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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JurTI (JURNAL TEKNOLOGI INFORMASI) Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Economics and Business Letters Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains
Herfianti, Meiffa
Muhammadiyah Bengkulu University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

 1 
THE RELATIONSHIP OF BRAND EQUITY AND PRICE WITH CUSTOMER LOYALTY OF VERMINT PRODUCTS ON CV INSAN MADANI BENGKULU Muhamad Dwi Tanto; Ida Anggriani; Meiffa Herfianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 3 (2020): JULI
Publisher : Penerbit ADM

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Target of this research is to know relation brand equity with customer loyality of product of vermint at CV. Insan Madani Bengkulu and to know relation price with customer loyality of product of vermint at CV. Insan Madani Bengkulu. Method Analysis the used is correlation of spearman rank and hypothesis test. Pursuant to result of research obtained that correlation value of spearman rank between brand equity with customer loyality at CV. Insan Madani Bengkulu obtained by value 0,675 strong criterion because result of its correlation lay in coefficient interval between 0,600 - 0,799. From result of relation hypothesis test between brand equity with customer loyality at CV. Insan Madani Bengkulu obtained by value of t count is 6,340 so that can be concluded that brand equity (X1) have relation of significant with customer loyality at CV. Insan Madani Bengkulu because value of t count bigger than t tables (1,677). Correlation value of spearman rank between price with customer loyality at CV. Madani Bengkulu obtained by value 0,653 strong criterion because result of its correlation lay in coefficient interval between 0,600 - 0,799. From result of relation hypothesis test between price with customer loyality at CV. Insan Madani Bengkulu. obtained by value of t count is 5,972 so that can be concluded that price (X2) have relation of significant with customer loyality at CV. Insan Madani Bengkulu because value t count bigger than t tables (1,677)
THE FACTORS AFFECTING VISITOR SATISFACTION AT BONE GYM BENGKULU CITY Chintia Rahmadani; Ida Anggriani; Meiffa Herfianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
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In this competition era, hope and wish for satisfaction for services is becoming a weapon for GYM business and it must be maintained and improved. The purpose of this research is to find put the factors which affect the visitor satisfaction at Bone GYM in Bengkulu city. Analysis method in this research is rating scale method. Sample in this research are 68 respondents. The result of this research shows that the product quality factor is 307 in interval 285,6-340 with criteria strongly agreed. Services quality factor is 295,6 on interval 285,6-340 with criteria strongly agreed. Emotional factor is 295,6 which is on interval 285,6-340 with criteria strongly agreed. Price factor is 296,2 which is on interval 285,6-285,6 with agreed category. Dominant factor which affect visitor satisfaction is product quality with score 307.
The Effect of Organizational Culture and Work Motivation on Employee Performance at the Bengkulu City Education Office Virdha Sapta Rini; Meiffa Herfianti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
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The background that is taken into consideration in this research is that the organizational needs that are absolutely needed are the continued development of its human resources. Job performance or good work results by an employee in performing a task in accordance with the responsibilities assigned to him will affect the success of an organization. The sampling method used in this study was the Census, where the entire population became respondents, namely 126 employees of the Bengkulu City Education Office. The purpose of this study was to determine the effect of work organizational culture, work motivation on the performance of the employees of the Bengkulu City Education Office. The results showed that there was an influence of organizational culture on the performance of the Bengkulu City Education Office employees with the t test result of 0.324 (Sig. 0.01 <0.05) and there was an effect of work motivation on the performance of the Bengkulu City Education Office employee of 16.729 (Sig. 0, 04 <0.05). The simultas test results (together) prove that there is an influence of organizational culture and work motivation on the performance of the Benkulu City Education Office employees with an F test value of 139,958 (Sig. 0,000 <0.05). The coefficient of determination R2 is 0.695. A positive R2 value indicates that any increase in organizational culture and work motivation will have an impact on the performance of Bengkulu City Education Office employees. From the results of this study, it can be seen that the influence of the independent variable on the dependent variable. By looking at the results of the multiple coefficients, the influence given by the organizational culture variable, work motivation variable has a very positive and significant effect.
The Influence of Products and Places on Consumer Purchase Decisions at PT. Utomo Prosperous with Grago, Kaur Regency Derry Aprido Yarangga; Siswanto; Meiffa Herfianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
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The purpose of this study is to determine the effect of the product and place toward consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. The sample in this study 70 customers who purchase shrimp at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. Data collection used questionnaires and the analysis method used was multiple linear regression, determinative test and hypothesis testing. The results of the regression analysis show Y = 2,427 + 0,501X1 + 0,390 X2, this illustrates the positive regression direction. This means that if the product and place are considered equal to zero then the purchasing decision variable will remain at 2,427. The positive regression direction illustrates that as product quality increases, purchasing decisions will also increase and the more strategic the place, the purchasing decisions will also increase. The magnitude of the coefficient of determination is 0.678. This means that X1 (product) and X2 (place) influence the purchasing decision (Y) of 67.8% while the rest (100% -67.8%) of 32.2% is influenced by other variables not examined in this research. T test results for product variables (X1) have a significant value of 0,000 and place variables (X2) have a significant value of 0,000. Because the significant value of each variable is smaller than 0.05, it can be concluded the product and place variables have a significant effect partially on the consumer purchasing decision variables at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. F test results at a significance level of 0.05 explain that product and place variables have a significant effect simultaneously on consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency.
The Influence of the Atmosphere and the Location on Consumer Buying Interest in Kampung Kecil Restaurant of Bengkulu City Faulia Faulia; Meiffa Herfianti; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.189

Abstract

The purpose of this study is to determine the influence of the atmosphere and the location on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City. The sample in this study was 65 consumers who bought at Kampung Kecil Restaurant of Bengkulu City. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the study show a positive regression direction with the equation Y = 7.005 + 0.512 (X1) + 0.295 (X2). The determination test is 0.826 or 82.6% of Buying Interest at Kampung Kecil Restaurant of Bengkulu City while the remaining 0.174 or 17.4% is influenced by other variables that are not included in this research model. The atmosphere has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.001 is less than 0.05 meaning H0 is rejected and Ha is accepted. Location has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.000 is less than 0.05 meaning H0 is rejected and Ha is accepted. Atmosphere (X1) and Location (X2) together have a significant influence on consumer buying interest (Y) at at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by F test showing a significant value of 0.000 is less than 0.05.
Co-Authors Aandriyani Prawitasari Ahmad Soleh Andriyani Prawitasari Arius Sartoni Berian Saputra Cahya Susena Chintia Rahmadani Dennis Rydarto Tambunan Derry Aprido Yarangga Diman Wido Saputra Ema, Ema Yara Endah Permata Sari Eti Arini Faulia Faulia Febriansyah, Erwin Hanila, Siti Ida Anggriani Ida Anggriani Islamuddin Islamuddin Kresnawati Kresnawati Kresnawati, Kresnawati Laili, Afifatul Melly Susanti Merwan Afrizal Muhamad Dwi Tanto Muhammad Galy Njoman Ari Pribowo nadiyen, elsa Nengsih, Mimi Kurnia Niken Lestari Nirta Vera Yustanti Nopriadi Nopriadi Reno Supardi Reza, Heru Kreshna Rika Dwi Yulihartika Saputra, Diman Wido Sartoni, Arius Siswanto Siswanto Siti Hanila Sukandi Andi Sulisti Afriani Susena, Cahya Tito Irwanto Virdha Sapta Rini Wijaya, Ermy Yesi Indian Ariska Yesi Indian Ariska Yode Arliando Yudi Partama Putra Yugianto Yugianto Yun Fitriano Zahrah Indah Ferina