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Hindra Hastuti, Nurnawati
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Persepsi Followers dalam Media Sosial Tiktok Terhadap Akun @Mas Dolan Sebagai Media Referensi Wisata (Studi Kualitatif pada followers di wilayah karanganyar) Yuliana Safitri, Ernawati; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract The use of TikTok as a tourist reference media has become an effective role compared to old media so that it raises various perceptions for users who access. The tiktok mas dolan account is an account that can present content for tourist destinations that are hidden gems. So that from the many references available, it often causes perceptions among followers about the use of social media which is not only an entertainment medium. This study aims to analyze how followers perceive the Mas Dolan account on social media TikTok as a tourist reference medium. Using the theory of perception proposed by Bernard Berelson which is divided into 3, namely sensation, attention and interpretation. The research method used is qualitative to observe the phenomenon being studied using interviews, observations and documentation. The result of this study is that informants feel positive about the existence of a mas dolan account with a visual appearance in its content by adding a narrative that is quite interesting so that it can provide detailed information, add insight into tourist attractions that are rarely known, and can open relationships between their followers. Keywords: perception, followers, tiktok social media
STRATEGI KOMUNIKASI PEMASARAN TERPADU TELAGA KUSUMA KARANGANYAR DALAM MENINGKATKAN KUNJUNGAN WISATAWAN: Komunikasi Pemasaran, Integrated Marketing Communication, Telaga Kusuma, Desa Wisata, Karanganyar Indarti, Helga Woro; Hindra Hastuti, Nurnawati; Widiyowati, Widiyowati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Currently there are 1073 villages that can be developed into tourist villages. This tourist village concept is also used by Karanganyar district to develop the economic sector by involving several villages as tourist villages. One of them is Jumantono sub-district with the Telaga Kusuma tourist village. Telaga Kusuma Agrotourism and Waterpark is one of the newest tourist attractions in Karanganyar Regency, which is located in nggulrejo village, Jumantono District. This research was conducted to reveal matters related to the Telaga Kusuma Karanganyar Integrated Marketing Communication Strategy efforts to increase tourist visits. The type of research used is qualitative with a case study approach which focuses on how the existing Marketing Communication Strategy at Telaga Kusuma increases tourist visits. Data collection in this research was obtained through interviews, observation, documentation with informants. Based on research that has been carried out, the integrated marketing communications strategy at Telaga Kusuma Karanganyar includes planning, implementation and evaluation of integrated marketing communications. Telaga Kusuma has a Marketing Team which doubles as Public Relations. The Telaga Kusuma marketing team has a very important role in promoting Telaga Kusuma tourism which makes Telaga Kusuma have a list of visitors that is never empty. One of the efforts made is by implementing several marketing communication models such as Word of Mouth and Social Media.
Strategi Rebranding Guna Meningkatkan Brand Awareness: (Studi Kasus Revitalisasi Lokananta Sebagai Ruang Publik di Surakarta) Puspitasari, Reza; Hindra Hastuti, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Previously, Lokananta was the first recording studio in Indonesia located in Solo City, but it has now transformed into a public space with an educational tourist destination. Following the revitalization process and a change in its business objectives, Lokananta Surakarta created a vision to become a Creative and Commercial Hub for local musicians, artists, and UMKMs, thereby contributing to social impact, economic growth, and the preservation of Indonesian culture. The aim of this study is to understand and describe the rebranding strategies employed by Lokananta after its revitalization to enhance brand awareness. This research uses a qualitative descriptive approach with a case study method to describe the issues and focus of the study. In executing its rebranding process, Lokananta employed several primary strategies, including: 1. Repositioning 2. Renaming 3. Redesigning, 4. Relaunching. Additionally, to maintain and enhance its brand awareness, Lokananta utilized strategies such as: publication, events, community building, informing or imaging, lobbying and negotiation, and social responsibility. The results show that Lokananta has successfully executed rebranding while maintaining its primary role as an Indonesian recording industry while providing valuable experiences for visitors. Keywords: Rebranding, Lokananta, public space, brand awareness
