Garuda - Garba Rujukan Digital

Human Capital Development of Information and Communication Technology Industry in Indonesia Hani Gita Ayuningtias; Grisna Anggadwita
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol. 1 No. 2 (2015): Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

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Industri teknologi informasi dan komunikasi (TIK) memainkan peran utama dalam transisi pengetahuan berbasis ekonomi, dan berpeluang untuk pembangunan sosial-ekonomi, terutama bagi negara-negara berkembang. Human capital memainkan peran penting dalam sektor berbasis pengetahuan seperti industri TIK. Di negara berkembang khususnya Indonesia, human capital merupakan faktor pendorong penting pertumbuhan industri TIK. Sehingga, perusahaan harus menginvestasikan sumber daya yang diperlukan dalam mengembangkan sumber daya manusia yang cenderung memiliki dampak yang besar pada kinerja. Artikel ini menjelaskan dan menganalisis peran modal manusia dalam pengembangan industri TIK di Indonesia serta mengembangkan model berdasarkan rangkuman teori yang telah ada yang menjelaskan hubungan antara pengembangan modal manusia dan kinerja perusahaan ICT. Model yang dikembangkan diharapkan dapat menjadi acuan dalam pengembangan human capital di industri lainnya, khususnya di negara berkembang. Abstract The industry of information and communication technology (ICT) has an important role in the transition of economic-based knowledge, and has a chance in the social-economic development, particularly for the developing countries. Human capital is indeed important in the knowledge- based sector like IT industry. In developing countries, particularly Indonesia, human capital was the strongest factor to stimulate the growth of IT industry. Human capital is intangible asset which is very important to be developed. Therefore, companies must invest their capital to develop their human capital which tends to give a high impact on companies’ performance. This paper explained and analyzed the role of human capital in term of ICT industry development in Indonesia, then developed the model by summarizing existing theories that explained the relationship between development of human capital and the performance of ICT companies. The model that developed was expected to be the benchmark for human capital development in the other industries, particularly in developing country.

The antecedents of purchase intention on healthy instant noodle products: Is it worth fighting for? Dini Turipanam Alamanda; Lili Adi Wibowo; Disman Disman; Grisna Anggadwita
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.6850

Instant noodles are one of the favorite foods in Indonesia. Many food and beverage companies compete to attract consumer interest by providing promotions for various flavors of instant noodle products. The health issue of instant noodle products has become a concern for business owners who want to provide healthier food. However, the importance of healthy food has yet to receive a positive and significant response from Indonesian consumers. Increasing consumer interest in healthy food in Indonesia is crucial since it can significantly affect public health. This study aims to measure the effect of convenience, advertising, subjective norms, and product attributes as antecedents of people's purchase intention for healthy instant noodle products. This research used a quantitative approach by distributing questionnaires to respondents selected through a purposive sampling technique based on the criteria: consumers of healthy instant noodle products who have previously purchased instant noodles or a variety of healthy instant noodles. A total of 210 respondents participated in filling out this research questionnaire. Partial least squares structural equation modeling (PLS-SEM) was used as an analytical technique. The results of this study indicate that subjective norms are not proven to be an antecedent that affects consumer purchase intentions for healthy instant food products. In contrast, product attributes are the most influential antecedent. This study provides academic implications by adding literature on the antecedents of people's purchase intentions for healthy instant noodle products. The practical implications, especially for business owners, are shown by helpful information to improve campaigns, promotions, and product sales. Keywords—Consumer behavior; Healthy instant noodles; Marketing management; Purchase intention

Enhancing Competitiveness of Indonesian Culinary SMEs: The Role of Entrepreneurial Networks, Entrepreneurial Bricolage, and Frugal Innovation Alamanda, Dini Turipanam; Anggadwita, Grisna; Profityo, Werda Bagus Profityo Bagus; Kurniati, Dinar Mariam
Signifikan: Jurnal Ilmu Ekonomi Vol 13, No 2 (2024)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.41206

