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Influencer credibility and homophily effects on Generation Z purchase intention of msme products: The mediating role of Instagram engagement Balqis, Nabiila Alyaa; Yasri, Yasri
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.595

This study investigates the impact of influencer credibility, influencer homophily, and influencer engagement on the purchase intention of Micro, Small, and Medium Enterprises (UMKM) products among Generation Z in Padang City, focusing on the Instagram platform. Utilizing a quantitative approach, data were collected from 180 respondents through structured questionnaires. The findings reveal that influencer credibility positively and significantly affects influencer engagement but does not directly influence purchase intention. In contrast, influencer homophily significantly enhances both influencer engagement and purchase intention. Additionally, influencer engagement positively influences purchase intention and mediates the relationship between both influencer credibility and influencer homophily on purchase intention.

An Application for Calculating the Qibla Direction Angle Relative to Buildings Yasri, Yasri
Journal of Artificial Intelligence and Software Engineering Vol 5, No 2 (2025): June
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jaise.v5i2.6699

The challenges associated with accurate Qibla direction determination, particularly in urban environments are solved by introducing an innovative web-based application designed to overcome these limitations. To the best of our knowledge, no application has previously employed this method to determine the Qibla direction. While existing Qibla pointing applications often rely on outdated data or are prone to magnetic anomalies, this application calculates the deviation of the Qibla angle relative to the orientation of the building, thus providing a more reliable and user-friendly solution. By combining precise coordinate data and visual alignment tools, the app allows users to align a virtual line with the position of the building and calculate the exact angular difference between this alignment and the true Qibla direction. This approach reduces errors arising from incompatible coordinate data and environmental factors, and offers a context-appropriate tool to ensure accurate prayer alignment. The app aims to provide a reliable means for Muslims around the world to fulfill their religious obligations with greater precision, contributing to the advancement of direction-finding technology.

The mediating effect of brand trust on social media marketing-brand loyalty relationship in Mineral Water industry Najib, Hafizhun; Yasri, Yasri
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.628

This study aims to analyze the effect of social media marketing on brand loyalty of Aqua mineral water in Padang City with brand trust as a mediating variable. Using quantitative methods with hypothesis testing at the 5% significance level, the results showed that social media marketing has a positive effect on brand loyalty, strengthened by consumer trust. This study recommends the importance of monitoring the effectiveness of social media content using digital metrics, and invites further research to explore other factors that influence brand loyalty. The findings contribute to academics and practitioners in understanding marketing strategies in the digital age.

Hubungan Keterampilan Menggambar Desain Busana dengan Minat Menjadi Desainer Mahasiswa Tata Busana Yasri, Yasri; Tangkere, Telly F S; Rogahang, Steven S N
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6693

Penelitian ini bertujuan untuk menganalisis hubungan antara keterampilan menggambar desain busana dengan minat menjadi desainer pada mahasiswa Konsentrasi Tata Busana Jurusan Pendidikan Kesejahteraan Keluarga Fakultas Teknik Universitas Negeri Manado. Penelitian ini menggunakan metode deskriptif korelasional dengan populasi sebanyak 43 mahasiswa dan sampel 30 mahasiswa yang dipilih melalui teknik random sampling. Instrumen yang digunakan adalah angket skala Likert. Hasil analisis data menunjukkan adanya hubungan positif antara keterampilan menggambar desain busana dengan minat menjadi desainer. Keterampilan menggambar desain busana berkontribusi sebesar 27,4% terhadap minat mahasiswa, sementara 72,6% dipengaruhi oleh faktor lain. Temuan ini menunjukkan bahwa keterampilan teknis menjadi salah satu faktor penting yang memengaruhi minat mahasiswa untuk berkarier di bidang fashion, meskipun bukan satu-satunya faktor yang dominan.

