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COMMUNICATION STRATEGY IN LIVE COMMERCE: A CASE STUDY OF SHOPEE LIVE FINNA FOOD BY CREVITI MEDIA AGENCY Munir, Miftakhul; Mansoor, Alvanov Zpalanzani
DEKAVE : Jurnal Desain Komunikasi Visual Vol 15, No 3 (2025): inpress
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v15i3.135159

Abstract

Live commerce through the Shopee Live feature has emerged as an increasingly popular digital marketing strategy in Indonesia. However, few studies have specifically examined how communication strategies are constructed by creative agencies in live streaming sessions. This study aims to explore the verbal and visual communication strategies implemented by Creviti Media Agency in the execution of Shopee Live sessions for the Finna Food brand, using the AIDMA model and Marketing Mix framework. A qualitative descriptive case study method was employed, with data collected through interviews, participant observation, and documentation. The findings reveal that verbal communication strategies include interactivity, storytelling, and call-to-action. Meanwhile, visual communication involves lighting, the use of audio-visual devices, product placement, brand attributes, audio gimmicks such as bells, and supporting content for pre-event reminders. Each communication element is conceptually linked to the stages of AIDMA and the components of the marketing mix to create a shopping experience that is interactive, emotionally engaging, and conversion-oriented. These findings emphasize the importance of structured communication design and consumer experience-based planning in enhancing the effectiveness of live commerce.Keywords: Live Commerce, Communication Strategy, AIDMA, Marketing Mix, Shopee Live
Pembiasaan Keagamaan melalui Kelas Mengaji dalam Membentuk Karakter Religius Siswa di SMP Hasan Munadi Beji Pasuruan Wulandari, Fitri; Munir, Miftakhul; M. Ma’ruf
Kuttab: Jurnal Ilmu Pendidikan Islam Vol 9 No 2 (2025): Kuttab: Jurnal Ilmu Pendidikan Islam
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/ktb.v9i2.2563

Abstract

This study describes the implementation and impact of religious habituation through Quranic recitation classes in shaping the religious character of students at Hasan Munadi Beji Pasuruan Middle School. A qualitative case study approach was used, using observation, in-depth interviews, and documentation techniques. The results indicate that the Quranic recitation class program was implemented in a planned manner through planning, implementation, and evaluation stages. This program had a positive impact on improving the ability to read the Quran and developing students' religious character, such as diligent worship, noble character, discipline, tolerance, and understanding of Islamic teachings.
Identifikasi dan Tingkat Serangan Ektoparasit pada Budidaya Udang Vannamei (Litopenaeus vannamei) Secara Intensif di Tambak Unit III UPT BAPL Bangil Pasuruan Nur, Bilqis Atika; Munir, Miftakhul
Sains dan Matematika Vol. 7 No. 2 (2022): Oktober, Sains & Matematika
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/sainsmat.v7n2.p58-62

Abstract

Permintaan udang pada saat ini sangat besar, baik pasar lokal maupun internasional sehingga petambak udang meningkatkan produksi dan mutu udang. Faktor yang dapat mempengaruhi mutu udang ialah kualitas air. Di mana kualitas air yang buruk dapat mendatangkan parasit. Tujuan penelitian ini ialah mengidentifikasi jenis ektoparasit dan menganalisis tingkat serangan ektoparasit yang menyerang udang vannamei di kolam P7 tambak unit III Unit Pelaksanaan Teknis Budidaya Air Payau dan Laut Bangil, Pasuruan. Metode untuk identifikasi ialah metode natif. Selanjutnya dianalisis tingkat serangan ektoparasit. Hasil penelitian menunjukkan bahawa jenis protozoa yang ditemukan ialah Vorticella sp. dengan intensitas sebesar 1 individu/ekor kategori ringan dan prevalensi sebesar 13,63% kategori sering, kemudian Zoothamnium sp. dengan intensitas sebesar 5 individu/ekor kategori ringan dan prevalensi sebesar 54,54% kategori sedang.
Identifikasi Ektoparasit pada Budi Daya Udang Vannamei dan Ikan Bandeng dengan Teknik Polikultur Windari, Nadila Nur Rahma; Munir, Miftakhul; Nur, Bilqia Atika
Sains dan Matematika Vol. 7 No. 2 (2022): Oktober, Sains & Matematika
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/sainsmat.v7n2.p63-69

