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PELATIHAN BUSINESS MODEL CANVAS (BMC) BAGI PARA PEMILIK USAHA KECIL DI SABU RAIJUA, NUSA TENGGARA TIMUR Kempa, Sesilya; Sahetapy, Wilma Laura; Suprapto, Widjojo; Palumian, Yonathan; Andreani, Fransisca
Jurnal Abdikarya: Jurnal Karya Pengabdian Dosen Dan Mahasiswa Vol. 08 No. 01 Tahun 2025
Publisher : Lembaga Penelitian Dan Pengabdian Kepada Masyarakat Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/abdikarya.v8i01.12075

Abstract

This community service activity is aimed at entrepreneurs who are members of the PPA Sabu Raijua. Field observations revealed a lack of understanding regarding the business model that suits their business conditions. Many entrepreneurs in the group have an inaccurate concept of their product potential, customer mapping, and financial management, which hampers the development of their businesses and the improvement of their economic well-being. Training and mentoring on developing a business model using the Business Model Canvas (BMC) focused on changing the mindset and behavior in managing micro and small enterprises. After conducting financial health tests and visiting each business, the main theme of the training was the development of a new business model following the BMC guidelines. The training resulted in the creation of a new business model. Mentoring was provided to support the implementation of this new model in the micro-enterprises of the members. The impact of the training and mentoring was evident in the increased income of the micro and small businesses managed by the members of the PPA Sabu Raijua
PENGEMBANGAN BISNIS LOKAL BERBASIS KOMUNITAS MELALUI COACHING DAN MENTORING DI PPA AGAPE DESA NGUNUT - TULUNGAGUNG Sahetapy, Wilma Laura; Suprapto, Widjojo; Harjanti, Dhyah; Pratama, Vicky Alvindra; Divanata, Marcellino Darren; Jhesica, Josephin; Palumian, Yonathan
Jurnal Padamu Negeri Vol. 2 No. 2 (2025): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/f1qn9k96

Abstract

Agape Child Development Center (PPA Agape) is an institution focused on holistic child development aimed at liberating children from poverty. To support this mission, PPA Agape endeavors to open several business units run by workers and children sponsored by PPA Agape. The businesses run by PPA Agape include Etawa goat farming, selling fruits grown on PPA Agape's land, and a beauty and self-care store. Some problems faced by these small business units include low product awareness, limited marketing, and a lack of product variety. This community service activity aims to develop initial or simple strategies related to product marketing of the business units so that they become better known to a broader audience. The activities and support conducted at PPA Agape include business coaching and mentoring for PPA children aged 12 and above to provide insights on the importance of entrepreneurship, creating a Tokopedia account as an online sales platform for the beauty salon products, and creating an Instagram account as a promotional platform for the beauty salon products run by PPA Agape.
KEPEMIMPINAN VISIONER DALAM MEMBENTUK LOYALITAS DAN KEPUASAN KERJA KARYAWAN DI KOTA MAKASSAR Sutjianus, Michelle Tasya; Palumian, Yonathan; Sahetapy, Wilma Laura
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 2 No 4 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v2i1.5969

Abstract

Contoh perilaku karyawan yang dapat memberikan keuntungan bagi perusahaaan adalah loyalitas kepada perusahaan dan kepuasan kerja karyawan. Loyalitas karyawan merupakan sikap setia yang ditunjukkan oleh karyawan dalam me¬nger¬jakan tugas dan memiliki tanggung jawab penuh terhadap perusahaan sedangkan kepuasan kerja adalah kondisi emosional karyawan yang mencerminkan sikap positif akan pekerjaan yang dimilikinya. Penelitian ini bertujuan untuk mengetahui peranan gaya kepemimpinan visioner terhadap loyalitas kar¬yawan melalui kepuasan kerja dikalangan karyawan industrI food and beverage di kota Makassar. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan 121 res¬ponden dari beberapa karyawan yang bekerja dalam industri food and beverage di kota Makassar. Data pe¬nelitian ini dianalisis dengan menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kepemimpinan visioner berpengaruh positif dan signifikan terhadap loyalitas karyawan, pe¬nga¬¬ruh kepemimpinan visioner berpengaruh posistif dan signifikan terhadap kepuasan kerja, ke¬puasan kerja berpengaruh positif dan signifikan terhadap loyalitas karyawan, kepemimpinan vi¬sioner berpengaruh positif dan signifikan terhadap loyalitas karyawan melalui kepuasan kerja se¬bagai variabel mediasi
PERANAN ELECTRONIC WORD OF MOUTH DAN FEAR OF MISSING OUT DALAM MEMBENTUK PURCHASE INTENTION PRODUK MIXUE DI SURABAYA Kusumo, Stanislaus Steven Bambang; Palumian, Yonathan; Marchyta, Nony Kezia; Sahetapy, Wilma Laura
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 4 (2024): Juli : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ftt4rb79

Abstract

This study examines the influence of Electronic Word of Mouth (eWOM) on purchase intention among Mixue consumers, considering the Fear of missing out (FOMO) factor. Employing a quantitative approach, the research surveyed 108 ice cream enthusiasts in Surabaya, Indonesia. Data collection was conducted through an online questionnaire using the Google Form platform. The data analysis utilized the Partial Least Square (PLS) method with SmartPLS 4.0 software to evaluate the relationships between eWOM, FOMO, and purchase intention variables. The findings indicate a positive and significant relationship between eWOM and purchase intention. Furthermore, FOMO is proven to play a mediating role in the relationship between eWOM and purchase intention. These results have important implications for digital marketing strategies, particularly in the food and beverage industry. The study highlights the importance of leveraging eWOM and FOMO mechanisms in marketing campaigns as effective strategies to drive consumer purchasing decisions. This research contributes to a deeper understanding of consumer behavior in the digital era, specifically within the Indonesian market context.
Influential Factors of Sustainable Entrepreneurial Intention Among Gen Y and Z Women in Indonesia Palumian, Yonathan; Millenia, Gabriella; Sahetapy, Wilma Laura; Rahayuningrat, Prahita Sri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1807

Abstract

The objective of this study is to enhance our understanding of the factors that influence women's long-term intentions to become entrepreneurs. Specifically, it focuses on examining how perceived capability and social perception impact the intention to become a sustainable entrepreneur, with perceived opportunity acting as a mediating factor. This research adopts an explanatory approach and employs a quantitative methodology, involving a sample of 204 respondents who participated in an online questionnaire-based survey. By utilizing SmartPLS 4.0 software, this study demonstrates that perceived capability, social perception, and perceived opportunity significantly influence the intention of Indonesian women from Gen Y and Z to become sustainable entrepreneurs. Furthermore, perceived opportunity plays a notable mediating role among the other three variables.