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All Journal Journal of Business and Management Jurnal Ilmu dan Teknologi Hasil Ternak Jurnal Harpodon Borneo JURNAL PENDIDIKAN TAMBUSAI Elektrika Borneo Jurnal Generic PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Kieraha Medical Journal Jurnal Impresi Indonesia Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) kawanad Sinergi dan Harmoni Masyarakat MIPA JILMATEKS Jurnal Ilmiah Mahasiswa Teknik Sipil Annusfy
Adriansyah, Muhammad
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Pemetaan Konseptual Strategi Retensi Karyawan Generasi Z dalam Perspektif Teori Motivasi Aga, Aprin; Hasni, Hasni; Zazlin, Nur; Adriansyah, Muhammad; Muflikhah, Itsna
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): November 2025 , Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/6rzaf547

Abstract

Generation Z has become an increasingly significant segment of the workforce, bringing unique characteristics and expectations that differ from previous generations. As a result, organizations must understand the motivational patterns that influence their retention. This study aims to map retention strategies for Generation Z employees through a literature-based approach using several motivation theories, including Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, Self-Determination Theory, and Expectancy Theory. The findings indicate that Generation Z seeks not only financial compensation but also flexibility, continuous development opportunities, a supportive work environment, and fair and meaningful rewards. The integration of these theories demonstrates that Generation Z’s retention is shaped by the fulfillment of basic needs, intrinsic motivation, psychological needs, and perceptions of fairness and relevance of rewards. This study concludes that effective retention strategies for Generation Z must be holistic and designed to meet their comprehensive needs, enabling organizations to retain young talent more sustainably.
Analisis Lingkungan Pemasaran dalam Menentukan Strategi Pengembangan Usaha pada UMKM Pondok Al-Azka Nurhalizah, Nurhalizah; Luthfiyyah, Luthfiyyah; B, Alfitra Nurhikma; Adriansyah, Muhammad; Ahmad, Syafar
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 7 (2026): March 2026, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/vanz2753

Abstract

This study aims to analyze the marketing environment of Pondok Al-Azka to identify strategic opportunities and threats affecting business sustainability in the competitive housing market of Makassar. A qualitative descriptive approach was employed, utilizing case study methods and data collection through in-depth interviews and direct observations. The research findings reveal that Pondok Al-Azka possesses a significant competitive advantage through a penetration pricing strategy and extensive parking facilities, which are crucial factors for the student segment. However, the business faces substantial external threats, including high dependence on the academic calendar of Universitas Negeri Makassar and a shift in consumer preferences toward digital connectivity. Analysis of the marketing mix indicates that while low rental costs maintain local stability, the lack of digital visibility limits broader market reach. The study concludes that Pondok Al-Azka is currently in a stable yet vulnerable position. To ensure long-term growth, the business must transition from conventional to hybrid marketing strategies by integrating digital visibility via Google Maps and providing Wi-Fi facilities. Internal management improvements regarding cleanliness and order are also essential to enhance service quality. These strategic steps are vital for maintaining student loyalty and competing with modern housing alternatives in the digital era.
Co-Authors Aga, Aprin Ahmad, Syafar Almigo, Nuzsep Anggara Wisesa Ardillah, Novita Sari Arum, Yulia Aulia, Chintya B, Alfitra Nurhikma Dani, Ifan Hasnan Fadhil, Arsyad Fauzi, Arkan Fayzun, Miftakhul Hadi, Abd. Karim Hanita, Najma Putri Hardi, Rida Alkausar Hasni Hasni Heni Irawati Hurriyati, Dwi Indri Juliyarsi Khaerul Luthfiyyah, Luthfiyyah Maruddin, Mukti Maulianawati, Diana Muflikhah, Itsna Muhammad Jefri Kurniawan Nababan, Maxtulus Junedy Najwa, Az Zahra Nurhalizah, Nurhalizah Nurwani Nurwani, Nurwani Paqih, Muhammad Imam Al Peri, Yohan Qonita, Firda Ramadhan, Fitrah Rio Satriyantara Sitti Amirah Soba, Aldo Lata Sugeng Riyanto Syahputra, Deo Syahputra, Zaky Zazlin, Nur Zulkarnain MB, Iskandar