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All Journal Ekuitas: Jurnal Pendidikan Ekonomi JURNAL MANAJEMEN AGRIBISNIS Analisis Kebijakan Pertanian AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian AGRIMOR Jurnal Penelitian Pertanian Terapan Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) EDUFORTECH Jurnal Pertanian Agros Jurnal Saintek Lahan Kering Paspalum: Jurnal Ilmiah Pertanian Jurnal Hexagro Journal Of Management Science (JMAS) Musamus Journal of Agribusiness Agriecobis : Journal of Agricultural Socioeconomics and Business Agriprimatech Bakti Cendana: Jurnal Pengabdian Masyarakat MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Agroteksos Proceedings Series on Physical & Formal Sciences Agribusiness Journal Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam AGRIC Agrifo: Jurnal Agribisnis Universitas Malikussaleh Ekuitas Jurnal Pnedidikan Ekonomi AGROLAND: The Agricultural Sciences Journal paradigma agribisnis
Umbu Joka
Department Of Agribusiness, Faculty Of Agriculture, Universitas Timor, Kefamenanu
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences

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Journal : AGRIC

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COMPARATIVE ANALYSIS OF LOCAL FRUIT SELLING BUSINESSES IN THE SAENAM VILLAGE AND SALLU VILLAGE NORTH CENTRAL TIMOR Werenfridus Taena; Achmad Subchiandi Maulana; Boanerges P Sipayung; Umbu Joka
Agric Vol. 34 No. 2 (2022)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2022.v34.i2.p275-286

Abstract

East Nusa Tenggara Province has land that tends to be dry, with several superior local fruit commodities such as oranges, mangoes, avocados, and jackfruit. One of the local fruit-producing centers in East Nusa Tenggara is North Central Timor (TTU) Regency. Most of the fruit needs in TTU Regency are supplied from West Miomaffo District, especially Saenam Village. Saenam Village produces 222 Kg of local fruit while Sallu Village is 345 Kg, but the sales volume value of Saenam Village is higher than Sallu Village with a difference of Rp. 1,000,000. Based on these conditions, this study focuses on the comparison of local fruit farming businesses in Saenam Village and Sallu Village. The purpose of this study is to compare and analyze the sales volume, relative market share level, and business position of local fruit commodities by applying BCG analysis. The results showed that the fruit business in Saenam Village had a total sales volume in 2018 of IDR 2,151,313, 2019 of IDR 1,915,296, and 2020 of IDR 2,175,685. Meanwhile, Sallu Village has a total sales in 2018 of Rp 1,009,821, 2019 Rp 899,584, and 2020 Rp 887,281. The market growth rate and relative market share are calculated based on the total sales volume. The results of the BCG analysis show that Saenam Village is in the star quadrant, with a market growth rate of 1.31% and a relative market share level of 2.57. Sallu Village has a market growth rate of -15.25% and a relative market share rate of 0.4. This value explains that the fruit products of Sallu Village are in the dog quadrant. The strategy that needs to be carried out by farmers in Saenam Village is to expand fruit marketing. The strategy that can be applied by farmers in Sallu Village is to replace fruit gardens with vegetable gardens in order to increase income and use land more optimally.
Co-Authors Achmad S Maulana Adeline Norawati Hutapea Adriana Banunaek Adriana Banunaek Agripina Ambone Agustinus Agung Dethan Agustinus Nubatonis Agustinus Nubatonis Ahmad Subchiandi Maulana Alda Sari Alfred Nubatonis Alfridis Thaal Angelia Saekoko Anggelina Micicho Ratrigis Anselma Santi Ceunfin Anunut, Jefrianto Aprianus Nelson Bana Aprianus Tasik Beatrix Dahu Bernadina Metboki Boanerges Putra Sipayung Dennis Mark Onuigbo Dira Asri Pramita Dira Asri Pramita Dorthea Abuk Kehik Dudi Septiadi Dudi Septiadi Dudi Septiadi Dudi Septiadi Elisabeth Ananda Putri Alupan Fariyanti, Anna Fikram Fransiskus Dewa Kadju Garvasilus Kopong Laga Helviani, Helviani Jullyo G Rohi Kanisius Kolo Kanisius Siki Koli, Angela Marici Kune, Simon Juan Laga, Garvasilus Kopong Lambertus Nesi Bria Lisnahan, Charles V. Luh Gede Kusuma Dewi Lukytawati Anggraeni Lusia Herlina Lawa Hale Maria Anita Abani Maria Gradiana Manikin Maria H. Ikun Moruk Maria Nelde Soi Maulana, Achmad Subchiandi Maulana, Ahmad Subchiandi Melania Monika Sonbay Afeanpah Melkisedik Bukifan Muh. Ilham Taufik Nali, Randi Nalle, Mardit Nikodemus Nubatonis, Agustinus Oktovianus Tabenu Painenon, Cindylusi N. A. Pramita, Dira Asri Prihantini, Campina Illa PVMambru, Yohanis Rada, Adrianus Robertus H. Nule Serfandus Bria Bria Sintha Anabokai Sipayung, Boanerges Putra Siprianus Septian Manek Sri Hardina Suri, adenala odilia suri Taena, Werenfidus Theodorus Fobia Tulasi, Angelus Radegundo Werenfridus Taena Yasinhta Bete Yohanes Lapy Taman Yohanes P. V Mambur Yohanes P. V. Mambur Yohanes Pebrian Vianney Mambur Yohanes Ricardus Seran Yosefina M. Fallo Yosefina M.Fallo Yosefina Marice Fallo Yoseph Daniel Jemai Yoseph Daniel Jemai Yudhistira Ardana Yuli Purbaningsih Yumina Naat