Article Per Year (5 Year)
p-Index From 2021 - 2026
1.564
P-Index
This Author published in this journals
All Journal Indonesian Journal of Applied Sciences JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Martabe : Jurnal Pengabdian Kepada Masyarakat PHARMACY: Jurnal Farmasi Indonesia (Pharmaceutical Journal of Indonesia) JFIOnline Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kesehatan Vivabio : Jurnal Pengabdian Multidisiplin Medical Sains : Jurnal Ilmiah Kefarmasian Jurnal Farmasi Sains dan Praktis Medical Sains : Jurnal Ilmiah Kefarmasian
Elfride Irawati, Elfride
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JFIOnline

 1 
Analisis Pengaruh Country of Origin dan Foreign Branding Terhadap Persepsi Kualitas dan Sikap Konsumen pada Produk Kosmetika Pemutih Sianturi, Elfride Irawati
JFIOnline | Print ISSN 1412-1107 | e-ISSN 2355-696X Vol 6, No 4 (2013)
Publisher : Indonesian Research Gateway

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.32 KB)

Abstract

It has been done a consumers’ behavior research with the aim to help marketer to predict consumer reaction to various kind of promotion and as a way ti understand consumer’s decision to buy. This research conducted experimentally using questionnaires as a primary data which were collected from participant. This research aimed to investigate how is the effect of country of origin and foreign branding towards perception and consumer’s attitude. This research has been done into three steps, i.e. preliminary test, manipulation check and main research. The results showed that country of origin affect perceptions and consumer attitudes. Consumer with a high level of country of origin has a higher perceptions and attitudes than a low country of origin Keywords : country of origin and foreign branding, quality perception, consumer behavior
Analisis Pengaruh Country of Origin dan Foreign Branding Terhadap Persepsi Kualitas dan Sikap Konsumen pada Produk Kosmetika Pemutih Sianturi, Elfride Irawati
Jurnal Farmasi Indonesia Vol 6, No 4 (2013)
Publisher : Jurnal Farmasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.32 KB) | DOI: 10.35617/jfi.v6i4.147

Abstract

It has been done a consumersâ?? behavior research with the aim to help marketer to predict consumer reaction to various kind of promotion and as a way ti understand consumerâ??s decision to buy. This research conducted experimentally using questionnaires as a primary data which were collected from participant. This research aimed to investigate how is the effect of country of origin and foreign branding towards perception and consumerâ??s attitude. This research has been done into three steps, i.e. preliminary test, manipulation check and main research. The results showed that country of origin affect perceptions and consumer attitudes. Consumer with a high level of country of origin has a higher perceptions and attitudes than a low country of origin Keywords : country of origin and foreign branding, quality perception, consumer behavior
Co-Authors Andre Anusta Barus Anisa Nurhidayah Basmindah Basmindah David W. Rumanasen Desky Kondolele Dina Ayomi Dyah A. Perwitasari Elsye Gunawan Enjeline Siregar Febriyanti, Christine Felycitae Ekalaya Appa Indriyati Hadi Sulistyaningrum Irene Sondang Lingga Irpa, Makdalena Lia Rahmadiyani Yustina Longe, Viona S Nawipa, Yuliance Nur Fadilah Bakri Perwitasari, Dyah A. Prasojo Pribadi Rakhmundia Aryo Rani Dewi Pratiwi Rizka Agustine Susilowati Rusnaeni Rusnaeni Rusnaeni Rusnaeni Sarhana Sarhana Rassya Aulyah Said Soltief, Sitti Nurdjaja Susilowati, Rizka Agustine Suthelie, Chinry Charolina Valerie Palege Viona S Longe Yuliance Nawipa