Research Originality: This study comprehensively analyzes entrepreneurial networks, bricolage, and frugal innovation within the context of Indonesian culinary SMEs.Research Objectives: This study explores how entrepreneurial networks, entrepreneurial bricolage, and frugal innovation contribute to improving the competitiveness of SMEs in Indonesia's culinary sector.Research Methods: Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a total of 100 culinary SMEs across various regions of Indonesia.Empirical Results: This study reveals that while entrepreneurial networks do not directly impact competitiveness, they play a crucial role in fostering entrepreneurial bricolage and frugal innovation. These two constructs, in turn, significantly enhance the competitiveness of SMEs.Implications: This research provides insights on how SMEs in emerging economies can harness resourcefulness and innovation to sustain growth and competitiveness.JEL Classification: L14, L26, O31, O32

STRATEGY DEVELOPMENT FOR CREATING COMPETITIVE ADVANTAGES IN SMALL AND MEDIUM INDUSTRIES (SMIs) Anggadwita, Grisna; Fitria, Sisca Eka; Suyono, Rega Eggitya
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.13

Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims to identify the development of competitive strategies carried out by TRI by analyzing the external and internal environment. This research uses the descriptive qualitative method with a case study approach. The sampling technique in this study uses purposive sampling by conducting depth interviews with key people who are considered to know and understand the business processes of TRI. The analysis technique uses EFE, IFE, SWOT, and QSPM matrices. The results show an EFE Matrix score of 2.86 and an IFE Matrix score of 2.88 so that the TRI position is in the IE Matrix on cell V with the priority strategy being to hold and maintain. Based on the SWOT matrix results, the company has five alternative strategies, consisting of 4 market penetration strategies and 1 product development strategy. Alternative strategies that become the top priority based on the QSPM matrix evaluation are market penetration strategies. The recommendations and implications of this study are discussed further.

Pemetaan Komunikasi Walikota Kediri Melalui Instagram Terkait Dukungan Pemerintah Terhadap UMKM (Periode 20 Agustus 2019 – 20 November 2020) Grisna Anggadwita; Nikita Aida Alfisyahrina; Astri Ghina
Journal of Integrated System Vol. 4 No. 2 (2021): Journal of Integrated System Vol. 4 No. 2 (Desember 2021):
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jis.v4i2.4121

Instagram menjadi salah satu media sosial yang sering digunakan oleh kepala daerah untuk berkomunikasi dengan masyarakat khususnya selama pandemi Covid-19 yang membatasi aktivitas manusia dan memberikan dampak pada banyak sektor, salah satunya sektor UMKM yang memiliki peran sebagai penopang perekonomian negara. Melalui Instagram khususnya, kepala daerah menyampaikan area dukungan pemerintah terhadap UMKM. Tujuan dari penelitian ini yaitu untuk mengetahui pemetaan penggunaan media sosial Instagram oleh Walikota Kediri dengan mendefinisikan area prioritas dukungan pemerintah terhadap UMKM dan memetakan respon masyarakat terhadap dukungan pemerintah yang dikomunikasikan oleh Abu Bakar selaku Walikota Kediri. Penelitian ini menggunakan metode campuran dengan pendekatan text mining dan data yang digunakan adalah data caption dan dataset komentar dari akun Instagram Abu Bakar periode 20 Agustus 2019 – 20 November 2020 sebanyak 17 caption dan 203 komentar. Hasil dari penelitian menunjukkan 4 dari total 5 area dukungan pemerintah mendapatkan respon positif dengan area dukungan fasilitas yang mendapatkan skala prioritas paling tinggi dan area dukungan modal usaha mendapatkan skala prioritas paling rendah. Kata Kunci: Analisis Sentimen, Instagram, Kepemimpinan, Text Mining, UMKM

IDENTIFICATION OF THE INFLUENCE OF ACADEMIC'S PERSONAL CHARACTERISTICS AND ACADEMIC'S PERCEIVED SUPPORT ON UNIVERSITY STUDENTSâ€™ INTENTION TO BECOME TECHNOPRENEUR Putri, Mediany Kriseka; Anggadwita, Grisna; Wicaksono, Mukti Bawono
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.20

Entrepreneurshipis one of the driving factors ofthe country's economy. More entrepreneurs meanmore potential for new business areas and thus more employment to grow. The development of industrial revolution 4.0 encourages entrepreneurs to be techno- logical entrepreneurs to face increasing competition. It is important for the university, an educational institution, to produce graduates who can compete in the era of Industry4.0 and provide solutions to state problems such as poverty and unemployment. Hence, measuring students' intention to become a technopreneur is necessary to see whether the university can prepare its students to become technopreneur who will be useful for the country and society. This study aims to measure the influence of factors in academic's personal characteristics and academic's perceived support on the university students' intention to become technopreneur.

