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Husna, Rifdatul
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Analysis of Service Quality at the Truntum Padang Hotel Zengg, Zengg; Husna, Rifdatul; Riesa, Rafidola Mareta; Derizal, Derizal
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This research aims to analyze the quality of service at the Truntum Padang Hotel, based on room occupancydata from November 2022 to February 2023. The room occupancy rate at the Truntum Padang Hotel has decreased, evenin January it did not reach 50%. From February to April 2023, the Truntum Padang Hotel's room occupancy rate is unstableand still has not reached 90% according to management's target. Even though the Truntum Padang Hotel is the only hotelmanaged by a State-Owned Enterprise (BUMN) in Padang City. The main objective analysis in this research is to look atthe quality of service at the Truntum Padang Hotel. This type of research is a quantitative descriptive research type of datasource used for both primary and secondary data. Purposive sampling was used as a sampling technique in this research,with a total sample of 100 respondents. Based on the results of a questionnaire using a Likert scale, it shows that the analysisof service quality at the Truntum Padang Hotel, seen from service quality indicators, has a percentage of 52%, namely atthe interval limit of 3, 26-4.00 in the satisfied category.
Analyze of Tourism Potential Tiku Beach Agam Regency as a Marine Tourism Destination Husna, Rifdatul; Sari, Windy Della; Zengga, Zengga
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This research aims to identify and map the tourism potential of Tiku Beach, Tanjung Mutiara District, AgamRegency, based on the theory of 4A Tourist Destination Components, namely attraction, accessibility, amenities andancillary service. Tiku Beach has an attraction for marine tourism, namely in the form of views of the beach and waterswith natural coral reefs. The coastal view is unique, still beautiful, white sand with a wide coastline and a fairly slopingcontour facing directly to the Indian Ocean. The potential that exists at Tiku Beach can be developed into a superior marinetourism destination. This research uses a qualitative descriptive approach. Data was collected using observation, interviewsand literature study methods. Data analysis in this research is inductive, carried out through a process of data reduction,data verification and data presentation. The data that has been collected is then processed and analyzed using descriptivetechniques. The research results show that Tiku Beach has the potential to be pioneered and developed into a marine tourismdestination. There is still a need to improve each component of the 4A tourist destinations in this area, especially theamenities and anciallary service components. Coordination and synergy of all elements of the tourism pentahelix are neededto accelerate tourism activities at Tiku Beach, Tanjung Mutiara District, Agam Regency.
Strategy Of Developing Tiku Beach As A Marine Tourism Destination In Tanjung Mutiara District, Agam Regency Husna, Rifdatul; Zengga, Zengga; Sari, Windy Della
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Purpose This study aims to analyze the tourism development strategy of Tiku Beach by using the 4A components (attraction, accessibility, amenity, and ancillary services) as marine tourism in Tanjung Mutiara District, Agam Regency, It is expected that after this research is conducted, the resulting model for marine tourism development can be implemented and applied for developing other areas in the future. The study employs a descriptive qualitative research design. Data were collected through observation, in-depth interviews, and document studies. The data were analyzed using SWOT analysis, EFAS, and IFAS matrices to formulate an appropriate development strategy based on the findings. The SWOT analysis of the 4A components shows that a growth-oriented strategy is most suitable for Tiku Beach. This strategy utilizes existing strengths to support opportunities for aggressive growth in the tourism sector. This study offers actionable insights that can enhance the strategic position and efficiency in developing marine tourism at Tiku Beach. These insights can be applied by tourism managers (Pokdarwis) and the local community to economically benefit and improve the living standards in the region,
Optimizing Sustainable Tourism Management In Saribu Gonjong Village, West Sumatra Berutu, Feronika; Husna, Rifdatul; Natasha, Graciella
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.269

