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Inovasi Kemasan Olahan Ikan Bandeng sebagai Produk Unggulan Masyarakat Pesisir Desa Ambulu Kecamatan Losari, Kabupaten Cirebon Arie Susetio Utami; Chamidah, Nurul; Johan
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 8 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

Desa Ambulu merupakan desa pesisir yang berada di pantai utara Jawa Kabupaten Cirebon. Komoditi utama des aini adalah ikan bandeng yang dibudidayakan melalui tambak. Produk turunannya berupa olah ikan bandeng seperti bandeng gepuk dan bandeng presto. Usaha masyarakat ini memiliki tantangan berupa kemasan produk yang kurang menarik, sehingga menghambat mereka untuk memasuki pasar yang lebih besar. Berdasarkan masalah tersebut diperlukan edukasi tentang kemasan dan pengembangan pada kemasan produk bandeng agar mampu menarik konsumen dan mampu mendukung identitas produk lokal ikan bandeng. Metode pelaksanaan kegiatan pengabdian ini diawali dengan analisis masalah, memilih jenis bentuk dan desain kemasan, membuat desain branding, sosialisasi inovasi kemasan, dan evaluasi. Inovasi kemasan dirancang sebagai wadah, pelindung produk, penguatan identitas lokal dan memberikan nilai jual secara utuh. Terdapat dua inovasi kemasan yang bertujuan untuk memberikan variasi kemasan dan penyesuaian isi produk. Inovasi ini dihasilkan dari program pengabdian kepada masyarakat dari Universitas Muhammadiyah Cirebon untuk pengembangan ekonomi dan pemasaran produk unggulan desa pesisir di Cirebon.
The Role of Communication in Structuring Religionists and the Military for Blue Economy Development Chamidah, Nurul; Rosyidi, Moch. Imron; Putra, Andri Azis; Suwarno, Panji
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12598

Abstract

The development of Indonesia’s Blue Economic Zone relies on effective communication structures to facilitate coordination among key stakeholders. However, the interaction between religious leaders and the military in this process presents structural challenges that impact collaboration efforts. Using Giddens’ Structuration Theory as a framework, this study examines how communication dynamics shape the roles of these two groups in the Blue Economy’s development.This qualitative case study was conducted across six Indonesian provinces, involving informants from the TNI, religious leadership, and local communities. Findings indicate that collaboration remains weak, as discussions rarely prioritize joint efforts—accounting for less than 50% of total deliberations. Moreover, differing interpretations of economic development create contrasting discourses: the military emphasizes security and strategic control, while religious leaders focus on ethical stewardship and community welfare. This structural disconnect hinders cohesive policy-making and implementation.To bridge this gap, the study suggests the establishment of an ad hoc communication task force to foster structured dialogue and legitimacy between these actors. These findings contribute to the understanding of communication in multi-stakeholder governance and highlight the need for adaptive institutional structures in Blue Economy initiativesKeywords: Structuration, Religionist and Military, Development Communication ABSTRAKPengembangan Zona Ekonomi Biru di Indonesia bergantung pada struktur komunikasi yang efektif untuk memfasilitasi koordinasi di antara para pemangku kepentingan utama. Namun, interaksi antara pemuka agama dan militer dalam proses ini menghadirkan tantangan struktural yang berdampak pada upaya kolaborasi. Dengan menggunakan Teori Strukturasi Giddens sebagai kerangka analisis, penelitian ini mengkaji bagaimana dinamika komunikasi membentuk peran kedua kelompok tersebut dalam pengembangan Ekonomi Biru. Penelitian ini menggunakan metode studi kasus kualitatif yang dilakukan di enam provinsi di Indonesia, dengan informan yang terdiri dari anggota TNI, pemuka agama, dan komunitas lokal. Hasil penelitian menunjukkan bahwa tingkat kolaborasi masih lemah, di mana diskusi terkait pengembangan Ekonomi Biru jarang menempatkan kerja sama sebagai prioritas utama—tercatat bahwa kolaborasi hanya dibahas dalam kurang dari 50% dari total diskusi yang dilakukan. Selain itu, terdapat perbedaan interpretasi mengenai konsep pembangunan ekonomi, di mana militer lebih menitikberatkan pada aspek keamanan dan kontrol strategis, sedangkan pemuka agama lebih berfokus pada pengelolaan etis serta kesejahteraan masyarakat. Ketidaksinambungan struktural ini menghambat perumusan kebijakan yang kohesif serta implementasi program secara efektif. Untuk menjembatani kesenjangan ini, penelitian ini merekomendasikan pembentukan gugus tugas komunikasi ad hoc guna mendorong dialog yang lebih terstruktur serta membangun legitimasi antara kedua aktor tersebut. Temuan ini memberikan kontribusi dalam pemahaman komunikasi dalam tata kelola multi-pemangku kepentingan serta menekankan perlunya struktur kelembagaan yang adaptif dalam inisiatif Ekonomi Biru.Kata Kunci:  Ekonomi Lokal, Komunikasi Kewirausahaan, Mitos, Pariwisata Berkelanjutan, Wisata Religi.
PERSEPSI IBU RUMAH TANGGA MENGENAI KASUS VOICE PHISHING DI KABUPATEN CIREBON Gani, Julia; Chamidah, Nurul; Aziza, Dina Kholis
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 8 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i8.11761