The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts Aulia, Sendi; Alamanda, Dini Turipanam; Anggadwita, Grisna; Kurniati, Dinar Mariam
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.09

In the digital era, the rise of social media marketing exposes young women to cosmetic advertisements, often triggering impulsive purchases. This study aims to explore the psychological and social factors influencing impulsive buying, focusing on how mindfulness affects beauty product purchases among young Indonesian women. Using a quantitative survey approach, data were collected from 321 Indonesian women aged 13–24 who use cosmetics. A non-probability sampling method was applied, and validity and reliability tests were conducted. Data analysis employed the Structural Equation Modelling (SEM) approach using IBM AMOS 26.0. Findings indicate that mindfulness does not directly influence impulsive buying but operates through fear of negative evaluation (FNE) and emotional intelligence (EI) as mediators. Mindfulness reduces impulsive purchases by lowering FNE, while EI has a significant negative effect on impulsive buying. This study underscores the importance of ethical marketing in the cosmetics industry, advocating for consumer education to curb impulsive spending and foster brand loyalty. Additionally, it highlights the need for emotional intelligence training to help young consumers make informed decisions. By revealing the indirect role of mindfulness through FNE and EI, this study contributes novel insights to the literature on adolescent women’s consumer behavior in Indonesia.

Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions Anggadwita, Grisna; Alamanda, Dini Turipanam; Ramadani, Veland
IKONOMIKA Vol 4, No 2 (2019)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v4i2.5897

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions. The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

Enhancing Competitiveness of Indonesian Culinary SMEs: The Role of Entrepreneurial Networks, Entrepreneurial Bricolage, and Frugal Innovation Alamanda, Dini Turipanam; Anggadwita, Grisna; Profityo, Werda Bagus Profityo Bagus; Kurniati, Dinar Mariam
Signifikan: Jurnal Ilmu Ekonomi Vol. 13 No. 2 (2024)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.41206

Research Originality: This study comprehensively analyzes entrepreneurial networks, bricolage, and frugal innovation within the context of Indonesian culinary SMEs.Research Objectives: This study explores how entrepreneurial networks, entrepreneurial bricolage, and frugal innovation contribute to improving the competitiveness of SMEs in Indonesia's culinary sector.Research Methods: Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a total of 100 culinary SMEs across various regions of Indonesia.Empirical Results: This study reveals that while entrepreneurial networks do not directly impact competitiveness, they play a crucial role in fostering entrepreneurial bricolage and frugal innovation. These two constructs, in turn, significantly enhance the competitiveness of SMEs.Implications: This research provides insights on how SMEs in emerging economies can harness resourcefulness and innovation to sustain growth and competitiveness.JEL Classification: L14, L26, O31, O32

Pelatihan Pemanfaatan Teknologi Digital untuk Sarana Promosi Sekolah di SD IT Al-Asma, Sumedang Anggadwita, Grisna; Wahyuningtyas, Ratri
Charity : Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v8i1.8789

Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pendidik di SD IT Al-Asma, Sumedang, dalam memanfaatkan teknologi digital untuk promosi sekolah yang efektif. Sebagai sekolah berbasis nilai-nilai keislaman yang berfokus pada aspek kognitif, afektif, dan psikomotorik, SD IT Al-Asma menghadapi tantangan dalam menggunakan teknologi digital karena keterbatasan keterampilan teknis. Program pelatihan ini memberikan pengetahuan dan keterampilan praktis terkait pembuatan konten digital, pemasaran media sosial, dan pengelolaan situs web untuk memperkuat digitalisasi dalam eksistensi sekolah. Dengan pendekatan langsung melalui workshop, demonstrasi, dan sesi interaktif, peserta mempelajari cara merancang materi promosi yang menarik dan mengoptimalkan media sosial. Hasil menunjukkan peningkatan kompetensi peserta dalam strategi promosi digital, serta respons positif terhadap pelatihan ini. Inisiatif ini menekankan pentingnya literasi digital dalam operasional sekolah dan dapat menjadi model bagi lembaga pendidikan lain untuk berkembang di era digital.

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