing innovations evolved by creating a variety of processed products based on crocodile tongue. UMKM Tirtha Shanum also processed the crocodile tongue plant into a coconut tongue beverage with bottle and cup siller packaging, candy crocus tongue packaging tubes toples and standing pounc window ziplock sealer, and coconut Tongue powder packaging paper standing Pounc.
Aplikasi Teknologi Produksi Modern Dan Manajemen Berbasis IT Untuk Meningkatkan Product Quality, Value Added Dan Pemasaran UMKM Tirtha Shanum Malang Firdaus, Riril Mardiana; Kusufa, Roni Alim Badi’ya; Susanto, Gaguk; R., Yuke Miranda; D., Evangeline Renata
Jurnal ABM Mengabdi Vol 12 No 2 (2025): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v12i2.1750

Abstract

The application of modern production technology in the era of Industry 4.0 is the main key to increasing efficiency, quality, and competitiveness in small and medium-sized enterprises. UMKM will obtain good product quality if their production is supported by modern and sophisticated production equipment. In addition, added value in a product also plays an important role in increasing product sales. Good product quality and added value can be seen in good production results, attractive, healthy, hygienic, safe packaging, and having many packaging variants that can be accepted by a wider market. Tirtha Shanum SMEs have not implemented IT-based marketing management so that their products are not widely known by the public. Tirtha Shanum UMKM managed by Arik Exstrada in Kepanjen, Malang, have been operating for about 5 years using young coconut raw materials from local farmers. This business faces obstacles such as limited production equipment, packaging without a trademark, and not utilizing online marketing. Financial management is still mixed with family finances. The business employs 10 casual laborers and produces approximately 110 packages of coconut chips per day (equivalent to 11 kg post-oven), each weighing 100 grams and costing Rp 15,000. Gross daily revenue reaches Rp 1,650,000, with a net profit of approximately Rp 412,500 per day.