Hubungan Keterampilan Menggambar Desain Busana dengan Minat Menjadi Desainer Mahasiswa Tata Busana Yasri, Yasri; Tangkere, Telly F S; Rogahang, Steven S N
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.6693

Penelitian ini bertujuan untuk menganalisis hubungan antara keterampilan menggambar desain busana dengan minat menjadi desainer pada mahasiswa Konsentrasi Tata Busana Jurusan Pendidikan Kesejahteraan Keluarga Fakultas Teknik Universitas Negeri Manado. Penelitian ini menggunakan metode deskriptif korelasional dengan populasi sebanyak 43 mahasiswa dan sampel 30 mahasiswa yang dipilih melalui teknik random sampling. Instrumen yang digunakan adalah angket skala Likert. Hasil analisis data menunjukkan adanya hubungan positif antara keterampilan menggambar desain busana dengan minat menjadi desainer. Keterampilan menggambar desain busana berkontribusi sebesar 27,4% terhadap minat mahasiswa, sementara 72,6% dipengaruhi oleh faktor lain. Temuan ini menunjukkan bahwa keterampilan teknis menjadi salah satu faktor penting yang memengaruhi minat mahasiswa untuk berkarier di bidang fashion, meskipun bukan satu-satunya faktor yang dominan.

Analisis Strategi Promotion Mix Dalam Meningkatkan Jumlah Tabungan Ditinjau Dari Etika Bisnis Islam Hayati, Nehri; Mansur, Yawurman; Viati, Okta; Yasri, Yasri
JOSEE : Jurnal Intelektual Mahasiswa Vol 2 No 01 (2024): Multidicipline
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa Tanah Datar Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Bank merupakan Lembaga keuangan yang mempunyai peranan penting dalam mendorong pertumbuhan perekonomian, bank berfungsi sebagai intermediasi antara bank dengan nasabah.Tugas bank menghimpun dan menyalurkan dana kepada masyarakat,bank memiliki produk tabungan, yang mana nasabah yang menabung di BPRS Haji Miskin adalah dari masyarakat golongan petani, pelajar, mahasiswa maupun masyarakat yang bekerja swasta. Strategi promosi yang dilakukan BPRS Haji Miskin yaitu menggunakan advertising (periklanan), sales promosion (promosi penjualan), personal selling (penjualan pribadi) dan publisitas (mempublikasikan tentang perusahaan). Adapun masalahnya, strategi pemasaran bank syariah lain lebih menarik. Promosi meningkatkan jumlah tabungan di BPRS Haji Miskin Pandai Sikek, tetapi kekurangan tenaga kerja untuk kegiatan promosi membuat BPRS Haji Miskin belum mencapai targetnya. Selain itu, tujuan penelitian ini adalah untuk menemukan metode promosi campuran yang dapat membantu meningkatkan jumlah tabungan dan untuk menentukan bagaimana promosi dapat dilakukan sesuai dengan etika bisnis Islam. Analisis SWOT (IFE dan EFE), analisis matriks SWOT, dan analisis table bobot SWOT adalah metode analisis data yang digunakan dalam penelitian deskriptif kualitatif. Hasil analisis SWOT menunjukkan bahwa strategi SO (Strenghts and Opportunity) adalah kekuatan dan peluang secara nyata, dengan skor total 2,23+2,34=4,57, yang menunjukkan bahwa PT. BPRS Haji Miskin telah meningkatkan strategi promosi campuran dengan menggunakan strategi SO, yang menggunakan kekuatan untuk merebut peluang.PT.BPRS Haji Miskin menerapkan etika bisnis dengan menerapkan nilai-nilai promosi Islam, seperti melakukan promosi secara transparan, jujur dalam mempromosikan produk, dan menerapkan keadilan.