KOMUNIKASI INTERPERSONAL ANTARA BIDAN DAN PASIEN IBU HAMIL DALAM PELAYANAN ANTENATAL CARE (ANC) DI PRAKTIK MANDIRI BIDAN (PMB) SRI WINARTI DESA SANGGRAHAN NGADIROJO Pamungkas, Dewi; Hindra Hastuti, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Communication is a process of conveying messages carried out by one party and anotherparty with the aim of achieving mutual understanding of a message or information sent to eachother. Communication can occur anywhere including in the health sector. The purpose of thisstudy was to determine interpersonal communication between midwives and pregnant womenpatients in antenatal care (ANC) services at Sri Winarti's Independent Midwife Practice(PMB) Sanggrahan Ngadirojo Village. This research is based on the theory of interpersonalcommunication or interpersonal communication is a dialog communication that is establishedthrough a direct communication process between two or more people. Messages are received intwo directions, nonverbal and verbal, for example between midwives and patients. This type ofresearch is descriptive qualitative. The object of this research was conducted at PMB SriWinarti with informants of midwives and pregnant women patients. Data collection methodsused interviews, observation and documentation. Data analysis used qualitative analysis. Theresults of this study indicate that there is an interpersonal communication process carried outby midwives of pregnant women patients with 6 stages of interpersonal communication,namely the desire to communicate midwives with the intention of conveying messages.Encoding of the communicator, the use of words that are easy to understand and the use ofIndonesian and Javanese. Delivery of messages by midwives with verbal and nonverbalcommunication. Receiving messages that patients receive is done directly without media.Decoding from communicants, understanding the messages conveyed by midwives to patientsis understood and understood and understood. Feedback, patients provide feedbacak by askingfurther questions and nodding their heads.Keywords: interpersonal communication, Independent Midwife Practice (PMB), antenatalcare, midwives, pregnant women patients
Komunikasi Organisasi Paguyuban Pasar Triwindu Dalam Meningkatkan Pengunjung Di Pasar Triwindu Surakarta Endrat, Bayu Tresna Setya; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Paguyuban Pasar Triwindu is an organization that contains traders in the Triwindu Market. In this Paguyuban Pasar Triwindu have various efforts in increasing visitors to the Triwindu Market post-covid-19 pandemic caused by the coronavirus which resulted in visitors in this market decreased. The aim of this research is to describe how the organization communication efforts of the Paguyuban Pasar Triwindu in increasing visitors to the Triwindu Market. The theory used in this research is the theory of organizational communication introduced by Zelko and Dance which covers internal communication and external communication. This type of research is qualitative descriptive. Determining informants using purposive sampling techniques. Research location on Surakarta Triwindu Market. The results of this research are organizational communication efforts of Paguyuban Pasar Triwindu in improving visitors to the Triwindu Market with Zelko and Dance organizational communications that is at the stage of internal communication, Paguyuban Pasar Triwindu has efforts such as; communication patterns of strategy or planning, media utilization, and evaluation. At the phase of external communication there are efforts in the form of direct communication to visitors and doing cooperation or collaboration with other institutions. Keywords: Paguyuban Pasar Triwindu, Organizational Communication,    Increase Visitor.
Komunikasi Organisasi Kelompok Wanita Tani Pesona Asri: (Studi Kasus: Dalam Program Kwt Desa Klumprit, Kecamatan Mojolaban, Kabupaten Sukoharjo) Putri Ismaya, Silvia; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The government's empowerment program through the Women's Farmers Group (KWT)aims to improve the economy, food security and empower women. However, KWT PesonaAsri in Klumprit Village faced communication barriers that affected the effectiveness ofthe program. This research aims to identify these barriers, in order to become a referencefor other areas with similar problems. This research uses a qualitative descriptive methodto understand the communication barriers of KWT Pesona Asri members in preventingstunting in Klumprit Village. Through interviews, observation and documentation,researchers collected data from KWT members, who are women farmers. This KWT hasunique potential and superior products that are beneficial to society. Data validity wasobtained by triangulating sources and methods. This research uses in-depth interviews,observation and documentation to analyze communication barriers at KWT Pesona Asri,Klumprit Village. The results showed that communication barriers included members'low initiative, misunderstandings, and members' busyness, which affected programeffectiveness. Improvement efforts include evaluation and emotional approaches toincrease communication and participation. Research shows that communication at KWTPesona Asri faces human, technical and situational obstacles. These obstacles includemiscommunication, lack of member dexterity, and lack of active participation, as well asphysical obstacles such as drought. Ineffective communication hinders goal achievement,reduces productivity, and affects harvest yields and catfish cultivation.Keywords: Communication barriers, Farming Women's Group.