Abstract

This research aims to determine the perceptions of housewives in Cirebon Regency regarding voice phishing, which is a mode of telephone fraud that is currently widespread. Using qualitative research methods, this research systematically describes and analyzes the facts and characteristics of these perceptions. Housewives as research subjects were chosen because they are considered a group that is vulnerable to voice phishing cases, due to the main factor, namely, a lack of understanding of information and communication technology. Data collection was carried out through in-depth interviews, observation and documentation of housewives who had been victims of voice phishing. The research results show that the majority of housewives in Cirebon Regency have a low understanding of voice phishing techniques and modes. This is caused by a lack of digital literacy and awareness about the dangers of cybercrime. Respondents expressed that they felt worried and unsafe when using telecommunications devices due to the increasing risk of fraud. This research identified several factors that influence housewives' perceptions and vulnerability to voice phishing, including low digital literacy, lack of access to information, and high trust in unknown callers. This research also underlines the importance of education and counseling regarding digital security as an effort to prevent voice phishing among housewives. The conclusion of this research emphasizes that prevention efforts such as increasing digital literacy and educational campaigns regarding voice phishing need to be increased to protect housewives from the risk of telephone fraud. With a better understanding of this method, it is hoped that housewives in Cirebon Regency can be more alert and protect themselves from the threat of voice phishing.
Religion and Military: Communication Synergy and Collaboration in Blue Economy Development Program in Indonesia Chamidah, Nurul; Rosyidi, Moh. Imron; Suwarno, Panji; Putra, Andri Azis
Golden Ratio of Social Science and Education Vol. 5 No. 1 (2025): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i1.1191

Abstract

Indonesia possesses vast maritime potential, notably exemplified by the mangrove ecosystems along its coastal regions. The effective management of marine resources necessitates an integrated and comprehensive model. This necessity has predominantly been addressed through the blue economy framework. The defense of national territory inherently involves military engagement; however, sole management of coastal areas by the military presents potential challenges. Consequently, the involvement of religious groups is essential to facilitate communication and promote the blue economy initiatives within these coastal zones. This study's primary objective is to enhance coastal communities' welfare through the synergy between religious institutions and military forces. The findings indicate that spiritual and military entities have independently undertaken mangrove conservation efforts. While both parties acknowledge the necessity of collaborative action for developing a mangrove-based blue economy, such collaboration has yet to be realized due to the absence of a formal legal framework. The synergy between religious groups and the military occurs organically, rooted in a shared historical legacy of contributing to the formation of the Indonesian nation and supporting national development efforts. Effective program collaboration requires the presence of development actors capable of serving as catalysts to unify these two sectors. Mangrove conservation activities remain largely ceremonial, lacking structured oversight and sustainability measures for implementing a comprehensive, role-specific, and goal-oriented program.
Innovation in Packaging and Informative Leaflets for Handwritten Batik Products Using Natural Dyes from Ciwaringin, Cirebon Regency, Indonesia Chamidah, Nurul; Mansur, Daduk Merdika; Jannah, Nabilah Nurul
Golden Ratio of Community Services and Dedication Vol. 5 No. 1 (2025): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i1.1216

Abstract

Ciwaringin batik is one of the distinctive batik styles from Cirebon Regency. Its uniqueness is expressed through narrative batik designs created by boarding school students and the values embedded in its motifs, writing techniques, and natural dyes. However, the value and price of this batik have not been complemented by packaging that effectively communicates the product's special qualities. This community service program, employing a research and development (R&D) approach, aims to create innovative packaging designs and informative leaflets that highlight the uniqueness of the product. During the research phase, observational studies and documentation analysis of the packaging used by artisans were conducted, followed by identifying accessible packaging innovation designs that the batik artisan community and cooperatives could easily adopt. The development stage involved designing packaging innovations and leaflets, along with testing and implementing these innovations. The program has resulted in three marketing innovations. A standardized black packaging color was introduced to showcase the elegance and sturdiness of Ciwaringin batik. This packaging is easily accessible to artisans and can be purchased in-store and online. Incorporating Ciwaringin's regional name as a logo represents the geographical indication and is collectively owned by all artisans. Using written narrative stories to convey information, enhancing access to and dissemination of knowledge about the batik.
Ciwaringin Exclusive Batik: Branding Image as be strategic Communication for Marketing Ciwaringin Batik Chamidah, Nurul; Daduk Merdika Mansur; Nabilah Nurul Jannah
Indonesian Journal of Social Responsibility Review (IJSRR) Vol. 4 No. 2 (2025): Oktober
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/px9p0b89

Abstract

Branding image menjadi strategi komunikasi pemasaran produk batik tulis pewarna alam Ciwaringin diantara produk batik lainnya di Cirebon. Penelitian ini menggunakan analisis kualiatif eksploratif. Penelitian dilakukan dengan dilakukan menggali data melalui serangkaian observasi, wawancara dan studi dokumentasi. Pengggalian informasi kemudian diolah untuk mendapatkan konsep branding image yang sesuai dengan kondisi produk dan strategi komunikasi pemasaran. Hasil penelitian menunjukan bahwa keunggulan produk berupa pewarna alam menjadi kekuatan branding image. Branding image dituangkan dalam bentuk tagline yang berfungsi sebagai logo yang dapat digunakan oleh pangrajin dan koperasi dalam melakukan pemasaran.