The Influence of Organizational Support with the Role of Work-Life Balance and Employee Involvement on Performance in Fire Service Officers Rahmanda, Hadi; Yasri, Yasri
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.494

This study examines the influence of organizational support with the role of work-life balance and employee engagement on performance among fire department personnel in Padang City and Pariaman City. The research utilizes a quantitative approach with a causal research design, involving 290 respondents selected through purposive sampling technique. Data analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) through SmartPLS 4.0 software. The results indicate that work-life balance has a significant positive effect on performance (?=0.661, p<0.001), and employee engagement has a significant positive effect on performance (?=0.041, p=0.006). Organizational support significantly influences work-life balance (?=0.514, p<0.001) and employee engagement (?=0.686, p<0.001). However, the direct effect of organizational support on performance shows a minimal coefficient (?=0.000, p=0.010). The indirect effects reveal that work-life balance mediates the relationship between organizational support and performance (?=0.340, p<0.001), and employee engagement also mediates this relationship (?=0.368, p=0.010). These findings suggest that organizational support does not directly improve performance but works through enhancing work-life balance and employee engagement. The study contributes to human resource management literature by demonstrating the importance of dual mediation mechanisms in high-risk occupational contexts.

Meningkatkan Kinerja Pemasaran Ritel Tradisional melalui Innovation Capability dan Competitive Advantage Anggraini, Dewi; Yasri, Yasri; Rasyid, Rosyeni
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2248

This study aims to analyze the influence of innovation capability and competitive advantage on the marketing performance of grocery stores. The research method used is quantitative, by distributing questionnaires containing statements from each variable to 43 grocery store owners in Padang City. Data processing using multiple linear regression analysis. The results of this study reveal that innovation capability and competitive advantage have a positive and significant effect on the marketing performance of grocery stores in Padang City.

The Effect of Entrepreneurial Orientation on SME Performance: The Role of Social Media Usage and Absorptive Capacity Ardiles, Ardiles; Yasri, Yasri
Indonesian Journal of Advanced Research Vol. 4 No. 11 (2025): November 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i11.15724

This study investigates the impact of entrepreneurial orientation on SME performance mediated by social media usage and absorptive capacity. Data were collected from 410 SME owners in Solok City using stratified random sampling based on six industrial sectors and analyzed with SmartPLS 4.0. The results show that entrepreneurial orientation has a positive effect on SME performance, with social media use and absorption capacity acting as significant mediators. These findings indicate that SMEs should prioritize entrepreneurial behavior, social media usage, and absorption capacity in improving performance. This study contributes to the literature on SME performance by examining six industrial sectors that adopt and utilize social media usage and absorption capacity in mediating entrepreneurial orientation on SME performance.

ANALYSIS OF THE STRUCTURAL DEVELOPMENT AND PERFORMANCE OF THE FOOD, BEVERAGE, AND TOBACCO PROCESSING INDUSTRY IN KUPANG CITY (2021–2024) Pereira, Lino; Yasri, Yasri; Rasyid, Rosyeni
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.815

The development of the food, beverage, and tobacco processing industry represents a key indicator of regional economic dynamics. This study examines changes in industrial structure and performance in Kupang City during the 2021–2024 period. The research population consists of all 1,913 processing industry business units operating in Kupang City, employing a total of 5,616 workers. A census approach was applied to analyze the entire population. Secondary data were obtained from official publications of Statistics Indonesia (BPS), the Ministry of Industry, and regional economic reports. Data analysis employed a quantitative descriptive method using trend analysis, tables, graphical illustrations, and annual growth rate calculations. The findings indicate a substantial increase in the number of enterprises from 1,107 units in 2021 to 1,913 units in 2024, with the most pronounced expansion occurring in 2023. Employment absorption rose from 3,260 to 5,616 workers over the same period. Investment value reached IDR 148.56 billion, while production value amounted to IDR 164.69 billion, reflecting strengthened production capacity and heightened investor confidence. Sectoral growth was driven by supportive government policies, MSME expansion, technological adoption, and rising market demand, although constraints related to raw material availability and infrastructure remain. These results provide empirical evidence to support local government strategies aimed at reinforcing the processing industry in the future. Keywords: processing industry; industrial structure; industrial performance; economic growth; Kupang City.

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