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PENERAPAN TEKNIK MONTAGE EDITING DALAM PEMBUATAN VIDEO COMPANY PROFILE SEKRETARIAT DAERAH KOTA BOGOR Nuranijiwa, Nadila; Rahmawati, Alfi; Kuntoro, Diadji
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48217

Abstract

This study is motivated by the suboptimal delivery of institutional information by the Regional Secretariat of Bogor City, particularly in utilizing engaging and communicative audiovisual media in the digital era. This study aims to analyze the editing process of a company profile video, examine the application of montage editing techniques based on Eisenstein’s theory, and evaluate its effectiveness through Instagram Reels. The study employs a practice-based approach with a project-based method, carried out collaboratively by a production team through systematic stages with continuous evaluation. The results show that montage editing is able to create a dynamic visual flow, clarify narrative structure, and enhance information delivery through integrated visual and audio elements. Furthermore, distribution via Instagram Reels increases audience reach and user engagement. In conclusion, montage editing proves effective in delivering concise, engaging, and easily understood institutional information while strengthening the organization’s image in digital media.
BPKP RI public communication through instagram social media utilization Wulandary, Mayva Eka; Rahmawati, Alfi
JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) Vol 9, No 3 (2025): Mei
Publisher : Program Studi Pendidikan Administrasi perkantoran FKIP UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jikap.v9i3.102328

Abstract

Abstrak: Media sosial saat ini menjadi sarana strategis dalam membangun komunikasi publik instansi pemerintahan, salah satunya Badan Pengawasan Keuangan dan Pembangunan Republik Indonesia (BPKP RI). Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial instagram dalam menjalankan komunikasi publik di BPKP RI menggunakan teori 4C. Teori 4C yang digunakan adalah teori dari Chris Heuer dengan menggunakan metode kualitatif deskriptif. Penelitian ini menggunakan teknik pengambilan wawancara, observasi serta studi literatur. Hasil penelitian ini menunjukkan bahwa pemanfaatan media sosial instagram dalam menjalankan komunikasi publik di BPKP RI telah mengimplementasikan teori 4C oleh Chris Heuer. Terdapat 4 aspek yaitu Context ditunjukkan dari isi konten yang relevan dengan fungsi lembaga. Communication dilihat dari cara menyampaikan informasi menggunakan format foto, video, serta interaksi di kolom komentar menggunakan bahasa yang komunikatif. Collaboration ditunjukkan melalui hubungan antarlembaga yang informasinya diunggah menggunakan fitur collab instagram. Connection dapat dilihat melalui penggunaan sapaan dan keaktifan dalam menjawab komentar terhadap pengikutnya. Temuan ini menunjukkan bahwa strategi komunikasi publik BPKP RI melalui instagram telah memanfaatkan media sosial secara efektif untuk membangun hubungan yang lebih dekat dan partisipastif dengan masyarakat Kata kunci : kolaborasi; komunikasi; koneksi; konteks; kontenAbstract: Social media has become a strategic tool for building public communication within government institutions, including the Financial and Development Supervisory Agency of the Republic of Indonesia (BPKP RI). This study analyzes the utilization of Instagram social media in implementing public communication at BPKP RI using Chris Heuer's 4C theory. This research employs a descriptive qualitative method with data collection conducted through interviews, observation, and literature review. The findings demonstrate that BPKP RI has successfully implemented the four aspects of Chris Heuer's 4C theory in its Instagram-based public communication strategy. Context is reflected through content that aligns with the institution's functions. Communication is evident in information delivery methods using photos, videos, and interactive comment section engagement with communicative language. Collaboration is demonstrated through inter-agency relationships displayed via Instagram's collaboration feature. Connection is manifested through greetings and active responses to followers' comments. These findings indicate that BPKP RI's public communication strategy via Instagram has effectively utilized social media to foster closer and more participatory relationships with the public. Keywords : collabration; communcation; connection; content; context