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Land Conversion and Changes in Agricultural Communities at Cimanuk Subdistrict, Pandeglang Regency Kusdiane, Susvia Delta; Soetarto, Endriatmo; Sunito, Satyawan
Sodality: Jurnal Sosiologi Pedesaan Vol. 6 No. 3 (2018): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.714 KB) | DOI: 10.22500/sodality.v6i3.23465

Abstract

Cimanuk Subdistrict is known with rice brand called “beras cimanuk”, which is a quality rice-producing area in Pandeglang Regency, but land use due to regional development has affected the lives of farmers, especially the younger generation of local farmers. This study aims to see how the conversion of agricultural land has a significant impact on social change in society, especially in the survival of generations of farmers. Data collection was conducted from April to June 2016 with interview techniques involving 21 informants consisting of tenants, landowners, surrounding communities, and agricultural extension agents. Data analysis was carried out descriptively. The results of the study concluded that land use change affected the declining role of agriculture in the socio-economic life of the community. the fading of the meaning of agricultural land became a driver in the difficulty of realizing the regeneration of farmers in Cimanuk subdistrict
Pemanfaatan Marketplace Shopee Sebagai Solusi Pemasaran Digital Bagi Generasi Z di Pedesaan Nurdin, Ibnu Phonna; Miska Raihani, Wilda; Putri, Annisah; Yulianda, Riki; Keumalawati, Cut; Handayani, Gusti; Kusdiane, Susvia Delta; Asri, Muh.; Mustaqim
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v5i2.491

Abstract

Introduction: The development of digital technology has opened up new opportunities in online marketing through E Commerce. This provides benefits for all people who want to market their products through the marketplace, especially for Generation Z in rural areas. Objective: This service program aims to provide education for Generation Z in rural areas so that they are able to expand their marketing network through the Shopee application. Method: This activity is carried out online so that all Generation Z in rural areas in various regions can participate in this activity. This service activity consists of 4 activities, namely: 1. Introduction to the Shopee application as a marketplace, 2. Creating a shop at Shopee, 3. Strategies for increasing sales at Shopee, and 4. Order and delivery management. Result: The results of the activity showed that after the education was carried out, Generation Z understood and understood the concept and Shopee application used. In addition, the participants also actively listened and asked questions related to the material that they did not understand. Conclusion: Therefore, it can be concluded that this service has a positive impact on Generation Z in rural areas. The role of the relevant government is needed to ensure the sustainability of this online marketing. Some of the things needed are related to funding and facilities for Generation Z business actors in rural areas
Optimalisasi Potensi Gen Z Di Pedesaan Dalam Mengikuti Seleksi CPNS 2024 Nurdin, Ibnu Phonna; Fatia, Dara; Putri, Annisah; Nisa, Uswatun; Sjafei, Saleh; Yulianda, Riki; Chadijah, Devi Intan; Tullah, Rachmat; Asri, Moh.; Kusdiane, Susvia Delta; Sholihah, Fasih Vidiastuti
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.150

Abstract

The narrowing of the workplace is one of the reasons for the high unemployment rate in Indonesia. This unemployment is also experienced by Generation Z, who are in the territory of Indonesia in general and the province of Aceh in particular. Therefore, it takes skills and skills for Generation Z to get a job. In addition to being an alternative job, being a civilian apparatus of the state also helps the government to realize the golden generation in 2045 because who will be the PNS at that time many are from Generation Z. There are 3 main activities given during this training: provision of choosing the right formation and instance, provisioning provisions for passing grade CPNS approval, and provision filling answers at the time of the CAT test. These three main activities are the core activities that are mandatory, followed by Generation Z as an initial step for implementing the CPNS test in 2024. The results of this dedication demonstrate that the participants understand the material given. The hope of this activity is that the participants can pass the CPNS test in 2024. 
Penggunaan Media Sosial Dalam Aktivitas Jual-Beli Online di Kalangan Masyarakat (Studi Kasus : Pada Pelaku Usaha Online Shop di Kota Serang) Al Yas'a, M Dissha Najiah; Kusdiane, Susvia Delta; Adzkia, Afaf Fadhila; Jalaludin, Ega; Lizein, Baandaalr
Sosio-Didaktika: Social Science Education Journal Vol. 12 No. 2 (2025)
Publisher : Faculty of Educational Sciences, UIN (State Islamic University) Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v12i2.47119

Abstract

The rapid development of technology has facilitated access to information and influenced the pattern of people's economic activities, including in the field of buying and selling. Trade that was originally carried out conventionally has now begun to shift to digital platforms, especially social media. This study aims to examine the use of social media in online buying and selling activities by business actors in Serang City. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation of six online business actors. The results showed that online buying and selling activities through social media are generally carried out as a hobby and spare time filler, not as a main job. Businesses utilize various platforms such as WhatsApp, Facebook, Instagram, and TikTok, and pay attention to the visual quality of products to attract consumers. Interestingly, consumers' decision to buy products is not solely based on need, but is also influenced by popular trends. This phenomenon shows that social media not only serves as a marketing tool, but also influences people's consumptive behavior. Keywords: Social Media, Online Buying and Selling, Society.