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All Journal Jurnal Manajemen. Jurnal Manajemen Teori dan Terapan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Business Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal
Adi Zakaria Afiff
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Depok
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Revisiting the Miles and Snow Typology: Strategic Path Mediates Business Strategy and Resource Configuration for Innovation Zubaedah, Yasmina; Fontana, Avanti; Afiff, Adi Zakaria
The South East Asian Journal of Management Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

This article provides the results of an exploratory study that investigated the effect of Capability Lifecycle Path on attaining effective adaptation through innovation. Based on Miles and Snow (1978), an empirical study was conducted to explore whether performing firms are those that indicate consistency within the strategy, process, structure and Capability Lifecycle Path arrangement. The basic premise of this study is adaptability for sustainability, where firms go through adaptation cycles through Business Model Innovation would perform well when they are able to consistently create value and effectively manage adopted business models, or denoted as Business Model Effectiveness. Using data obtained from seven Indonesian firms in various industries, PLS Analysis was conducted to investigate the relationships between Business Strategy, Firm Resource Configuration, Capability Lifecycle Path and Business Model Effectiveness. Findings indicated that Capability Lifecycle Path, or decisions made on the development of capabilities at the mature stage, is an important part of the series of decisions made during adaptation to ensure performance.
Influence of Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes Afiff, Adi Zakaria; Furi, Westi Noria; Metroprawiro, Denyza Wahyuadi
The South East Asian Journal of Management Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the brand. To test these suspicions, 3 experiments were conducted to see the influence of consumer knowledge of the misleading brand placement, brand equity and movie liking toward the brand attitude. The results show that when consumers do not have knowledge of the misleading brand placement they are not affected by misleading brand placement; but when they know of the misleading brand placement, brand attitude tend to be still be high when brand equity is high; and finally, when brand equity is high, a positive movie liking can further strengthen brand equity in reducing the negative effect of the misleading brand placement.
Organizational Culture, Absorptive Capacity, Innovation Performace and Competitive Advantage: An Integrated Assessment in Indonesian Banking Industry Adriansyah, Ahmad; Afiff, Adi Zakaria
The South East Asian Journal of Management Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

The positive impact of absorptive capacity (ACAP) on innovation and the positive impact of innovation on competitive advantage have been proven in different research contexts. However, current knowledge on organizational culture that affects ACAP, innovation and competitive advantage as a whole, remains unclear. This article proposes a model to examine how organizational culture (developmental culture and rational culture) affects ACAP, innovation and competitive advantage, directly and indirectly as well. Surveyed data (in Indonesian Banking Industry) shows that both of organizational culture have a direct impact on ACAP. Only developmental culture has a direct impact on innovation. There is no culture type affects competitive advantage directly. In this research, culture affects competitive advantage through ACAP and innovation.
The Moderating Impact of Individual Spirituality on the Relationship of Spiritual Leadership toward Individual Capability in the Form of Spirit at Work toward Organizational Objectives Indrajaya, Amelia Naim; Afiff, Adi Zakaria; Balqiah, Tengku Ezni; Rahmawati, Riani
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.269

Abstract

This empirical research identifies the possible resources as antecedents of Spirit at Work (SW) in an RBV framework. The research empirically examines 530 data taken from a leading telco company on the interaction between organizational resources in the form of spiritual leadership (SL) variables: Vision, hope/faith, altruistic love (AL), meaning/calling and membership toward SW, and human resource in the form of Individual Spirituality (IS) toward SW. Further, SW is tested toward Job Satisfaction (JS) and Organizational Commitment (OC) as competitive advantages in the Service Industry.Findings show that all work related SL variables are significant toward SW. AL shows significant influence toward SW in the context of lower IS. The SW is also significantly and positively impacting JS and OC. Vision, AL and Membership which serve as the primary role and show dependence upon organizational support, are showing higher influence toward SW in lower IS. Hope/Faith and Meaning/Calling as secondary role which rely on employees’ intrinsic factors are showing higher influence toward SW in group of higher IS.
Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products Juniarti, Rosa Prafitri; Afiff, Adi Zakaria
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 17 No. 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v17i2.6683

Abstract

Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address the role of product involvement, advertising appeals, and value dimensions in the extension acceptance as their main issue. Therefore, this study aims to mixed three controlling factors which are product involvement, advertising appeals, and brand value dimensions in determining how consumers respond to the parent brand and extended brand. This study was designed to test the possible interaction in a 2x2x2 full-factorial between advertising appeals (informational vs. emotional), brand extension perceived fit (high vs. low), and value dimension (symbolic vs. functional) for high involvement products. This study confirmed that there were significant differences in the main effects for both consumers' evaluation toward brand extension and the parent brand in the case of a symbolic brand and the high fit of extensions. Emotional appeals play important role in enhancing this degree because of the high level of its brand associations. As symbolic brand often referred as premium brand, the more positive the level of quality perception, the higher level of consumers' evaluation toward brand and brand loyalty will be. Thus, the more loyal consumer to the parent brand, the more positive evaluations of the extension will be.
Co-Authors Ahmad Adriansyah Ardi Wirdamulia Avanti Fontana Avanti Fontana Budi Setiawan Budi Setiawan Denyza Wahyuadi Mertoprawiro Furi, Westi Noria Hetty Karunia Tunjungsari Igamo, Altamim Marie Ignatius Heruwasto Indrajaya, Amelia Naim Metroprawiro, Denyza Wahyuadi Rahmawati, Riani Rifelly Dewi Astuti Rizal Edy Halim Rosa Prafitri Juniarti Shela Muktamarisa Siti Yasmina Zubaedah Tengku Ezni Balqiah Tengku Riza Zarzani N Westi Noria Furi Wirdamulia, Ardi