Abstract

Sustainable tourism can serve as a means to establish a positive relationship between tourism activities and the local environment. It encompasses three key dimensions: physical environment, socio-cultural sustainability, and economic sustainability. Optimizing the sustainable management of tourism at tourist destinations is essential. One such destination in West Sumatra is the Saribu Gonjong Tourism Village (SARUGO), located in Sorong Sungai Dadok Village, Kanagarian Koto Tinggi, Gunung Omeh Subdistrict, Lima Puluh Kota Regency. This tourism village is known for its authentic Minangkabau way of life, situated amidst lush green nature and featuring traditional houses that reflect the grandeur of Minangkabau architecture. In addition, Saribu Gonjong offers cultural attractions such as traditional Minangkabau dance performances. The tourism potential of Saribu Gonjong Village needs to be optimized through sustainable management practices. However, current tourism management efforts are still suboptimal and require a stronger emphasis on sustainability principles. This study employs a descriptive method with a qualitative approach, utilizing both primary and secondary data. Data collection techniques include in-depth interviews, participatory observation, and documentation. The collected data are analyzed through three stages: data reduction, data presentation, and conclusion drawing. To ensure data validity, data and source triangulation methods are applied. The research findings show that the increase in visits to Sarugo Tourism Village is achieved through collaborative promotion and annual cultural events. Challenges in accessibility and craft marketing are addressed through community self-initiatives, although government support remains necessary. From an environmental perspective, the village promotes awareness of cleanliness, cultural values, and mutual cooperation. Economically, positive contributions have begun to emerge, although they are limited by the fluctuating number of visitors. The potential of local businesses and agrotourism still requires strengthened promotion and service improvement. Socially, community training and cultural preservation efforts are in place, but remain limited and need to be expanded.
Local Community Role in Sustainable Tourism in Saribu Gonjong Village West Sumatra Berutu, Feronika; Husna, Rifdatul; Natasha, Graciella
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120253

Abstract

Sustainable tourism can create a positive relationship between tourism and the local environment through three main dimensions: physical environment, socio-cultural sustainability, and economic sustainability. The local community plays an important role in supporting sustainable tourism. Saribu Gonjong Tourism Village (SARUGO), located in West Sumatra, is known for the Minangkabau community life, traditional Rumah Gadang houses, and distinctive cultural dances. This cultural potential needs to be preserved sustainably. However, the community’s role in supporting sustainable tourism is still not optimal, so a more focused Sustainable Tourism concept is needed. The research used a descriptive qualitative method with primary and secondary data collected through in-depth interviews, participatory observation, and documentation. Saribu Gonjong Village was established in 2019 and is managed collaboratively by the local community, Pokdarwis (Tourism Awareness Group), and village leaders who actively preserve culture and develop tourism potential. The village also opens economic opportunities through homestays, crafts, and agro-tourism, although promotion and facilities need improvement. Capacity building, especially for the younger generation, is conducted through art and cultural training. With enhanced training and wider community involvement, Saribu Gonjong Tourism Village has the potential to become a leading, sustainable destination that improves the community’s welfare.
PELATIHAN SADAR WISATA BAGI ANGGOTA POKDARWIS DESA WISATA CAGAR BUDAYA KOTA TUA BATANG ARAU Zengga, Zengga; Husna, Rifdatul; Yani, Zulfitri; Novadilastri, Novadilastri; Haris, Haris
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.50575

Abstract

Kawasan Kota Tua merupakan salah satu nagari yang berada di kecamatan Padang Selatan. Daerah ini memiliki beberapa potensi yang bisa dikembangkan menjadi kegiatan pariwisata,. Masyarakat di daerah ini berinisiatif membentuk Kelompok Sadar Wisata (Pokdarwis) agar melalui Pordarwis tersebut bisa berkembang kegiatan pariwisata di Kawasan Kota Tua ini. Saat ini sudah banyak pengunjung yang datang untuk berekreasi ke daerah tersebut, namun kawasan Kota Tua tersebut belum dikelola dengan baik oleh masyarakat. Pokdarwis yang sudah terbentuk diharapkan bisa mengelola potensi dan sumber daya yang ada. Akan tetapi saat ini sumber daya manusia yang bergabung di Desa Wisata Cagar Budaya Batang Arau ini masih memiliki keterbatasan dalam pengembangan kegiatan pariwisata di daerah ini.masih minimnya pengetahuan mitra terhadap pariwisata yang berakibat wisatawan tidak senang terhadap pelayanan dari Desa Wisata Cagar Budaya Kota Tua Batang Arau Batang Arau ini . Oleh sebab itu kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada anggota Desa Wisata Cagar Budaya Kota Tua Batang Arau Batang Arau ini, dalam memberikan pengetahuan tentang pelatihan Sadar Wisata di objek wisata kawasan kota tua ini
Co-Authors Alfatah Haries Berutu, Feronika Derizal, Derizal Dwikinanti, Putri Kenanga Haris Haris, Haris Hijriyantomi Suyuthie Mardiah, Fitriatum Maya Permata Sari Mega Dwi Septivani Natasha, Graciella Novadilastri, Novadilastri Novi Yanita Rahmat Eka Putra Riesa, Rafidola Mareta Rochanawati, Ida Windy Della Sari Windy Della Sari Yani, Zulfitri Yuliana Yuliana Zengg, Zengg Zengga Zengga Zenggga Zenggga