Article Per Year (5 Year)
p-Index From 2021 - 2026
1.745
P-Index
This Author published in this journals
All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Toba: Journal of Tourism, Hospitality, and Destination Journal of Comprehensive Science Manajemen dan Pariwisata Jornal Of Tourism Sciences (Toursci) Jurnal Ilmiah Pariwisata Journal of Economic Education and Entrepreneurship Studies
Afriza, Lia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Ikonik dan Aksesibilitas Terhadap Minat Kunjungan Wisatawan di Desa Wisata Loha Hedri Yusta, Kapra Ade; Indrianty, Septy; Afriza, Lia
Manajemen dan Pariwisata Vol. 5 No. 1 (2026): April 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v5i1.613

Abstract

The growth of the tourism sector in Indonesia has shown rapid development along with the increasing number of tourist visits. On the other hand, public interest in the concept of tourism villages is also relatively significant, as reflected in Google Trends data in 2025. This study aims to analyze the effect of Iconicity and Accessibility on Tourist Visit Intention in Loha Tourism Village. The method used is a quantitative approach. The population in this study consists of all tourists visiting Loha Tourism Village, with a sample of 100 respondents. Data collection was carried out through questionnaires, and then analyzed using descriptive and verification approaches with the assistance of SPSS version 25. The independent variables in this study are Iconicity (X1) and Accessibility (X2), while the dependent variable is Tourist Visit Intention (Y). The results of the descriptive analysis show that the average value of the iconic variable is 3.90, accessibility is 3.53, and visit intention is 3.89, all of which are in the good category. Meanwhile, the verification analysis results indicate that partially, iconicity has a positive and significant effect on visit intention, while accessibility has a negative and insignificant effect. However, simultaneously, both variables have a significant effect with a contribution of 61.60% to tourists’ visit intention in Loha Tourism Village, while the remaining 38.40% is influenced by other factors beyond the scope of this study.
Co-Authors Andika Isma Asy'ari, Rifqi Danudara, Ananta Budhi ER. UMMI KALSUM fajri, khoirul Fitriyani, Yuni Hedri Yusta, Kapra Ade Hidayat , Taufiq Indah Nur Agustiani, Indah Nur Indrianty, Septy Kartika, Titing Larasati, Ajeng Ramadhita Muttaqien, Raden Rizki Putra, Widi Widya Rahmawati, Rahmawati Riyanti, Anti Salsabila, Siti Reisa Silalahi, Agnes Tresia