Pola Komunikasi Penulis dan Pembaca Alternative Universe “Triple A” (Studi Kasus pada Akun X @kyuniverce) Sari, Dian Puspita; Hindra Hastuti, Nurnawati; Maserona, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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After the pandemic, Alternative Universe (AU) fiction has become a new trend among Generation Z. The @kyuniverce account is one of the Alternative Universe writers who often interacts with their readers. This research aims to find out the communication patterns of Alternative Universe “Triple A” writers and readers. The theory used is the theory of mass communication by McQuail. The research method used is descriptive qualitative with purposive sampling technique. To analyze the communication patterns used, researchers presented 6 informants where 1 person was a writer and 5 people were readers. The results of this study indicate the existence of two communication patterns on the @kyuniverce account, namely circular communication patterns, where there must be feedback to each other, as well as broker communication patterns, where the recipient of the message can choose to continue the message or not. Keyword : Alternative Universe, X, a Pattern of Communication
Strategi Pembentukan Brand Image Solo Technopark Karomah, Insani Nur; Hindra Hastuti, Nurnawati; Maria Herawati, Dewi
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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AbstractSolo Technopark is an integrated area based on science and technology as an innovation and vocational center that combines elements of science and technology development, market needs, industry and business to strengthen regional competitiveness. With great potential as a center for technology-based economic growth, the success of Solo Technopark is highly dependent on the perception of brand image in the eyes of the public, investors, and technology talents. In an effort to increase public understanding of Solo Technopark, on August 1, 2023, a Public Relations (PR) division was formed in response to the increasing interest and need for information about this area. Previously, communication and visits to Solo Technopark were held by each division, but with the formation of the Public Relations division, information management became more systematic. The public has a positive view of the quality of Solo Technopark graduates, who are considered to have advantages in the job market. This is reinforced by testimonials from alumni who have been successfully channeled into the industry, creating a good reputation among the community. The revitalization of Solo Technopark is an important strategic step to increase the competitiveness of the area by improving physical infrastructure and strengthening the identity and image of the area as a center for innovation and technology development. Therefore, a strategy to form the right brand image is needed to introduce Solo Technopark to the wider community. This research aims to find out how the strategy for the formation of Solo Technopark after the revitalization stage to form a new image. This type of research is a qualitative research with reference to the theory of factors that form brand image according to Coaker in 2021. The results of the study show that the strategy of forming the brand image of Solo Technopark is quite good and structured which can be seen from the aspects of quality, facilities, and services after the revitalization. Although the image of Solo Technopark has been considered good by visitors, there are several aspects that need to be improved, for example parking area facilities and the diversity of information on the website so that it is easy to understand, especially for people outside the city of Surakarta. Keywords: Strategy, Brand Image, Solo Technopark.
STRATEGI KOMUNIKASI DALAM MENINGKATKAN PARTISIPASI PESERTA ( Studi Kasus Open Trip Seduluran Selawase Adventure dalam Pendakian Gunung Lawu) Widowati, Laras; Hindra Hastuti, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to examine communication strategies in increasing participant engagement in the "Seduluran Selawase Adventure" open trip for the Mount Lawu expedition. The research uses a qualitative approach with the SMCRE (Source, Message, Channel, Receiver, Effect) model as the analytical framework. The focus of the study lies in the role of the source and message delivered during the event, rather than in the context of initial marketing or promotion. Data were collected through in-depth interviews and direct observation of the communication interactions between the organizers and participants. The results of the study indicate that the implemented communication strategy successfully increased participant engagement significantly. A credible source and clear, informative, and relevant messages to the participants' needs proved to be key factors in maintaining their involvement throughout the expedition. The study recommends enhancing the quality of communication, particularly in terms of the source and message, to improve participants' experiences in future events.
Komunikasi Antar Pribadi Barista Dalam Menciptakan Kepuasan Pelanggan Pada Black House Purwodadi Adi Putra, Guruh; Hindra Hastuti, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract Interpersonal communication is crucial in the business world, particularly in the increasingly competitive coffee shop industry. Therefore, strategies are needed to achieve specific goals, such as enhancing customer satisfaction. This study aims to analyze the interpersonal communication strategies employed by baristas to create customer satisfaction at Black House Purwodadi. The method used is field research with a qualitative descriptive approach, where data is collected through observation, interviews, and documentation. Analysis is conducted through data reduction, data presentation, and conclusion drawing, with the subjects of the study being baristas and customers. The results indicate that the interpersonal communication strategies of Black House baristas encompass several aspects: Openness, where baristas build rapport by being friendly and smiling, as well as welcoming feedback from customers; Empathy, which allows baristas to understand customer needs; and Supportive Attitude, which fosters two-way communication by listening and being open to feedback from both regular and new customers. Additionally, a Positive Attitude is demonstrated through the use of friendly language and affirming statements to appreciate customers. Equality in treatment toward all customers, regardless of appearance or age, is also prioritized to create a positive impression of the baristas' performance. Keywords: Interpersonal Communication, Barista, Customer Satisfaction
Co-Authors Adi Putra, Guruh Agus Setiaji Astuti Itasari, Andri Atifah, Diana Qusnul Bidara Gemintang, Moura Buddy Riyanto Bunga Sabatani, Clarisa Fanindia Dian Puspita Sari Endrat, Bayu Tresna Setya Indarti, Helga Woro Karomah, Insani Nur Kartikawati, Sofiana Mahar Rizqi, Fikriana Maria Herawati, Dewi Maserona, Lukas Meilyasari, Monica Muadz, Muadz Pamungkas, Dewi Prasetyani, Asih Puspitasari, Reza Putri Ismaya, Silvia Shandika, Rhomy Sihabuddin, Sihabuddin Utami, Alviana Cahyaning Wahyu Aji, Rio Murtopo Widiyowati, Estu Widiyowati, Widiyowati Widowati, Laras Yuliana Safitri, Ernawati