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All Journal Jurnal Pengabdian Dharma Laksana JSMA (Jurnal Sains Manajemen dan Akuntansi) Neraca Jurnal Locus Penelitian dan Pengabdian Prosiding University Research Colloquium Jurnal Inovasi Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat Journal of Social Science and Business Studies Riau Jurnal Teknik Informatika Pengabdian Masyarakat (DIMASY) Jurmas: Jurnal Pengabdian Masyarakat Dimas Canthing
Leni Susanti
Sekolah Tinggi Ilmu Ekonomi Stan Im
Religion Aerospace Engineering Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Social Sciences Other

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Journal : Journal of Social Science and Business Studies

 1 
Utilizing Cobit 4.1 and Balance Scorecard to Manage Information Technology Business Process in Higher Education Institution Eriana, Emi Sita; Susanti, Leni
Journal of Social Science and Business Studies Vol. 2 No. 3 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i3.89

Abstract

Pamulang University's Information Technology Strategy Plan aims to develop a comprehensive strategy to maximize IT efficiency and effectiveness in the institution. Using the COBIT 4.1 approach, SWOT analysis, and Balanced Scorecard, this plan identifies strengths, weaknesses, opportunities, and threats in the current IT infrastructure and develops an integrated strategy for IT development. COBIT 4.1 provides a framework for managing and controlling IT by ensuring that IT processes support business objectives and meet stakeholder needs. The SWOT analysis explores the internal and external factors that influence IT at Pamulang University, while the Balanced Scorecard helps in establishing balanced strategic metrics and objectives across multiple perspectives, including financial, customer, internal processes, and learning and growth. This strategic plan is expected to improve IT management, support the achievement of Pamulang University's goals and facilitate data-based decisions for innovation and continuous improvement.
Product Marketing Strategy Using Digital Marketing Technology Susanti, Leni
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.128

Abstract

The rapid evolution of digital technology and social media has significantly influenced product marketing strategies, enabling businesses to engage with a broader audience more efficiently. Digital marketing, combined with social media platforms, has become a vital tool for increasing brand awareness, customer interaction, and sales conversion rates The research highlights key digital marketing techniques, including search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, and pay-per-click (PPC) advertising. These methods enable businesses to increase brand awareness, improve customer engagement, and optimize sales conversions. Additionally, the study discusses the role of data analytics and artificial intelligence (AI) in personalizing marketing strategies, predicting consumer behavior, and enhancing decision-making processes. The findings indicate that integrating digital marketing into product marketing strategies significantly improves market reach, customer retention, and return on investment (ROI). Businesses that leverage digital tools effectively can achieve competitive advantages by adapting to evolving consumer preferences and market trends. This paper concludes that digital marketing technology is an essential component for businesses aiming to enhance their product marketing effectiveness in the digital era.
Co-Authors Adillah, Khusnul Fikroh Akrom, Akrom alya f, nabila Amanda Alvita ANANDA SETIAWAN Anandita, Laura Khanza Arifiyanto, Muhammad Aryudha, Fikky Atmono, Dwi ayu e, ratna bidari, Kirana Cholisa Rosanti Dede Supriyadi Eriana, Emi Sita Erlanda Erlanda Fahrizi, Reza Farizy, Salman fasifka, emi Fatmala, Risqi fizamawati, eka Hasanah, Mahmudah Hudaya, Fadli ibadiroh m, fitri Imam Hidayat Istiannah, Istiannah Jasmin, Kaysha Syabani Kholidah, Nur Larasati, Hananing Sumaningdiah mantopani, rizal Marwati, Fingki meza p, Andiyani Monry Fraick Nicky Gillian Ratumbuysang mufidah, dina Muhammad Agus Muhammad Husni Mujiburrokhman, M Mustofa, Agus Nabil, Umar Nasution, Suci Hati nisa'ul fitri, Aulia Rachayudiza, Aryazeyla Rahmattullah, Muhammad risqiani, alfi Saebani Saebani, Saebani Septianingtyas R, qonita Setiowati, Riesca Silvia Margareta ulya k, indi Uswatul Chasanah, Uswatul Zainudin Zainudin