Abstract

Ektoparasit merupakan protozoa parasit yang menempel dan hidup pada tubuh suatu inang. Tujuan penelitian ini yaitu mengetahui spesies protozoa ektoparasit dan tingkat serangan ektoparasit yang menyerang udang vannamei (Litopenaeus vannamei) dan ikan bandeng (Chanos chanos) di kolam pembudidayaan tambak polikultur unit III Unit Pelaksana Teknis Budidaya Air Payau dan Laut (UPT BAPL) Bangil. Metode yang digunakan yaitu metode natif, selanjutnya dianalisis tingkat serangan ektoparasit. Berdasarkan penelitian yang telah dilakukan diperoleh hasil bahwa spesies protozoa ektoparasit yang ditemukan pada udang vannamei yaitu Vorticella sp. dengan intensitas 4 individu/ekor tergolong kategori ringan dan prevalensinya 20% tergolong kategori sering, kemudian Epistylis sp. dengan intensitas 2 individu/ekor tergolong kategori ringan dan prevalensinya 10% tergolong kategori kadang-kadang. Sedangkan, ektoparasit pada ikan bandeng hanya ditemukan satu jenis yaitu Ichthyopthyrius multifiliis dengan intensitas 2 individu/ekor tergolong kategori kadang-kadang dan prevalensinya 40% tergolong kategori umumnya.  
Strategi AKU-GPP dalam Pembelajaran Sejarah Masa Pendudukan Jepang: Meningkatkan Keterampilan Berpikir Kausalitas Siswa SMAN 7 Malang Munir, Miftakhul; Widiadi, Aditya Nugroho; Agung, Dewa Agung Gede; Wijaya, Daya Negri
Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Vol 9 No 3 (2025): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/fhs.v9i3.30416

Abstract

History learning in the Merdeka Curriculum aims to develop critical thinking skills, national identity, and historical reflection through the active role of students (student-centered). However, in practice, one-way transfer still limits historical thinking skills, especially in the aspects of causality, chronological context, and present-day relevance. The results of the analysis of students in class XI-8 SMAN 7 Malang showed a lack of substantive knowledge related to the Japanese Occupation in Indonesia. As a solution, the Analysis, Knowledge, Understanding-Game Point Poster (AKU-GPP) strategy was developed, which consists of three stages: (1) Analysis to explore the causes of events; (2) Knowledge to reinforce historical facts; and (3) Understanding integrated with Game Point Poster to understand its contemporary impact. This research uses a descriptive qualitative method with observation, questionnaires, interviews, and documentation. The results show that the AKU-GPP strategy effectively improves students' causality thinking skills, active participation, affective attitudes, communication skills, observation, and reflection, so that it can be an alternative to student-centred history learning.
Community Participation in Efforts to Develop Islamic Religious Education Munir, Miftakhul
Journal of Islamic Education Vol. 6 No. 2 (2021): JIE: (Journal of Islamic Education) Nop
Publisher : Letiges

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52615/jie.v6i2.213

Abstract

Community participation means that the community participates in and accompanies the government because in reality the government is currently the designer and organizer. Development of Islamic Religious Education (PAI), which means a process or system of hard work to change conditions that are related to the work or products of humans in building Islamic Education to be better in all its aspects and to have a wider impact and benefits than before. The purpose of this study is to describe community participation in efforts to develop Islamic Religious Education (PAI) and supporting and inhibiting factors for community participation in efforts to develop Islamic Religious Education (PAI) in Karangketug Village, Gadingrejo District, Pasuruan City. This research is a qualitative research approach. The informants of this research were the head of RW 3, the head of the RT and the surrounding community. Data collection methods in this study are observation, interviews and documentation. Sources of data used in this study are primary data sources and secondary data sources. The results obtained from this study are 1) Community participation in efforts to develop Islamic Religious Education (PAI) in Karangketug Village, Gadingrejo District, Pasuruan City can be seen in terms of: first, community participation in developing various religious activities. Second, participation in providing support with religious activities. Third, participation in funding and infrastructure for Islamic Religious Education, namely by making contributions that have been mutually agreed upon and contributing to Islamic religious education infrastructure, namely in the form of equipment for samroh activities such as tambourines and so on. 2) The supporting factors for community participation in efforts to develop Islamic Religious Education (PAI) are the support from various parties including the village government, the head of RW 3, the head of RT 1, and the surrounding community. The inhibiting factors for community participation in efforts to develop Islamic Religious Education (PAI) are erratic community time together, weather, health conditions, and a small proportion of people who are lazy to participate in activities.