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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

Pengaruh Citra Merek Dan Gaya Hidup Terhadap Sensitivitas Harga Ella Anastasya Sinambela; Yusuf Rahman Al Hakim; Hendri Dony Hahury
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 1 No 1 (2019): August 2019
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.302 KB) | DOI: 10.47065/ekuitas.v1i1.8

Abstract

Various advancements and dynamics in the business world led to rapid developments in various industries, one of which is the food industry, like Bango soy sauce. With the brand image owned by Bango soy sauce in the marketing world, it’s quite good and follows the trends or lifestyle of it’s consumers, this will prevent any sensitivity to the prices offered. Consumers will still pretend to spend any amount of value to get goods that are in accordance with their perception. The sampling technique in this study using the purposive sampling method and accidental sampling. The combination of the two methods is the selection of samples for anyone who accidentally met and according to criteria set by the researcher. The population in this study were all product users in the City of Gresik and the number was not known with centainty, then a sample of 100 respondents was used. The result show that the brand image has a significant positive influence on the sensitivity of the price of the strok brand sweet soy sauce in Gresik City. The result show that lifestyle has a significant positive effect on the sensitivity of the price of the strok brand sweet soy souce in Gresik City.
Hubungan Kualitas Kehidupan Kerja, Kepuasan Kerja, dan Integritas Akuntan Publik Mila Hariani; Ella Anastasya Sinambela
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1151

Abstract

The development of the accounting profession, especially public accountants in a country, goes hand in hand with the development of business in that country. This profession has the responsibility to improve the level of financial reporting performance. More attention should be paid to the accounting profession. The same applies to their work behavior. This descriptive and correlational study examines the relationship between the perceived quality of work life of public accountants and job satisfaction and integrity. The analysis tool is correlation and assisted by SPSS. The findings mention the relationship between quality of work life and job satisfaction found a significant and positive linear relationship. Improving the quality of work life results in increased job satisfaction. In addition, the relationship between quality of work life and integrity shows an insignificant and positive linear relationship between the two variables. Likewise, the relationship between job satisfaction and integrity was not found to have a significant relationship
Pengaruh Rasio Likuiditas dan Pembayaran Deviden Terhadap Profitabilitas Perusahaan Ernawati Ernawati; Ella Anastasya Sinambela
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1312

Abstract

Several countries in the world are experiencing a financial crisis. This incident caused them to need funds from other parties so that the company's operations could run smoothly. Investments can be made between countries as well as organizations such as the IMF or the world bank. To attract the attention of investors to want to invest in a company, a high profitability value is needed in the company. The company's management has an intensive attention to increase the company's profitability. The profitability of the company can be seen from the level of liquidity of the company. In addition, the policy of dividend distribution will reflect the level of company profitability. The purpose of this study was to determine the role of liquidity ratios and dividend payments in the formation of company profitability. The object of research is several companies in East Java. The number of research samples are respondents. The research data obtained will be served by SPSS using multiple linear regression analysis. The results showed that profitability got a significant role from the liquidity ratio partially. dividends also play a significant role in the company's profitability. The company's profitability simultaneously gets a significant role by the liquidity ratio and dividend payments